Tag Results: selling

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What’s the Best Metal for Men’s Wedding Bands?

DOWNLOAD this guy's guide to wedding bands to help inform your grooms-to-be

The bride-to-be in your store has probably been planning her special day for a while now — perhaps even since she was a young girl. More often than not, she has a good idea of the type of engagement ring she’s going after. She’ll bring along clippings from a magazine or share read more…

The Poll Results Are In!

Visual merchandising tips for the holidays

You asked for it Our latest blog poll asked what you’d like to read about next and the results are in. Visual merchandising speaks to your customers without using words. It starts with capturing your customers’ senses from the moment they enter your store. When done right, it can be read more…

Sell With A Story: Blue Zircon

December’s birthstone combines a gorgeous green blue color with a fiery brilliance akin to diamond. In fact for centuries, people confused colorless zircon with diamond. Today, unfortunately, many consumers think zircon is the same as lab-grown cubic zirconia. This error keeps them from enjoying zircon’s sparkling beauty. We offer hand-selected read more…

Get Schooled

What you need to learn about lesser-known gemstones

In honor of last week’s Schoolhouse Rocks Week, which featured semi-precious stones, we wanted to school you on some of the unique stories out there about some of those gems. Could be folklore, could be myth, could be true, but that fact is that everyone loves a good story. And, read more…

Marrying Millennials

The bridal solution for Gen Y

You know a demographic is just too big to be ignored when pro football teams start catering to it. This year, the San Francisco 49ers have begun tackling the challenge of coaching their newest recruits, Millennials, the generation of 18- to 34-year olds taking the world by storm. As a read more…

Get Millenials in Your Door Today

Five tips to help you attract this high-spending generation

You know that the Millennials, sometimes called Gen Y, are an up-and-coming – and high-spending! – age group. These 86 million 18- to 34-year olds account for $1.3 trillion of consumer spending each year1. Yes, that’s trillion with a t! You also know you have to find ways to reach read more…

Lighting Is Everything!

How to light your jewelry to sell more of it

Lighting is important. You never really realize how true this is until a snake crawls into a transformer during a stormy night, blowing out your entire apartment complex’s power in the middle of your late-night viewing of Friday the 13th. Oh, that’s just me? Okay then, think about your favorite read more…

The Boomerang of the Fashion World

Ashley Corley explains the universal and timeless appeal of pearls

My two-year anniversary just passed, and to mark the special occasion, I gave my wife her first strand of pearls. What made the gift so unique and special was that using Stuller’s service, I was able to pick out not only the perfect strand for her unique taste, but also read more…

Three Bridal Styles You’re Probably Overlooking

The who, what, when, where, and why of today’s trends

We’ve all met today’s bridal customer. And I know we’ll all agree when I say she isn’t just any bride. Welcome to bride 2.0, right? She goes against the grain, lives through her smart phone, and doesn’t take no for an answer. And she just asked you to show her and read more…

Five Tips to Increase your CounterSketch Sales

Sales Director Heather Kutzman shares the secrets to success

If you’ve already used CounterSketch Studio, you know what a powerful tool this customization software is. You know, for instance, that you don’t have to lose another sale because what you have in your case isn’t quite right. You know you have a solution when your customer says, “I like read more…

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