Drive Springtime Sales with 3 Big Social Media Trends

Ahh… social media. The all-encompassing digital channel, intended to connect with others and share content. Really, though, it has become way more than just that. For a lot of businesses of any scale, social media has become a selling tool, a newsletter, an information hub, a means of marketing — all in one. In 2021, if your business does not have an active social presence, you are automatically deemed “fake” or “untrustworthy”. My point is: It’s important to be on social media and have a good knowledge of the ever-changing landscape.

That being said, trends come and go. Stay in the know by educating yourself on what works and what doesn’t on social media. Luckily, your favorite Gen Zer and resident social media savant has done the research for you. All you have to do is apply the information to your daily social media routine. So, let’s get into it!

Here are some 2021 social media trends you should be incorporating into your social strategy!

Social Commerce

So, this is a biggie, especially for you, the modern jeweler. Social commerce is basically just the ability for consumers to shop directly from the platform. Facebook and Instagram are spearheading this trend, in efforts to enhance social media user experience. Since Stuller does not sell direct to public, Stuller doesn’t participate in this trend, but it does make the shopping experience for a Facebook or Instagram users more effortless, which can directly increase your profits. Consumers are more likely to make purchases if they don’t have to jump through hoops to do so, which makes social media commerce a commodity you need to be implementing for your business in 2021.

Live Videos

Live videos have been popular for quite some time now, and they aren’t going anywhere. In fact, I’ve heard a lot of success stories from jewelers when discussing live content. Things like giveaways, product demos, and the like have performed well in their favor. Here at Stuller, we give a lot of informational live videos on Facebook, packed with merchandising, jewelry repair, and even social media tips! You can check our latest live series out here. (Bonus: you’ll get to watch a video of yours truly and my sweet friend and coworker LeeAnn talk about social media photography!)

Utilize live videos on your social platforms and encourage your audience to engage with them. This is a low-to-no cost way of getting up close and personal with your product and staff. These perform especially well when you’ve got someone charismatic in front of the camera!

Stories

Similarly to live videos, stories are here to stay. Speaking from experience here at Stuller, you guys love when we share behind-the-scenes or uncut looks at what happens here in the building. Another thing you all really enjoy is when we take a more organic approach to highlighting our products – stripped down iPhone shots of things like necklaces or diamonds. (Check our Instagram story highlights if you’re interested in seeing how Stuller does stories.)

Stories are a great channel to showcase things you don’t want living on your feed. Promote things like jewelry sales, new inventory sneak peaks, customer testimonials, etc. The options are endless!


In closing, it’s so important to be up-to-date on social trends, because these are the things that will help you grow your following, and ultimately your customer base! As always, reach out to me if you have any questions/comments/concerns about social media, and get to posting trending content today!




Ring Pairings for the Perfect Match

Finding the perfect pair of rings can be a daunting task for any couple. With endless options, where do they even start? The input and guidance of a jeweler can never be replaced. Someone who gets to know them and steers them toward rings that fit perfectly together just like they do as a couple is invaluable.

As you get to know your customers, you may find their personalities and activities lend them to a certain style of rings. Our team has placed an engagement ring to its matching men’s band to fit five types of personalities of couples seeking your advice. Check out our ring pairings below and get started on your own selections on Stuller.com.

For the Edgy Couple

The Edgy Couple goes against the traditional grain. While some think of light and airy aesthetics when it comes to weddings, this couple prefers the dark and moody. Perhaps they spend their free time enjoying a cup of coffee in a local indie café or browsing the shelves of a bookstore. Their tastes prefer styles that are different and atypical.

For this couple, we suggest rings that match their edgy appeal. Strong and ready for a personalized custom finish, a tantalum beveled-edge band (52333) pairs perfectly with an accented engagement ring (124673) set with a black diamond. The art deco-inspired style and unusual stone choice are sure to catch eyes and are perfect for the couple looking for something different.

52333 124673

For the Fashion-Forward Couple

The Fashion-Forward Couple is on the cutting-edge of trending styles. Personable and always looking their best, they are bold and love to be seen. You might find this fashionable pair out shopping together or grabbing a bite to eat from the most popular or newest restaurant where they might meet up with friends. Their tastes prefer styles that catch the eye and are the next great thing to have.

