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Diamond Stud Earrings Bring the (Bridal) Party

As a couple’s special day approaches, they will begin to think of last-minute details. Dresses, tuxes, decorations, vendors, and more have all been well thought out. The couple has probably even thought about the jewelry they plan on wearing. But have they thought about everyone in the bridal party? A great solution for day-of jewelry for the bridal party is a favorite classic — diamond stud earrings.

The fall wedding season is in full swing, spring weddings are approaching, and holiday engagements are upon us. Now is the time to position diamond stud earrings as the perfect add-on or gift for the entire bridal party. With so many carat total weights to choose from in both natural and lab-grown options, there is a diamond stud earring for every budget and style.

From a simple solo stud earring to a fascinating ear stack, let’s look at different styles the entire bridal party can enjoy.

The Solo Stud

Simple and classic, the diamond stud earring is a favored piece of jewelry perfect for all occasions. Offer a variety of settings, stone shapes, metal qualities, and more to fit all styles a couple and their bridal party might need.

Stud Paired with Other Studs

Studs on studs on studs… now it’s a (bridal) ear party! One of the best complements to the classic diamond stud earring is a selection of other studs to climb the ear. Pair with trending enameled studs or gemstone studs for pops of color or metal studs for a simple look.

88043 29726 62866
688831 22132

Stud Paired with a Jacket

A jacket earring styled with a statement diamond stud earring provides depth and an interesting design that stands out. If a bride and her bridesmaids are looking for a modern and eye-catching look, this is the perfect combo.

652481 688817

Stud Paired with a Cuff

For the bridal party that is all about an ear party, ear cuffs provide a great way to provide a stack with diamond studs. With the petit and minimalist nature of many ear cuffs, they provide the perfect balance between simple and statement ear stacks.

66233 87440

Stud Paired with Hoops and Huggies

Hoops and huggies come in a variety of sizes that stack well with diamond studs, which make for great options for both subtle and noticeable ear stacks.

1874 87382

A classic that is always in style, diamond stud earrings provide a versatile, cost-effective, and beautiful addition to any wedding day for the whole bridal party. With styles and price points to fit every need, these subtle statements can be enjoyed by everyone.




A Stuller Ring Story: Mindi and Brad

Continuing our celebration of Stuller’s Year of the Wedding™, we are highlighting stunning rings and the Stuller associates who wear them. 

Throughout this year, we have celebrated the beauty and uniqueness of engagement rings, wedding bands, and the stories behind them. Every ring, no matter the style, comes with a one-of-a-kind touch. While many stories involve custom rings with hand-picked details, how often do you get to choose the exact diamonds used in your own ring without even knowing it? 

For Stuller’s Diamond Buyer Specialist Mindi, that is exactly what happened when her husband Brad worked to get her an engagement ring, and she could not have been more surprised. Not only did Mindi match the diamonds in her original bridal set, but she also picked the diamond she wanted to feature in her upgraded ring before even choosing the mounting. 

Let’s dive into a tale all about beautiful diamonds specially picked by a diamond expert. This is Mindi and Brad’s story. 

Sparks Fly With Young Love 

Mindi met Brad at a bonfire in 2000 when they were in high school. Brad’s cousin was Mindi’s best friend, who helped make the initial introduction. There was immediate interest. In fact, when Brad needed to drive Mindi and her friend home that night, he made sure Mindi took the seat next to him. It did not take long for the two to begin dating and the future looked bright for these high school sweethearts. 

After high school in 2002, Mindi started a job at Stuller with our diamond fulfillment department. Working with diamonds, she quickly fell in love with the popular stone and knew what she liked. Her job was to fill orders and help customers find matching diamonds for their pieces. Little did she know, she would one day be matching her very own diamonds. 

A Match Made in Heaven 

Even though Brad and Mindi dated in high school, they began to seriously think about their future once they became financially independent and entered the workforce. Mindi had learned a lot in her short time at Stuller. She knew that when it was time, she was looking for fancy stone shapes and accent stones in her engagement ring. She took a mountings catalog home to show Brad and gave him a few options to choose from. 

