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Sell Confidently with Selling Systems and Solutions

Taking the time to fill your cases and select inventory to have on display can be time-consuming and costly. That’s why Stuller offers a range of selling systems and solutions to help you focus on what matters most — your customers. We offer pre-merchandised systems that contain prototype and live product that make it easy for you to display pieces your customers are looking for. With many of these styles in-stock, you can receive your order with next-day delivery. 

Explore our new and best-selling selling systems and solutions below and head to Stuller.com/Selling-Solutions to get started! 

Findings and Components Selling Systems 

One of our most popular selling systems to date is the Piece by Piece™ Interactive Settings & Shanks Ring Builder (2000400). This merchandisable findings and components system gives your customers the opportunity to mix and match different prototype settings and shanks to create their perfect ring. With 36 magnetic peg heads and 24 compatible shanks, there are over 800 combinations that can be created with various designs, stone sizes, stone shapes, center stone orientations, and metal qualities. 

Bridal Selling Systems 

Engagement Rings 

Stuller provides numerous solutions to help support your bridal business. The most comprehensive of these solutions is our ever&ever® Bridal Program (651854)ever&ever® is Stuller’s comprehensive prototype bridal selling solution, which provides you with the most on-trend bridal styles as well as extensive marketing support. You have multiple purchasing options as well as a private label option, so you can be sure to have a bridal selection that works for your business. With two product enhancements a year, your assortment will always be fresh and in-style. 

Learn more about the ever&ever® Bridal Program at Stuller.com/EverandEver

We are also very excited to launch a new way to interact with and sell our Designer Bridal Collection — introducing the Designer Bridal Selling Systems (688860). Featuring the most in-demand and on-trend engagement rings of the year, the new Designer Bridal Selling Systems include four pre-merchandised assortments according to style: Modern, Art Deco, Vintage-Inspired, and Whimsical. Each assortment includes eight prototype engagement rings made of superior quality metal alloy. The assortments can be purchased together in a comprehensive collection or separately.

Piece by Piece Interactive Settings & Shanks Ring Builder ever&ever® Bridal Program Designer Bridal Selling Systems

Wedding Bands 

Along with our solutions for engagement rings, we also have options to support bands. For wedding bands, offer a variety of styles with our classic and contemporary metal wedding band selling systems. The Classic Wedding Band Selling System (653689includes 42 prototype bands, featuring 18 classic profiles, 10 special finishes, and 2 engraving options. This selling system also works seamlessly with our online Band Builder for a complete buying experience with your customer. 

We also provide four NEW selling systems to help you sell contemporary metal bands according to color pairings — the Rose/Black (653655:106:P)Black/Yellow (653655:108:P)Blue/Gray/Black (653655:109:P), and Rose/Gray (653655:107:P)

Classic Wedding Band Selling System Blue/Gray/Black Contemporary Metal Wedding Band Selling System
Black/Yellow Contemporary Metal Wedding Band Selling System Rose/Black Contemporary Metal Wedding Band Selling System Rose/Gray Contemporary Metal Wedding Band Selling System

Eternity and Anniversary Bands 

When it comes to anniversary and eternity bands as well as enhancers, we also have several options to fit your needs. Our Anniversary Band Selling System (653692) features popular French set, prong set, and channel set prototype styles in four different stone size options. Our Eternity Band Selling System (653693) showcases prototypes of our best-selling eternity band style (122107) in four finger sizes with three stone size variations. 

Anniversary Band Selling System Eternity Band Selling System

For customers that enjoy crafting their own bridal stack, we provide a Stackable Anniversary Band Selling System (653122) that features 32 prototype rings in various metal colors. The display perfect shows how different ring styles and colors look stacked with each other and is great for customer interaction. 

Contour Bands and Ring Guards 

Finally, our Bridal Enhancer Selling System (688825) showcases 16 total prototype enhancers — 12 contour bands and 4 ring guards. With this pre-merchandised assortment, you can attract your customers with a variety of classic and trending styles.

Stackable Anniversary Band Selling System Bridal Enhancer Selling System

Fine Jewelry Selling Systems 

Diamond Jewelry 

Whether natural or lab-grown, classic and trending diamond jewelry is as popular as ever. We have selling systems to help you provide these popular everyday essentials. 

The diamond stud earring is one of the most quintessential pieces of anyone’s fine jewelry collection. Lab-grown diamonds are giving consumers the opportunity to obtain these desired styles at a lower price point. We offer two options when it comes to effectively selling these lab-grown diamond styles — our 3-prong or 4-prong Lab-Grown Diamond Stud Selling Systems (653691). Both systems feature either 3-prong cocktail styles or 4-prong basket styles in carat weight ranges from 1/3 to 2 carat total weight. The lab-grown diamonds are available in SI1-SI2 diamond clarity and G-H color. These live styles come in a compact modular display for easy setup and small in-case footprint and are fastened with friction backs. 

