Skip to content


Stuller, Inc. launches digital selling systems for retail jewelers

DTC Sightholder provides free diamond virtual inventory programs

Lafayette, LA (30 January 2009) –Stuller, Inc. recently launched three electronic customization programs to help retail jewelers generate sales utilizing the DTC Sightholder’s vast diamond inventory.

Stuller’s first three digital programs include: The Virtual Diamond Selector, the Custom Stud Earring Selector, both of which are web-browser based and can be easily navigated by any jeweler with internet access, and a comprehensive Bridal Jewelry Customization application.

“These affordable programs give retailers the ability to sell customized jewelry with no inventory cost,” says Bob Cox, executive vice president of sales. “As a DTC Sightholder, we feel the need to provide virtual inventory that reduces capital investment, improves cash flow and provides a high level of consumer satisfaction.”

The Virtual Diamond Selector program allows jewelers to work with their customers in searching Stuller’s large diamond inventory, which currently has 10,711 diamonds, to find their perfect stone. The retailer can search with the consumer by size, by shape or by color. The site’s main appeal is its functionality – the entire Stuller diamond showcase at your fingertips, with Stuller’s overnight, just-in-time delivery always available.

“This program is the key to providing an exceptional shopping experience for busy retailers,” says Stanley Zale, business vice president of diamonds. “It saves time, lowers costs and provides an optimal on-line shopping interaction for both retailers and their customers.”

Stuller’s Custom Stud Earring program gives retailers the opportunity to build a pair of diamond stud earrings exactly as desired by their customers. The program’s functionality allows retailers to search Stuller’s inventory and choose the setting, post style and matching back.

The third of many new digital selling solutions Stuller plans to introduce is the Bridal Jewelry Customization Program.

“Stuller’s Bridal Jewelry Customization program offers retailers the most customizable options in the industry,” Cox says. “Customer interaction and flexibility are vital to the selling process and searching Stuller’s virtual inventory with your customer makes it easy to help them find a perfect match in your store. Options to search colored jewelry and mother’s day pieces are coming soon.

“Hundreds of jewelers used one or more of these customization programs during the holiday season and have experienced positive results,” says Cox. “They have seen diamond sale increases ranging from 15 – 40%.”

For more information on how to implement these programs in your store, call 800.877.7777 ext. 428 or go to and click on Digital Selling Systems.

Stuller, Inc. is headquartered in Lafayette, LA and was founded by Matthew Stuller in 1970. The DTC Sightholder has 10 operations located on three continents around the world, and provides a wide range of goods and services for jewelry professionals. Stuller’s core product categories include: diamonds, gemstones, finished jewelry, mountings, findings, bridal jewelry, tools and supplies.


For more information, contact one of our friendly sales consultants at 800-877-7777.

Stuller’s Digital Selling Solutions

Download (zip format)