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New Packaging and Displays Leave A Lasting Impression

For jewelry professionals, one of the biggest challenges is standing out from the competition. Most places have numerous different stores and sellers, so the obvious first step is to find ways to stand out. Two things that could make an immediate impact are the in-store experience and brand recognition. Stuller’s Packaging and Display team is always looking for the latest eye-catching designs to draw customers in. They have also perfected the packaging process to make sure your customers leave with a smile and remember you for years (and possibly generations) to come.

Shop The Brochure Now

Packaging and Displays 2021-2022 brochure started shipping earlier this month and features all of the latest in-case displays as well as boxes, bags, wrapping paper, and more.

It also details the personalization options to put your logo on bags and inboxes with our custom imprinting service. After more than 50 years in business, Stuller has transformed the way jewelry professionals grow their businesses. Packaging and Display selection literally helps you put a ‘bow on top’.

CLICK HERE to see the digital version of the brochure on Stuller.com.

Stunning In-Store Displays

As a product manager with Stuller’s Packaging and Display team, I’m in constant contact with vendors and customers around the world to offer useful packaging and display options. In the first video of our Facebook Learning Series, seen below, we talk about the different ways your in-store case can be arranged to highlight your inventory. Our Case by Case® selection will help you create displays that are unique to you and your own story. Her tips will also help with giving customers the most options and allowing you to make additional sales. Shop Displays now on Stuller.com.



Using Props To Make Product Pop

Sales of bridal, men’s bands, and day-of jewelry have been high as the world opens up post-COVID. At Stuller, we’ve been celebrating the Year of the Wedding since January and that excitement can extend to your store. Using simple props from your local craft store or common items you already have in your store can make all the difference. In video two of our Facebook Learning Series, we show you how to use simple flower bouquets to help wedding jewelry stand out. This is also the perfect way to group related products for a single event such as an upcoming wedding.



Don’t Forget The Extras

When you sell an engagement ring or wedding bands, it’s important to send your customer off with everything they need to store, transport, and care for their jewelry. Stuller has you covered. From ring cleaner to travel pouches and boxes, these gifts could even be a perfect wedding party gift. Shop accessories now on Stuller.com.

SHOP NOW SHOP NOW

Don’t miss our next Facebook Learning Series. Like the Stuller page on Facebook now.




Elevate Your Bridal Packaging This Wedding Season

packaging and displays brochure

When helping a customer create the perfect engagement moment, choosing the ring is just the beginning. Help them remember you forever with the perfect packaging as the finishing touch. 

As the wedding industry comes back to life post-pandemic, you will want to be prepared. Offering the perfect packaging for your customers keeps your brand top of mind and provides a complete solution for their engagement ring purchase. The newly released Packaging and Displays 2021-2022 brochure is your resource for taking your packaging efforts to the next level and giving a bride that extra special something. 

View the new Packaging and Displays 2021-2022 brochure today!

Merchandised Collections 

Forming a cohesive brand for your jewelry business does not have to be stressful or overwhelming. It can be as simple as coordinating your packaging to reflect your logo and colors. Providing a variety will guarantee that you will stand out against your competition. 

If you browse through the pages of Packaging and Displays 2021-2022, you will notice that we have merchandised our new and existing collections together. We did this to show how different collections can be combined in a cohesive manner and make your brand pop. For example, when you start with our new Walnut Wood Collection, pairing it with the dark green offerings in our popular Eva Collection will create an elevated packaging ensemble for your customers to choose from. 

New collections that are joining our bestselling favorites include: 

Walnut Wood Collection Parker Collection
LED Collection Madison Collection

One to Give, One to Keep 

Ring boxes are packaging pieces that are long treasured and help keep a bride’s most precious possession safe forever. But, standard ring boxes are sometimes hard to hide in a pocket before a surprise proposal. 

Our solution is our mini-engagement ring box (61-1120). This low-profile box is an easy upsell and easily fits into any pocket until the big moment. Available in an array of standard neutral color options, mini-engagement ring boxes fit perfectly with any of our packaging collections to support your brand. 

61-1120

Build Your Brand 

Do not pass up the opportunity to make sure your customers walk away with a physical reminder of you. Stuller’s Custom Imprinting Service makes your brand a part of their story.

Use hot foil stamping or digital imprinting to customize your packaging options by adding your logo. Choose the color, placement, and quantity of the items at an accessible price point well-worth the investment. To see what imprinting options are available with each collection, look for the hot foil stamping and digital imprinting icons in both the brochure and on Stuller.com. 

custom imprinted packaging

The Perfect Takeaway 

Ring boxes and jewelry packaging are not the only upsell options you will find in Packaging and Displays 2021-2022. Pouches, travel cases, jewelry clutches, and jewelry cleaner make for excellent gifts for bridesmaids and mother of the bride. Each of these pieces also comes with additional opportunities to incorporate your logo and branding so your business continues to stay top of mind. 

By incorporating these options with the various collections provided in Packaging and Displays 2021-2022, you will provide your customers with a comprehensive and holistic shopping experience as they make the journey from “Will you?” to “I do!”