Tag Results: Self-purchasing women

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3 Reasons to Partner With 302 Fine Jewelry

Discover why 302 Fine Jewelry can help you sell to self-purchasing women

Milestone or no, jewelry is how we — women — celebrate and express ourselves. Frankly, we don’t need a reason. But it’s nice to say a new ring or necklace is to celebrate a promotion, an event, or a birthday. Or just a great day. But if you’re not connecting read more…

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How to Market Family Fashion Jewelry to Female Self-Purchasers

Here are 4 quick tips to promote fabulous family jewelry and personalized pieces

There’s a huge segment of customers out there who take delight in buying jewelry for themselves. These self-purchasers are usually middle-aged, established in their careers, and are likely mothers and grandmothers. And is there anything stronger than a mother’s love? She adores her children and grandchildren, so why not offer family fashion read more…

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How to Target Self-Purchasers on Pinterest

Don't forget about this large customer segment with overwhelming buying power

You know, we spend a whole lot of time talking about millennials. We’re constantly pondering questions like: How do we reach them? What messages do we use to target millennials? How in the world do we get them to buy more diamonds? By now, you’ve heard over and over that social media read more…

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Introducing Stuller’s New 302 Fine Jewelry Brand

Unique styles for the woman who dares

One of our most significant and exciting releases at JCK Las Vegas this year was 302™, Stuller’s newest fine jewelry brand. With female self-purchasers on the rise, we’ve curated the 302 Fine Jewelry Collection to cater directly to this fast-growing demographic. We divided 302 Fine Jewelry into five personality-inspired collections read more…