Prepare for Mother’s Day With These 7 Social Media Posts

Wow, Mother’s Day already! It seems like just yesterday I was composing the 2020 version of this exact blog. Regardless of how fast time is flying, one of your busiest selling seasons is quickly approaching.

Moms are important. They do so much for us in ways we’ll never be able to reciprocate. What better way to commemorate her lifetime of love and devotion to you than jewelry that will forever be a memento of your love to her? And that’s where you, the jeweler, come in. You work hard to create gifts that entice feelings of love and care. And while you work on your craft, I’ll work on mine — creating social media posts!

It’s easy to get swept away in Mother’s Day madness, and social media usually takes the backseat when that happens. But have no fear. Here I am, giving you 7 social media posts that are ready to share.

All you need to do is click and drag the photos to your desktop, then copy and paste the caption.

May 2

Between being a wife and a mom, she wears a lot of hats. Add a contour band to her current ring set for Mother’s Day to signify that your love for her continues to grow. #StullerMothersDay

stackable rings

May 3 

From the kids — small yet meaningful, stackable earrings are a great gift to show Mom how much she means to them. #StullerMothersDay

May 4

Family jewelry set with color-enhanced diamonds work to tell the story of your family — a family that is unique to you. #StullerMothersDay

mother's day jewelry

May 5

Gift Mom a locket, which allows her to hold a photo of her loving family close to her heart. #StullerMothersDay

mother's day jewelry

May 6

We’ve got the product for all the personalized gifts for Mom you could image, like family tree pendants, customizable birthstone necklaces, and engraved pieces. A special gift for a special mom. #StullerMothersDay

mother's day pendants

May 7 

To all the new moms out there: you rock. Surprise the new mom in your life with pieces that will make her think of the first time she laid eyes on her precious child (bonus: we’ve got jewelry for baby, too). #StullerMothersDay

mother's day jewelry

May 8

Need a last-minute Mother’s Day gift? Look no further. Give her what she wants this Mother’s Day with easy, elegant diamond stackable rings — to wear alone, or in conjunction with her wedding ring. #StullerMothersDay

stackable rings


I think jewelry is the perfect Mom gift for so many reasons. It’s a tangible, stylish form of expression of love. Years back, my mom had my brother and I pick out a band from a jewelry store as her Mother’s Day present. To this day, she wears it more than her wedding ring, and she thinks of us every time she looks at it. Moral of the story: buy your mother jewelry for this holiday!

Do you have a special memory involving your mom and jewelry? Let us know in the comments below! 


Look through some of our other social media blogs to gain tips and tricks on how to leverage social media to grow your business.

Drive Springtime Sales with 3 Big Social Media Trends

Social Media and Photography Tips for the Holidays

How to Use Hashtags on Social Media to Market Your Product




Drive Springtime Sales with 3 Big Social Media Trends

Ahh… social media. The all-encompassing digital channel, intended to connect with others and share content. Really, though, it has become way more than just that. For a lot of businesses of any scale, social media has become a selling tool, a newsletter, an information hub, a means of marketing — all in one. In 2021, if your business does not have an active social presence, you are automatically deemed “fake” or “untrustworthy”. My point is: It’s important to be on social media and have a good knowledge of the ever-changing landscape.

That being said, trends come and go. Stay in the know by educating yourself on what works and what doesn’t on social media. Luckily, your favorite Gen Zer and resident social media savant has done the research for you. All you have to do is apply the information to your daily social media routine. So, let’s get into it!

Here are some 2021 social media trends you should be incorporating into your social strategy!

Social Commerce

So, this is a biggie, especially for you, the modern jeweler. Social commerce is basically just the ability for consumers to shop directly from the platform. Facebook and Instagram are spearheading this trend, in efforts to enhance social media user experience. Since Stuller does not sell direct to public, Stuller doesn’t participate in this trend, but it does make the shopping experience for a Facebook or Instagram users more effortless, which can directly increase your profits. Consumers are more likely to make purchases if they don’t have to jump through hoops to do so, which makes social media commerce a commodity you need to be implementing for your business in 2021.

