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2012 JCK Las Vegas Show: Fact Sheet

The ways of doing business in the jewelry industry are changing. Let us show you how Stuller is staying ahead of the transformation to support jewelers’ needs. You might be surprised at what you learn.

New Product and Merchandising Initiatives          


Modern Engagements

Our freshly, updated assortment has something for every bride–modern, creative or classic–offering chic styles in any metal, ornate vintage-inspired designs, feminine styling with extra sparkle, pops of color and timeless classics.

On another note, we’ve laced together elegant drapery and scrollwork details with diamonds, leaf-inspired elements and patterns to create very fluid, sculptural pieces, giving solitaire engagements a little something extra.

Band Styles

We’ve added several new designs to our extensive wedding band collection including diamond and gemstone-accented, laser-pierced, decorative and hand-engraved bands.

Introducing Precious Bond™, an outer, seamless band is fused with a sterling silver liner using high performance technology, finished off with palladium and then a rhodium bond. The result: A 100% precious metal ring with only 25% of the total weight in 14kt gold.

New Catalog

Introducing The Art of the Band™, a 160-page comprehensive resource embodying the traditional, fancy and contemporary styles of jewelry bands. Stuller is now the one source for all metal bands.

Bridal Prototype Solutions

The Design Option

This selling system includes 90 popular styles of prototype bridal engagements and a magnetic display set with a dedicated signage area for store logo. All live counterparts are available for overnight delivery through and are compatible with CounterSketch® for metal and stone customization.

The Precious Metal Option

Complete with all forms, displays, signage and even an iPad, this pre-merchandised selling system has 54 pieces of live and prototype bands including traditional and fancy-styled prototypes along with Precious Bond bands.

The Contemporary Metals Option

A comprehensive wedding band collection that doesn’t fluctuate with the metal markets, this selling system features a combination of contemporary metal bands and precious metal prototype bands. With added benefits like a complimentary ring cracker for removing tungsten or ceramic bands and an opportunity to trade in your current inventory of precious metal bands for 100% melt value, this solution will enhance your bridal business.

Finished Jewelry           

Fashion Jewelry Collections

We’ve added fresh, original styles in many fashion jewelry categories with inspiration from nature, world travel and Byzantine and Romanesque architecture. Our crown setting and gold Etruscan-inspired collections feature petite elements that make a powerful statement.

Branded Collections

Hershey’s Kisses®, Posh Mommy®, Bfly® and Spexton

These branded collections are perfect gift-giving items, making them extremely profitable.


Spexton is a new blend of contemporary and precious metal jewelry. This new fashion jewelry line is hand-finished and is exclusively distributed by Stuller.     


We are honored to be renewed as a DTC Sightholder for the 2012-2015 Sightholder contract period. This elite status not only reaffirms Stuller’s commitment to excellence, but also allows us to offer enhanced consistency, reliability in supply, and assurance in the authenticity and integrity of diamonds to our customers.

Melee Diamonds

In addition to our enhanced fancy color melee and precision-cut melee, our offering now includes cognac and black princess-melee diamonds.

Red Box Diamonds®

An assortment of both our hand-selected loose and set Red Box Diamonds will be on display.

Black Box Gemstones®

One-of-a-kind gemstones selected for their rarity and beauty, our collection of Black Box Gemstones are ideal for custom creations. Discover the possibilities by pairing these unique stones with the design capabilities of CounterSketch™ and any brilliant Stuller mounting.

Introducing Royalty

We are proud to be the exclusive distributor of natural and treated Royal Asscher® Cut loose sapphires. Available in blue, pink, yellow and purple, each sapphire is laser inscribed with the Stuller logo and identification number.


The Stuller Silver Story

Known for being a budget-friendly alternative to gold and platinum, but sometimes difficult to set, sterling silver has been and continues to be on the rise in our industry. And Stuller offers several solutions:

            Sterlium Plus™

Small amounts of zinc and germanium added to the standard silver formula result in a brighter finish and a tarnish-resistant nature. 

Continuum Sterling Silver™

Our newest addition, Continuum™ Sterling Silver has a bright white color, the strength of gold and is tarnish resistant. This enables jewelers to securely set high-quality precious gems without concern and it doesn’t require rhodium plating.


Setting with Options

This year’s show features best-selling, new micro-melee halo; exclusive fleur-de-lis, classic crown and coined setting styles available in any metal quality needed.

New Styling

We’ve added a variety of new styles in several categories and metal qualities including dangles, solid bail pendants, fob bails and new focus in rose gold findings.

Equipment, Tools & Supplies

New Catalogs Coming Soon

Be on the lookout for our Findings, Tools and Packaging and Display catalogs arriving late summer.

Equipment, Tools, Supplies, Oh My!

This year’s show features everything jewelers need to set up, run and profit at the bench. Some new items include the following:

  • Workbenches
  • Pliers and Drills
  • Testers–diamond, metal and gemstone
  • Scales
  • Steamers
  • Welders
  • Lasers–Rofin and Orion
  • Stuller Exclusives–Preform Sizing Drill and The Ring Cracker

Case by Case

Customize color displays for your showcases and have them delivered in as little as six weeks. Update the look of your showcases with an accent of color. Or give your store a complete make over. More than 50 unique color options to choose from.

New Innovations

Interiors by Stuller

We’ve developed a service that will create new interactions with your customers and showcase the brilliance of your inventory. The formula is simple: beautiful designs, quality showcases, compelling displays, and the latest in lighting. Together we’ll design a fresh shopping experience that will delight your customers and your bottom line. Showcase Mode

A free service that works hand-in-hand with your sales floor. Use with your store’s brand to virtually extend your inventory.           


We’ve added several improvements to showcase mode on including the removal of all Stuller branding to truly make our inventory your own, the ability to add your store’s logo and the addition of several new product categories to apply your markup.

            24 Hour Jeweler™

Introducing 24-Hour Jeweler, this full e-commerce solution is pre-merchandised with a selection of wedding bands, engagement rings, contemporary metal jewelry, diamond fashion and more.