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How Your Jewelry Store Layout Affects the Shopping Experience

With a lengthy background in retailing and store design, I’m always looking at how to improve a store’s environment. And I’m always amazed at how easy it is for store owners to forget how to look at their stores from a customer’s viewpoint. With independent jewelers having to compete against big box stores and the internet, it’s more important than ever to examine their jewelry store layout and create an EXPERIENCE that wows jewelry buyers and makes them want to return again and again!

Quick! You’ve got 9 seconds!

Most research says that you’ve got exactly nine seconds to engage a customer’s senses when they enter your store. If your store is a somber, vanilla-looking box, exactly which senses are you engaging? What emotional reaction are you creating— besides a yawn?

But don’t despair! I’m here to give insight into your jewelry store layout that will take you out of the dark to in the know—

1. Crank up your jewelry store music

Music makes the world spend money, and there is ample science to back this up. If your customers can overhear each other, they are less likely to ask questions or stick around for very long. Does your store sound like a funeral home? Or, does it scream, “Stay! Have fun and relax?” No, you don’t have to play rock and roll, but you should have something upbeat that also reflects your personal brand. For instance, if you do a lot of custom work for millennials, play some indie music, preferably by local bands. If your store is more traditional with an older clientele, feature upbeat jazz music. The truth is that the playlist matters less than the ambiance you create. So break out the stereo and pipe some tunes through the speakers.

2. Make it cozy

Is your store casual and inviting or stuffy and intimidating? If it’s the latter, you can solve things pretty easily by adding a lounge area into your jewelry store layout. This allows to relax and sit down with a water or soft drink (or beer or splits of champagne)! Husbands with a cold drink in hand are less likely to grouse about hanging out in a jewelry store while their wives shop. And speaking of your female clientele, add a full-length mirror to give your customer a great view of herself with all her bling on. Let her have that moment!

3. A layout that sells

The U-shaped jewelry store layout of the past just spins customers in and out of your store. Incorporate transition zones for different types of jewelry. Create a bridal area, for instance, and a customization center, too. With subtle zones, you’ll encourage customers to browse and discover everything you have to offer.

When planning your jewelry store layout, keep in mind that most customers naturally turn right as they enter a retail space. So think carefully about what merchandise you position there. Perhaps that’s where you put your fantasy items or bridal. To create more space to explore, try pushing your cases against the walls and remove the glass from the front to allow customers to touch the merchandise. This won’t work for high-end live product, but it works great for less expensive items. Which brings me to the next big point . . .

4. Reach out and touch some bling

Today’s shoppers should be encouraged to touch your merchandise. Seriously. Research bears it out: The more they touch, the more comfortable they are with the item, the more likely they are to buy. Why do you think Apple has been so successful?

Now you may be thinking, “What! You want me to have merchandise on display for customers to touch?” Well, yes. It doesn’t have to be the high-price-point pieces. Put a monogram kit on the counter, or place a birthstone kit near the register. Not only are these great impulse purchases, they’re also unique opportunities for your customers to feel the jewelry.

What about bridal? If you’re like most independent jewelers, bridal is a crucial component of your business. But studies show that with consumers, there’s an unwritten five-ring rule. That means that they’ll ask to try on just five rings before they decide they’ve bothered you long enough. But with ever&ever® bridal prototypes featuring beautiful designs cast in alloy and set with CZ, your customers can try on up to 160 rings without bothering you to take a single piece from the case.

Jewelry Store Layout ever&ever Display

5. Color me engaged

Yes, color is easy to change. But the wrong colors can set the tone for a snooze fest. Boring hues are the visual equivalent of a lullaby. If you have some money to spare, hire a commercial interior designer to advise you on the right wall colors. Consider adding some texture in the form of wall coverings. This small investment could completely change the look and feel of your store.

6. Keep it fresh

Adhere to the M&M merchandising philosophy. Movement = Money. Did your customers see the exact same merchandise in the exact same spot one month ago? If so, move it! Lay out a plan for your in-case displays and change things up weekly. Also, be sure to schedule all holiday themes at the beginning of the year and stick to the calendar.