Live Videos

Live videos have been popular for quite some time now, and they aren’t going anywhere. In fact, I’ve heard a lot of success stories from jewelers when discussing live content. Things like giveaways, product demos, and the like have performed well in their favor. Here at Stuller, we give a lot of informational live videos on Facebook, packed with merchandising, jewelry repair, and even social media tips! You can check our latest live series out here. (Bonus: you’ll get to watch a video of yours truly and my sweet friend and coworker LeeAnn talk about social media photography!)

Utilize live videos on your social platforms and encourage your audience to engage with them. This is a low-to-no cost way of getting up close and personal with your product and staff. These perform especially well when you’ve got someone charismatic in front of the camera!

Stories

Similarly to live videos, stories are here to stay. Speaking from experience here at Stuller, you guys love when we share behind-the-scenes or uncut looks at what happens here in the building. Another thing you all really enjoy is when we take a more organic approach to highlighting our products – stripped down iPhone shots of things like necklaces or diamonds. (Check our Instagram story highlights if you’re interested in seeing how Stuller does stories.)

Stories are a great channel to showcase things you don’t want living on your feed. Promote things like jewelry sales, new inventory sneak peaks, customer testimonials, etc. The options are endless!


In closing, it’s so important to be up-to-date on social trends, because these are the things that will help you grow your following, and ultimately your customer base! As always, reach out to me if you have any questions/comments/concerns about social media, and get to posting trending content today!




Valentine’s Day Social Media Posts for You!

Can you feel the love? With Valentine’s Day just around the corner, we want to spread it more than ever! After Christmas, Valentine’s Day is the perfect opportunity to market and sell your product. I mean, who doesn’t love getting gifts in the form of jewelry as a testament of one’s love?

While you’re busy working on creating those lasting Valentine’s Day presents, I’m here for you on the marketing front. Today, I’m going to give you a week’s worth of Valentine’s Day social media posts so you can focus on what you do best and leave the rest to me! All you have to do is save the photos to your desktop and copy/paste the captions. I hope this saves you time and helps give you that social media boost you need to make the Day of Love one to remember. Happy Selling!

Here are seven ideas and suggestions for Valentine’s Day social media posts. The content below is ready to share with your followers.

February 1

Create a perfect Valentine’s Day combo gift with heart-shaped and personalized stackables. #JewelryDayofLove

February 2

We’ve got some easy, chic necklaces that represent your adoration for your loved ones. #JewelryDayofLove

February 3

Nothing says Happy Valentine’s Day quite like these heart-shaped diamond earrings, which are sure to delight anyone! #JewelryDayofLove

February 4

Say “I love you” with some staple pieces that are sure to round out any jewelry box. #JewelryDayofLove

February 5

Need a gift that’s sure to make her smile? We’ve got you covered. #JewelryDayofLove

February 6

Show her you love her in the form of hugs and kisses — and earrings! #JewelryDayofLove

February 7

Valentine’s Day is just a week away. If you’re feeling unprepared, look no further — we’ve got earrings, bracelets, rings, necklaces, and more! #JewelryDayofLove


As a bonus, here’s some hashtags you can use to potentially reach more Instagram users! 

#finejewelry #giftsforher #jewelrygram #instajewelry #jewelryaddict #jewelrylove #jewelrylovers #modernjewelry #sparkle #jewelryoftheday #bridesmaid #bridesmaidgifts #girlsquad #weddingday #weddingprep #bridetobe #bridal #weddinginspiration #bridesmaids #weddingideas #instawedding #weddinginspo #weddingplanning #bridestory #bridestyle #personalizedjewelry #personalgifts #valentinesday #vday #valentinesgifts


Let’s call this love-filled social media campaign #JewelryDayofLove to celebrate the warm fuzzy feelings in the air! As always, feel free to reach out to me about any social media questions here: hannah_blaine@stuller.com. I’m always available to help you!

…and make sure to follow Stuller for year-round inspiration on Facebook and Instagram!


To further prepare for Valentine’s Day, make sure to visit Stuller.com/ValentinesDay and to see our recent blog post that highlights ways we are helping you make Valentine’s Day everything to never forget.




