If the first step in building a thriving fine jewelry business is curating an amazing on-trend assortment, then the second step is connecting the product to your customers. In a world of influencers and social media advertising, it’s important to stand out. Sound scary? It shouldn’t because we are right read more…
Wow, Mother’s Day already! It seems like just yesterday I was composing the 2020 version of this exact blog. Regardless of how fast time is flying, one of your busiest selling seasons is quickly approaching. Moms are important. They do so much for us in ways we’ll never be able read more…
Ahh… social media. The all-encompassing digital channel, intended to connect with others and share content. Really, though, it has become way more than just that. For a lot of businesses of any scale, social media has become a selling tool, a newsletter, an information hub, a means of marketing — read more…
Can you feel the love? With Valentine’s Day just around the corner, we want to spread it more than ever! After Christmas, Valentine’s Day is the perfect opportunity to market and sell your product. I mean, who doesn’t love getting gifts in the form of jewelry as a testament of read more…
Do you remember when you used your first hashtag? For me, as a Gen Zer (or “Zoomer” as I much prefer it), hashtags were always part of my life on social media. In fact, I don’t remember a time where hashtags weren’t a thing. (Don’t lose all faith in me, read more…
Once upon a time, Instagram (and all other social channels, for that matter) showed you content from the accounts you followed in reverse chronological order. Those were the good old days, am I right? Wrong! Do you know how hard it was for potential customers to find you on social before read more…
