Alyson Keenze, Author at Stuller Blog

About the Author: Alyson Keenze

Alyson Keenze

Staff Writer

I started at Stuller in October 2017 as a Marketing Services Intern • I’m a writer, artist, explorer, swimmer, and everything in between and beyond • I need to cut back on caffeine • I’ll go to war behind the Oxford comma • I love learning new things!

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Alyson Keenze's Posts

Sep 14 2020

All That Shimmers: Diamonds & Gemstones 2020-2021

Stuller’s new diamonds and gemstones catalog is unlike any of its predecessors

As personalization continues to lead our industry, Diamonds & Gemstones 2020-2021 gives you all you need to quickly find that special stone within one of the industry’s widest selections. With 130 pages, this catalog features Stuller’s comprehensive assortment of diamonds and gemstones: beloved classics, on-trend favorites, and many new colorful read more…

By Alyson Keenze

Staff Writer

Aug 19 2020

Lights, Camera, Jewelry: Happy World Photography Day

In celebration of all things photography, discover four great items for taking your jewelry photos to the next level

Every year, on August 19, we celebrate all things photography: the art, the craft, the science, and the history of this beloved medium. As an industry, we have much to thank photography for. After all, perfectly captured jewelry photos can drive unprecedented traffic to your store or site, help you read more…

By Alyson Keenze

Staff Writer

Jul 22 2020

How Stuller’s CAD/CAM Services Makes Custom More Efficient

Whether it’s because you don’t have the equipment, the capacity, the know-how, or even just the desire, taking a jewelry design from your mind to something wearable can be immensely challenging. From sketch to CAD to model to cast piece and finishing, custom design is an intensive, all-hands-on-deck process. But read more…

By Alyson Keenze

Staff Writer

Jul 15 2020

New Styles Added to Modern Brilliance® Collection

Bridal Pieces Added to Lab-grown Collection

First released last fall, Modern Brilliance® is a curated collection set exclusively with lab-grown diamonds. The pieces include earrings, necklaces, rings, and bracelets and are available in 14K white, yellow, and rose gold. This summer, we are excited to include new additions to the collections. We spoke with Product Manager read more…

By Alyson Keenze

Staff Writer

May 20 2020

Buzzing Over Jewelry for World Bee Day 2020

Be head of your hive with these trendy pieces

Fewer things are as vital to our everyday life than the bee. You may not think much about these fuzzy insects, but bees (and other pollinators, such as bats, butterflies, and hummingbirds) are the key to biodiversity and the vast majority of global food production. Without pollinators, the quality and the read more…

By Alyson Keenze

Staff Writer

Apr 29 2020

Boost Your Efficiency With Stuller’s Metal Stamping Service

Custom Metal Stampings Offering Increased

Custom metal stampings are a great way to create custom designs, make a line of jewelry unique to your store, and offer personalization to customers. Stuller’s metal stamping program wil allow you to quickly and consistently offer unique stampings for your customers. How It Works Creating custom stampings is read more…

By Alyson Keenze

Staff Writer

Feb 28 2020

Beyond the Glass Feature: Valerie Madison Fine Jewelry

In Seattle, Valerie Madison Fine Jewelry has made sustainability an important facet of business

Valerie Madison of Seattle-based Valerie Madison Fine Jewelry didn’t plan on entering the jewelry industry. In college, she pursued environmental science due to her deep love and respect for Earth, but along the way, she started making jewelry between classes and on weekends. “I had a knack for it and read more…

By Alyson Keenze

Staff Writer

Feb 21 2020

Top 2020 Jewelry Trends for Boosting Your Bottom Line

Discover our 5 favorite jewelry trends for the year, from storytelling to linear looks, and more

Throughout the year, our trend experts keep an eye on what’s attracting attention and selling up a storm. Here are their top five picks for what 2020 jewelry trends will be hot this year. Add these enticing looks to your cases to keep customers returning for more. Trend 01: Storytelling read more…

By Alyson Keenze

Staff Writer

Jan 20 2020

Roll into the Roaring ‘20s With Stuller Events

See what jewelry industry events we’ll be attending or hosting at our headquarters

You’ve poured your blood, sweat and tears into your small business. You’ve been carefully laying brick on brick to build the foundations of your empire. Paint your palace gold, and roll out your new business plans with style and skill. This is the year you drive your business into a new read more…

By Alyson Keenze

Staff Writer

Jul 6 2018

Off the Beaten Path: Miniature Guitars by Rob Gwynne

See how this ingenious jeweler creates such intricate designs; it's no small task!

Rock ‘n’ roll and Stuller This combination probably seems like a strange pairing. Perhaps even a contradiction. But, while Stuller is known as the everything-you-could-need supplier to many, not everyone uses our offerings solely for jewelry. Sometimes a jeweler diverges from the traditional and explores a more unusual path. Meet Rob Gwynne Robert “Rob” read more…

By Alyson Keenze

Staff Writer

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