He chose a two-toned 14K yellow and white gold flexible 3C design engagement ring mounting (69706) ready for an emerald-shape center stone and tapered baguette side stones. Getting the mounting was the easy part. The hard part was picking matching diamonds for the mountings without her knowing.

14K yellow and white gold bridal ring set

Mindi’s cousin Nanette was a manager in gemstone fulfillment, and she helped coordinate with Brad to get the diamonds for the ring. They had to be creative. They wanted Mindi to choose her own stones so they knew she would be happy with the quality of diamonds chosen. To do that, they had to put the order under someone else’s name so she would not piece together who the diamonds were for. Her manager helped as well by giving her the order and saying it was for a very picky customer. She chose the stones — a natural emerald-cut diamond accompanied by two natural tapered baguette diamonds equaling a ½ carat total weight — and was none the wiser to who the picky customer was until later. 

Popping the Question 

With the ring in hand, Brad planned to propose while they went on vacation in August 2003. Mindi loves roller coasters, so they decided to go to Astro World. Originally, Brad planned to propose in the theme park, but was worried security would ruin his plans as their bags were searched at the entrance. There came a moment as they were at their hotel and getting ready to go to the park that he could not wait any longer. He took the ring, got on his knee, and surprised Mindi with a question she had been waiting to eagerly accept. 

A Modern Upgrade 

Mindi and Brad’s wedding was in May 2004. After 17 years of marriage, Mindi was ready to upgrade her ring. She loves her original ring but realized she does not wear yellow gold as much as she used to. As a GIA®-certified Graduate Gemologist and now a professional diamond buyer for Stuller, she sees a large variety of diamonds and is always on the lookout for the perfect one for her. One day earlier this year, a beautiful 2.59 carat, VS2 clarity, E color, lab-grown, emerald-shape diamond crossed her desk, and she knew it was time. She bought the diamond then began searching for a mounting. Once she found a platinum emerald-shape diamond engagement ring mounting (122996:862:P) she liked, she worked with Stuller’s CAD/CAM department to modify the setting to fit the center stone size she wanted. 

Mindi was not the only one that wanted an upgrade. Brad’s original ring was a classic half-round 14K yellow band (IRL12:125310:P). He works with his hands a lot so found that he did not wear his ring as much. He began looking for other rings he could wear that could handle his lifestyle without scratching being a major concern. He liked the look of a couple of white contemporary metal bands so he chose a tungsten beveled-edge satin grooved band (TAR333) as well as a tungsten half round band (TAR022). He regularly switches his wedding bands out depending on his mood and the occasion. 

Platinum and tungsten bridal ring set

Rings With a Story 

As you can see from Mindi and Brad’s story, the unique facts and features about engagement rings and wedding bands are as one-of-a-kind as the couple themselves. There are pieces of their personalities set in these rings, which makes them priceless. Seventeen years of marriage is a wonderful milestone for this happy couple and there are many more years ahead to add to the story. Mindi’s next plan is to find a matching band to add to her upgraded engagement ring and we cannot wait to see it!  




Selling Tips and Tricks for Your Fashion-Forward Brides

Imagine this scenario. An excited couple comes in with a picture from Pinterest of their dream engagement ring. The design is modern and very on-trend. Your current in-case inventory is all best-selling classics that many brides request. However, nothing in your cases seems to match this couple’s style quite like the newer trends on social media, and this has slowly become a recurring experience in your store.

Staying on top of the trending bridal styles can be overwhelming. Not only do you have to research those trends, but you also must invest heavily in an inventory of distinctive pieces that may or may not resonate with your local customers. Well not anymore!

We’ve done the research and created solutions that provide you with product that is high trend, but with a low-cost investment and minimal inventory to keep track of. Say hello to our new Designer Bridal and Ring Enhancer in-case selling systems.

