Elevate Your Bridal Packaging This Wedding Season
When helping a customer create the perfect engagement moment, choosing the ring is just the beginning. Help them remember you forever with the perfect packaging as the finishing touch.
As the wedding industry comes back to life post-pandemic, you will want to be prepared. Offering the perfect packaging for your customers keeps your brand top of mind and provides a complete solution for their engagement ring purchase. The newly released Packaging and Displays 2021-2022 brochure is your resource for taking your packaging efforts to the next level and giving a bride that extra special something.
Forming a cohesive brand for your jewelry business does not have to be stressful or overwhelming. It can be as simple as coordinating your packaging to reflect your logo and colors. Providing a variety will guarantee that you will stand out against your competition.
If you browse through the pages of Packaging and Displays 2021-2022, you will notice that we have merchandised our new and existing collections together. We did this to show how different collections can be combined in a cohesive manner and make your brand pop. For example, when you start with our new Walnut Wood Collection, pairing it with the dark green offerings in our popular Eva Collection will create an elevated packaging ensemble for your customers to choose from.
New collections that are joining our bestselling favorites include:
One to Give, One to Keep
Ring boxes are packaging pieces that are long treasured and help keep a bride’s most precious possession safe forever. But, standard ring boxes are sometimes hard to hide in a pocket before a surprise proposal.
Our solution is our mini-engagement ring box (61-1120). This low-profile box is an easy upsell and easily fits into any pocket until the big moment. Available in an array of standard neutral color options, mini-engagement ring boxes fit perfectly with any of our packaging collections to support your brand.
Build Your Brand
Do not pass up the opportunity to make sure your customers walk away with a physical reminder of you. Stuller’s Custom Imprinting Service makes your brand a part of their story.
Use hot foil stamping or digital imprinting to customize your packaging options by adding your logo. Choose the color, placement, and quantity of the items at an accessible price point well-worth the investment. To see what imprinting options are available with each collection, look for the hot foil stamping and digital imprinting icons in both the brochure and on Stuller.com.
The Perfect Takeaway
Ring boxes and jewelry packaging are not the only upsell options you will find in Packaging and Displays 2021-2022. Pouches, travel cases, jewelry clutches, and jewelry cleaner make for excellent gifts for bridesmaids and mother of the bride. Each of these pieces also comes with additional opportunities to incorporate your logo and branding so your business continues to stay top of mind.
By incorporating these options with the various collections provided in Packaging and Displays 2021-2022, you will provide your customers with a comprehensive and holistic shopping experience as they make the journey from “Will you?” to “I do!”