For this couple, we suggest rings that stand out and incorporate up and coming styles. Mixing classic and contemporary metals in a band, such as a black PVD and gold-plated tungsten grooved band (TAR51911), makes for a very bold statement. Pair that band with a two-stone triangle diamond engagement ring (124373) to have rings that people will talk about. Two trillion style diamonds with a baguette diamond in the middle creates a faux hexagon shape center, which creates a unique twist on the rising trend.

TAR51911 124373

For the Budget-Friendly Couple

The Budget-Friendly Couple enjoys having style, but preferably at a lower price point. Always financially conscious, this couple loves every opportunity where they can save. This couple might limit the number of times they go out to eat or drink every month and save over time in order to make larger purchases. They likely spend time together simply enjoying each other’s company by walking in the park or cooking together. Their tastes prefer styles that they connect with emotionally, but also fit in their budget.

For this couple, we suggest using quality materials that meet their goals. For the wedding band, consider a black titanium domed polished band (T805). Pair it with a classic solitaire engagement ring (124702) set with either a lab-grown diamond or moissanite. By looking at expanded options in metals and stones, you will surely find something for every budget.

T805 124702

For the Luxe Life Couple

The Luxe Life Couple enjoys the finer things in life. From the finest food to the classiest of styles, this couple wants the best. You’ll find this couple dining out regularly and enjoying an evening cocktail at their favorite jazz club. They also take every chance to surprise each other with gifts and special experiences. Their tastes prefer styles that are bold, beautiful, and fabulous.

For this couple, we suggest styles that incorporate platinum and accent stones. A diamond set platinum eternity band (122254) provides strength as well as luxury in a wedding band choice. When paired with a double halo-style platinum engagement ring (123869), the ultimate luxe life couple will find their perfect pair of rings.

122254 123869

For the Old Souls Couple

The Old Souls Couple enjoys classic detailing and vintage stylings. A traditional couple at heart, this couple enjoys nights in watching old movies and scrapbooking their memories. Family heirlooms are important to this couple and they might even have a grandparent’s center stone to add to their ring. Their tastes prefer old-fashioned, but timeless styles seen in vintage jewelry that inspires nostalgia.

For this couple, we suggest classic and vintage style jewelry, such as a milgrain half round comfort fit edge band (MGRE10) paired with a vintage-inspired engagement ring (123983). This ring pairing boasts details that are enduring and can be passed down for generations to come.

MGRE10 123983

Making the Sale with Ring Pairings

Learning about the personalities of your customers are the trick to any sale. Getting to know the couple together opens new doors to finding what rings will fit them best. Take the time to find out their interests, their activities, their hobbies, their preferences, and more. The better you know them, the better you will be able to guide them to their perfect match.


Explore more great ring topics on our blog!

4 Stackable Ring Trends for Any Customer

Ring Stacks for Every Style

A Stuller Ring Story: Heather and Cody


Content by Katelyn Oglesby

Words by Taylor Dizor




The Perfect Jewelry For Our New “Virtual” Lives

There’s no denying it — life is different than it was two years ago. No matter how much or little you’ve been affected by the Covid-19 pandemic, things have certainly changed in society. Adapting to a new norm means a lot of things, like more Zoom conference calls, online dates, virtual weddings, and so many other events that were once otherwise in-person assemblies.

While these types of virtual events are not new by any means, they are certainly more prevalent. When you’re working from home, sometimes the highlight of your day is getting dressed up for a meeting with your boss. And with online dating more popular than ever, the little things like taking the perfect selfie for your profile could mean a world of difference for your confidence.

Whatever the case may be, we are a digital world now, and we need to make the best of it. And that’s why I’m here to help. Take some advice from me, your favorite resident social media savant/Gen Z-er, and invigorate your socially-distanced looks with some of Stuller’s trendiest jewelry!

Virtual Happy Hour

In an effort to adapt to the times, virtual happy hour was invented (coincidentally, this is one of my favorite things to come out of the pandemic). It’s nice to go all out with your favorite outfit and pour yourself a drink to toast your peers from a distance. Pair your look with sleek and sophisticated styles, like diamond ear climbers and intricate necklaces — the perfect pieces to wow your friends from the computer screen!

Shop now at Stuller.com!

