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Stuller, Inc. and World Trade Jewelers extend strategic partnership

Stuller named exclusive distributor of HERSHEY’S KISSES® and Scrabble® jewelry to retail jewelers

Lafayette, LA – Stuller and World Trade Jewelers (WTJ) extend their brand collaboration agreement by adding Scrabble® jewelry to existing collections, HERSHEY’S KISSES® and Sweethearts® jewelry. WTJ will maintain the jewelry licenses and provide the product development; packaging, marketing and public relations for the jewelry brands while Stuller will be the exclusive distributor to the independent market.

“World Trade Jewelers is a valuable partner for Stuller in the world of licensed and iconic branded jewelry,” says James Louviere, director of symbolic and licensed jewelry at Stuller. “The way they secured these valuable properties and interpreted them into jewelry is impressive, and the product performance in the marketplace is proof that consumers love the brands and love the jewelry.”

Stuller has distributed a limited collection of HERSHEY’S KISSES® merchandise for more than a year now. An expanded offering of HERSHEY’S KISSES® jewelry, and the new Scrabble® pieces are currently available from Stuller. And starting November 1st, Stuller will become the exclusive channel for independent jewelry distribution for all Scrabble®, HERSHEY’S KISSES® and Sweethearts® jewelry.

“The debut of Scrabble® jewelry and the expansion of the HERSHEY’S KISSES® jewelry line are examples of how WTJ has successfully translated highly recognizable consumer brands into jewelry demand,” states Murray Shabot, president and CEO for World Trade Jewelers. “People are now asking for HERSHEY’S KISSES® jewelry by name.”

“For years, we’ve handled our own fulfillment but now, it is massive,” continues Shabot. “The independent channel needed a proven leader to take it over, and Stuller is that perfect partner. We’ll continue to distribute to our national partners, but our strategic alliance with Stuller allows us to focus on product creation and marketing, which is our specialty.”

For more information on the product listed above, call Stuller at (800) 877-7777, or World Trade Jewelers at (212) 983-0412 ext. 206.

About World Trade Jewelers
World Trade Jewelers (WTJ) is an innovative jewelry concept and creation company, specializing in developing dynamic and iconic jewelry collections that communicate emotion and meaning, such as HERSHEY’S KISSES® jewelry, and the world renowned Sweethearts® Jewelry Collection.

About Stuller
Stuller, Inc. is headquartered in Lafayette, LA and was founded by Matthew Stuller in 1970. The DTC Sightholder provides a wide range of goods and services for jewelry professionals. Stuller’s core product categories include: diamonds, gemstones, finished jewelry, mountings, findings, bridal jewelry, tools, supplies and digital solutions.