Small Business Saturday Success Blog Header

Tips for Small Business Saturday

Any other year, this would be a straightforward post about making the most of this once-a-year celebration. You could be planning a store event to attract customers with holiday cookie trays, mulled cider, bowls of salted nuts, and other festive foods. But this is 2020. Let’s step back and assess how you can have a successful Small Business Saturday regardless of COVID restrictions. Here are tips to keep in mind.

Social Media Is Your Best Friend

Get your message out on Instagram, Facebook, and Twitter. Let your followers know what specials and promotions you’ll have, posting pictures of your staff’s favorite choices for moms, sweethearts, daughters, mothers-in-law — the list goes on. Better yet, offer customers the opportunity to buy them on Instagram. If you don’t know how this works, read our post INSTAGRAM FOR BEGINNERS, Just in time tips for Valentine’s Day (Though written for a Valentine’s Day post, the method is the same.)

And for quick posts on busy days, visit Stuller’s Facebook and Instagram and share our professionally photographed holiday jewelry posts.

Spruce Up Your Website

Through this year’s ups and downs, we’ve learned that an attractive website will help your business no matter what’s going on. Some customers don’t want to enter stores, and some can’t due to restrictions. No Problem. Use social media, google ads, and emails to direct people to your website, where they can take advantage of store promotions and make all the purchases they choose.

Do you want your site to offer more jewelry? Stuller e-commerce solutions can do that. With a few simple steps, you can set up Showcase or iFrame jewelry, bridal, mountings, diamonds, and gemstone onto your website. For more info, view On The Web – our digital brochure that walks you through a variety of online solutions we offer, including Showcase and iFrame.

The Perfect Gift

This year more than ever, customers need celebrations — as we all do — to keep their spirits up. And they want that perfect gift for each person on their list. Do you have everything you need to meet a wide range of tastes and budgets? Stuller can help. We have a robust, in-stock jewelry position with plenty of choices that can reach you by Small Business Saturday. This is ideal throughout the holiday season.

Crowd Control Can Enhance Sales

Limiting the number of people in your store doesn’t seem like the best plan, but you can turn it to your advantage. Remember: most businesses will have the same rules to follow. Customers know all about these changes, and, hopefully, their impatience will stay in check. Let’s face it: fewer customers in the store frees you to focus on each customer’s experience making it more personal and successful.

Last, But Not Least

Small Business Saturday focuses on local businesses that have grown and shaped your community. What could be more local than sharing your business story, whether you’re a 4th generation jeweler or just starting? Create a PowerPoint with pictures and text that tells where you came from and how you reached this special day. Everyone loves a story, and chances are good you’ll share a few facts even longtime customers don’t know. This will start many conversations and help new customers feel they know you better.

So shine your brightest lights this Saturday and know Stuller is here to support you any way we can and throughout the holidays.

Happy Holidays and Happy Selling!




Social Media and Photography Tips for the Holidays

One of the best tools for the budget-conscious jeweler is social media. With very little investment, social platforms are commonly the best way to reach your customer right in the palm of their hand. Eye-catching imagery and content is at the heart of being successful on social.

There is still time to up your social game for the holidays! Here to help you out are Stuller’s social media specialist Hannah Blaine and a Stuller photographer LeeAnn Stephan with social media and photography tips for the holidays.



Stuller’s Stellar Social

Like many of you, we take the holidays very seriously and try to get ahead on our planning and promotions for the holiday season. You can find holiday promotions on our social media accounts as early as October. We rely heavily on the content we create to engage you, our customers, and that can only happen with attention-grabbing photography.

Stuller has a talented team of photographers dedicated to taking photos of jewelry, gemstones, diamonds, and more of our products. They work year-round to make sure our visual content is up-to-date, trendy, and appealing. But these images are not just for us. We encourage you to use them for your own marketing purposes as well!

Interested in taking your own photos of your products? Check out our Stuller Connect live stream from this summer with photographer Daniel Maldonado on the Basics of Photography.

Whether you use our pictures or create your own, we are going to help you break down some social trends and demonstrate how to best use these images to be more profitable for your business.

