Milestone or no, jewelry is how we — women — celebrate and express ourselves. Frankly, we don’t need a reason. But it’s nice to say a new ring or necklace is to celebrate a promotion, an event, or a birthday. Or just a great day. But if you’re not connecting read more…
There’s a huge segment of customers out there who take delight in buying jewelry for themselves. These self-purchasers are usually middle-aged, established in their careers, and are likely mothers and grandmothers. And is there anything stronger than a mother’s love? She adores her children and grandchildren, so why not offer family fashion read more…
You know, we spend a whole lot of time talking about millennials. We’re constantly pondering questions like: How do we reach them? What messages do we use to target millennials? How in the world do we get them to buy more diamonds? By now, you’ve heard over and over that social media read more…
One of our most significant and exciting releases at JCK Las Vegas this year was 302™, Stuller’s newest fine jewelry brand. With female self-purchasers on the rise, we’ve curated the 302 Fine Jewelry Collection to cater directly to this fast-growing demographic. We divided 302 Fine Jewelry into five personality-inspired collections read more…