Designer Bridal: In-Case Prototype Selling System

Seasoned Stuller customers are familiar with the eye-catching styles in our designer bridal collection. However, this collection has received a refresh and is now offered as an in-case selling system just in time for the busy holiday season. The full collection and prototype selling system now features the most in-demand and on-trend engagement rings of the year. Featuring fancy stone shapes, illusion designs, and intricate shank details, we have curated assortments within our prototype selling system that help you sell showstopping styles to fashion-forward brides.

Art Deco Assortment: A Selling System

The Art Deco Assortment (688860:100:P) showcases chevron architecture, trillion-shaped melee, hexagons, and ballerina halos.

Modern Assortment: A Selling System

The Modern Assortment (688860:101:P) features east to west settings, split shanks, French-set accents, two-stone settings, and negative space bands.

Vintage-Inspired Assortment: A Selling System

The Vintage-Inspired Assortment (688860:102:P) displays rings with milgrain details, a filigree halo, petite accents, and intricate shank designs.

Whimsical Assortment: A Selling System

The Whimsical Assortment (688860:103:P) promotes playful asymmetrical halos, a starburst halo, Celtic inspirations, and fanciful abstract looks.

You can either purchase an individual assortment that fits the styles you’re looking for or you can have them all with the comprehensive Designer Bridal Selling System (688860:104:P). Each assortment comes in a hexagon-shaped display to help the unique designs stand out. All styles are featured as a prototype in a high-quality metal alloy, which can then be ordered in live product as 14K white, yellow, and rose gold as well as platinum.

The Art Deco Assortment (688860:100:P) The Modern Assortment (688860:101:P)
The Vintage-Inspired Assortment (688860:102:P) The Whimsical Assortment (688860:103:P)

Bridal Enhancer Selling System

Contour bands and ring guards have continued to grow in popularity and are the perfect addition to any bride’s wedding stack. Contour bands fit nicely against the shank of the engagement ring, while a ring guard provides that perfect halo effect for the classic solitaire.

It can get expensive to keep a large variety of enhancers in stock, however, it’s also necessary for your customers to try the enhancer on with the ring to ensure the right fit. With this dilemma, we have created a solution.

Our Bridal Enhancer Selling System (688825) is a pre-merchandised prototype collection of trending styles featuring 12 contour bands and 4 ring guards. All styles can be ordered live in a variety of metal qualities and colors.

Bridal Enhancer Selling System (688825)

The Bottom Line

Having a large amount of live inventory is costly and comes with a certain amount of risk. With pre-merchandised prototype solutions like our Designer Bridal and Ring Enhancer selling systems, you can feel confident that you are carrying the best in trending styles while keeping your costs low and your inventory minimal.

To explore all of our bridal selling systems, visit Stuller.com.




A Stuller Ring Story: Jade and Jacob

Continuing our celebration of Stuller’s Year of the Wedding™, we are highlighting stunning rings and the Stuller associates who wear them.

Nothing fills you with joy quite like wearing a piece of jewelry designed and crafted specifically for you. A true one-of-a-kind, especially if it was presented as a symbol of love, is something to cherish for a lifetime and then pass on to the future.

For Stuller’s procurement planner Jade, the engagement ring hand-selected by her fiancé Jacob serves as the perfect reminder that true love is unique and personal. With a personally picked diamond center stone and a custom CAD/CAM design, she is filled with excitement for her upcoming wedding next year.

Behind every ring lies a story and Jade took this opportunity to share hers with us. This is Jade and Jacob’s story.

jade stuller ring story

Photo by Laikyn Jai Photography | www.laikynjai.com

Perfect Timing

Jade is from New Orleans but moved to Lafayette for college. She has worked a lot of different jobs, but one job was working at Texas Roadhouse. It was here that she met a good friend that would help change her life.

In 2013, Jade’s friend Karee worked at Texas Roadhouse as a bartender. On many occasions when Karee was working, Jade would sit at the bar for dinner. One evening, Jade had gotten the attention of a guy that would not stop talking. Jade was looking for any excuse to move on from the interaction and finally, her chance came when he went to the bathroom.

