Imagine this scenario: a couple enters your store days before Valentine’s Day. As she wanders about your sales floor, her “ouus” and “ahhs” make the sweetest audible expressions. “OMG look at this beautiful ring. I love how the gold glimmers and look how sparkly this stone is!” She calls him over and asks, “What do you think Honey?” Poor guy. He’d never admit it, but all the rings look the same in his eyes. Sadly, all he sees are dollar signs.
Sound familiar? Here’s a curious thought: we advertise to ladies in hopes they’ll convince their beau to surprise them with the perfect Valentine’s Day gift. But does he connect with jewelry in the same way that she does? Probably not. So speak his language. Make Valentine’s Day shopping a breeze — promote the price point. Encourage jewelry under $500 with a tiered selection to meet every budget. And with self-purchases on the rise, your gals might just pick up an on-budget piece (or two) for herself.
Below we’ve suggested trendy Valentine’s Day jewelry under $500, complete with retail pricing to win the sale this season
The Classics Under $100
Her heart will skip a beat with these classic yet affordable styles. Pearls are a definite go-to gift while rose gold glows with feminine sophistication. She’ll wear and cherish these must-have styles for years to come. Heck, give her both to score big with this classic jewelry under $500.
Ear Climbers Under $300
Ear climbers are an emerging trend that seems to be sticking around for the long haul. Those shown above play on three popular designs: nature-inspired, geometric, and freeform beaded ear climbers. She’ll absolutely have to have these irresistible styles!
Stackables Under $500
Mix, match, and stack these bands to create her special look — one she will love for a lifetime. A mature trend, stackables offer endless options and make wonderful jewelry under $500. Pair them with her existing anniversary band, or buy her a whole new band for a renewed look this Valentine’s Day.
There you have it — jewelry under $500 that any lady will be delighted to receive. Which options are your favorites? Share with us your best Valentine’s Day sellers using #HowIStuller on Facebook • Instagram • Pinterest • Twitter.
