Something New, Something Blue: Wedding Day Jewelry
When a couple comes to you for their wedding rings, they receive the most important piece of jewelry they will wear on their wedding day and the rest of their lives together. But are the wedding rings the only pieces of jewelry they will wear on their special day? Once you’ve taken care of the rings, spark additional conversations with the couple about wedding day jewelry.
Never underestimate the power of the add-on sale. The process of working with a jeweler while picking out wedding rings fosters a relationship of trust between jeweler and customer. Leveraging this relationship can lead to additional sales and repeat customers. For a bride, you can provide a matching set of earrings, necklace, and bracelet that perfectly complement her ring. For a groom, help him stand out with personalized and engraved cuff links, signet rings, and tie bar.
In celebration of Stuller’s Year of the Wedding™, we have pulled pieces that make for the perfect wedding day jewelry selection. Shop today at Stuller.com!
For the Bride
A bride’s accessories are like the cherry on top. Ranging from simple to flashy, these are pieces she wears to feel confident. Learn her style preferences, understand her needs, and suggest pieces that she simply must have. And don’t forget to add something blue!
The groom will likely not be looking for wedding day jewelry in the same way as the bride. In fact, any additional pieces he wears on the wedding day will probably be gifted to him. Regardless, be sure to have a selection of pieces that appeal to the groom and promote the idea of personalization to make his special day one to remember.
Don’t forget that we also have an assortment of images and videos ready for you to use in your social media marketing. Log in to the marketing asset library and show off beautiful pieces today!
Product assortment provided by Pamala Flugence, Stuller Fine Jewelry Project Planner.
Jewelry for Active Women: From Sensible Studs to Silicone Bands
I can still remember the moment I realized I couldn’t wear dangly earrings as I always had. I was lucky I’d gotten away with it as long as I did. My three-month-old daughter reached up and grabbed the bottom bead on one of my favorite pairs. As she started to pull it, I realized my dire circumstances and grabbed onto her hand to hold it in place. As luck would have it, she hadn’t done much damage. I quickly removed them and reserved my dangling earrings for my evenings out.
That’s how I learned that lifestyle matters when you choose jewelry. Active women need to stay focused. So whether you have young children, spend a lot of time in the great outdoors, play sports, garden extensively, or travel the world, you don’t want your jewelry to catch on something (or get grabbed!) and interfere with your activity.
Some active women reduce the risks by not wearing jewelry except possibly their bridal set or wedding band. But I love a challenge as much as I love jewelry, and I made it my mission to find fuss-free styles I could wear all the time.
After my experience, this was a no-brainer. Of course, there’s still a chance a baby may grab at one, but I had no problems wearing studs. Small diamond or gemstone studs work well. Here are some 14K gold suggestions.
As long as a bracelet fits close to the wrist, you can wear it. I put away my oversized bangles and chain bracelets because they caught toys or, worse yet, my daughter’s hair. Then, on a trip to Mexico City, I had the good fortune to find two bracelets — a cuff and hinged bracelet — that fit my wrist and stayed put.
This was a game-changer. These bracelets went on and off easily without catching on anything. Since I’m somewhat obsessive, I looked for coordinating right-hand rings — but without diamonds, unless they had a low profile bezel or were gypsy set. And with stackables so popular, you can create an easy-to-wear personalized look. Here are some inspirations — some trending, some timeless.
Save your long strands for the evening or office, and I avoided pendants unless they were petite. Instead, when around young children, playing a sport, or hiking, choose necklaces and chains that fit close to the neck. All of these would work well as layering pieces for the office.
I love jewelry, and I’m always wearing some style. Sure, I keep my dressy styles for those occasions, but whatever you’re doing, we offer trending and classic jewelry that will work for you. Where there’s a will, there’s a way!
There is something special about a custom designed engagement ring. Infusing personal touches into a ring —an inscription, design detail, or birthstone — creates a piece that is truly one-of-a-kind and something that comes from the heart.
Three members of our Product Design & Development CAD team gave special attention and care to creating their wives’ rings. Filled with significance and unique features you’d expect from designers, these rings symbolize their lasting love.
These are Michael, Jacob, and Michael’s ring stories.
For CAD design manager Michael Bartlett, his wife Alexis is the strongest person he knows. Both originally from New Orleans, they met in 2006 in the aftermath of Hurricane Katrina. Over the course of their relationship, Michael feels they grew together through incredibly significant times in their lives that helped them know and understand each other. He wanted the ring he made for Alexis to reflect that journey.
His goal for the ring was to make something she would never have to take off. A teacher at the time and active with her hands, he wanted Alexis to be able to wear the ring everywhere and not have to worry about it.