7. Join the 21st century

Bring technology to your sales floor. Have iPads readily available with access to other merchandise you do not have in stock. Stuller Showcase is the perfect tool to help you capture a sale when you don’t have something in your cases. You can show every Stuller product with your markup! This is the ideal virtual inventory. Partnered with 3C items, you can give your customers exactly what they want, usually the very next day. There is no better way to secure a sale when you don’t have the physical product in your store.

Jewelry Store Layout iPad Stuller Showcase

8. Dress the part

This is a touchy subject, but very important. Does your sales staff’s appearance seem unapproachable and uptight? In today’s world, and especially among millennials, professionalism does not equal a suit and tie. We are, after all, in the fashion industry. So let your employees express themselves in a tasteful way that reflects your store’s brand.

Really, the right jewelry store layout creates a successful store environment and is the easiest ways to bring new life to your business. It’s also the most neglected. But now you know how to fix things. So roll up your sleeves, paint your walls, move your cases, and pipe in some tunes. Then stand back and watch your customers enjoy the experience of shopping (and buying) in your store.

What’s your jewelry store layout design strategy? Have you employed some of these techniques? Or do you have some other cool ideas? Share with us in the comments below!

Greenery: Pantone® 2017 Color of the Year

In the midst of the bustle of the holiday season, Pantone announced its 2017 Color of the Year. Though hard to imagine, the rush of the peak selling season will soon pass and springtime will be upon us. With each new year, we are gifted with opportunities for renewal, growth, and restoration. This pick for Greenery as Pantone 2017 Color of the Year promises the same, as we look toward prosperity and unity. The vibrant yellowish-green color is fresh and energetic, bringing vivacity even during the bleak and barren winter.

Pantone 2017 Color of the Year Peridot

Shop Peridot on

Pantone 2017 Color of the Year

greenery-swatch“Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another, and a larger purpose,” says Leatrice Eisman, Executive Director of the Pantone Color Institute.

Pantone’s choice of Greenery embodies a natural, restorative element. Along with Greenery, Pantone assures us that the whole spectrum of green will reign king in the year to come. In fact, did you know that the human eye can distinguish more shades of green than any other color? The color green itself is altogether fresh and carries sentiments of harmony and positivity.

Greenery is Alive

The recent trend of nature-inspired jewelry has us falling like the leaves, making Pantone’s pick all the more logical. Greenery connects us to the earth and reminds us of the abundant vegetation that brightens our world. The shade promises to shine through all areas of our lives. Imagine the fresh green leaves in a summer wedding bouquet or the flowing green fashion flaunted on city streets. Even our new architecture approach takes its inspiration from the environment.

If gemstones could talk, we imagine peridot would be most excited about 2017’s signature color. The apple green crispness of this gem is a perfect expression of Greenery and its affordability makes it an ideal choice for fashion jewelry. Following suit, tsavorite garnet, emerald, tourmaline, and jade provide a green palette that complements Greenery. Its versatility pairs well with white, yellow, and rose gold.


Here are a few peridot pieces that are sure to make everyone green with envy:

How do you feel about the new color of the year? Share your thoughts in the comments below!


Information credit from Pantone®

Pantone’s Fall Palette

Colored gemstones aren’t just for celebrating birthdays and anniversaries — they’re opportunities to merge color and personality to create unique, striking designs. This look at Pantone’s fall colors will allow you to playfully select gemstones to coordinate with the trendy shades of the season.


riverside-blue-sapphire Pantone’s Riverside

Commanding the importance of blue this fall, the new shade of Riverside takes precedence in the color collection. Cool and calming, strong and stable, this blue hue displays a subtle vibrancy and sophistication. It borders on exciting yet maintains a sense of constancy.

