Tag Results: tanzanite

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Sell With a Story: Tanzanite

Broader color variations offered from this classic gem

Everyone has a favorite gemstone, whether it’s classic blue, cheeky pink, sunny yellow, or icy white. Sell With a Story is here to help expand those horizons and turn even the most timid gemstone purveyor into a strong-selling, gemstone enthusiast. This time, I’m going to discuss the mineral zoisite and read more…

Introducing Classic Blue: Pantone® 2020 Color of the Year

Classic Blue rings in a new decade to instill calm and confidence

Classic Blue: 2020 Color of the Year Last week, the color aficionados at the Pantone® Color Institute announced Classic Blue — a timeless, enduring hue — as the 2020 Color of the Year. This tranquil shade is suggestive of our desire for a dependable and stable foundation as we cross read more…

Pantone Color of the Year 2018 Ultra Violet

Introducing Ultra Violet: Pantone® 2018 Color of the Year

Purple reigns king as we usher in a new year of trends

“Inventive and imaginative, Ultra Violet lights the way to what is yet to come.” – Pantone Color Institute Ultra Violet: 2018 Color of the Year This is it! Pantone® Color Institute has announced Ultra Violet as the 2018 Color of the Year. From the vibrant shades of years past (see above) to this eye-popping purple, Pantone’s read more…

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Sell With a Story: Famous Tanzanite

By human standards, tanzanite is only 50 years old. By geological measure, it’s over 500 million years old. So yes, we were slow adopters — or maybe I should say, slow to pick up on it! Why should it matter? This gorgeous gem has a transparent blue to violet or read more…

Pair Pantone® With Timely Transitions

Gemstones from dusk 'til dawn

Are you an early bird or a night owl? Perhaps you’re someone who is always up before dawn. With breakfast made, you’ve even managed a quick workout to get your blood pumping. For you, early mornings give you a head start on the rest of the world. Doesn’t the early read more…

Get Schooled

What you need to learn about lesser-known gemstones

In honor of last week’s Schoolhouse Rocks Week, which featured semi-precious stones, we wanted to school you on some of the unique stories out there about some of those gems. Could be folklore, could be myth, could be true, but that fact is that everyone loves a good story. And, read more…