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lab-grown diamonds

diamond grading report
Diamonds & Gemstones
Heather Fontenot

The Essentials of Diamonds With Grading Reports

What is the most valuable asset in the jewelry industry? I’ll give you a hint. It doesn’t sparkle and it can’t even be bought. The answer is trust and reliability. Given today’s competitive retail landscape, this is paramount for jewelers looking to build lasting relationships with customers. 

 

As purveyors and sellers of precious stones and beautiful jewelry that can carry a lot of significance, offering products that come with a guarantee of quality is a necessity. One of the most effective ways to do this is by selling diamonds with a grading report. 

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Inspiration & Trends
Claire Lyon

Top Bridal Trends for Spring 2024

Facebook Twitter Linkedin In today’s market, expanding your bridal business with an appealing, on-trend selection is essential given the industry’s growth and forecast for 2024.

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moissanite vs diamonds and moissanite engagement rings
Diamonds & Gemstones
Nick Susz

Sell With a Story: Moissanite vs. Diamonds

In the ever-evolving world of fine jewelry, trends in colorless gemstones — particularly when they are used as center stones — are constantly shifting. Recent years have witnessed a surge in demand for larger total carat weights and lab-grown options. To navigate this landscape successfully, jewelers must understand the unique qualities of various gemstones and tailor their sales strategies accordingly.

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diamond clarity 4Cs of diamonds
Diamonds & Gemstones
Olivia Billet

What You Need to Know About Diamond Clarity

Among the 4Cs of diamonds, clarity possesses a unique role and significance. It dives into the diamond’s inner world, telling a story of a journey through time. The concept of clarity allows us to understand a diamond’s history, formation, and the forces that shaped it. Let’s look at diamond clarity, what it means, and how you can use it to spark a conversation with a customer.

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Business Savvy
Cheryl Robichaux

Discovering the Artistry of José Echevarria Diseñador

Formerly known as Fine Gold Designers, the brand is now known as José Echevarria Diseñador, and they have partnered with Stuller for their materials since 2000. In the beginning, everything was hand-made from a block of wax by José, painstakingly chiseled for many hours to get everything symmetric and looking great for each client. Making the casts and having them come out perfect every time was always a challenge.

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4Cs of diamond color
Diamonds & Gemstones
Heather Fontenot

What You Need to Know About Diamond Color

In the mesmerizing world of diamonds, every subtle nuance plays a crucial role in their beauty and value. Among these factors, which we call the 4Cs of Diamonds, color holds a special significance in determining the value of these popular gemstones. It’s vital to have a basic understanding of diamond color when selling to your customers as this attaches greater personal value to the sale.

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