Social Trends: Using Video in Your Social Media Strategy
Haven’t you heard? Social media is one of the best ways to spread the word about your business. Did you know adding video to your social media strategy is an easy and effective way to push your advertising a step further? Videos are THE social media staple right now. They can draw more traffic to your store and ultimately, more sales.
Here are a few stats and easy tips on how to weave top-notch video in your social media strategy.
Globally, YouTube is consumers’ leading source of video content at 83%, BUT Facebook is not far behind at 67% (HubSpot)
More than half of our population watches videos online every day. So, it makes sense that YouTube is the go-to for video viewing.
How to Increase Video Engagement
If you want more people to watch your videos, increasing engagement is pivotal. Likes and comments will help your videos rank higher in a YouTube search. Social media groups are a great way to get likes, comments, and shares. You’ll also receive more exposure and thus, a higher rank on a YouTube and Google search, by posting to multiple social media platforms like LinkedIn and Facebook.
How to Attract Viewership
To increase the number of views your videos attract, create relevant video titles with important keywords featuring trending topics. Find more YouTube SEO tips here.
Speaking of Facebook, 8 billion average daily views and 100 million hours of video are watched every day on the platform (Sprout Social)
According to Facebook, more than 3.5 billion live broadcasts have been created since their launch three years ago. That’s huge!
Go Live on Facebook
Live video has exploded on Facebook. It has proven to be effective— generating nearly six times more interactions than regular Facebook videos.
Promote Your Facebook Live Events
While live videos unfold in the moment, promoting your broadcast beforehand is a simple way to get more customers watching. Post the date, time, and what to expect during your live video many days in advance. This will help build anticipation and inform your followers when to tune in.
Plan Ahead for Facebook Live Broadcasts
What exactly should you broadcast live on Facebook?
- Preview an in-store event to boost attendance.
- Demonstrate bench techniques for a behind-the-scenes look at your workshop.
- Showcase new arrivals or holiday specials ahead of a busy season.
- Discuss jewelry trends.
- Offer a Q&A where customers can submit jewelry related questions.
The possibilities are endless! You’ll not only offer a unique glimpse into your store, but you’re also encouraging customer engagement. Learn more about leveraging Facebook Live here.
Consumers are 64% more likely to make a purchase after watching branded social videos (digitalinformationworld.com)
The key here is to reel in your viewers and keep them hooked.
How to Make Engaging Videos
Did you know 45% of people who watch the first three seconds of a video will continue for at least 30 more seconds? So, it’s extremely important to hook viewers from the start with something that piques their interest or catches them off guard.
- Show your audience how you create a piece of jewelry.
- Create a testimonial that encourages your customers’ purchasing decisions.
- Ask your top customers to share their experience in your store.
All of these allow you to create engaging video in your social media strategy while keeping your audience entertained.
How to Lead Your Audience to Your Website
Hopefully, your viewer has stayed through the end of the video, where a clear Call to Action (CTA) will urge them to act. Make sure your CTA is straightforward: tell your audience what you want them to do, like “shop” or “order.” It’s also important to create a reason for the action. For example, give a motivating incentive like saving money, being on top of trends, or supporting a local business. Find more tips on creating an impactful video in your social media strategy here.
Keeping these tactics in mind, you’ll soon be the talk of the town with impactful video in your social media strategy.