Blue Sapphire

Sapphires have long been prized for their intense, velvety color, ranging from the deepest midnight to brilliant cornflower blue. The calming influence of blue has also made it an enduring symbol for loyalty and trust — one reason that women around the world choose Sapphire for their engagement rings.


airy-blue-aquamarine Pantone’s Airy Blue

As its name suggests, Airy Blue has a lofty nature that evokes feelings of lightness and freedom. This light blue nods to Serenity, one of Pantone’s 2016 colors of the year. Pair this tranquil color with dark green, taupe, or rose for a fresh approach.



As most people choose blue as a favorite color, Aquamarine’s powdery hue is a perfect gem for blue lovers. The name means “ocean water,” and tales of Aquamarine date back to ancient seafaring days. Aquamarine is said to promise love, health and youthful energy to those who wear it.


sharkskin-tahatian-pearl Pantone’s Sharkskin

There’s an edge to Sharkskin, yet it manages to be neutral as well. This gray is far from being dull and can be paired with almost any fall color, bright or muted. Sharkskin is a fabulous complement to the rest of the palette and remains both contemporary and practical.

Tahitian Pearls

Also known as black pearls, Tahitian Pearls offer a sophisticated look with natural appeal. For women of all ages, few gems offer greater drama than strands of Tahitian Cultured Pearls, dynamic for either daytime or evening wear. These pearls create superbly fashionable jewelry that, with proper care, will last for generations.



aurora-red-rubyPantone’s Aurora Red

In contrast to the stable spectrum of the fall 2016 palette, Aurora Red adds a welcome punch. It is a bold Red that is warm, sensual, and immediately pleasing to the eye. Exciting and dynamic, Aurora Red breeds unmistakable confidence as it gets the metaphorical blood of the palette pumping.


Fiery and romantic, showing brilliant depth and intensity, the red hue of Ruby is certain to draw attention. Ruby sends a message of drop-dead glamour and femininity, especially in settings that focus attention on its voluptuous color. If you’re looking for the color of life itself, look no further than red.


Pantone’s Warm Taupe

Warm Taupe is a hearty, pleasing, and approachable neutral that pairs well with each of the top 10 shades of the fall season. This dusty earth tone suggests reassurance and stability. It is trusted, organic, grounded, and timeless.

Smoky Quartz

Smoky Quartz ranges from pale tan to deep brown to nearly black in color. The stone may be opaque, though it is more commonly translucent. Smoky Quartz is said to be grounding and able to remove negative energy. Easily had in large sizes, this dark and brooding quartz is a good choice for a customer looking to make a statement.


dusty-cedar-rhodolite-garnet Pantone’s Dusty Cedar

Dusty Cedar gives a nod to Rose Quartz, one of Pantone’s 2016 Colors of the Year. This shade is a fall and winter version of the pinks we’re used to seeing in spring. Dusty Cedar is a gentle, rose-toned pink shade with some complexity as it exudes warmth and welcome.


Rhodolite Garnet

Rhodolite Garnet can cheer even the bleakest day. It immediately lifts the spirits as it creates lively and exuberant excitement in all who wear it. A luxurious color, Rhodolite Garnet looks more expensive then it actually is, making it an ideal accessory for the understated styles of winter and fall.




Pantone’s Lush Meadow

Lush Meadow brings to mind fresh botanicals and foliage. This deep green is rich and elegant, vibrant and sophisticated. The shade displays a brightness and depth of color that elevates it from more natural greens. Lush Meadow elevates the overall elegance woven through this year’s fall 2016 color collection.



Lush. Exotic. Untamed. This is no polite, garden-variety green: Emerald pulses with life and vitality. Emerald is a perfect autumn complement and the perfect hue to dispel winter blues.


spicy-mustard-citrine Pantone’s Spicy Mustard

Bouncing elegantly off other colors in the palette, Spicy Mustard is an exotic addition. A spicier, zestier yellow than previous seasons, this color adds another splash of uplifting vibrancy. Spicy Mustard is an unexpected and unusual addition that is sure to make any design pop.