Another diamond essential is the line bracelet. We offer a Line Bracelet Selling System (653700), which features our best-selling style ranging from 1 to 5 carat total weight. While the system itself includes high-quality prototypes set with CZs, our live products are available in natural diamond I1 clarity and G-H color or in lab-grown diamond SI1-SI2 clarity and G-H color. 

Lab-Grown Diamond Stud Selling System Line Bracelet Selling System

Family Jewelry 

Family jewelry that celebrates loved ones with beautiful colored gemstones are staples in any retail store. We help you showcase a variety of options with two family jewelry selling systems. 

The Family Jewelry Selling Systems (653688) include both a timeless classic option and an on-trend modern option. Each system includes three prototype necklaces and six prototype rings, a mix of new and best-selling styles. The live product options include a variety of metal qualities and either genuine, lab-grown, or imitation stones. 

Chain 

Chain is an extremely popular jewelry trend among men and women right now. Be prepared to offer a wide assortment of chain styles and qualities by using our 14K Chain Selling System (651632). This system comes with 28 chains featuring our four most popular styles: cable, wheat, rope, and box. Each style contains seven types of chains in various millimeter widths and in 14K white, yellow, and rose gold. It even includes space to store additional inventory, so you always have your most popular pieces in-stock. 

Birthstone Jewelry 

Nothing says personalization quite like birthstone jewelry. Whether purchased as a well-deserved self-purchase or as a loving gift, birthstone jewelry is an easy favorite among all types of customers. Our Halo-Style Birthstone Selling System (653711) takes everyday essential halo styles set with birthstones and presents them as matching earring, ring, and necklace sets. While the styles featured in the system come in sterling silver, they are also available in 14K gold metal qualities as well as with genuine or lab-grown gemstones and diamonds. 

Family Jewelry Selling Systems 14K Chain Selling System Halo-Style Birthstone Selling System

Solutions for All 

We work hard so you can focus on what matters most — making lasting connections with your customers. Sell confidently with smart investments using any of Stuller’s pre-merchandised selling systems and solutions. To view all selling systems available, visit Stuller.com/Selling-Solutions or contact us at 800-877-7777. 




Something New, Something Blue: Wedding Day Jewelry

When a couple comes to you for their wedding rings, they receive the most important piece of jewelry they will wear on their wedding day and the rest of their lives together. But are the wedding rings the only pieces of jewelry they will wear on their special day? Once you’ve taken care of the rings, spark additional conversations with the couple about wedding day jewelry. 

Never underestimate the power of the add-on sale. The process of working with a jeweler while picking out wedding rings fosters a relationship of trust between jeweler and customer. Leveraging this relationship can lead to additional sales and repeat customers. For a bride, you can provide a matching set of earrings, necklace, and bracelet that perfectly complement her ring. For a groom, help him stand out with personalized and engraved cuff links, signet rings, and tie bar. 

In celebration of Stuller’s Year of the Wedding™, we have pulled pieces that make for the perfect wedding day jewelry selection. Shop today at Stuller.com!

For the Bride 

A bride’s accessories are like the cherry on top. Ranging from simple to flashy, these are pieces she wears to feel confident. Learn her style preferences, understand her needs, and suggest pieces that she simply must have. And don’t forget to add something blue!

Rings

688757 72309 123093

Necklaces

651648 87521 653732

Earrings

688759 87544 652481

For the Groom 

The groom will likely not be looking for wedding day jewelry in the same way as the bride. In fact, any additional pieces he wears on the wedding day will probably be gifted to him. Regardless, be sure to have a selection of pieces that appeal to the groom and promote the idea of personalization to make his special day one to remember.

Chains

CH493 CH26 CH955

Engravable Items

652584 5758 652578

Cuff Links and Tie Bars

86426 87262 86543

Your Wedding Partner 

You can shop even more options for day of wedding jewelry at Stuller.com/YearOfTheWedding

Don’t forget that we also have an assortment of images and videos ready for you to use in your social media marketing. Log in to the marketing asset library and show off beautiful pieces today! 

Product assortment provided by Pamala Flugence, Stuller Fine Jewelry Project Planner.




Star-studded Fashion at the 2021 OSCARS

2019 Oscar Award Jewelry Trends Blog Banner

As the crown jewel of this year’s adjusted award season, last night’s Academy Awards held up to the pandemic-era standard. Although the red carpet and attendee list was reduced for this year’s event, those who were in attendance made their presence count. If you’re looking to know exactly what the latest and greatest in fashion is, just look at this year’s star-studded celebrities attending the Oscars.