Karee had another friend sitting at the bar who was watching how uncomfortable Jade was. Once the man went to the bathroom, he introduced himself as Jacob and a friend of Karee’s. Jacob asked if she wanted to stop talking to the other man and took his seat when she invited him to serve as a distraction.

From that night on, Jacob and Jade became great friends and a few months later they began dating.

Love is Patient

As Jade and Jacob’s relationship grew, they knew they were very serious about their future together. However, Jade was also committed to finishing her degree. Jacob was incredibly supportive of her goals, and they came to an agreement not to take the next step until after her graduation. Jade finished her degree in 2019 and their patience paid off.

Something to know about Jade and Jacob’s relationship is that they love to tease and joke with each other. After 6 years of being together, they truly had become best friends. So, when they were spending time with some friends, it was nothing to hear a joke about when they would finally get married.

Photos by Laikyn Jai Photography | www.laikynjai.com

Looking ahead to Jade’s graduation party, she was fully prepared for her time to say yes to the big question. However, she could not resist the opportunity to joke with Jacob while getting ready to have dinner with family one evening by saying she was wondering if he’d ever propose to her. Without her knowing, Jacob had already gotten Jade’s engagement ring and felt like there was no better chance to propose than on the heels of a joke. He grabbed the ring from his closet, got down on one knee, and gave Jade the biggest surprise.

While Jade looks back and laughs at how “non-glamorous” the moment was (as she puts it), she can’t help but feel that it was a perfect representation of their relationship.

A True Investment

Over the several years that Jade and Jacob had been together, there had been conversations about ring preferences. Solitaires, halos, fancy shapes, and other factors have been topics to discuss. In the end, Jacob realized he wanted to make an investment in a one-of-a-kind custom design.

With the help of a trusted jeweler, Jacob was able to come to Stuller and handpick the diamond that is now the focal point of Jade’s engagement ring. He was also able to work with Stuller’s CAD/CAM Services to design a ring and matching band to fit the various features he wanted.

Jade’s engagement ring is a 14K white gold solitaire with a hidden halo. It features a 1.7 oval-shaped natural diamond with natural diamond accents. The matching band is a contour band that sits perfectly against the ring, but she still must wait until she can add this piece to her bridal stack.

Anticipating Nuptials

Jade and Jacob began their engagement shortly before the beginning of the 2020 COVID-19 pandemic. Originally, they planned on having a wedding in March of 2021. After much thought, they have decided to wait until March of 2022. With a ring as unique as their love, this patient couple looks forward to a day they’ve dreamt of for years and their Stuller family wishes them luck as the day gets closer and closer.




ever&ever® Features the Allure of Platinum

Ever&Ever Feature in The Knot Fall Issue

The Knot’s fall issue has hit the stands with the beautiful Jenna Dewan gracing the cover. In this sustainability issue, you will find the latest advertisement for ever&ever® in our ongoing campaign with the prominent wedding industry publication. This advertising opportunity provides one of many benefits to ever&ever® retail partners and is perfect to help promote engagement rings for upcoming fall proposals.

ever&ever® and The Knot

The Allure of Platinum

In collaboration with Platinum Guild International, the ad image features a three-stone style, oval-shape diamond engagement ring set in platinum (124157:412:P) along with its matching band (52052:412:P). The ad speaks to the strength and desirability of platinum, which is an exceedingly popular metal choice for securing diamond center stones.

124157:412:P 52052:412:P

While the rings featured in this advertisement campaign are platinum, all ever&ever® engagement rings are 3C flexible styles. This means that the metal quality, center stone size, and shape are all customizable so a bride can have her perfect, one-of-a-kind ring.

To shop these styles and more from Stuller’s comprehensive in-case bridal program, visit Stuller.com/ShopEverAndEver.

Why ever&ever®?

National advertising campaigns that expand the brand recognition of ever&ever® are only part of the many benefits of being a retail partner. Check out some of these other amazing perks.