A Look at Stuller Photography

As we have mentioned, our photography department ever stops working on the next big thing. From catalogs and brochures to web shots and social campaign images, our team is constantly working to stay ahead of the curve. In our studio, we have collected props, papers, and other items of various colors and textures to enhance the products we shoot.

Collecting items like these and using simple lighting setups can really take your product photography to the next level. Our GemLightBox is the perfect investment for taking well-lit, professional photos of your products even with your phone.

But how do we know what images to shoot? We plan our campaigns months in advance, but all you need is a strategy for the upcoming months to know what you need to have prepared. Let’s dive into what you need to be thinking about when creating this strategy.

Creating a Social Strategy for Holiday Success

If you have watched our previous livestream on social media tips, you’ll know that the first thing we recommend to anyone putting together a comprehensive social strategy is to look at your insights. Understanding what posts your audience engages in and when they are online is the foundation to knowing where to start with your plan.

Once you know a little about your customer and how they interact online, plan what you need to promote and when. For example, it would be better for you to specifically push custom jewelry right now while there is still time before the holidays and wait until a few days before Christmas to push the last-minute items you already have in stock. Make sure you have appropriate images to go with your captions that look appealing and make someone want to see more.

Finally, you put that plan into action by scheduling your content ahead of time so that you have less to stress about during the intense selling season. Using free scheduling tools, such as Facebook Creator Studio and Later, will save you a lot of time during a period when time is of the essence.

Giving Attention to Your Visual Brand

Have you given much thought to the visual consistency of the images you are posting? What does your Instagram grid look like? Is there a cohesiveness to your grid that draws people to your brand?

These are questions you should be asking yourself when putting together the images you want to use in your social strategy. A cohesive grid will not only give your customers a feel for your brand, but it will draw in newcomers as new followers and potential new customers. Your grid tells your brand’s story. Customers are drawn to a well-planned and well-executed visual aesthetic.

On Stuller’s Instagram, you will notice a consistent visual look on our grid that follows the stories we push as the seasons and holidays change. But even as small visual nuances in the photos change to fit the season, there is an overall connectivity to our pictures that identify the imagery as Stuller’s brand.

Putting together a consistent and comprehensive social media strategy can be daunting and we are always here to be a resource for you. If you have any questions about social media and photography tips, contact our social media team at Hannah_Blaine@stuller.com.

Join us next week for the final installment of our Holiday Live Learning Series as we talk about gifting diamonds and gemstones.


For more social media and photography tips, check out these related blog posts by our social media team!

Social Media Strategy: Holiday #JollyJewelryDays Posts

Social Media Strategy Overhaul Before the Holidays

How to Use Hashtags on Social Media to Market Your Product

Utilize Scheduling to Amp Up Your Social Media Strategy




Social Media Strategy: Holiday #JollyJewelryDays Posts

Hello November and hello holidays! Jewelers, we know just as well as you that the holidays are your busiest selling season, and for a good reason — people use jewelry to tell a story. Nothing beats receiving a gift that means something to someone, like an engagement ring, a push present, or so much more.

Your business’s social media should tell a story of your store. Especially when making those final holiday sales pushes, your Instagram needs to reflect you, your brand, and your product offering. Though, I know it’s easy for social media to exist in the back of your mind during your busiest times.  

That’s why I want to help you with a little gift: a week’s worth of social media posts, ready-to-use, just for you. Leverage these posts during some of the final days of the holiday selling season! All you need to do is click and drag the photos to your desktop, then copy and paste the caption.

December 14

Personalized pieces make for the best presents for your loved ones. Gift those close to your heart with jewelry that is exclusive to them! #JollyJewelryDays

December 15

Whether you’re looking for an engagement ring for that special someone, or just wanting to get them some jewelry to add to their existing #RingStack, we’ve got all the customizable bridal goodies — just in time for Christmas. #JollyJewelryDays 

December 16

The prettiest gifts come in the prettiest packages! We have tons of different styles of packaging to effortlessly hold your precious presents. #JollyJewelryDays

December 17

Looking to make the jump with the one you love the most? Look no further. We’ve got the engagement rings that are sure to make your partner fall in love all over again. #JollyJewelryDays

December 18

We’ve got a great stocking stuffer for you — stackable earrings! Stop in to pick up some last-minute stackable gifts that are sure to incite joy! #JollyJewelryDays

December 19

If you’re a fan of the stackable trend, don’t miss out on these dainty rings set with lab-grown diamonds! They make for a perfect, quick gift for others (or yourself!). #JollyJewelryDays

December 20

Christmas is Thursday! Are you prepared?  