87203 | 87626

Corporate Zoom Meetings

Much like the rest of the world, Stuller has turned to less in-person meetings and more online meetings. Even in marketing, we will tune in to a Microsoft Teams meeting with four other people sitting in the same room! Use this as an opportunity to flaunt some staple pieces like diamond studs and stackable rings.

Shop now at Stuller.com!

29762 | 124033

Online Dating Profiles

Typically, jewelry is seen as a gift from one lover to another. However, in this day and age, we are buying jewelry for ourselves! Step up your selfie game with some jewelry from our 302 Fine Jewelry collection, sure to catch anyone’s eye. It doesn’t get much better than jewelry that is made by women, for women.

Shop now at Stuller.com!

CH1110 | 653632

Cyber Weddings

Though nontraditional, cyber weddings are a safe and special way to celebrate your big day. Would you believe me if I said I’ve attended two cyber weddings since last March? They were so much fun! I got to see people from all over the country gather together to celebrate love. Show your love with wedding sets that are just as modern as you are. (Bonus: you can show off your wedding ring all you want via Facetime!)

Shop now at Stuller.com!

123996:600:P | 653632:612:P | 124553


Even though times aren’t quite the same, we are making the best of the situation. I try my best to look at the silver lining in everything that happens, and though we aren’t quite as interactive with each other, I do believe we’re more connected.

As always, follow us on social media for all things jewelry-related, and let me know the creative ways you’ve adapted to the situation at hand in the comments below!


Check out some of our other recent blogs to see jewelry trends on how to look your best!

Finding Inspiration: Personalization With Petite Pavé Dangles

Ring Stacks for Every Style

What to Know About Choosing a Jewelry Chain




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4 Special Occasions to Celebrate With Jewelry

Whether your customers are celebrating a 75-year anniversary, a best friend’s birthday, or any other milestone, we offer a selection of jewelry to help them memorialize the most heartwarming moments in life. Our Celebrate lookbook features options for all of those important reasons to mark an occasion — from birthdays and graduations to friendships and weddings. 

Here’s a look at a few of those categories to spark inspiration for any special moment in your customers’ lives.

Birthdays and Friendship

Celebrate-2020-Jewelry-Birthdays-Friendship

87090 • 21905* • 87094* • 86800* • 86797* • 653627 • 85778*86179  86179 • 86888* • 52168 • 85773CH470 

Friendship is one of the most celebrated and cherished gifts, and this year in particular, friendship has proven itself to be just that: a gift.

Let your customers know that jewelry is as great a gift for friends as it is for their partners and parents. Whether the occasion is a birthday or a major milestone — or even a “just because” — we have plenty of options to offer your customers.

Initial Earrings

Our initial earrings are available at a great price point, making them perfect for friendships and birthdays. Encourage your customer to purchase one for themselves and one for their friend to wear each other’s initial.

Engravable Jewelry

Another option is engravable jewelry, which can be customized with a special message in myriad fonts. A classic style making a major comeback is locket jewelry. Lockets are a touching, personalized gift for a mom, friend, or daughter. A special engraving and a picture inside is sure to bring a smile to their face every time they wear it.

Celebrate-2020-Jewelry-Diamond-Initial-Earring Celebrate-Jewelry-Single-Initial-Earring Celebrate-2020-Jewelry-Rose-Engravable-Bar-Necklace Celebrate-2020-Jewelry-Oval-Locket
86797* 86800* 85778 21905

Motherhood

Celebrate-2020-Jewelry-Motherhood

653443 • 86597 • 87030* • 87248 • 652269 • 86437* • 65257471816*87151  123225*123191

Moms should be celebrated every day, not just on Mother’s Day. There are many opportunities to show Mom how she is loved and appreciated.

Treat her to a diamond engravable bar necklace, which your customer can engrave a memorable date, a child’s name, or “I love you” handwritten by her little one. She will cherish this piece of artwork and hold it close forever.

Celebrate-2020-Jewelry-Engravable-Geometric-necklace Celebrate-2020-Jewelry-3-stone-family-station-necklace Celebrate-2020-Jewelry-French-Set-Eternity-Band
86557 87151 123225*

Anniversary and Milestones

Celebrate-Lookbook-2020-Jewelry-Anniversary-Milestones

87237* • 87237* • 85775 • 87077* • 653424 • 67501 • 72084*65362386933*653599124278*66233*

Every year spent together is worth honoring and celebrating. Classic gifts, such as a tennis bracelet or diamond studs, never disappoint. Offering your customers price-pointed options are sure to wow as well.