The ring he created was a 14K white gold split shank bypass with a faux tension-set center. This securely holds the natural diamond center and ensures the ring doesn’t get caught during everyday use. To accent the diamond, he used channel-set sapphires because he knew she loved blue accent stones that were used in a former Stuller bridal line. Looking at the ring design, their beginning is represented with the shape of a hurricane and the functionality shows their ability to withstand anything together.
With such a beautiful and meaningful ring, the proposal had to be unique and significant as well. While the details of the proposal are something Michael and Alexis share privately with themselves, Michael did mention it involved thousands of glow-in-the-dark stars and one held the ring.
With the help of an old mentor and the Stuller model department, Michael was able to design the perfect ring for Alexis — one that has withstood everything during their more than 10 years of marriage. Michael and Alexis are now living their happily ever after with their two daughters.
Senior CAD designer Jacob Wright met his wife Emily at a friend’s wedding. While sparks flew during their first date, the timing wasn’t right because they lived in different cities and Emily was focused on law school. Two years passed before the two reconnected and pursued a relationship.
Knowing that ideal timing played another significant role in their relationship when it came to the proposal. Jacob had been waiting for the right time to pop the question, but nothing felt right once he finished the ring. That is, until Christmas Eve in 2018 where there came a moment in between family events, and he proposed in front of their Christmas tree for the perfect holiday proposal. Emily was surprised, delighted, and happily accepted.
Jacob and Emily had always enjoyed talking about jewelry together, so it was easy to know what she would want from an engagement ring. He designed a vintage-inspired, 14K yellow gold ring with a 14K white gold setting that holds a lab-grown oval shape diamond set east-west. Marquise diamonds set on either side of the center stone add to the overall shape of the center. The ring is complete with French-set diamond accents.
Jacob completed the ring with the help of the stone setting and model departments here at Stuller. Jacob and Emily are now enjoying their second year of marriage with a beautifully designed ring and the memories it represents.
Associate CAD designer Michael Gauthier met his wife Layna over 10 years ago through mutual friends on her birthday. In this decade, they experienced many milestones together and made unique memories. As a fan of symbolism, Michael made sure to incorporate some of their shared moments into the design of Layna’s ring.
Michael spent more than a year working on the ring design until the perfect design was made. There are a few features in the design that make this ring extra special for Layna. The first is the use of infinity symbols on either side of the shank. The first piece of jewelry Michael ever gave Layna was an infinity ring. When she graduated college, he also designed her graduation ring with this symbol incorporated in the gallery. The infinity symbols represent those past pieces of jewelry as memorable moments they shared together.
The second feature is truly hidden. Underneath the center stone is a bezel-set Aquamarine (his birthstone) that sits flush against her finger. This stone is to symbolize that he is always with her.
The ring itself features a 14K rose gold inner band holding his birthstone which is embraced by a 14K white gold exterior band representing the bond between husband and wife. A stunning oval-shape Moissanite sits at the center circled by round and marquise diamond accents.
Michael proudly completed the design and modeling of this ring himself. He proposed in Antelope Canyon while road-tripping through Arizona. They now add a new milestone to their lives as parents to their 4-month-old son Briggs. A second band is in the works including Briggs’ birthstone that will match the existing band and create a double-sided set of bands for the engagement.
There are a few thoughts that can be taken from the stories of these three designers. Primarily, you can never go wrong by putting your heart into the ring you give to the one you love most. From simple to intricate, uniquely designed rings are cherished and treasured for a lifetime carrying special meaning. However, the ultimate lesson to be learned is that if you marry a CAD designer, you can expect a stunning ring that will melt your heart where you can give the most enthusiastic “Yes!”
Contemporary Metal Bands: Trending and Here to Stay
A man’s band tells a very personal story. Whether it is worn to mark an occasion like marriage or to make a fashion statement, a band tells you a little something about his life.
That is why the metal used to make a band is so important. Gentlemen, does your band say that your love is as strong as the mightiest metal on earth? Is it as unique as your personal style? Give some thought to your options and explore metal choices you might not have thought about before.
In a previous blog post, we covered classic bands made of the precious metals you’ve come to expect. Now, let’s take a look at contemporary metals and how they make a solid foundation for a band for both aesthetic and functional reasons.
Precious Metal vs. Contemporary Metal
Choosing a metal has everything to do with how you view the ring and what you value most in a ring. Are you interested in a rare and valuable piece? Do you prefer a piece that is durable and can handle any condition? Knowing the answer to these questions will make it a lot easier to narrow down the options for the type of metal you’d like to use.
Precious metals, such as gold, sterling silver, platinum, and palladium, are more rare than other metals so they tend to cost more and hold value better over time. As softer metals, they are easier to work with and customize though more prone to scratching and damages.