If not, no worries. We’ve got some jewelry essentials in-stock and ready to go. #JollyJewelryDays


As a bonus, here’s a good group of hashtags you can use to promote your holiday photos! 

#finejewelry #jewelrygram #instajewelry #jewelrydesign #jewelryaddict #sparkle #modernjewelry #jewelrylovers #fashion #jewelrytrends #jewelrylove #jewelryofinstagram #diamonds #diamondlife #thatsdarling #fashionjewelry #womensfashion #personalizedjewelry #giftsforher #accessories #spirituality #mindfulness #inspiration #consciousness #holiday #holiday2020 #christmas 

We’ll call this campaign #JollyJewelryDays, in celebration of the countdown to Christmas! I wish all of you a joyful (and lucrative) holiday season. As always, feel free to reach out to me about any social media questions here: hannah_blaine@stuller.com. I’m always available to help you!

…and make sure to follow Stuller for year-round inspiration on Facebook and Instagram!




How to Use Hashtags on Social Media to Market Your Product

Do you remember when you used your first hashtag? For me, as a Gen Zer (or “Zoomer” as I much prefer it), hashtags were always part of my life on social media. In fact, I don’t remember a time where hashtags weren’t a thing. (Don’t lose all faith in me, though – I still know the term “pound sign”, despite probably being the last of the younger generation to know this.)

Anyway, if you aren’t on the hashtag train yet, you’re essentially missing out on free social media reach. So join me as I talk about why you need some hashtags in your life.

What is a hashtag?

Let’s start with some fun history. The hashtag was actually first used by Twitter user Chris Messina. Back in 2007, Chris offered the idea of using the pound sign as a way to group people/places/things together.

Little did Chris know this simple tweet shook how we search phrases on social media forever. Now, Merriam-Webster defines hashtag as “a word or phrase preceded by the symbol # that classifies or categorizes the accompanying text (such as a tweet)”. Pretty cool how one tweet changed the entirety of the social media landscape, right?

While hashtags can be used on Facebook, I believe they are more useful for your Instagram (and even Twitter) strategies. Let’s talk about why.

Why should I use hashtags?

Well, first and foremost, hashtags are an easy way to show your post to more people. Jewelry industry people, ESPECIALLY bridal/engagement businesses: I’m talking to you. Brides look to social media for inspiration about their weddings, which include their dream ring. With the modern bride emerging, I’ve found that #alternativebride is an effective hashtag to add to modern bridal designs, rings set with salt and pepper diamonds, etc. And that’s just one example. Don’t you want your posts to reach more people?

Stuller’s hashtag performance, gathered by Later

You can also use hashtags to conduct content research. For example, if you search “stackable rings” in the Instagram search, you can find top performing posts with that hashtag all in one place. This can inspire you to post things that are more similar to what you see under that tag, as those posts are likely performing very well.

Another good use of hashtags is for branding purposes. Urge your customers to use a branded hashtag for your business. For instance, Stuller’s branded hashtag is #HowIStuller, 302 Fine Jewelry’s hashtag is #302onYou, and ever&ever’s hashtag is #EverAndEverBride. Branded hashtags generate a buzz in your local community. Think about it: if one of your customers posts a BEAUTIFUL pair of earrings made by you and hashtags it, their friends may be more likely to see your other work from that hashtag, or even follow you!

Which hashtags should I use?

Typically, hashtags should be relevant to the content you’re posting. However, some hashtags are more popular than others. Instagram only allows up to 30 hashtags on one post, but I’m going to give you some resources that give you popular hashtags when your search one topic.

All-Hashtag

This site is extremely easy to use. All you have to do is enter a phrase (ex. “earrings”) and they give you 30 relevant, popular hashtags you can use on a photo of your earrings.