The gold of Citrine draws us in and brightens our moods. Its radiant color is associated with joyfulness, youth, and vitality. Wearable, affordable, and fashionable, Citrine is a shimmering yellow gemstone that draws the eye and captivates the viewer.


potters-clay-mozambique-garnet Pantone’s Potter’s Clay

Potter’s Clay has an added degree of sophistication and layering. Elements of russet orange in its undertones gives a grounded feeling that’s anything but flat. A shade with real substance and a strong foundation, this neutral earth tone is expected for fall and winter.

Mozambique Garnet

Mozambique Garnet, glowing deep red with hints of orange and brown, reminds us of an autumn harvest or Indian summer. These styles reflect today’s culturally rich society, giving Mozambique Garnet special appeal to those who seek a sophisticated yet organic look. This distinct gem offers the warm, wine-red color that garnets are best known for.


bodacious-pink-tourmalinePantone’s Bodacious

Bodacious lends itself to vibrant color combinations. Unexpected in fall, this versatile color can be used with pinks and reds. Its bright, rich purple with hints of a more sophisticated pink turns fashion accents into fashion statements.


Pink Tourmaline

This enthralling, positive stone not only enhances the energy of its wearer, but also attracts the attention and energy of others. It’s bold, confident, beautifully sensitive, and self-assured. Pink Tourmaline expresses an exhilarating timeless feminine charm with a decidedly modern edge.



“The desire for tranquility, strength, and optimism have inspired a Fall 2016 color palette that is led by the Blue family.

Along with anchoring earth tones, exuberant pops of vibrant colors also appear throughout the collections. Transcending gender, these unexpectedly vivacious colors in our Fall 2016 palette act as playful but structured departures from your more typical fall shades.

Blue skies represent constancy as they are always above us. Grays give a feeling of stability, Red tones invite confidence and warmth, while the hot Pinkish Purples and Spicy Mustard Yellows suggest a touch of the exotic.”

–Leatrice Eiseman
Executive Director of the Pantone Color Institute


Which of these colors do you absolutely love? What other colors do you hope to see around this fall? Are there any other gemstones that your customers are crazy for this season? Let us know in comments below!

Information credit from Pantone®

Sell With a Story: Rubellite Tourmaline

Rubellite Group

With a name like rubellite, you can be pretty sure it’s a) red and b) probably connected to ruby. You’re absolutely right. Rubellite is a red tourmaline with a stunningly intense color similar to ruby. And they share a common Latin root: ruber or rubellus meaning either reddish brown or reddish violet. The most valuable stones are reddish violet in hue.

Why Rubellite?

I was going to write about jade for August. As luck would have it, Gary Venable, Senior Gemstone Product Manager, told me we are now carrying gorgeous rubellite from Nigeria in our Black Box Gemstones® collection. Well, I have a weakness for rich red stones set in yellow gold so I wanted to see it. It was love at first sight, with six shapes to choose. I decided to postpone jade for another month. I wanted to know more about this vibrant red tourmaline.

rubellite crystal

Rubellite Tourmaline Crystal      Photo Credit: GIA®

Not surprisingly . . .

From Greek and Roman times, rubellite was mistaken for ruby. During this long historic period, blue tourmaline and green tourmaline were similarly mistaken for sapphire and emerald. But in the 19th century, it was identified as different from ruby. And it had a crystal structure similar to other minerals called tourmaline.

A very large ruby

In 1786, King Gustav III of Sweden gave the Russian Empress Catherine the Great a 250-carat ruby that became part of the Russia’s Crown Jewels. In 1926, it was discovered to be a large rubellite.

Seeing double

Rubellite is a doubly refractive gemstone and it’s pronouncedly pleochroic — so much so, that it is the most dichroic of the known gemstones. This means that every crystal has two colors (primary and secondary), the intensity of which depends on the angle of observation. When cut and polished, this gemstone typically displays primary pure reds with secondary purples or pinks. Primary reds with secondary purples constitute the majority of rubellites and define this beautiful gemstone — the more pure the red, the more costly the gem.

