About the Author: Jim Froeschle

Jim Froeschle
Georgia Sales Director
I've been with Stuller since 2012 • I am the last of 9 awesome siblings • I love Atlanta • Heaven will have a ton of sand volleyball courts! • My favorite book still is “ Devil in the White City” • I am a sucker for a good glass of Chardonnay and sea salt ice cream. .

Jim Froeschle's Posts

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Post-Sale Tips Customer Relationship header

5 Easy Ways to Build Lifetime Value with Your Customers

You just sold that engagement ring. Now what?

You’ve journeyed with your customer for the last three weeks. You’ve examined endless ring styles and narrowed multiple diamonds. And finally, your client said “I do” to the ring of her choice. But your union doesn’t end there . . .   Here are five post-sale tips to help you build lifetime customer value read more…

Jewelry Store Layout Sketch Blog Header

How Your Jewelry Store Layout Affects the Shopping Experience

Your store's design can make customers feel at ease and entices them to stay awhile

With a lengthy background in retailing and store design, I’m always looking at how to improve a store’s environment. And I’m always amazed at how easy it is for store owners to forget how to look at their stores from a customer’s viewpoint. With independent jewelers having to compete against big box read more…