More Than a Thousand Words – Part II

How photography will revolutionize your marketing efforts

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You just finished casting a ring that’s been in your head for what seems like a year now. You’ve labored over it. Sketch after sketch, render after render, and now it’s finally complete and ready to sell. The only thing left to do is post it on your Facebook page for someone to buy. You want to show the world, but you’re hesitant to put it online because you don’t believe you’ll be able to capture the essence of the piece, the je ne sais quoi, the thing that makes it special. You’ve seen the big dogs’ advertising and know it can be done but think you’ll never be able to take a photo of your own jewelry that will look as good as that.

Well, fret no more. True, the jewelry pictures you see in magazine ads are composed of many shots and hours in Photoshop. However, there are some fairly simple things you can do to show off your hard work that won’t involve spending 40 hours in editing.

In part one of this series, I taught you what type of camera you need for the perfect shot. In this next part, we’ll go over some tips on how to take the perfect shot and let you in on some secrets that we use in our own photography studio at Stuller – secrets that will make your jewelry more memorable. And the good news is you won’t need a photo studio to accomplish this, and most of the items needed are probably in your shop, already.

Check out the video below to see how the magic is done, then send us some of the shots you take and show off your hard work!

 

Here’s the list of products we use in preparation for every shoot.

Oval ring – 70531 (ring used in shot)

ce87fef4-a0e8-4e24-80a6-a31500a67b6be433651a-fb72-4943-bf0a-a31500a67bbb

Stuller Sonic 23-5874

23-5874-b9fa6f3e-c5c7-4452-9f66-b62bc2dc4aeb

Gembright cloth (blue) – 17-0820

17-0820-261484t-dad2262e-2f71-4928-9f3e-73fe5f68844a

Magic cloth (maroon) – 17-0765

17-0765-251685t-334f772d-adc3-4ea6-ba05-cd3e63c0ff62

Steamostats – 46-4555

ffb527ac-0617-49d5-9289-a00600e7a50c

Desk lamp – 13-1803

4d47d608-adf1-427d-bb2a-a0cf00a4ffb5

Disposable latex gloves 17-0747

4b862d36-c5d4-4901-a2f2-a2b600e5d5d8

Still need help? Let us know! Ask questions in the comments section.


3 comments
  • Margot Feldvebel [ permalink ]

    Nice video, thanks! You left out one important detail. What do you use to hold the ring for the shot?

  • Daniel Maldonado [ permalink ]

    Hey, Margot.

    Thanks for the comment! We actually use a small bead of wax that holds that ring in place. I’m going to review the ins and outs of that detail plus a couple other tips in the next installment. If you have any other specific questions that I can answer in the next post, let me know! And please feel free to post some pictures of your jewelry! We want to see ‘em!

    Thanks for reading Stuller Blog!

    Danny

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