We live in a time of social change and “new normals.” But let’s face it, in the bridal world, it seems women get all the love and glamour — the gorgeous engagement ring and often, an equally exquisite, anniversary or eternity wedding band. And the groom? His wedding band is often an afterthought, frequently bought in a rush, shortly before the wedding.
Wait a second: he’s getting married, too. Let’s show him some of the same attention we show to the bride. Men’s engagement rings, or “man-gagements” as some call them, have become increasingly popular among younger couples. It only makes sense for us to offer an expanded assortment of men’s wedding bands so that you can maximize every sales opportunity.
Classics with Personality
The first stop is Classic Bands because they are our most sought-after rings. Stuller leads the industry with over 33 classic profiles. It’s important to note that classic does not equal plain. Let’s call them Classics with Personality — specifically, the groom’s personality (though brides may also choose them). You can modify any one of our classics by changing the fit, design detail, metal quality and/or color, millimeter width, ring size, finish and/or adding an engraving. When you factor in all of these options, you can choose from over a million possibilities!
Enter the Band Builder
Our Wedding Band Builder is a top-notch sales tool that provides an unbeatable interactive customer experience. As you work with clients to create a personalized piece the band builder updates the CAD in real time. Your clients will see their custom creation come to life. Take it for a spin and let us know how you like it!
Metals, Metals, and More Metals
When it comes to metal quality, Stuller gives you many choices. Some classic band styles let you choose from up to 17 metal qualities, and most offer you a selection of 13. Not sure where to begin? Here is a little information on our top-selling precious metals to get you started.
- 14K white, yellow, rose, x1 white: By far the most popular karat weight, 14K white requires rhodium plating while 14Kx1 white is a bright white metal that doesn’t need rhodium plating.
- Platinum: This natural white metal is hypoallergenic, never requires rhodium plating, and its density and durability make it an excellent choice for securing diamond and gemstone settings.
- 24K and 22K are available in Half Round comfort-fit, standard weight. Not all our partners realize they can offer customers this option. Expensive? Yes. Gorgeous? Absolutely!
When it comes to our classic bands, each metal offers unique benefits, so it’s genuinely a matter of taste and budget.
Not only do we have a large assortment of classic wedding bands. We manufacture all of our classic bands at our Lafayette, Louisiana, headquarters and manufacturing facility, using SCS-certified 100% recycled metals. Our classic bands are machined with precision using state-of-the-art technology. From start to finish, it’s an intensive process led by industry experts. Our team takes pride in creating classics with personality and unmatched quality that your customers will have and hold forever.
Want to learn more about men’s wedding bands? Get inspired by a couple of our previous blogs.