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Top 3 Valentine’s Day Trends for 2020

Personalized jewelry, rose gold, and symbols will captivate customers

Standard Valentine’s Day gifts include chocolates, wine, flowers, and jewelry. And while some of these gifts can be picked up on the way home from work, jewelry purchases require a little more preparedness. Alas, there are always customers who need something last minute. You know, the customer who rushes in — minutes before you’re closing — needing a rose gold ring (or one of the other two Valentine’s Day trends we’ve highlighted below).

We get it! Life gets crazy, and before you know it, February 13 (or even February 14 — eek) is here. Your customers may be a tad bit unprepared, but you won’t be, fearless jeweler. This year, Stuller has you covered for all your Valentine’s Day fine jewelry needs.

Here are the hottest Valentine’s Day trends for this year:

Trend 1: Just For You

Nothing says “I love you” like personalized jewelry. Choosing a personalized piece takes thoughtful consideration, and our many customization options help you create the perfect piece for your customer.

Our new engravable lock, personalized rings, and disc bracelets are great places to start within our vast assortment of personalized jewelry.

 

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Trend 2: Heartfelt

At a loss for words? Give your customer the option to choose from an assortment of symbols that hold meaning and offer more than words can say. Hearts, knots, infinities, and lightning bolts are all shapes that radiate everlasting love.

By offering an assortment of symbols for your customers, you can easily capture the hearts of both the classic and modern woman.

 

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Trend 3: Rose Glow

Pink and red gemstones mixed with shimmering rose gold make for the most feminine pieces of jewelry. Offer your customers multi-stone options to excite and captivate them.

 

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Have you noticed an uptick in these styles at your store? Are customers clamoring around your cases for rose gold, personalization, symbols — or all three? Let us know!

Explore the rest of our lovely offerings in this year’s gift guide. You’ll discover even more Valentine’s Day trends, including the three above.

ABOUT THE AUTHOR

Taylor Beadle

Former Product Manager, Fine Jewelry