Red or pink? Throw some light on it — any light

71858 - rubellite style


Rubellite has the extraordinary good fortune to shine just as intensely in artificial light as it does in daylight. Not only is this beautiful, it’s useful information. Many websites sell a reddish pink tourmaline as rubellite. In fact sometimes they call it “Pink Rubellite Tourmaline.” If you hold this under artificial light, you’ll note a clearly visible hint of brown that identifies it as pink tourmaline.


Rub or heat this gemstone and you will discover it has an electric charge. One end of the axis is positive and the other is negative letting it attract dust or bits of paper. In the 18th century when the Dutch East India Trading Company brought rubellite from Ceylon (Sri Lanka) to Europe, they used this pyroelectric effect to remove ash from their large Meerschaum pipes.

pear rubelliteQuestion of clarity

Like emerald, rubellite typically grows with many inclusions and most rubellite has visible inclusions.* Fortunately for us all, Nigeria has produced beautiful eye clean rubellite. This is the source of the rubellite in our Black Box Gemstones. Why does Nigeria consistently produce fine quality? We’ll have to study geology, mineralogy, and possibly chemistry to get some idea. For myself, it’s enough just knowing it’s an excellent source.

*It’s interesting to note that certain inclusions are of great interest to collectors who will pay top dollar for them.

The bigger, the better

Right now, eye clean rubellites up to six carats are fairly readily available. But eye clean stones of excellent color over 15 carats are rare and much sought after.

More than a gorgeous stone

Are you ready to have rubellite power change your life? Its abilities are quite sensational and I can certainly see customers wanting some of these gifts.



Its opening act is hard to beat. According to lore, it can heal the heart physically if you have a heart ailment, emotionally if you are broken-hearted, and spiritually, by promoting loving awareness of life and an open heart. Guess what? It can do far more. Rubellite can also —

  • Bring you prosperity and abundance.
  • Enhance vitality with a positive nurturing energy.
  • Treat disorders of the lungs, liver, and digestive system.
  • Strengthen circulation.
  • Impart calm and balance.
  • Dispel negative energy.

Introduce customers to this life-changing stone.

Sell With a Story: Alexandrite

missing imageBy gemstone standards, alexandrite is a newcomer. What does it matter that it was formed 2 billion years ago? It didn’t exist for us until 1833, when emerald miners in Russia’s Ural Mountains found what looked like an emerald — but not quite. Count Lev Alekseevich Perovski, who managed the Imperial family’s estates (i.e. the mines), was a gemstone connoisseur and sent the “emerald” specimen to the famous Finnish mineralogist, Nils Gustav Nordenskjold (1792-1866).

The Double Take

Nordenskjold quickly realized the Perovski’s specimen was too hard to be emerald. That evening, he looked at it again and was astonished to see it was red like a ruby. After further studying its properties, he named it “diaphanite” which means “two unseen and shown” in reference to the color change.

A Name Is Born

It’s generally thought that alexandrite was discovered in 1830 on the birthday of the future Tsar Alexander II and was named in his honor. Not so. It was only after Nordenskjold returned it to Count Perovski in 1834, that Perovski curried favor with the Imperial family by presenting it to the future Tsar as Alexandrite. 

missing imageEmerald is beryl, 7.5 on the Mohs Scale, with hexagonal crystals that can range from small to
several meters long. Alexandrite is chrysoberyl, 8.5 on the Mohs Scale and its only relationship to emerald is its beryllium content. Chrysoberyl crystals are predominantly small. They have a distinctive feature called trilling or cyclic twins. This occurs when three sets of twin crystals are oriented at 120° to each other. 


Green and red

Alexandrite’s strong color change comes from its unusual and rare chemical composition. In addition to traces of iron and titanium, it also has chromium. Chromium strongly absorbs 580 nanometers — that’s super small — of yellow wavelengths thus connecting green and red wavelengths. During the day with the full spectrum of visible light, it appears green to blue green and in the evening with incandescent light, it looks red to reddish purple.

Back To White

When ground down, alexandrite — like sapphire, ruby, emerald, and many other gemstones — produces tiny white crystals. They are allochromatic meaning their color results from their interaction with light. The interaction depends on the crystals physical shape and its trace minerals. As with chromium, trace minerals absorb different wavelengths those reflected back create the gemstone color.