A screenshot of a cell phone

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Later

Later is a scheduling platform (that I recommend you all get on) that has free and cheap monthly subscriptions. With Later, you can use their “suggested hashtag” feature which acts pretty similarly to all-hashtag.com, except you can use this function WHILE scheduling your posts! Disclaimer: the hashtags are a bit different due to the differing algorithms both sites are using.

I cannot recommend Later enough, and their hashtag tool is just a bonus!

And there you have it! Are you ready to start using hashtags? Let me know in the comments below.


Interested in more tips on how to shine on social media? Check out these posts that will help you on your journey to becoming a social media guru in no time.

2020 Social Media Strategy in Three Easy Steps

Utilize Scheduling to Amp Up Your Social Media Strategy

Things You Need to Know: Social Media Dictionary




Things You Need to Know: Social Media Dictionary

Here’s some light reading for you before you prep for holiday: a “social media dictionary” with a breakdown of marketing terms and phrases that you may or may not have heard before.

I remember when I was still in school, someone used the word “copy” in front of me for the first time. Like, “Hannah, can you go edit that copy to better reflect the point of the Facebook post?” WHAT?! I thought a copy was just a duplicate of something. Boy, was I wrong.

Anyway, these terms can help you out in your social media discovery journey. I’m here to help you. This could be an infinitely long blog post, but I’ve narrowed it down to the most important words and phrases you’ll need to know!

Here are some social media/marketing terms that will help your future on social media!

Algorithm – a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.

B2B – business-to-business (B2B) refers to commerce between two businesses rather than to commerce between a business and an individual consumer.

B2C – business-to-consumer (B2C) refers to commerce between a business and an individual consumer.

Blog – a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.

Chat – the online exchange of messages in real time with one or more simultaneous users of a computer network e.g. Facebook Messenger, Snapchat, iMessage, etc.

Content – the information and experiences that are directed toward an end-user or audience (this would be your posts, statuses, etc).

Copy – anything written by you or your company which is meant to attract customers to your business.

Digital Marketing – the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Digital Sales – the use of virtual channels to reach out to prospects, provide education, and ultimately offer a solution that uniquely meets their needs.

Direct Messages (DM) – a private form of communication between social media users that is only visible to the sender and recipient(s).

Engagement Rate – a metric that measures the level of engagement that a piece of created content (social media post) is receiving from an audience. It shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more.

Follower – someone who is tracking a particular person, group, organization, etc. on a social media website or application.

@stullerinc's social media Instagram follower count

Friend – someone who is connected to a user on a social media platform, usually on Facebook.

Handle – the term used to describe one’s username on social media networks, expressed with an “@” symbol: @stullerinc

Hashtag – a word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic (ex. #HowIStuller, #DiamondRing, #MetalFashion).

@stullerinc's social media hashtag usage

Impressions – a way for advertisers to keep track of the number of times an ad (or social media post) is shown.

Geotargeting – the practice of delivering content to a user based on his or her geographic location. (Tip: If you have a jewelry store in Lafayette, LA, you may not want to target people in Omaha, NE!)

Link Preview – an automatic feature that displays how links will appear once pasted into a post on social networks.

Live Streaming – the act of delivering video content on social media in real time.

Meme – rapidly shared photos or videos reflecting a relevant cultural symbol or social idea, generally meant to mimic or mock.

Mention – any social media post that mentions a person by their user name.

Newsfeed (or “feed”) – the post-login homepage for social networks that displays posts and status updates from people and pages a user is connected to.

Podcast – an audio file made available for streaming or download on a digital device.

PPC – pay-per-click (PPC) refers to a type of Internet advertising in which the advertiser pays the ad publisher when the ad is clicked. Used to drive traffic to websites.

Retargeting – an online marketing technique allowing marketers to display ads to people who have visited their websites or are part of their contact databases.

SEO – search engine optimization (SEO) refers to the process of optimizing web content so it can be indexed and found in popular search engines, such as Google, Bing, and Yahoo!

