Five Bridal and Engagement Ring Trends to Know Ahead of Holiday Proposals
Discover this buying guide for the best wedding rings to pair in a modern bridal fashion stack.
According to a study by The Knot, the most popular proposal date of the year is December 25. In the same study, it’s stated that 40% of all proposals take place between November and February, capturing many of the major holidays celebrated in the United States. While the holiday selling season is approaching and you’re preparing to stock up on your customers’ favorite holiday gifts, don’t forget to get those modern engagement rings that are following this year’s bridal trends.
Staying on top of what today’s bride wants in her bridal stack is crucial to making the sale. That’s why you should not only consider the style of engagement ring, but also merchandise your product offering in a way that shows it off with wedding bands that tell a story. Modern trends follow design aesthetics that grab the eye and reflect the bride’s personality.
Let’s take a look at five bridal and engagement ring trends as well as show you how to create a cohesive bridal stack using classic metal and diamond wedding bands.
Trend 1: The Classic Bride
The Classic Bride looks for a simple, yet elegant bridal stack that stands the test of time. Brides that love this style are looking for a timeless solitaire with classic appeal matched with a modest wedding band. This is the kind of trend that won’t be going away anytime soon and will appeal to many brides.
Trend 2: The New Art Deco
When you hear art deco, you might be thinking of sharp lines and geometric designs. This trend takes that one step forward and attaches the inspiration to architecture that is rich in details and drama. The bride that wants this style has an appreciation for design and uniqueness. Pair engagement rings with bands that extend and complement the design for a cohesive stack.
Trend 3: The Cottagecore Queen
A term mostly seen on social media, cottagecore refers to design aesthetics that fosters the idea of living a simple, rural life — something that stands out in our overstimulated world. This trend pulls on nature inspirations to symbolize growth and simplicity. Combine rings with scrollwork and features that mimic florals for the bride wanting to live her Jane Austen fantasy!
Trend 4: The Celestial Vision
You might have noticed younger consumers in the market — specifically Millennials and Gen Z — have a fascination with the cosmos, astrology, and all things space. This trend appeals to that interest and uses elements that bring romance from above, such as star bursts, moons, and astrological motifs. Pair rings inspired by this aesthetic for the bride that admires something larger than this world.
Trend 5: The Utilitarian
The utilitarian aesthetic pulls on industrial and structural inspirations for design. Chains, lines, and frame-like features symbolize the strength and stability many look for in a partner. Rings that reflect these values will show patterns and shapes that align together for the perfect bridal stack story.
Let Stuller Get You There
With a couple months to go before eager brides and grooms run to you for their engagement ring and wedding band needs, make sure you know all options available to connecting them with these trends.
Stuller offers a wide variety of in-stock bridal product that is ready to ship with rapid delivery, so you have everything you need on hand for the holiday rush. Be sure to get a head and stock up early. Looking for customization solutions? From products to services, Stuller can help you with any step in the customization process, so each couple has a piece that is one of a kind. Click here to learn more.
We are happy to be your bridal business partner and look forward to serving you in preparation for upcoming holiday proposals.
ABOUT THE AUTHOR
Brittney Garrett
Product Manager, Bridal
Brittney holds a degree in Advertising and an MBA from the University of Louisiana along with multiple certifications from GIA. She combines her love for custom jewelry and industry trend research to propel the Stuller Bridal business forward.