Our best-selling interlocking circle necklace symbolizes everlasting love and is a style they can wear every day. Baguette diamond station necklaces are another on-trend, minimalist piece.

Your customer can choose the three-station or five-station to represent a third or fifth anniversary. Or allow your customers to make a customized option with one of our new 3C ring designs.

Celebrate-2020-Jewelry-Interlocking-Circle-Necklace Celebrate-2020-Jewelry-Diamond-3-Station-necklace Celebrate-2020-Jewelry-Round-halo-Ring-Mounting
     87077*           653623            72164*

For a complete look at the styles we’ve chosen to help you mark any occasion, click here.

*dictates items available in platinum


How do you like to celebrate the special people in your life? Let us know in the comments below!




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On-Trend Bridal Pieces for Spring 2020

Engagement season is upon us, and with that comes couples looking to find their dream rings.  Our bridal team has researched to determine the trends we believe will be the most inspirational and impactful this year.  Browse the intriguing designs below to guide your customers through this exciting time, and create your best Bridal season yet.

Here are five of our top 2020 bridal engagement ring trends.

Simplicity

 

HR7 • 124409 • 124251 • MGR10 • LLAB:2903:G 

Timeless never goes out of fashion.  For this trend, the center stone is the star, but for an added twist, offer accent stones, milgrain edges, and other details to enhance the piece.  Plus, with such a simple yet unique ring, pairing a simple band will only add to the overall look.

 March Bridal 2020 Trends Yellow Halo Engagement  March Bridal 2020 Trends Milgrain Comfort Fit Half Round Band  March Bridal 2020 Trends Solitaire Claw Prong Engagement
           124409         MGR10                 124348

Vivid Color

 

124389 • 123478 • 124170 • 124460  

Gemstones in bridal have been around for a while now, and show no signs of stopping.  From vibrant to subtle, adding color allows customers to have a ring that is unique through every detail.  Offer gemstones and colored diamonds in a variety of metal colors for a one-of-a-kind piece your customers will love.

 March Bridal 2020 Trends Emerald Engagement Ring  March Bridal 2020 Emerald Diamond Contour Band  March Bridal 2020 Trends Satin Finish Band
            124331         124460       TAR52191

Nostalgic Allure

 

124383 • 124126 • 124129 • 124130 • DIAMOND-GEN:140022:G 

Vintage jewelry definitely has its place in our more modern world.  The jewelry world has drawn inspiration from Art Deco and Victorian looks to create modern styles from the trends of the past.  Offer sculptural galleries and accent stones to elevate the look.  For an added touch, offer rose-cut center stones to make an even more alluring piece for your customer’s big day.

 March Bridal 2020 Trends Rose Emerald Engagement Ring March Bridal 2020 Trends Rose Cut Engagement and Band  March Bridal 2020 Trends White Diamond Baguette Eternity Band
                124383              124129         124287

The Art of Detail

 

124357 TAR52111 • 124390 

Customers want a style that’s uniquely theirs.  Whether through the engagement ring or wedding band, unique details and designs are exactly what they’re looking for.  Offer asymmetrical styles, and specially finished bands to uniquely reflect the wearer.

March Bridal 2020 Trends Pear Rose Diamond Semi-Set Engagement Ring  March Bridal 2020 Trends Yellow Emerald Engagement Ring March Bridal 2020 Trends Mens Celtic Inspired Wedding Band
        124390               124103       124252

Lab-Grown Diamonds and Modern Brilliance™

 

123655 • 122968 • 122981 • 653561 • LAB-DIAMOND:410027:G 

Interest in lab-grown diamonds is growing with each bridal season.  To meet the demand, Stuller’s lab-grown jewelry selection has expanded through Modern Brilliance.  The pieces in the line are semi-set exclusively with lab-grown diamonds.  This offers an ideal option for customers wanting lab-grown diamonds but wants to select their center stone.

For a complete look at our Modern Brilliance offering, click here.