This year, Shelby and Taylor from Stuller’s fine jewelry team are giving their expert opinions on what styles topped of their lists. Follow along for all the fashion inspo you’ve been waiting for.

Shelby’s Take: Diamonds Shined Bright

Even though expectations might have been lowered for another socially distanced award show, Shelby was pleasantly surprised at the elegance that took the stage.

“Although this year’s show may have been scaled down in attendance, diamond fashion was definitely scaled all the way up,” she said. “Whether it’s Zendaya’s canary diamond suite or Isla Fisher’s stacked line necklaces, carat weight seemed to outweigh the 8.5 pound gold keepsakes across the board.”

Enjoy Shelby’s top trends from the evening.

Canary Diamonds

Spring is in the air and that means everyone is looking for the perfect splash of color. Zendaya and Andra Day were seen making their own splash on the red carpet last night sporting beautiful pieces set with sunshine-inspired stones.

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A post shared by Harper’s BAZAAR (@harpersbazaarus)

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A post shared by Harper’s BAZAAR (@harpersbazaarus)

Canary yellow diamonds (DIAMOND-GEN:298100:G) are the perfect complement to any piece, such as earrings and rings. Try setting a square engagement ring mounting (122394:1581:P) or stunning teardrop earrings (84396:116:P) with diamonds that give you a spark of colorful inspiration.

Line Necklaces

Continuing on with the love of diamonds, Shelby noticed that diamond line necklaces were the real ultimate accessory of the evening. Vanessa Kirby, Isla Fisher, and Tiara Thomas were all seen sporting eye-catching diamond line necklaces. Simple in design, but truly stunning in effect. Another great fact about this trend is that is not isolated to just women. Daniel Kaluuya from “Judas and the Black Messiah” also grabbed Shelby’s attention with his own stunning line necklace. Everyone loves a versatile piece!

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A post shared by The Academy (@theacademy)

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A post shared by Isla Fisher (@islafisher)

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A post shared by Tiara Thomas♕ (@tiara_thomas)

View this post on Instagram

A post shared by The Academy (@theacademy)

The beauty and elegance of this accessory cannot be emphasized enough. For a classic appeal, choose a white gold line necklace set with natural diamonds (68226:101:P). For a more progressive style, enjoy a stunning graduated line necklace set with lab-grown diamonds (653717:LG101:P).

Ear Climbers

Who doesn’t love a good stackable trend? Shelby certainly does and noticed that Regina King glowed with diamond ear climbers as she made her directing debut this season. Producer of the feature documentary “Collective” Bianca Oana also looked beautiful with floral-inspired ear climbers. Floral-inspired accessories in fashion are standing out and are more than just a seasonal favorite.

View this post on Instagram

A post shared by Regina King (@iamreginaking)

Finding floral-inspired climbers to add to an ear stack collection is an absolute necessity. Shelby’s top recommendations include two gorgeous earring climbers (86946:600:P and 81221:60000:P).

Taylor’s Take: The Award Goes to Layers

In Taylor’s opinion, the real Academy Award winner is a solid layered combination, particularly on the fingers and wrists.

“Celebrities were layering on the jewelry after their year-long break from the red carpet,” she said. “Chunky rings were having a moment on both men and women! Lots of stacks happening on the fingers and wrists. Why wear one ring when you can wear five?”

Honestly, we couldn’t agree more. Check out Taylor’s favorite looks from the evening.

Chunky Rings

Ring stacks are a prominent look among men and women with last night being no exception. Colman Domingo and Trish Summerville were perfect examples of having stunning ring stacks made with beautifully chunky rings.

View this post on Instagram

A post shared by Colman Domingo (@kingofbingo)

Finding ring statements for both daily wear or formal occasions are all about expressing personal style. Choose from Stuller’s selection of dome rings that truly go with anything (124572, 72173, 52257, and 5206).

Chains

Rings weren’t the only chunky accessories that saw some love last night. Taylor had a keen eye and noticed some chain pieces capturing attention. Lakeith Stanfield featured chain both on his neck and wrist. He took a bold look to another level and really made us love this modern trend even more.

View this post on Instagram

A post shared by The Academy (@theacademy)

It’s no secret that we love the chain trend, so we are happy to take any opportunity to feature a favorite piece. Stanfield’s look reminded Taylor of a stunning accented curb bracelet (BRC822:601:P) in our collection that would look perfect for someone seeking to stand out.

Colored Accents

Taylor agreed with Shelby that it was clear that a splash of color was a clear favorite last night. Angela Basset joined Zendaya and Andra Day in the world of color with jaw-droppingly gorgeous earrings that went perfectly with her vibrant red ensemble.

