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Stuller, Inc. to exclusively distribute Royal Asscher® cut sapphires

Lafayette, LA (17 November 2011) – Stuller is proud to announce that it will be the exclusive distributor of the patented Royal Asscher® Cut sapphire. Loose stones can be purchased now on

 “We are excited to be partnering with Stuller,” says Royal Asscher President, Lita Asscher. “With Stuller being the largest North American jewelry distributor and having a significant global presence, it’s a perfect fit. And we’re thrilled that our sapphires will be available to even more retailers around the world.”

Known globally for the invention of the first patented diamond cut in the world, the Asscher Cut, Royal Asscher debuted a superior and more beautiful successor in 2001, the Royal Asscher Cut, with 16 additional facets. Stuller will serve as the primary distributor of the loose sapphires carrying them in blue, lavender, pink and yellow, both natural and heat-treated.

“This partnership with Royal Asscher further demonstrates Stuller’s commitment to bringing our customers the very best selection,” says Stuller Founder and Chairman, Matt Stuller. “And with the growing demand for sapphires, we look forward to providing this unique option just in time for the holiday season.”

For more information on Royal Asscher, visit To purchase Royal Asscher Cut sapphires, visit or call (800) 877-7777.

 About Royal Asscher

 Founded in 1854, Royal Asscher Diamond Company is run by The Asscher Family. Joseph Asscher, at the request of King Edward VII, cut the largest diamond ever found, the famous 3,105-carat Cullinan diamond. Based on their original Asscher cut dated 1902, Royal Asscher created their own signature patented cut in 2001, which has 74 facets, 16 more than the traditional cut diamond.

Sourcing diamonds only from nations that are fully compliant with the Kimberley Process, the company requires that all of its diamonds be labeled by the government at the origination point and securely sealed during transportation. All sapphires are mined and polished in Sri Lanka, and adhere to the same strict standards as the diamonds.

About Stuller

Stuller, Inc. is headquartered in Lafayette, LA and was founded by Matthew Stuller in 1970. The DTC Sightholder has nine operations located on three continents around the world, and provides a wide range of goods and services for jewelry professionals. Stuller’s core product categories include: diamonds, gemstones, finished jewelry, mountings, findings, bridal jewelry, tools and supplies, and customized jewelry.