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diamond clarity 4Cs of diamonds
Diamonds & Gemstones
Olivia Billet

What You Need to Know About Diamond Clarity

Among the 4Cs of diamonds, clarity possesses a unique role and significance. It dives into the diamond’s inner world, telling a story of a journey through time. The concept of clarity allows us to understand a diamond’s history, formation, and the forces that shaped it. Let’s look at diamond clarity, what it means, and how you can use it to spark a conversation with a customer.

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4Cs of diamond color
Diamonds & Gemstones
Heather Fontenot

What You Need to Know About Diamond Color

In the mesmerizing world of diamonds, every subtle nuance plays a crucial role in their beauty and value. Among these factors, which we call the 4Cs of Diamonds, color holds a special significance in determining the value of these popular gemstones. It’s vital to have a basic understanding of diamond color when selling to your customers as this attaches greater personal value to the sale.

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