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A post shared by Okayplayer. (@okayplayer)

Colorful gemstones deserve their chance to grab attention as well! Pairing gemstones and diamonds together make a match made in heaven, as seen with these lab-grown ruby and diamond accented dangle earrings (86989:6020:P).

Award Show Beauty

Shout out to Shelby and Taylor for giving us their hot takes on this year’s fashion seen at the Oscars. As expected, the Academy Awards did not disappoint in the realm of fashion last night. Judging from Shelby and Taylor’s picks, styles that are bold and make a statement are where you should take inspiration. We can’t wait to see where these looks go throughout the year!




Ring Stacks for Every Style

Style says a lot about a personality. Whether you are sleek and professional, calm and casual, or loud and outspoken, there is a fashion choice out there for everyone. A popular trend in jewelry fashion that is here to stay is stackables. A carefully curated selection of ring stacks will tell the wearer’s story in more ways than just being fashion-forward. 

With so many combinations and styles out there, it can be overwhelming in helping your customer find the right set of stackables for them. This is why members from the Stuller bridal and 302® Fine Jewelry teams collaborated to create six curated collections of rings to fit a variety of personalities and styles. Help your customer tell their story with a ring stack made special for them. 

Minimalist Ring Stacks

Not everyone is into flashy and attention-grabbing jewelry, but some still want the chance to show off their individual taste or style. And just because a jewelry combination is minimalist does not mean that it can’t be interesting and surprising. For example, one of our team’s favorite baguette stackable rings (122887) comes in multiple gemstone options as well as in diamond. Another strong feature of minimalist ring stacks is that these pieces truly can go with anything, such as a dainty metal ring (52299). 

Encourage your customers to enhance their current stackable collection with these minimalist rings that are great for everyday wear and can easily transition to night. Shop minimalist ring stacks on our website now. 

ring stacks

Traditionalist Ring Stacks

For the wearer that prefers the classics, traditionalist stackables are the perfect choice. These options include a mix of traditional rings – diamond, signet, pearl, and wedding bands. For example, our pearl stacking ring (653698) combines the classic gemstone with a thin band for a modern twist perfect for stacking. 

Your customers will love either wearing these rings by themselves on multiple fingers or stacked with smaller styles on the same finger. Shop traditionalist ring stacks on our website now. 

ring stacks

Bold Ring Stacks

The bold wearer is not afraid to make a statement and catch the eyes of others. Chunky rings complement thinner shaped rings, different textures or various combinations of shapes, gemstones, and metals. For example, we see emerald as lush, untamed, and majestic. Our petite dome ring (72173) featuring an emerald is the perfect bold addition to a wearer’s ring stack story. A wedding ring can also be enhanced by curating a bold bridal stack with a 5-stone anniversary band (124303). 

Help your customers show their personality loud and proud with these bold statements. Shop bold ring stacks on our website now. 

ring stacks

Trendsetter Ring Stacks

For those fashion-forward wearers, interesting geometric shapes and modern stone choices will certainly appeal to the trendy and modern jewelry lover. For example, we believe our chain ring (52078) is the perfect foundation to start a trendy stack or a little twist to add to your current stack. A rose-cut moissanite solitaire (124640) or any ring from our lab-grown diamond selections also offer economical and ethically sourced options that go beyond traditional styles. 

Give your customer the push they need to be the trendsetter in their friend group with these gorgeous styles. Shop trendsetter ring stacks on our website now. 

ring stacks

Symbolic Ring Stacks 

Not only can stackables tell the story of a personality, they are also a great form of expression for a deeper, more spiritual meaning. Whether through faith, connections to the universe, or other personal stories, we carry a variety of symbolic pieces that can help tell that deeply individual and sacred story. For example, our evil eye stacking ring (72149), petite star ring (52235), moon phase ring (124741), and Celtic-inspired anniversary band (124221) all tell individual stories of belief and belonging. 

Let the stories told by these symbolic rings join the stories of your customers. Shop symbolic ring stacks on our website now. 

ring stacks

Personalized Ring Stacks 

Jewelry is ultimately about telling your story. Help your customer reconnect with themselves by creating a ring stack with a special personal touch. Adding their birthstone to our new heart signet ring (72181) or providing a selection of dainty initial rings (51895) are both eye-catching and meaningful. Keep loved ones close with family rings set with birthstones that come in multiple stone shapes (72129). With so many options and possibilities, you can customize something unique and personal for anyone and everyone. 

Celebrate these personal connections with something completely new and unique. Shop personalized ring stacks on our website now. 

ring stacks

Want more ring stack inspiration? Check out our previous blog post talking about this popular trend!