 

 March Bridal 2020 Trends Semi Set 3 Stone Engagement Ring March Bridal 2020 Yellow Anniversary Band March Bridal 2020 Trends Rose Diamond Contour Band
               123281                653561          122737

 


Shop all of the trends in Stuller’s March 2020 Bridal & Bands Lookbook

How do these Spring 2020 designs fare in your area? Let us know in the comments below.




Shining Stars: Oscars 2020 Jewelry Trends

Did you happen to watch the 92nd Academy Awards last night? How are we feeling about the jewelry looks from the red carpet?

 

Last night, we saw actors, directors, musicians, and others get together to celebrate the art of cinema. Parasite, a South Korean dark comedy thriller, took home Best Picture, which is HUGE considering it is the first foreign-language film to win. Parasite director, Bong Joon-ho, received the award for Best Director. Joaquin Pheonix scored big as the Best Actor for his performance in Joker, and Renée Zellweger as Best Actress for her role in Judy. Notably, Zack Gottsagen made history by being the first person with Down syndrome to present an award, and Joker composer Hildur Guðnadóttir is the first woman to win Best Original Score in two decades.

A few weeks ago, we saw BIG and BOLD looks come out of the GRAMMYs. Last night, in true Oscars fashion, celebs toned it down while keeping it classy. I saw a common theme last night – keep it simple!  A lot of celebrities chose to leave their jewelry at home and focus on their clothing choices. That being said, there were some outliers who decided to rock some quintessential adornments.

Here are the hottest 2020 Oscars jewelry trends–

 

Chic Ear Candy

There were a lot of simplistic styles displayed on the red carpet. Most celebs opted for earrings to be their statement piece–in a subtle way. Brie Larson, Natalie Portman, and Sandra Oh keep it chill in trendy earrings.87219                                       87160                                    650183

 

Walk On the Wild Side

I can’t say that these jewelry looks were extremely daring, but given the overall vibe of the awards show, these celebrities stepped out of the box with some more interesting pieces. Zazie Beetz beamed in emerald fashion, Saoirse Ronan sparkled in some sizable gemstone rings, and Chelsea Winstanley was glowing in golden statement pieces!

86950                                       72086                                   CH897

 

Let’s Hear It for the Boys

On to what I believe is my favorite category… men’s jewelry styles! I may be biased because I love men’s jewelry in general (I may or may not wear a lot of my dad’s old jewelry), but there were a few stand-out celebs that encompassed the elegance of menswear jewelry. Brad Pitt wore a single yellow gold band, Mahershala Ali sported a simple pendant on his necklace, and Billy Porter flaunted a delicate pearl bracelet.

F10                                       652358                               86954

 

Honorable Mention

My honorable mention for the Oscars is Cynthia Erivo. She looked like an angel in her dress surrounded by all the diamonds. Sadly, my girl did not take home an Oscar, meaning she is not an EGOT winner… but there’s always next year.

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What are your opinions on the Oscars jewelry trends? Let me know in the comments below!


Photos from

https://www.vogue.com/vogueworld/slideshow/oscars-2020-fashion-red-carpet




Top 3 Valentine’s Day Trends for 2020

Standard Valentine’s Day gifts include chocolates, wine, flowers, and jewelry. And while some of these gifts can be picked up on the way home from work, jewelry purchases require a little more preparedness. Alas, there are always customers who need something last minute. You know, the customer who rushes in — minutes before you’re closing — needing a rose gold ring (or one of the other two Valentine’s Day trends we’ve highlighted below).

We get it! Life gets crazy, and before you know it, February 13 (or even February 14 — eek) is here. Your customers may be a tad bit unprepared, but you won’t be, fearless jeweler. This year, Stuller has you covered for all your Valentine’s Day fine jewelry needs.

Here are the hottest Valentine’s Day trends for this year:

Trend 1: Just For You

Nothing says “I love you” like personalized jewelry. Choosing a personalized piece takes thoughtful consideration, and our many customization options help you create the perfect piece for your customer.

Our new engravable lock, personalized rings, and disc bracelets are great places to start within our vast assortment of personalized jewelry.

 

             87184               124354            BRC770

 

 

Trend 2: Heartfelt

At a loss for words? Give your customer the option to choose from an assortment of symbols that hold meaning and offer more than words can say. Hearts, knots, infinities, and lightning bolts are all shapes that radiate everlasting love.

By offering an assortment of symbols for your customers, you can easily capture the hearts of both the classic and modern woman.