High Quality and Customizable Styles

Whether you choose the Core Bridal Program, the Comprehensive Bridal Program, or you build your own program, the styles within ever&ever® feature high quality and customizable designs that allow you flexibility in creating the perfect ring. To keep your assortment fresh, we offer two product enhancements every year that each include six new styles.

Marketing Support

From ready-to-post social media content and hi-resolution imagery to print materials and signage, we provide our retail partners with everything they need to connect their customers with ever&ever®. We also maintain a brand website on EverAndEver.com, where your customers can explore the full product offering within ever&ever® and easily find you with our Find a Retailer listing tool. Finally, we offer e-commerce solutions that allow you to integrate and embed the EverAndEver.com interface into your website.

Influencer Marketing

Other than our current advertising campaign with The Knot, ever&ever® has also been featured in the popular wedding industry blog Wedding Chicks. We are always looking for unique opportunities to increase brand awareness and lead customers to your business.

Rapid Delivery

Delivery of ever&ever® styles comes with the same standards and quality you’ve come to expect from Stuller. We make sure you have the live styles you need as soon as possible with next-day delivery of all in-stock items and swift production of customized pieces.

Become a Retail Partner Today!

You become a retail partner as soon as you purchase the Core Bridal Program, which features 29 pre-merchandised prototype samples — all 3C flexible designs and best-selling styles. There are three other popular programs that allow you to receive retail partner benefits as well.

To learn more about the ways you can become a retail partner and to get started, visit Stuller.com/EverAndEver.

ever&ever® is your all-in-one solution for helping every bride create her own story. As fall begins and the holiday proposal season approaches, trust Stuller to be your bridal business partner in helping couples find rings they can cherish forever and ever.




Ten Facts About the 2021-2022 Bridal Catalog

Stuller is excited to release Bridal 2021-2022 — an all-in-one resource for helping each couple start the next chapter of their love story. Within its pages, you can find everything from engagement rings to wedding bands covering styles from classic to contemporary. Our hope is that this 792-page catalog is a jeweler’s go-to source for bridal products. 



Rescheduled Dreams Are Coming True 

At the beginning of 2021, we proclaimed this year to be Stuller’s Year of the Wedding™. We did this in preparation for the increase in activity we knew the wedding industry would be experiencing this year. With couples finally getting the chance to say “I do” after a year of the unexpected, Stuller stands proud to be your bridal business partner. 

We look forward to helping you grow your business and helping couples have their rescheduled dreams come true using the contents of Bridal 2021-2022

Catalog Highlights 

With so many exciting things coming your way in this new catalog, we wanted to give you insider information on what to expect. Here are ten facts about Bridal 2021-2022 to keep in mind when using your catalog.

  1. This is the first bridal catalog to be released since 2018. It features a reduced page count, enhanced education materials, and updated visual imagery. 
  1. More than 800 NEW series are featured, making up 34% of the catalog. 
  1. Bridal 2021-2022 offers a wide selection of on-trend, diamond-accented engagement rings. See pages 321-524. 
  1. Look for 3C badges throughout this catalog to identify items that can be easily and quickly customized with their flexible designs. 
  1. Modern Brilliance® includes semi-set engagement rings and fully set eternity and anniversary bands set exclusively with lab-grown diamonds. These on-trend styles feature exceptional quality at a value consumers will appreciate. See pages 553 and 662. 
  1. ever&ever® is a complete bridal program featuring high-quality, customizable prototype rings — each a flexible 3C design. Learn more on page 88. 
  1. Keep an eye out for this popular trend! Celtic-inspired designs are increasing in popularity in bridal design. These can be found on pages 51, 370-371, 686, 733, 735, 745, and 751. 
  1. For the groom, Stuller offers a variety of classic wedding bands with many personalized options. See pages 710-730. 
  1. DID YOU KNOW? This is the first catalog to feature tantalum, which is durable, strong, crack resistant, and the only contemporary metal with the ability to add a custom finish. See page 763. 
  1. Fun Fact: According to a survey from The Knot, the average amount spent on an engagement ring in the United States is $5,500.

