It’s fall, y’all! And you know what that means . . . the changing colors of the leaves, the smell of cinnamon and spice in the air, and the temperatures are dropping. (Well, generally the temperatures drop around this time. But here in south Louisiana at Stuller’s headquarters, we’re JUST feeling our first cold front of the year.)
The most important aspect of the fall season, however, is Halloween!
Halloween is one of our favorite times of the year. I mean, think about it— there are so many benefits to the holiday! From copious amounts of candy and treats to the plenitude of Instagram costume pictures, the holiday is a fun time to dress up, be social, and have fun!
How can Halloween Help Your Business?
Consider how this holiday benefits you and your jewelry business. Every year, people grow more intense when it comes to Halloween costume buying. They’re hand-selecting each individual piece to ensure the perfect ensemble for every Halloween party and event. In other words, these people NEED jewelry! And that’s where you come in to play.
Lyst, a global fashion search platform, along with Pinterest, have released their Halloween costume predictions for the 2019 year. With this knowledge, along with some other research (and our abundance of pop culture expertise), we’re giving you five of the most anticipated costumes this year, plus the perfect Halloween costume jewelry accessories!
Elton John Halloween Costumes
First up, we have Rocketman! The Elton John biopic, starring Taron Egerton, has launched Sir Elton John-inspired Halloween outfits back on the map. Things like Elton John’s signature glasses and men’s bathrobes have seen significant search increases since June. Pair this look with pearl earrings and brooches— two staples in the movie’s jewelry trunk.
Lil Nas X Halloween Costumes
Next up, Old Town Road! Lil Nas X has been CRUSHING it since his outbreak single — Old Town Road — which currently holds the record for most consecutive weeks on Billboard Hot 100 chart at 17 weeks! It’s no wonder why cowboy hats, fringe jackets, and cowboy boots are trending searches in the social space. Urge your customers to rock the rapper’s mismatched earrings by pairing one cross hinged hoop earring with a diamond stud.
Aladdin Genie Halloween Costumes
Up next, we have Aladdin! The live-action rendition of the Disney classic was released this past summer, featuring Naomi Scott as Princess Jasmine and Will Smith as the beloved genie. Since the release of the movie, social mentions of the movie soared 1,600% and blue wide-leg pants searches have been on the rise.
Genie-inspired jewelry, such as chunky bracelets and chains, has risen 168% since the summer. Playing the part of the genie won’t be too hard with some simple jewelry styles, like a grooved bangle. And for the Jasmines of the group, don’t worry—we’ve got this gorgeous pendant perfect for your Arabian Night!
Area 51 Alien Halloween Costumes
Next, the classic alien! Pinterest has seen a 659% increase in alien costume searches. Perhaps the spike in alien interest comes from the infamous Area 51 raid that was set to happen in September. Anyone remember that? Anyway, deck your customers in celestial jewelry to channel their inner aliens with a constellation necklace or star earrings!
Powerpuff Girls Halloween Costumes
Finally, for all the group costume lovers, the Powerpuff Girls are trending on Pinterest (which is so exciting to me because Blossom, Bubbles, and Buttercup were my childhood heroes), with searches for the crime-fighting trio up 379%. The 2016 remake of the late 90s cartoon might be to blame for the newly-piqued interest. But hey, I’m not askin’ any questions. Rock the colorful group look using some bright and fun gemstone jewelry!
There you have it, the top trending Halloween costume jewelry accessories for 2019! And not only that, you have a good marketing spin to sell some jewelry. Here’s the takeaway: stay informed on trends going on in the social space, and learn how to use those to your jewelry-selling advantage! These types of situations create fun, new ways to innovate your selling tactics.
Now that we’re all in the spooky spirit, which Halloween costume jewelry accessories are you anticipating this year? Let us know in the comments down below!