It’s a given that managing your business’s social media platform is hard, especially when you have more important things to do (like run a business). But did you know that in 2019, at least 90% of U.S. businesses used social media for marketing purposes? That’s why it’s important to stay ahead of the curve and optimize your social media strategy to benefit you, your time at work, and your business.
What is scheduling on social media?
Scheduling your posts on social media is essentially just creating your posts at an earlier date and using a scheduling tool to post on a designated date and time. I recommend putting some time aside each week (or even each month) to create the posts that you’d like to schedule in the future. Making a social media calendar is so beneficial, and it will make your life easier. I promise! All you need to do is find a monthly calendar online, and start filling it in. Here is an example of the calendar overview I use as Stuller.
Why should I schedule my social media posts?
It is important to consistently post on your social channels. As far as frequency of posting, I don’t think there is a magic number of posts per day or per week that you should be putting out. My advice is to just be consistent. If you can dedicate one post a day, that’s great! If you want to post Mondays, Wednesdays, and Fridays–awesome! Just remember consistency is key.
How do I schedule?
At Stuller, we use the social media management platform Later to schedule posts on Instagram and Twitter. There is a free plan, but the paid subscriptions are as cheap as $9/month. Later supports scheduling on Facebook, Instagram, Twitter, and Pinterest.
Facebook has a tool called Creator Studio that allows you to schedule Facebook and Instagram posts. You can do things like schedule, post, backdate, or even save posts as drafts through Creator Studio. Facebook recently moved all of its scheduling abilities to Creator Studio, and it’s fairly easy to use. So get used to it and have fun!
Watch my Facebook Live Learning Series webinar on the basics of social media here to learn more about scheduling as well as other tips for getting started on Facebook!