Intrinsic Majesty

missing imageWith its sumptuous color change from blue green to purple red, Russian alexandrite sets the standard by which other alexandrite is judged. There’s only one glitch. Russian resources were pretty much depleted in less than 100 years starting in 1833. Fortunately in 1987, high quality alexandrite reserves were discovered in Brazil. Most of Stuller’s smaller calibrated stones and larger sizes in our Black Box Gemstones®  collection come from Brazil. Alexandrite is also mined in East Africa and Sri Lanka.


A fine faceted one-carat alexandrite out-prices ruby and sapphire. Large alexandrites are very rare and those over eight carats often lack the strong color change and hue saturation that makes alexandrite so valuable.

George Kunz

14kt White Chatham® Created Alexandrite & .05 CTW Diamond 16" Necklace


George Kunz (1856-1932) was a major force in American gemology. A native New Yorker, his passion for minerals began at an early age and never left. A self-taught mineralogist, he dropped out of Cooper Union College to pursue his passion. By 20, his voluminous knowledge of gemstones landed him a job at Tiffany’s where he drove the popularity of lesser-known colored gemstones. By 23, he was a Vice President.

A Fast Study

missing image


What does he have to do with alexandrite? After seeing a Russian alexandrite, he recognized it beauty and value and was determined to acquire as much as possible for Tiffany’s. Not one to waste time, he traveled all the way to Russia in search of the finest stones. No one knows exactly how long he stayed or how much he bought but Russian Alexandrite soon became a much-coveted star in Tiffany’s realm.

How much Russian Alexandrite did Tiffany’s sell? Some years ago, the head of one of New York City’s big estate firms, said that Tiffany’s had made 50% of the Russian Alexandrite jewelry his estate firm sold. The other 50% originated from the Victorian Period in England.

Alexandrite’s Powers

For a “young” gemstone, alexandrite has wasted no time acquiring powers and quite wonderful ones at that. Alexandrite’s powers include:

  • Greater emotional balance improving self-esteem and confidence.
  • Increased happiness and love — maybe as a result of the first one!
  • Pleasant surprises, good fortune and success in speculative endeavors — useful for any investor.
  • Increased mental clarity, perception, and memory.
  • Enhanced verbal skills, communication, and the ability to choose the right words. Could this contribute to increased happiness and love?
  • Enhanced awareness of nature’s interconnectedness.
  • Assists with death/rebirth situations as in when a person is leaving an old life behind to enter a new life. Wouldn’t this be useful for someone getting a divorce or recently widowed?

Famous Alexandrites

missing imageAs I mentioned before, large alexandrite is extremely rare. Large alexandrite with strong color change is even more rare — and hopefully ends up in a museum where people can enjoy seeing these wonders of nature.

 Whitney Alexandrite: This 17.08 carat stone from Minas Gerais, Brazil can be seen at the Smithsonian Institution, National Museum of Natural History.

43-Carat Alexandrite: A beautiful cushion cut gem housed at the Natural History Museum in London

66-Carat Alexandrite: Housed in the Smithsonian Institution, National Museum of Natural History this is the largest known faceted alexandrite. It comes from Sri Lanka.

Fersman Alexandrite Crystals: This specimen contains 22 crystals weighing more than five kilos. It’s in the collection of the Fersman Mineralogical Museum in Moscow.

Pantone® 2016 Colors of the Year

With all the chaos going on in the world nowadays, it’s no wonder why, for the first time ever, color authority Pantone® chose two colors to represent 2016, Rose Quartz and Serenity.

ulsundownSerenity. Think the calm skyline when the sun is going down and the transition of color from blue to orange to pink (rose quartz) to yellow. After all, by definition the word means “the state of being calm, peaceful, and untroubled.” When I heard of the chosen colors for 2016, I thought about a picture I had snapped at the University of Louisiana Lafayette a couple of months ago. While walking to my night class, I stopped and looked at the horizon to see this peaceful blended dusk. “Serenity is weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation even in turbulent times.” – Pantone Serenity, with its soft baby blues evokes calmness and peacefulness. Much in the same way nature does through the sky, oceans, and rivers. And generally, blue is a universally popular color. In my experience, blue makes me feel at peace, happy.