 

                86868              52083              86933

 

Trend 3: Rose Glow

Pink and red gemstones mixed with shimmering rose gold make for the most feminine pieces of jewelry. Offer your customers multi-stone options to excite and captivate them.

 

              87234             87168                 653642

 


Have you noticed an uptick in these styles at your store? Are customers clamoring around your cases for rose gold, personalization, symbols — or all three? Let us know!

Explore the rest of our lovely offerings in this year’s gift guide. You’ll discover even more Valentine’s Day trends, including the three above.




Introducing Classic Blue: Pantone® 2020 Color of the Year

Classic Blue: 2020 Color of the Year

Last week, the color aficionados at the Pantone® Color Institute announced Classic Blue — a timeless, enduring hue — as the 2020 Color of the Year. This tranquil shade is suggestive of our desire for a dependable and stable foundation as we cross into an exciting new decade.

As a naturally restful color, Classic Blue brings a sense of peace and tranquility, soothing the body, mind, and spirit. Its reflective blue tone fosters resilience and boosts concentration and clarity in the viewer. Going into 2020, could there be a better shade?

As technology continues to dominate our world, it’s easy to see why we seek a reprieve from it all. We gravitate toward colors that offer comfort, protection, and honesty — all qualities Classic Blue provides.

Classic in Application

Classic Blue is a self-assured blue hue — simple yet elegant. The shade complements color mixes throughout the spectrum yet, at the same time, makes a strong statement on its own. Classic Blue takes on distinct appearances when applied to different materials, finishes, and textures, from shimmering metallics, lustrous sheens, and high-tech materials to handcrafted mixes and more fragile fabrics.

Blue Knows No Bounds

Because of its tradition and elegance, Classic Blue pairs well with many shades throughout the color spectrum. Pair with warm, peachy gemstones for a calming effect. Incorporate sparkle and shimmer for added sophistication. Add a hint of neon or even Living Coral, the 2019 Color of the Year, into your color palette for added enchantment.

 


Complementary Classic Blue Gems

Blue Sapphire

Blue Sapphire gemstones set the standard by which other blue stones are measured. As one of the “big three” precious stones, Sapphire’s breathtaking blues have captured our imagination and inspired designs. Within blue, there are many variations from lighter to darker shades, and some with a hint of grey.

Ancient lore tells us that blue sapphire brought spiritual enlightenment, inner peace, wisdom, insight, and the discernment to choose what’s right. It is September’s birthstone and celebrates the 45th wedding anniversary. For more about Sapphires, check out our Sell with a Story post.

Chatham Gemstones with Pantone Blue Sapphire

Iolite

Mysterious and beautiful, this violet-blue stone is strongly pleochroic. When the dark blue side faces up, Iolite resembles Sapphire, offering customers a less costly substitute for September’s birthstone and other jewelry. Iolite enhances intuition and mental clarity while stimulating creativity and curiosity. Learn more about Iolite here.

Tanzanite

Discovered in Tanzania in 1967, some shade variations of Tanzanite closely resemble Cornflower-Blue Sapphire. The stone is said to raise consciousness, awaken our hearts, elevate moods, and guide its wearer toward their true calling in life. The gem sways in color and is most commonly brilliant blue with a purple tinge, though it ranges from indigo to violet to lilac to periwinkle. Find more about famous tanzanite here.

2018 color of the year tanzanite gemstones

Contrast Classic Blue with These Colors

Mozambique Garnet

A warm red hue plays politely with Classic Blue as a reflection of tastes and colors of SWAS Garnet Gemstones Group Shotnature. Consider Mozambique Garnet, thought to cure depression, encourage good dreams, and promote love.

 

Amethyst

Amethyst Uses and Benefits GemstonesFor a more untraditional and unexpected pairing with Pantone’s Classic Blue, utilize Amethyst’s rich purple shade. Amethyst is equally gorgeous in white, yellow, or rose gold, symbolizing royalty, passion, and dreaminess.

 


What are your thoughts on the new and intriguing 2020 color of the year? Let us know in the comments below! And if you’d like to share your stunning jewelry featuring Blue Sapphire, Iolite, or Tanzanite, tag us on FacebookInstagramPinterest using #HowIStuller!




