Tag Results: how-to

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Which Jewelry Cleaner Should I Use?

Offer these helpful add-ons to keep jewelry shining long after the sale

Think of when you went above and beyond for someone— or when someone went above and beyond for you. It’s always special to leave an interaction feeling like the other party was invested in your happiness and overall experience. And when our expectations are surpassed, the sentiment sticks long after. read more…

Celebrate National Worship of Tools Day

Follow these tips to keep your bench tools in pristine condition

If you’ve paid attention to your calendar and love obscure holidays, you may be ahead of the pack and know what today is. But if you don’t know, it’s March 11, which means today is one pretty fantastic day: National Worship of Tools Day!   While we love to splurge on new bench read more…

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Jewelry Care Products: Which Jewelry Cleaner Does What?

Offer these helpful add-ons to keep jewelry shining long after the sale

Over the last few months, I’ve talked a lot about how to customize your packaging to enhance your brand. What you say (and how you say it) is quite important. But today, I want to talk about actions. As summer comes to an end, take a moment to think of when you read more…

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A Step-by-Step Guide to Working With Platinum

Tools and techniques to make the job a whole lot easier

Platinum in its finished state is an absolutely beautiful metal. It can also be a little tricky when working it due to the softness of the metal. Knowing what tools and techniques to use can make the job a whole lot easier.   Here are a few things you need to read more…

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Instagram For Beginners

Just in time tips for Valentine's Day

In our last social media blog, we promised a follow-up, so here we are— back for Round 2. Less than a month away from Valentine’s Day (one of the biggest days of a jeweler’s year), we’ve decided to focus on the upcoming holiday and how you can use Instagram to read more…

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Beyond the Basics: Facebook Advertising

For less than 20 minutes and $20, you can attract new customers

Are you on Facebook but haven’t figured out the right way to advertise? Never fear, this article will help expand your reach to new levels. With the right merchandise, messaging and marketing guidance, you can have customers telling the world (literally) how great your store is. If you are in need read more…

6 Simple Steps to Becoming a Lost Wax Casting Pro

A step by step guide to getting the most out of your cast

Lost wax casting blends old and new in truly remarkable fashion. Our industry is constantly changing, adapting ancient techniques to modern technology. So, we’ve asked our experts to walk us through lost wax casting: STEP 1 – PATTERN Wax patterns are made by one of the following ways: carving, build-up, read more…

Sizing A Channel Set Mounting

Angela shares her sizing tips

Have you ever experienced the nightmare of sizing down a channel set mounting that has already been set, with the channel running across the shank (see illustration 1)? If so, you may have also experienced the stones falling out or becoming loose. Though this problem does not exist with all read more…

Three Tips to Simplify the Earring-Setting Process

Save time and money with these helpful hints from Stuller’s Stone Setting Director

Every so often, I hear questions from jewelers who struggle with pin vises and breaking earring posts. Broken posts are often mistakenly identified as failed solder joints, but usually these problems can be avoided with proper setting practices. I’d like to share some of my setting tips with you. Start read more…

Get Millenials in Your Door Today

Five tips to help you attract this high-spending generation

You know that the Millennials, sometimes called Gen Y, are an up-and-coming – and high-spending! – age group. These 86 million 18- to 34-year olds account for $1.3 trillion of consumer spending each year1. Yes, that’s trillion with a t! You also know you have to find ways to reach read more…

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