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More Than a Thousand Words – Part II

How photography will revolutionize your marketing efforts

You just finished casting a ring that’s been in your head for what seems like a year now. You’ve labored over it. Sketch after sketch, render after render, and now it’s finally complete and ready to sell. The only thing left to do is post it on your Facebook page for someone to buy. You want to show the world, but you’re hesitant to put it online because you don’t believe you’ll be able to capture the essence of the piece, the je ne sais quoi, the thing that makes it special. You’ve seen the big dogs’ advertising and know it can be done but think you’ll never be able to take a photo of your own jewelry that will look as good as that.

Well, fret no more. True, the jewelry pictures you see in magazine ads are composed of many shots and hours in Photoshop. However, there are some fairly simple things you can do to show off your hard work that won’t involve spending 40 hours in editing.

In part one of this series, I taught you what type of camera you need for the perfect shot. In this next part, we’ll go over some tips on how to take the perfect shot and let you in on some secrets that we use in our own photography studio at Stuller – secrets that will make your jewelry more memorable. And the good news is you won’t need a photo studio to accomplish this, and most of the items needed are probably in your shop, already.

Check out the video below to see how the magic is done, then send us some of the shots you take and show off your hard work!


Here’s the list of products we use in preparation for every shoot.

Oval ring – 70531 (ring used in shot)


Stuller Sonic 23-5874


Gembright cloth (blue) – 17-0820


Magic cloth (maroon) – 17-0765


Steamostats – 46-4555


Desk lamp – 13-1803


Disposable latex gloves 17-0747


Still need help? Let us know! Ask questions in the comments section.


Daniel Maldonado

Digital Photographer

I've been with Stuller since 2010 • I'm originally from Tucson, AZ • My favorite meal is lasagna • I love collecting vintage cameras • Most famous person I've ever met: John Voight • Play tennis every afternoon • I take pictures of everything I find interesting.