4 Stackable Ring Trends for Any Customer


Content by Brittney Garrett, Alisse Gregson, Taylor Beadle, and Laura Whitmire

Words by Taylor Dizor 




5 Looks to Love From the 2020 CMA Awards

Last night’s Country Music Association Awards was truly one for the books and proved to be a star-studded close of the 2020 award season. Held in Nashville’s Music City Center, this year’s CMA’s stood out against other award shows this year because it is the only award show to be held mostly in person. Although with a substantially reduced and intimate audience, the show gave a feeling of almost normality with show-stopping performances, live applause, and stunning looks.

This year’s attendees definitely dressed up for the occasion and inspired us with how they chose to accessorize. Let’s take a look at our top 5 favorite pieces from this year’s CMA’s and find Stuller products that can help recreate these fashion statements.

Reba McEntire’s Hoop Earrings

Reba McEntire CMA Awards 2020
Photo by ABC | US Magazine

A seasoned CMA awards host and a legendary performer, Reba naturally knows how to capture attention when she enters the room. From her tribute performance with co-host Darius Rucker to her multiple fashion ensembles, Reba certainly left her mark on us. One of her prominent accessories we loved was her golden hoops she paired with her unique and stunning beaded black collared dress. Just like Reba, they are classy, yet stated.

Grab attention like Reba with a pair of inside-outside hinged hoop earrings (61378).

Maren Morris’s Ring Stack

Maren Morris CMA Awards 2020
Photo by Terry Wyatt with Getty Images | Billboard.com

Maren Morris was the big winner at last night’s CMA awards taking home Single of the Year, Song of the Year, and Female Vocalist of the Year. As a new mom, she was certainly eager to finally be out of the house and dressed to impress – and we loved it! What caught our attention was her glittering dress she wore while performing her award-winning song “The Bones.” Complementing the dress was an excellent selection of stackable rings.

Be bold like Maren and add to your stackable collection. Make a statement with an accented stackable ring (124453) or choose a more subtle diamond stackable ring (653716).

Justin Bieber’s Gold Watch Band

Justin Bieber CMA Awards 2020
Photo by Dustin Downing/Country Music Association Inc./Shutterstock | People Magazine

Country music is not the first genre of choice when you think of Justin Bieber. Nevertheless, he was nominated for three CMA awards for his collaboration with artists Dan + Shay on their hit song “10,000 Hours.” While not in attendance for the in-person award show, the trio performed from the Hollywood Bowl to no audience. The performance was phenomenal, and we are glad they could make it. Bieber dressed up his normal casual urban streetwear with high waisted dress pants and a gold watch. We loved this look because it is a perfect example of trending fashion among the younger generation.

Accessorize like Justin Bieber with an extremely cost-effective spring-end adjustable link watch band (59-0103).

Carly Pearce’s Emerald Drop Earrings

Carly Pearce CMA Awards 2020
Photo by Jamie Schramm/Country Music Association Inc./Shutterstock | US Magazine

Recipient of Music Event of the Year for her song “I Hope You’re Happy Now,” Carly Pearce showed up ready to make an impression. In a floor-length green dress with a slit up to the thigh, she accessorized with a matching pair of emerald drop earrings. She said she styled that look with her mom, which definitely warmed our hearts.

Experience blissful happiness like Carly Pearce with a round bar earring mounting (22137) set with emeralds or your gemstone of choice.

Ingrid Andress’ Matching Necklace and Bracelet

Ingrid Andress CMA Awards 2020
Photo by ABC | US Magazine

CMA performer Ingrid Andress brought us and herself to tears performing her song “More Hearts Than Mine.” But it was actually her red-carpet look that caught our attention first. Sporting a deconstructed Tom Ford suit, she paired it with matching diamond necklace and bracelet. These pieces truly pulled her outfit together.

Add a piece that could bring someone to tears like Ingrid Andress with a diamond necklace (68226) and matching diamond line bracelet (BRC445).


Get inspired by more award-worthy fashion statements in our previous award show coverage.

Our Top 5 Looks From the Emmys

2020 GRAMMY Awards Roundup: Jewelry Trends

Shining Stars: Oscars 2020 Jewelry Trends




Kicking Off the Holiday Bridal Season

Ready or not, the holidays are here. Christmas is just 44 days away and we are ready to ship you everything you need to deliver on every customer’s biggest wish. And with holiday romance in the air, what could be more on target than holiday engagements?

This is the fourth episode in our Holiday Learning Series, and this week, Senior Director of Bridal Alex Stuller delves into what is hot and happening in bridal fashions. CLICK HERE to enjoy her presentation on the most exciting new and popular trends.