You can view digital PDFs from the catalog at Stuller.com/BridalCatalog

Send Us Your Selfie 

stuller bridal selfie contest

To celebrate the launch of Bridal 2021-2022, we are giving away a $1,000 Stuller account credit for use on any of our bridal products. The prize will be awarded to a randomly chosen customer who has posted a selfie of themselves with their bridal catalog on Facebook or Instagram and has an account in good standing. We will announce the winner on August 2, 2021 in Stuller’s Instagram stories (@stullerinc). 

To enter: 

  1. Take a selfie or group selfie with your copy of Bridal 2021-2022
  1. From July 16 to July 30, submit your entry by posting the photo to Facebook or Instagram using #YearOfTheWedding or by sending the picture to contest@stuller.com

Click here to view the official contest rules.

Happy Selling!




Something New, Something Blue: Wedding Day Jewelry

When a couple comes to you for their wedding rings, they receive the most important piece of jewelry they will wear on their wedding day and the rest of their lives together. But are the wedding rings the only pieces of jewelry they will wear on their special day? Once you’ve taken care of the rings, spark additional conversations with the couple about wedding day jewelry. 

Never underestimate the power of the add-on sale. The process of working with a jeweler while picking out wedding rings fosters a relationship of trust between jeweler and customer. Leveraging this relationship can lead to additional sales and repeat customers. For a bride, you can provide a matching set of earrings, necklace, and bracelet that perfectly complement her ring. For a groom, help him stand out with personalized and engraved cuff links, signet rings, and tie bar. 

In celebration of Stuller’s Year of the Wedding™, we have pulled pieces that make for the perfect wedding day jewelry selection. Shop today at Stuller.com!

For the Bride 

A bride’s accessories are like the cherry on top. Ranging from simple to flashy, these are pieces she wears to feel confident. Learn her style preferences, understand her needs, and suggest pieces that she simply must have. And don’t forget to add something blue!

Rings

688757 72309 123093

Necklaces

651648 87521 653732

Earrings

688759 87544 652481

For the Groom 

The groom will likely not be looking for wedding day jewelry in the same way as the bride. In fact, any additional pieces he wears on the wedding day will probably be gifted to him. Regardless, be sure to have a selection of pieces that appeal to the groom and promote the idea of personalization to make his special day one to remember.

Chains

CH493 CH26 CH955

Engravable Items

652584 5758 652578

Cuff Links and Tie Bars

86426 87262 86543

Your Wedding Partner 

You can shop even more options for day of wedding jewelry at Stuller.com/YearOfTheWedding

Don’t forget that we also have an assortment of images and videos ready for you to use in your social media marketing. Log in to the marketing asset library and show off beautiful pieces today! 

Product assortment provided by Pamala Flugence, Stuller Fine Jewelry Project Planner.




Wedding Band Sales Tools for the Classic Jeweler

The classic wedding band is a time-honored tradition, appreciated as a steadfast symbol of one’s love. When it comes to style, there are infinite options that are influenced by lifestyle, design preferences, and emotional attachment. Once you have gotten to know your customer and what they are looking for, being familiar with the resources you have at your disposal will make the buying process easy and engaging. 

At Stuller, we try to make this process as easy as possible by providing a seamless user experience and options that can be integrated into your sales strategy. Using our band builderclassic wedding bands quick shop option on Stuller.com, and EverAndEver.com as an ever&ever® retail partner, you can help your customers create a wedding band unique to them and include them in the process. 

Band Builder

All of Stuller’s classic wedding bands use SCS-certified 100% recycled precious metals using gold, silver, platinum, and palladium. Combining cutting-edge computerized manufacturing and artistic design details, we create bands worthy of the lifetime of commitment they represent. 

The band builder is a tool available on Stuller.com where you and your customer can craft a wedding band that fits their exact specifications. Choose the profile, finger size, fit, design detail, width, weight, material, finish, and engraving to make a true one-of-a-kind piece. Save snapshots of different rings to compare while deciding.

