Articles

Social Media Strategy Overhaul Before the Holidays

Optimize your social media strategy just in time for your busiest season

Alright jewelers, it’s time to suit up. The holidays are quickly approaching. From cleaning your cases, to stocking up on the right tools and product for those holiday projects, there are a plethora of things you can do during this time. I’m here to say this: use this time to read more…

Creative Journey in a White/Space

The story behind Khadijah Fulton and her White/Space

Khadijah Fulton, owner and designer of White/Space, has had a busy six months. On the one hand, the small group of manufacturing artisans that helped her with large orders and busy seasons had to close for California’s stay-at-home order. She found herself filling all orders from her successful e-commerce business. read more…

Experiential Retail: Tips to Making a Memorable Sale

Use events and in-store experiences to leave a lasting impression on your customers

According to Salesfloor, Millennials view shopping as a social event to be seen as a fun and relaxing activity shared with family and friends. At a time in retail where e-commerce is a rising and significant force in the industry, it is crucial to identify the purchasing traits of the read more…

Sell with a Story October 2020

Sell With a Story: Black Opal

Learn all about mysterious, moody black opal

A sunset, tropical waters, watercolor paintings, Holi color clouds, the galaxy. You might be asking, “What do these have in common?” If you have ever seen an opal, you likely already know. Considered one of the most colorful stones available within the industry, opals show many colors all in one read more…

Quick References Provided with New Diamonds & Gemstones Catalog

Enjoy easy-to-remove resources with your new edition of the Diamonds and Gemstones catalog

Earlier this month, we launched Diamonds and Gemstones 2020-2021, a 130-page catalog featuring Stuller’s comprehensive assortment of diamonds and gemstones. Visit our previous post to catch up on all the great highlights we have included in this latest edition. Making this one of our most unique catalogs we have produced, read more…

Wedding Bands: Don’t Forget the Guys

We live in a time of social change and “new normals.” But let’s face it, in the bridal world, it seems women get all the love and glamour — the gorgeous engagement ring and often, an equally exquisite, anniversary or eternity wedding band. And the groom? His wedding band is read more…

Our Top 5 Looks from the 2020 Emmys

Red Carpet or Not, These Stars Shined in the Fashion Department

In the pandemic-ridden world we live in, there are numerous facets of life that have had to make adjustments and televised award shows are no exception. The 2020 Emmys took place on September 20th, but viewers noticed some changes to the normal extravagant affair. Rather than gather all nominees and read more…