New & Popular Engagement Styles

Yellow or white gold: what are brides choosing? Yellow has come back strong in both bridal jewelry and jewelry overall. It is also Alex’s favorite, so she is showing several styles in this rich shade. Alex also mentions customers’ trend towards larger center stones and CTW — wonderful for them and you! Here are the dominant trends. It is also worth saying that fancy diamonds are very much in fashion. Watch for triangle, marquise, pear shaped diamonds, and more.

Art Deco

Art Deco has been emerging as a trend over the past few seasons. Now it has come into its own, and our designers have met the challenge. We love the fact that these designs communicate extravagance and restraint. You will discover the halo-style below on page eight of our October Bridal and Bands brochure.

Shop at Stuller.com | Item 124542:211:P
Shop at Stuller.com | Item 124373:112:P

Updated Classics

Timeless looks never go out of style, yet each generation adds its own special touches. Look for hidden gallery details such as elegantly understated hidden cross solitaire. From the top, it looks like a classic, and from the sides, it takes on a deeper meaning. The split-shank solitaire shown has been updated with sculptural detailing on the shank and gallery — luxurious touches that win hearts.

Shop at Stuller.com | Item 124620:108:P

Favorites from 2020

We have watched these styles fly out the door, and because many are flexible 3C designs, customers have a world of options. They can change the stone shape and size and choose from at least 13 metal qualities. You will see this stunning double infinity style on page 40 of our holiday brochure — an outstanding engagement choice. And you will notice that the accented style below features rose-cut diamonds, beading, and claw prongs — all important trends.

Shop at Stuller.com | Item 124507:211:P

Showstoppers

These designs will stand out and start conversations with everyone your customer knows. Yes, she’s definitely engaged. There is no denying that. And what could be more appropriate to a wintry proposal that this fabulous snowflake design? Its gorgeous dimensions sparkle with round and marquise accents that delight the eye from every angle. Does she prefer something dazzling and edgy? The asymmetric beauty will steal her heart away with its emerald cut center (or oval) and its bouquet of marquise and round accents.

Shop at Stuller.com | Item 124357:132:P

Stackable Anniversary Selling System and A&E Selling Systems

Irresistible stackables continue to take center stage, allowing each bride to build her unique look. And the best part? The more bands, the merrier. She can add to her stack for her anniversary, birthday, Mother’s Day, the holidays, or just because she feels like it. Our prototype Stackable Anniversary Band Selling System and our new Anniversary Band ($499) and Eternity Band ($399) Selling Systems let her try on many designs to find the one she loves — and give her ideas for future purchases.

And because these selling systems feature prototypes, you can offer her all these choices without investing valuable inventory dollars.

Shop at Stuller.com | Item 653122:6000:P
Shop at Stuller.com | Item 653692:100:P
Shop at Stuller.com | Item 653693:100:P

Trends in Men’s Wedding Bands

Gone are the days when men’s wedding bands were predictably plain. Today men have many more choices, and they love it. Sometimes it takes him longer to choose his style than it takes for her to choose her engagement.

Classic bands

Classic hand styles still hold sway over a significant percentage of the band market, but today you are just as likely to see them with special finishes, laser patterns, or both. And do not forget engraving. If you have not tried our Classic Band Builder experience, now is the time to try it. Customers can watch as you make each change and try as many options as they please until they arrive at the one they want.

Shop at Stuller.com | Item 51529:610:P

3C Diamond Bands

Diamond bands have returned in a big way, and our 3C designs let men choose the stone shapes and sizes and the metal quality to achieve the right look. We offer a wide range of choices so they will be sure to find the one they want.

Shop at Stuller.com | Item 124497:806:P

Contemporary Metals

This contemporary metals trend continues strong as grooms look to them for personal statements and durability. Is he a rock climber? These are the bands to show him. They can choose from tungsten, titanium, cobalt, stainless steel, and our two new additions: tantalum and silicone. We are extremely excited to offer tantalum, a rare metal that can be both engraved and sized — highly unusual for contemporary metals. Silicone bands have a price that cannot be beaten and offer customers the unusual choice of 10 colors: black, gray, maroon, green, navy, royal, yellow, and various stripe combinations. Yes, they do come in women’s sizes.

Shop at Stuller.com | Item 52331:812:P

ever&ever® Bridal Program

No discussion of Stuller bridal would be complete without mentioning our extraordinarily successful ever&ever® bridal program featuring our flexible 3C designs so couples can customize to their hearts’ content. Alex closes her presentation by previewing ever&ever’s®enchanting new holiday video, which is part of its exclusive marketing assets.

If you are interested in this program, contact a bridal program specialist at 800-877-7777, ext. 2528 or visit Stuller.com/everandever.


Extended Holiday Hours

The holidays can bring a lot of stress, so we’re here to take some of that stress away. When you’re in a holiday quandary, we’re here to help.