Combine the online experience with an in-store experience using the Classic Wedding Band Selling System (653689). This selling system features 42 band prototypes, including 18 classic profiles, 10 special finishes, and 2 engraving options. Provide your customer with a complete custom purchasing experience.

Quick Shop 

Suppose you need a different starting place to begin your ring building experience. We offer a quick shop option for our classic wedding bands at Stuller.com/ClassicWeddingBands where you can see width options in every style combination available side by side. Narrow down your search using the filters on the page or view the full selection. Once you select the ring with the desired profile, width, fit, size, metal quality, and/or finish, you are brought to the band builder where you are further able to customize the order. 

The quick shop view is a great place to start if you need to establish a starting place for your customer.

classic wedding band quick shop

ever&ever® Band Builder 

One of the benefits of being an ever&ever® retail partner is providing an interactive purchasing experience for your customer using EverAndEver.com — a consumer-facing brand website that allows consumers to access the full inventory. The band builder on EverAndEver.com has the same functionality as the Stuller band builder with access to suggested retail pricing. 

Encourage your customers to build their dream rings from the comfort of their own home and have the details sent directly to you using the Connect With a Retailer option. From there, you can order the ring with next-day delivery for all in-stock items. 

The Wedding Band of Their Dreams 

Wedding bands are pieces that people cherish for a lifetime. When quality manufacturing and custom design work together, you can provide a ring that is spectacular. By including your customer in the process, you can ensure the emotional value of the sale and rest assured that they have found the perfect ring of their dreams.




Elevate Your Bridal Packaging This Wedding Season

packaging and displays brochure

When helping a customer create the perfect engagement moment, choosing the ring is just the beginning. Help them remember you forever with the perfect packaging as the finishing touch. 

As the wedding industry comes back to life post-pandemic, you will want to be prepared. Offering the perfect packaging for your customers keeps your brand top of mind and provides a complete solution for their engagement ring purchase. The newly released Packaging and Displays 2021-2022 brochure is your resource for taking your packaging efforts to the next level and giving a bride that extra special something. 

View the new Packaging and Displays 2021-2022 brochure today!

Merchandised Collections 

Forming a cohesive brand for your jewelry business does not have to be stressful or overwhelming. It can be as simple as coordinating your packaging to reflect your logo and colors. Providing a variety will guarantee that you will stand out against your competition. 

If you browse through the pages of Packaging and Displays 2021-2022, you will notice that we have merchandised our new and existing collections together. We did this to show how different collections can be combined in a cohesive manner and make your brand pop. For example, when you start with our new Walnut Wood Collection, pairing it with the dark green offerings in our popular Eva Collection will create an elevated packaging ensemble for your customers to choose from. 

New collections that are joining our bestselling favorites include: 

Walnut Wood Collection Parker Collection
LED Collection Madison Collection

One to Give, One to Keep 

Ring boxes are packaging pieces that are long treasured and help keep a bride’s most precious possession safe forever. But, standard ring boxes are sometimes hard to hide in a pocket before a surprise proposal. 

Our solution is our mini-engagement ring box (61-1120). This low-profile box is an easy upsell and easily fits into any pocket until the big moment. Available in an array of standard neutral color options, mini-engagement ring boxes fit perfectly with any of our packaging collections to support your brand. 

61-1120

Build Your Brand 

Do not pass up the opportunity to make sure your customers walk away with a physical reminder of you. Stuller’s Custom Imprinting Service makes your brand a part of their story.

Use hot foil stamping or digital imprinting to customize your packaging options by adding your logo. Choose the color, placement, and quantity of the items at an accessible price point well-worth the investment. To see what imprinting options are available with each collection, look for the hot foil stamping and digital imprinting icons in both the brochure and on Stuller.com. 

custom imprinted packaging

The Perfect Takeaway 

Ring boxes and jewelry packaging are not the only upsell options you will find in Packaging and Displays 2021-2022. Pouches, travel cases, jewelry clutches, and jewelry cleaner make for excellent gifts for bridesmaids and mother of the bride. Each of these pieces also comes with additional opportunities to incorporate your logo and branding so your business continues to stay top of mind. 

