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Dazzling New Design Directions from Swarovski Gem Visions 2018

Swarovski Gem Visions 2018 Trend Directions Header

Fresh trends translated into beautiful, surprising jewelry designs

Discover Wunderkammer by Swarovski Gem Visions 2018


Trend directions vary much more often in fashion than accessories and jewelry.   Nevertheless, jewelry trends exist. Sometimes we consider new fashions faddish, and unlikely to have much traction. Yet many can trickle off the runway. With New York Fashion Week just behind us, we saw jewelry and accessories adding to the city’s events. Alison Lou’s designs, styled to accompany Juicy Couture, were presented at 620 Loft & Garden, a beautiful rooftop venue overlooking St. Patrick’s Cathedral. The NY Times published a fabulous article about how Jennifer Meyer is trying to create ‘Jewelry you wear all the time.’ Jewelry is relevant for any time of the year, fashion week or not (which is a positive for us in the industry).

Swarovski Gemstones™ understands that jewelry designers must stay ahead of future trends and insights. For more than ten years, our Gem Visions Team, which includes in-house creative talent, gem hunters, and technical gurus, has collaborated with jewelry experts, trend forecasters, and futurologists identifying what’s new, now and tomorrow. Being a part of this team is creative and invigorating. We have the opportunity to host workshops in design centers around the world. Our work explores analysis that reaches beyond finished jewelry pieces, and we focus on stone cutting innovations as well.

Swarovski Gem Visions 2018 reimagines the classic Renaissance ‘cabinet of curiosities’ updated for the modern era — we call it the Wunderkammer! Like collectors of the past who combed the world for strange and wonderful things to add to their ‘cabinet’, Swarovski Gem Visions 2018 Wunderkammer demonstrates the freshest, most noteworthy trends, translated into beautiful and often surprising jewelry. From a merchandising perspective, the Wunderkammer interestingly showcases customized jewelry. What does your jewelry piece mean to you?


Let us walk you through to intrigue, provoke and inspire jewelry designs!


Here the focus is on organic forms, fluidity, the fascination of water, and of nature’s bounty.

H2Obsession draws from the movement of everything from a dewdrop and a fast flowing stream to a languid lagoon or the ocean depths. Designs include stones from translucent glacial rock crystal, aquamarine, blue topaz, and Ethiopian opal to Swarovski Zirconia and Swarovski Topaz in shades of Mediterranean blue and green. Castable glass ceramic Nano makes a lively splash with colors like Ocean Dark Grey and Sapphire Blue Dark.

Naturalia also draws on Daughter Earth for abstract design inspiration straight from terra firma. Here we see lines and silhouettes reminiscent of mountains, caves, rainforests, and desert oases, enhanced and illustrated by the earthy tones of Swarovski genuine gemstones and created stones in Fancy Brown, Poppy, and Golden Yellow.

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This trend forecasts an updating of traditional styles and the interplay of proportions that often result in mismatched sets, vibrantly contrasting the symmetry of conventional jewelry.

Perfect Flaw celebrates the eccentricities that make a piece of jewelry, and its wearer, stand out in the crowd. These pieces take a second look at beauty and celebrate differences with colored diamonds and other stones in fascinating deep hues. Consider the smoldering shade of Swarovski Zirconia Caramel, which pairs well with the fiery red of Swarovski Genuine Ruby, or the intense black of Swarovski Genuine Spinel.

Spolia, the second theme, evokes a sense of timelessness, and of rich cultural tradition and symbolism. The bewitching Misty Rose genuine topaz is reminiscent of shimmering sands in a faraway desert, while Violet, long the color of royalty, conjures images of heraldic tales and royalty.

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Here we see basic layers reimagined, with necklaces moving closer to the neckline, and a distinct playfulness with symbolism, emotion, and expression.

Shedding Layers recognizes that today’s modern connoisseur values manmade treasures and cutting-edge craftsmanship, and wants them paired with natural gems. Swarovski Zirconia and Swarovski Created Diamonds feature in beautifully streamlined designs always made with integrity. The rosy pastel of Swarovski Zirconia’s new Purplish Pink injects a splash of delicate color.

Meanwhile, Hyper-Natural pays tribute to designs that channel the same structures and symmetry found in nature into a new generation of body adornments. Here we see clear white and near white stones, alongside stones with swirling hints of color – like the new Swarovski Zirconia Greyish Blue, a natural partner for pale colors from yellow and orange to light blues, greens, and even lilac.

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Want to discover more about Swarovski Gem Visions 2018 and the Wunderkammer? Then download our eBook or visit us on Facebook and Instagram.


Cheryl Jester

Communications, Marketing & Trends, Swarovski

Celebrating 10 years at Swarovski! • My expertise lies in the Communications, Marketing and Trend arenas • I'm a mother of a 2 year old son and newborn – born January 11th 2018! • I used to collect jewelry but now I am collecting strollers!