Our customer experience team is currently available from 8:00 a.m. to 7:00 p.m. Central. On the Saturdays between Thanksgiving and Christmas Eve, we’ll be here for you from 10:00 a.m. to 4:00 p.m. Central.




What’s New in Bridal?

I think most of us began 2020 thinking it would follow the general pattern of prior years. We had no idea that we would face a year of major and unexpected changes, which have brought all of us a sense of instability. What better time to remember our relationships and commitments that grow stronger — through all the challenges we face.

To inspire this positivity, we want to share some of those sparkling moments that stay true no matter the changes. Take a look at some of our latest designs for 2020 — a stunning preview of our new October Bridal and Bands brochure with a complete selection of our new styles. This post features new engagement rings, eternity and anniversary bands, enhancers, and wedding bands. Be sure to scroll all the way through to see our most exciting addition of all!

Engage with Elegance: New Designs

Intricate details and modern classics: this incredible assortment of engagement rings features some of our newest Designer Bridal pieces. This collection has it all, from fancy halos and scattered accents to asymmetry and nostalgia styling.

Browse our new engagement ring designs.

Create Brilliantly: New Stackables

This is the year for stackables, and you have limitless options. Our new anniversary and eternity band designs offer customers an extravagance of intricate details, sculptured elegance, modern flair, and updated classics. These outstanding styles — with more to come in the October Bridal brochure — capture the enduring happiness they celebrate. Choose them as perfect gifts for an anniversary, a birthday, a new baby, or just a Wednesday.

Browse our new stackable bands.

Re-envision Your Look: New Enhancers

Does your customer want to add some bling to their engagement ring? These stunning new enhancers offer all the brilliance and detail she could ask for. Better yet, you’ll find an enhancer that’s perfect for any engagement ring design. Brighten up any bridal look.

Browse our ring enhancer designs.

Style Statements: New Wedding Bands

Contemporary Metal Wedding Bands are having a breakout year, and we offer a wide array. Our choices include Tungsten, Titanium, and now Tantalum, a rare, premium contemporary metal with a weight similar to precious metals. We love Tantalum because, unlike other contemporary metals, you can customize your it with a special finish and engraving for a more personal touch. Perhaps most astonishingly, Tantalum is shatterproof, and you can size this alluring greyish blue metal!

Browse our new wedding band styles.


What comes through in all these designs? Whatever challenges we face, our hearts and spirits seek joy and beauty — reflections of optimism and hope. Our in-house designers have created exquisite expressions of these deeply felt emotions. So, as customers look for their bridal rings, you can offer them a stunning range of elegant, distinctive looks to help them find their perfect choice.




Buzzing Over Jewelry for World Bee Day 2020

World-Bee-Day-2020-Jewelry

Fewer things are as vital to our everyday life than the bee. You may not think much about these fuzzy insects, but bees (and other pollinators, such as bats, butterflies, and hummingbirds) are the key to biodiversity and the vast majority of global food production. Without pollinators, the quality and the quantity of our food would go down.

That’s why, on May 20 of every year, we celebrate World Bee Day!

World-Bee-Day-2020-Bees-Damien-Tupinier

What is World Bee Day?

Since its establishment in 2014, World Bee Day focuses on the importance of pollinators, particularly the noble honey bee, and why we should protect and preserve them. For instance, did you know that

  • …nearly 90% of the world’s wild flowers depend, whether entirely or partly, on pollinators?
  • …more than 75% of the world’s food crop and 35% of agricultural land depend on pollinators?
  • …pollinators contribute to agricultural biodiversity, which increases the quality and diversity of our food?

Source: World Bee Day, United Nations

Below, we’ve highlighted some of our favorite bee-inspired jewelry as well as where you can go to learn more about World Bee Day.

Generate Buzz With Bee Jewelry

Just as the bee buzzes from flower to flower, the jewelry space is abuzz with bee baubles.

These pieces are perfect for sparking conversation about pollinators and why we should #SaveTheBees. Featuring bee-themed jewelry on your social media is an easy way to generate buzz about your store and World Bee Day. 

From custom metal stampings to fine jewelry, Stuller has a variety of best-selling, bee-inspired jewelry for you to offer customers:

World-Bee-Day-2020-Yellow-Bee-Earrings World-Bee-Day-2020-Yellow-Medallion-Dangle World-Bee-Day-2020-Honeycomb-Stackable-Ring
Tiny Bee Dangle 2000939 Bee Earrings 87319 Medallion Dangle 2000360 Honeycomb Ring 124608

 

World-Bee-Day-2020-White-Bee-Stackable-Ring World-Bee-Day-2020-Yellow-Stamping World-Bee-Day-2020-Sterling-Bee-Charm  
Stackable Ring 52027 Stamping 2000835 Charm 86402  

Shop our full assortment of bee-inspired jewelry.