Contemporary metals, such as tantalum, tungsten, titanium, and cobalt, are starting to see more use as individuals look for alternatives to the traditional, precious bands. Contemporary metals offer many benefits. They are durable, extremely easy to maintain over time, and are available in a wide range of experimental styles and colors.
A Closer Look at Contemporary Metals
Let’s take a look at what each metal brings to the table.
Tantalum is the newest addition to our contemporary metal offerings. It is a fairly heavy, hard, and strong metal, which makes it durable and resistant to cracking. What sets this metal apart from the others in this series is that custom finishes can be added to tantalum bands. This metal is quickly increasing in popularity and is sure to be a fast seller.
Tungsten has historically been a best seller. As one of the heaviest contemporary metals and one of the most durable metals known to man, tungsten earns its name from an older Swedish term meaning “heavy stone.” Enjoy in a variety of colors and styles fitting for those with modern tastes.
Titanium is the perfect metal for someone looking for a strong metal that is still lightweight. Not only is titanium a good choice in a strong metal, but it is also one of the most affordable options offered.
Cobalt is an extremely strong metal with a high scratch resistance and is five times harder than gold. It is an excellent choice for someone looking for a metal that can shine in both classic and contemporary stylings.
Stainless Steel is a very resilient metal and is resistant to any form of corrosion. Bands made of this stainless steel are quite affordable and require very little upkeep.
Your Future is Contemporary Metal
Rings are commemorative symbols. They symbolize power, love, commitment, status, achievement, and so much more. The stories they tell share a lot about a person so give extra thought to what your ring says about you.
For more resources about how to help men discover contemporary metal bands and current stylings, check out more blog posts by Stuller.
What is it that is so intriguing and appealing about escaping into the world of a movie, especially those old-time proposal scenes from our favorite romantic comedies? Are these ideas something we hope for one day, imagining the love of your life professing their love for you like in a pivotal movie scene? There is something about it that just takes our breath away.
Let’s walk through cinematic history to see some of these romantic confessions that we come back to over and over again.
Andrew and Margaret, The Proposal
After working together for years, faking a marriage to avoid deportation, then hilariously falling in love for real in the process, one can’t help but cheer when Andrew asks his boss Margaret to marry him—so that he can date her while living in the same country, naturally. We imagine Margaret would want a ring that makes a statement, and these rings surely fit that profile!
Melanie left her small hometown in Alabama to make it big in New York City. There, she met Andrew who was perfect for her…or so we thought. Andrew took Melanie to Tiffany & Co. so she could pick any ring she wanted. After choosing a gorgeous solitaire, she ultimately left him at the altar for her first, true love.
Allie the heiress should be with Army veteran Lon, according to her family and her southern upbringing. But her heart lies with Noah, an unrefined country boy. Not ready to lose her, Noah tells Allie exactly what he wants: “I want you. I want all of you, forever. You and me, every day.” This is definitely a moment we can learn a thing or two from!
These emerald 3 stone rings would fit right into Allie’s classic style, with a little Southern charm mixed in.
Which movie love story is your favorite? Let us know in the comments below!
5 Ways to Rock the Two-Stone Trend
You’ve seen them on the runway, you’ve heard about their popularity, and now they’ve made a splash in our industry. The two-stone trend has become a customer favorite. We see double everywhere, even in the wedding scene. Aside from trendy engagement rings, two-stone rings hold great appeal as anniversary gifts and right-hand rings.
You may be wondering to yourself, “Can my customer even afford two stones in one ring?” If this fast-moving trend causes concern, fear not! We’ve consulted our Gemstone Product Manager Mandy Leblanc, who reassured us the great thing about the two-stone styles we’ve developed here at Stuller is that they are all flexible designs, allowing easy adjustment to stone size, type, and quality.
Iris Flower Inspiration
For example, take a look at this Iris flower-inspired look. The richness of purple Amethyst contrasts beautifully with the sunny Citrine, while the yellow gold adds a regal richness. These stones are also at a great price point. Who says elegance has to break the bank?
Whether you’re in the mood for a floral motif or a juicy watermelon, these two colors fit the bill. We set the Pink Tourmaline and Peridot stones in white gold to make the bold colors pop. This unique style and color combination will definitely start a color-pairing conversation in your store.
Want a bolder look? Try Blue Sapphire and Ruby, the epitome of royalty and power. These two timeless classics will never go out of style and make perfect heirlooms. Setting them in white gold helps to offset their boldness. And if you’re not too sure of this look, try adding a personal touch, like a birthstone.
The greatest thing about our two-stone rings is that they’re all flexible 3C designs letting you choose, change, and create the exact look your customer wants. Shop the 3C two-stone trend and check out our Pinterest page for more designs.
