Vintage-inspired jewelry continues to make an important statement. You’ve probably hosted customers searching for the perfect vintage engagement. The bride-to-be may have worn high-waist jeans while her beau sported a grizzly beard or high-top sneakers. It’s no secret: trends come and go, then return to center stage.
What’s The Hype About Vintage?
People have and will always look to the past to create meaning in the present. Nostalgia takes us back, while also propelling us forward. And there’s no denying that Millennials have a pronounced fascination with all things vintage. Perhaps it’s because the younger crowd yearns for context and compelling back-stories with every purchase. Think about it — Toms shoes has its ‘one for one’ philanthropy, Microsoft started out of Bill Gates’ garage, and so on. Or maybe it’s this age of digital technology overload that makes vintage a stable refuge from contemporary, fleeting fads. The history and allure of vintage-inspired jewelry fit perfectly into our culture where niche is the new norm.
Here’s What To Do
Plumb the vintage depths. Subtle nods to classic vintage styles may not be enough anymore. Be prepared to dive deeper into rich and interesting, even odd, jewelry customs of yesteryear. Remember how two-stone rings are suddenly all the rage? It’s no coincidence; this distinct design has evolved from a centuries-old style. As artisans, we can incorporate looks from the past to create meaningful and customized pieces, bedazzling patrons of all ages
Suggest vintage-inspired jewelry like those shown below. They might be the perfect pick for that snazzy bearded young man who just can’t seem to find what he’s looking for.
Sharply Detailed Earrings
The devil’s in the details with these dramatic earrings. Sculptured metalwork gives a charming nod to antique Georgian jewelry. These babies promise to become treasured heirlooms for generations to come.
Stuller continues to create vintage-inspired jewelry like these stunning engagements, for example. We take the most classic styles and add feminine, romantic details through metalwork and diamond accents to create timeless, lasting looks.
Beaming Time-Honored Bands
If she opts for a simple engagement, suggest one of these ornate bands as an elegant touch to your customer’s ring finger.
So how is vintage-inspired jewelry received in your area? Is it in high demand or a thing of the past? Let us know in the comments below!