Bee Engaged With World Bee Day

Want to do your part to help pollinators survive and do what they do best? Here are some ideas:

World-Bee-Day-2020-Honeycomb-Jez-Timms

  • Donate to charities and research groups dedicated to the preservation of bees.
  • Visit your local beekeepers to learn more about their work — and buy raw honey. It tastes great and contains all the nutrients that pasteurized store-bought honey lacks.
  • Set up a pollinator-friendly habitat in your yard, garden, or other outdoor area. A good place to start is with nectar-bearing flowers and shrubs. An even easier thing you can do is make a bee water fountain.
  • Use pesticides (if you must) that do not harm pollinators. Spray them when there’s no wind, and do so when bees are inactive: during the early morning or late night.
  • Spread awareness on social media with the hashtag #WorldBeeDay.

Learn all there is to know, such as events, news, and what you can do to help at the official World Bee Day 2020 site




4 Stackable Ring Trends for Any Customer

Blog Engagement Ring Header

For creativity and individuality, stacking allows the bride to pair a classic engagement ring with additional pieces that may be less traditional. There really are no limits when it comes to adding to your stack. Whether the intent is to accentuate boldly or add a twist to your current bridal set, stacking gives you those options and many more.

Here are a few stacking options that follow the latest industry trends.

Geometric Shapes

We’ve seen the geometric trend all over social media in the last year! Heavy geometric forms can be combined with more delicate parts to form a really unique, powerful statement piece for your customer.

Pairing 1:

 
      123913         124117

Pairing 2:

   
       124258         124138         651707

Pairing 3:

 
         124084          124116

Asymmetry and Curves/Angles

Some may feel a little off balance by the asymmetry trend — pun not intended! But we have seen this trend evolve and take over. People are drawn to this unique look because it helps each person showcase their individuality with unexpected designs. Offer curved/angled styles to let your customers add a touch of edge.

Pairing 1:

 
         123734           651752

Pairing 2:

     
       123654          123864         123866

Mix it Up

Stackable ring looks have been on trend for a while, and they show no sign of going away. Offer eternity and anniversary bands to create a unique stack for any customer, brides included. Help them layer their look and create a perfect stack by using a mix of metal colors, stone sizes, and shapes.

Pairing 1:

      124175       122877      123020        123573

Pairing 2:

       
         124070      122979     123013       123104

Self-Purchaser Stacks

Let your customers know that enhancing their engagement ring does not have to be done on the day of their wedding.

These rings are perfect for any gift-giving or congratulatory self-purchasing moments that are cause for celebration. Adding a new ring to a stack for an anniversary, a birthday, or the birth of a child also allows the flexibility to add color or depth to a current bridal stack.

     124116     124306

For a look at more trends in the industry today, check out our March 2020 Bridal and Bands Brochure.


Which stackable trend is being asked about most often in your store? Let us know in the comments below!




Introducing Modern Brilliance™ – Our new Lab-Grown Diamond Fine Jewelry Collection

Modern Brilliance Lab Grown Jewelry Blog Header

Today’s customers have endless options. They seek bold fashion at accessible, affordable price points. And they aren’t afraid to venture beyond traditional jewelry options to discover what’s new.

That’s why we created Modern Brilliance™ — our newest line of lab-grown Diamond fine jewelry. This collection features a variety of both essential fashion and on-trend styles set exclusively with lab-grown Diamonds.

What is Modern Brilliance™?

Modern Brilliance™ is a curated collection of our top trending and essential lab-grown Diamond fine jewelry styles, consisting of approximately 50 finished jewelry styles. These include earrings, necklaces, rings, and bracelets. All are available in 14K white, yellow, and rose gold. Shop our new lab-grown Diamond fine jewelry collection here.

What sets it apart?

The Modern Brilliance™ Collection boasts a more expansive assortment of lab-grown Diamond fine jewelry. The best part about this collection is that it offers a wide variety of lab-grown Diamond fine jewelry styles, including bigger looks for items like line bracelets, studs, and eternity bands for a better value.

Why Lab-Grown Diamond Fine Jewelry?

We’ve seen success with our lab-grown melee and diamonds. Customers are requesting lab-grown diamond fine jewelry and we’re striving to meet this trend head-on. Now, with Modern Brilliance™, you can offer in-demand lab-grown finished jewelry for customers who may otherwise not buy Diamond jewelry at all.

Modern Brilliance Lab-Grown Jewelry Blog Social Share

Shop Modern Brilliance™ Lab-Grown Jewelry Collection on Stuller.com