By incorporating these options with the various collections provided in Packaging and Displays 2021-2022, you will provide your customers with a comprehensive and holistic shopping experience as they make the journey from “Will you?” to “I do!” 




Something Old, Something New: Repurposing Stones for Engagement Rings

Everyone has heard of the adage “something old, something new, something borrowed, something blue” on a bride’s wedding day to bring good luck. Today we are going to focus on the first half of the saying so that your brides will feel special with a little something old and newly incorporated into their engagement ring. Let’s dive into the topic of repurposing stones.

Love That Lasts Generations 

A bride will always make her wedding day her own and each bride is different. You will see personal touches in every detail from decorations to vows. They find a way to showcase the things that are most important to them, such as family. 

One of the oldest traditions in the wedding industry is the act of passing meaningful family items down to the next generation. Jewelry pieces, such as engagement rings, travel through generations from mother to daughter, grandmother to granddaughter, aunt to niece, etc. 

Due to their strength and value, jewelry set with diamonds are favored to be gifted to a younger family member because they can withstand generations of everyday jewelry wear and will always maintain their value. These pieces are certainly something that should be kept in the family. 

While diamond rings are often passed on to younger family members, less often do you see the entire ring being used as an engagement ring. Setting style popularity changes over time and women in different generations have varied tastes. Enter the jeweler. 

Solutions for Jewelers 

As a jeweler, you are integral to making sure a repurposed stone is used in a new ring properly. While brides may have an idea of the kind of ring they want to use with their stone, it’s important they know whether or not the stone fits the style and shape of the mounting. Your expertise will help guide them to the perfect ring to honor a precious family heirloom. 

Stuller provides several options to help you with this task. From making it easy to find semi-set mountings to custom design options, there is a solution for every jeweler and every ring. 

ever&ever® Selling Solution 

ever&ever® is a complete bridal program featuring high-quality, customizable prototype rings — each a flexible 3C design. While the primary function of ever&ever® is to provide your customers with an in-case customizable ring experience, some Stuller customers are using the selection a different way. 

Because the ever&ever® system features some of our best on-trend bridal designs, it is a great place to start when finding a setting that your customer would love to pair with their stone! Every ever&ever® ring can be ordered semi-set so you can place the repurposed stone in yourself. 

Provide your customer with the best style options for their stone size and make sure to use Stuller.com/everandever to help narrow down your options by inputting the stone size and shape. 

Advanced Mountings Search 

If you have the stone size and shape but want to narrow down your selection of mountings that fit, use our Advanced Mountings Search. You can find the Advanced Mounting Search by clicking the featured blue button at the top of our website or visit Stuller.com/SearchByStone

Narrow down your options by selecting the stone shape, dimensions, the metal color you’d like, and product type (select rings). From there, you will only see options that fit the stone the bride is providing. Further organize your search by bestsellers, newness, and price to find the perfect mounting. 

CAD/CAM Services 

If you’d rather create a completely customized design option, our CAD/CAM Services is here to help. Submit a sketch, CAD design created with MatrixGold® or other CAD-based software, or even a wax or resin model. From there, our team will get to work crafting your unique piece to fit your customer’s stone. When it comes to repurposing stones, CAD/CAM Services provides the most flexible and custom solutions.

Learn to Modify a Style with CAD/CAM Services in a recent blog post.

Matching Services 

Not only is it important to find a mounting that fits the stone, but it’s also important for you to consider any accent or companion stones being incorporated into the piece. Stuller’s Matching Services for diamonds and gemstones is there to help you find the perfect stones to complement your customer’s diamond. To get started, contact our team at 800-877-7777, ext. 5. 

Your Custom Jewelry Partner 

A wedding is always an exciting occasion, and we want to be there for you as you help the happy couple. It’s important for you to know that when dealing with repurposing stones, you have many options available to you and Stuller wants to help. If you ever need to know what options available to you are best, feel free to contact us at 800-877-7777.