Rose Quartz. A playful, pinky hue. The experts say that rose quartz is “a persuasive yet gentle tone that conveys compassion and a sense of composure.” But don’t underestimate this color. According to Pantone’s Executive Director, Leatrice Eiseman, “Rose Quartz is not baby pink. It doesn’t have that wimpy feel.”
While many folks feel like the colors invoke thoughts of conventional baby colors, that’s not the case. Instead Pantone aimed to challenge “traditional perceptions of color association” with the pairing. These pastel colors, when put together, blend very well, and you already see them everywhere around you!  Rose quartz, a soft, delicate, tranquil shade along with the baby blue Serenity brings wellness, balance, and calmness to the world.

pant1 pant2 pant3

In the coming year, expect these colors to be everywhere: from runway fashion, to appliances, to paint colors. You name it, they’ll be there, so be prepared to incorporate these colors in your store one way or another.

Some gemstone options could include:



Blue Chalcedony

Rose Quartz

Take a look at the pieces below and get inspired:

14kt Rose Morganite Ring


14kt White Stackable Ring Mounting


14kt White Aquamarine & 1/10 CTW Diamond Earrings


14kt Rose Morganite & 1/5 CTW Diamond Earrings


Do you have a favorite between these two colors? Do you already have any of these colors in your store? Share your thoughts in the comments section below.


Will the maritime-inspired Snorkel Blue take the cake and be named 2016’s Color of the Year? Or maybe the sunny-toned Buttercup? Or maybe we’ll stay in the reddish-hued family with fiery Fiesta. With so many brilliant options, how will Pantone choose just one? We asked some of our gem-savvy folks for their 2016 predictions:

Ramona, CRM & Customer Insights Director

I’ve been pulling for Cerulean Blue to make a comeback since 2014. Snorkel Blue comes close to that vibrant shade. To me, this oceanic blue represents an evolution of blue from the Fall 2015 hue of Biscay Bay and Spring 2015 color – Classic Blue.

pan1 pan2 pan3

Popular colors are a reflection of consumer concerns and ideals.

As a color – blue represents loyalty and stability. It’s a hue that usually rises in favor during election years – generally when people feel things are unstable; they seek colors that reinforce security. Blue is also the color of water and the sky – with recent attacks and acts of violence in the news; blue represents safety, escape, and a connection with the soothing elements of nature. Blue refreshes, revitalizes, and recharges us.

My second pick is Rose Quartz. Evolving from Spring 2015’s Strawberry Ice and Fall’s Cashmere Rose – this dusty pink hue resonates with consumers looking for a sophisticated yet nostalgic color. This pink plays well with other colors and has the ability to create various palettes that appeal to shoppers. Combined with gray hues, it can look urban-chic. When paired with dusky shades of lavender and blue, it reads romantic. Mixed with greens, beiges and tans, the result reflects a naturalistic palette.

 pan4  pan5  pan6

While I’d prefer to sell more Sapphire – the jewelry industry would benefit from either color!

Gary, Gemstone Product Manager

I have a feeling blue will be making a comeback in 2016. Back to basics and blue is the timeless classic. Also, for my second choice is buttercup, a bright youthful look.

 pan7  pan8

Mandy, Gemstone Assistant Product Manager

I’m thinking blue too. Plaid is back and being a teen from the 90’s, you weren’t cool unless you had a black and blue plaid flannel shirt. (And a pair of combat boots.)


Stanley, Diamond and Gemstone VP

I think that all indications, including Pantone’s own trends, point toward a deeper, richer blue. Something more like Classic or Snorkel Blue.

 pan10  pan11

What’s your take on the new king (or queen) of color? We’d love to hear your thoughts. Comment below and we’ll keep you posted!