Valentines Day Jewelry Trends Blog Header

Here are the Hottest Valentine’s Day Jewelry Trends This Year

The quintessential Valentine’s Day gifts include chocolate, wine, flowers, and jewelry. And while some of these gifts can be picked up on the way home from work on February 14th (not recommended), jewelry purchases require a little more preparedness. But alas, there are always those last-minute stragglers.

Valentines Day Jewelry Trends Ship Today

Luckily, you’ve prepared for this. And remember, we’re here for all of your last-minute gift suggestions. As you’re scouring our stock online, make sure to filter products in the left sidebar to make sure you’ll receive your goodies the next day.

Here are the hottest Valentine’s Day jewelry trends this year

 

Symbols of Love

Valentines Day Jewelry Trends Symbols of Love
Jewelry is an expression of oneself. And symbols do the same. So it only makes sense that symbolic jewelry is an ideal way to show individuality and character. Whether by religious tokens, hearts, arrows, or animals, symbolic metal fashion pieces are some of the hottest 2019 Valentine’s Day jewelry trends.

 

Regal & Floral Designs

Valentines Day Jewelry Trends Regal Floral JewelryYour customer is a queen. She deserves the royal treatment. These regal and ornate designs will highlight her poise and style. It’s all about the tiny details in this year’s Valentine’s Day jewelry trends.

 

Personalized Jewelry

Valentines Day Jewelry Trends Personalization
No two people are alike. Every woman wants to feel one of a kind. Offer jewelry that captures her essence and individuality. And while time is running short for custom engraved or monogrammed designs, you can still suggest initial rings, necklaces, and birthstone stackables. These are making quite a splash as the next Valentine’s Day jewelry trends.

 

Classic Pearl Trends

Valentines Day Jewelry Trends Classic Pearls

You just can’t beat the classics. Pearl jewelry reappears year after year as one of the top Valentine’s Day jewelry trends. They’re modest, yet refined and tasteful. These beauties transcend the garden of time and add a tasteful touch to any look.

Don’t Forget Your Packaging

Valentines Day Jewelry Trends Packaging
For your Valentine’s Day jewelry gifts, boxes and bags are crucial. In fact, this is the WORST time to run short on ring boxes, so make sure you’re well stocked. Packaging and presentation truly seal the deal when it comes to first impressions. Make sure her eyes light up with delight by choosing vivid Valentine’s Day colors. Suggest suede, plushy textures that softly say “I love you.”

 


Here’s another tip: Tier your Valentine’s Day jewelry by price point. Encourage jewelry under $500, $250, and $100 to meet every budget. And with self-purchases on the rise, your gals might just pick up an on-budget piece (or two) for herself!


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Winter Jewelry Trends Blog Header

Stock These New Winter Jewelry Trends to Warm the Wardrobe

It’s the first day of winter! And that means today is also the shortest day of the year—so take action. With nightfall closing in faster than usual, today’s colder weather calls for layer upon layer of show-stopping style. Suggest these new winter jewelry trends to warm your customers’ wardrobes. Celebrate metal’s texture, form, and finish this wintertime by touting gold in its many shades. After all, red, gold, and silver are core colors this time of year.

 

Here are our favorite winter jewelry trends to share this year

Rosy cheeks and rose gold tones

Rose gold rings are all the rage. Gleaming with a warmly burnished sheen, this rosy-toned metal bursts with femininity. Just a glimpse of this glowing metal fashion is enough to lend warmth to winter’s bitter cold.

Gilded in gold

Gold rests comfortably at the top of the precious metal food chain. And what’s more festive for holiday season than glimmering yellow gold? The gold leaf ear climbers above remind us of wreaths, while the circular pendant with baguette accents conveniently mimics a snowflake’s delicacy.

Under the earmuffs

A mainstay on the metal fashion scene, white gold belongs in a winter wonderland. Let’s not forget about icy blue gemstones and vibrant violet shades, too. These cool hues pop when set in white gold and lead the way for this year’s winter jewelry trends.

Stacking stuffers

Stackables are still in style. Diamond and gemstones eternity bands top this year’s winter jewelry trends.

Winter Jewelry Trends Stackable Rings

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What’s hot in your store this holiday season? Share your area’s winter jewelry trends using #HowIStuller on FacebookInstagramTwitterPinterest.