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best center stones for holiday engagement rings
Diamonds & Gemstones
Sarah Whisnant

Sell With a Story: Popular Center Stones for Engagement Rings

With the holiday season swiftly approaching, there is a certain magic in the air that brings warm feelings of love and romance to mind. As jewelers, we get to play a small part in that magic! According to Wedding Wire and Great Bridal Expo, 40% of all proposals take place between Thanksgiving and Valentine’s Day. Couples are preparing now for their special moment, so what can you do to help make the moment perfect?

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November 3, 2023 No Comments
moissanite vs diamonds and moissanite engagement rings
Diamonds & Gemstones
Nick Susz

Sell With a Story: Moissanite vs. Diamonds

In the ever-evolving world of fine jewelry, trends in colorless gemstones — particularly when they are used as center stones — are constantly shifting. Recent years have witnessed a surge in demand for larger total carat weights and lab-grown options. To navigate this landscape successfully, jewelers must understand the unique qualities of various gemstones and tailor their sales strategies accordingly.

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October 6, 2023 No Comments
Sell With A Story
Nick Susz

Sell With a Story: Shades of Sapphire

Dive into the historical significance of September’s birthstone with key selling points, gemstone care tips, and Stuller’s vast selection of natural and lab-grown sapphires.

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September 8, 2023 No Comments
barbiecore gemstones
Inspiration & Trends
Taylor Dizor

Sell With a Story: Barbiecore Gemstones

Everyone looks good with a little sparkle and a pop of pink, right? With the anticipation of the upcoming Barbie movie, pop culture is brimming with the iconic style seen from the epitome of femininity — a movement called Barbiecore. First introduced by Mattel in 1959, Barbie has left an indelible mark on the world of fashion. Even today, we are seeing her ever-evolving style and trend-setting presence inspire us to embrace self-expression.

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July 7, 2023 No Comments