Selfie – a self-portrait typically taken using the front-facing camera of a digital photographing device, such as a smart phone, and usually shared on social media (bonus tip: did you know selfies showing off your product can produce higher engagement rates on your social channels?).

Social Media Monitoring – a routine observation of specific topics, conversations, and social media posts relevant to a business, person, or organization’s interests.

Subscribe – the action required to receive a particular user’s posts and other types of content on social media or websites.

Tagging – a special type of link connected directly to the tagged person’s page or profile, commonly used to identify social media users in photos.

@302FineJewelry social media Instagram tagging

The Cloud – an online data center, where users store and access information over the internet.

Troll – somebody who instigates negative activity on social media through their comments with the specific intention of provoking a reaction (Another bonus pro-tip: don’t engage with these people who are trolling your business!).

Unfollow – the act of ceasing to receive any further social media posts from a specific user.

UGC – User-generated content (UGC) is content such as photos, videos, blog posts, etc. created by users of digital media and shared on online platforms. Can include relevant hashtags. (We use #HowIStuller to track UGC!)

Viral – term used to describe photos, videos, or any other form of content circulated rapidly on the Internet.

Vlog – a blog post in video form, made popular by YouTube.

Webinar – an interactive web-based video and audio presentation, in which the host broadcasts the presentation to a group of people over the Internet. (Have you checked out our webinar series? Click here to learn more!)

@stullerinc's social media Facebook webinar


Whew, that’s a lot of terms. Did I miss anything? Let me know in the comments below!




Self-Purchasers on Pinterest Social Media Blog Header

How to Target Self-Purchasers on Pinterest

You know, we spend a whole lot of time talking about millennials. We’re constantly pondering questions like: How do we reach them? What messages do we use to target millennials? How in the world do we get them to buy more diamonds?

By now, you’ve heard over and over that social media is the answer to all your millennial-related conundrums. And while this stands true, what if I told you there was another generation on social media with 75% more spending power?

Introducing Gen Xers: The self-purchasers on Pinterest who hold enormous buying power.

 

According to Pinsights for Businessa quarterly report distributed by the brilliant minds at Pinterest, Gen Xers not only have 75% more spending power than millennials, but they’re 23% more likely to indulge in luxuries when compared to non-Pinners. The data is there, so here are a few insights about this target audience and how to make the sale using Pinterest.

Self-Purchasers on Pinterest Social Media Jewelry

Who are these self-purchasers on Pinterest?

Often overlooked, Generation X is comprised of middle-aged adults, roughly 40-55 years in age. So let’s consider women in that age group— their children are older, perhaps even out of the house. They’ve established their careers, bringing stability and stronger purchasing power to the marketplace. These women are more inclined to gift themselves, especially with jewelry and other self-indulgences. They seek products that make them feel good, and luckily for you, jewelry is the perfect fit!

How to target self-purchasers on Pinterest:

1. Stay Ahead of the Trends

Pinterest is a place for planners. Users use the platform to curate boards for the next season of their lives. This means Pinterest is the perfect place to search for trend insight! Take note of high-performing pins in the jewelry space and try to pinpoint what makes them so engaging.  Start by taking the information you gain here and incorporate it into your own unique designs. Let these trends permeate the fashion styles you stock this holiday season.

2. Enable Rich Pins

I truly can’t stress this enough! Enable Rich Pins on your website as soon as possible. It’s a tool Pinterest gives us to make shopping through their platform easy, and we all should be taking advantage of it. All you (or your web developer) must do is install one small piece of code into your site. Rich Pins show metadata from your product pages right on the Pin itself, giving Pinners a richer experience and increasing engagement, clicks, and you guessed it . . . sales!

3. Turn Pinspiration into Reality

Do you customers walk in searching for something they found on Pinterest? Have you ever had to tell them you, unfortunately, don’t have what they want? Not anymore! Close that sale with a tool like CounterSketch. Build a piece inspired by the style they pinned right before their eyes and win them over on a custom design. If you’re interested, we walk you through from Pinterest to price in our free monthly solution sessions at Stuller.com/Webinars.

Self-purchasers on Pinterest social media computer tablet mobile

How do you leverage Pinterest in your business? Let us know in the comments below!