Has the two-stone trend taken your store by storm? Let us know what your customers are asking for in the comments section below!
Editor’s Note: This post was originally published on October 14, 2015 and has since been completely revamped for accuracy.
8 Ways to Wear Pantone’s Moody Blooms Palette
Summer’s sweltering heat invites lighter clothing with bare arms and shoulders. And jewelry gets layered on to create summer’s snazzy style. Now is the time to push the bright colors and dazzling flashes in your cases. The dazzling summer shades in Moody Blooms, this bright Pantone summer palette, play well with Greenery, Pantone’s Color of the Year.
Colors arouse an array of emotions — from passion to cheeriness to tranquility. Gemstone rings can become daily amulets with each color helping its wearer to navigate all that arises. We’ve paired this Pantone summer palette with gemstone ring suggestions to help you sail through any scene.
Gogi Berry provides a burst of rich crimson, that fuels intensity and adventure. And since red is the color of passion, Ruby emulates Gogi Berry’s romantic spark. A ruby ring on a date downtown will signify magnetic attraction and an openness to love.
Baton Rouge’s mulberry tint boasts light-hearted vibes and fanciful fun. Likewise, Rhodolite Garnet can brighten even the bleakest mood. Try on this quirky Rhodolite Garnet nest design to lift your spirit and bring excitement to your day.
Like lemons and oranges, Sulphur and Scarlet Ibis pack a fruitful, citrusy punch. Joyful, energetic yellow slips effortlessly alongside jovial, sociable orange. Pair Poppy Topaz with Honey Topaz when you’re on-the-go and remain cheerful and friendly to everyone you encounter.
Did you know that purple is the color of royalty? Winter Bloom’s deep eggplant hue is luxurious and dignified, as is Amethyst. The sumptuous stone grants self-assuring boldness. Wear this Emerald-cut Amethyst to bolster confidence and summon your inner power and dignity.
Pink Yarrow pops with bright, playful allure. Pink Sapphire, it expresses this enduring feminity with a decidedly modern edge. No one can resist a woman wearing pink, so wield this accented crown ring when taking on the world.
Red Dahlia shades from maroon to Merlot exuding robustness and depth. It possesses a strong undercurrent of ambition and determination. This three stone Mozambique Garnet ring is perfect to wear on the job to display professionalism and perseverance.
Like the olive branch, Mayfly radiates reliability and trustworthiness. And what’s more, Green Tourmaline is said to protect its wearer against bad decisions. This infinity-inspired ring is sure to help enhance your soundness of judgment.
Which gemstones sell best in your store this summer? Let us know in the comments below! For more Pantone summer palette pairings, check out Pantone’s Timely Transitions palette to find gemstones from dusk ’til dawn.
Our mission is simple. Every ethical ring gives two people in a developing country access to clean water.
Each ring that we sell co-funds a water well in a developing country, giving two people lifetime access to clean water and changing their lives forever. While different communities need different solutions, a typical water project consists of a well with a hand pump. Bringing this water to communities provides hydration, as well as sanitation and hygiene. With fresh water nearby, people spend less time traveling and transporting water while eliminating the need to venture to remote or dangerous places to gather water. The impact is substantial. Clean water leads to improved health, safety, education, jobs, and economic growth. Find more on how it works here.
All Do Amore rings arrive in an environmentally friendly, handmade wood box
Our company gives the bridal couple the opportunity to change the lives of others on their special day. How do we do it, you ask? By taking less profit, we can make a substantial positive change with each purchase while still reasonably pricing our rings. Every purchase has a significant impact. Our rings not only change the couple’s life forever, but also two other lives as well.
In Latin, Do Amore means, “I give with Love.” Our store name represents the customer who is giving a ring to someone with love while also giving others in developing countries clean water. It was the perfect name. Additionally, it has the words “do more” in it and every Do Amore rings does just that! Another focus of our business is providing superior service to our customers. We strive to give customers the best experience they’ve ever had, not just in jewelry, but all around. I like to imagine each piece of jewelry as if I were giving it to a loved one, treated with the utmost care.
Our business operates exclusively online. Our mission is to end the water crisis. To achieve this, we need to sell a lot of rings! Conducting business online is the best channel for us to meet this goal. As the founder and CEO, my job is to do anything I can to grow our business while making sure our customers get the best quality rings possible. My wonderful staff can join the cause while finding their jobs enjoyable, fulfilling, and challenging. One of my fondest memories was traveling to Ethiopia to see the first water well funded by our business. The opportunity to meet members of the community was an amazing, emotional and inspiring experience.
I am a mechanical engineer by trade. I was working on an oil and gas drilling rig near Shreveport, Louisiana when I actually came up with the idea for my business. As I watched well after well being drilled, I learned how hard it was to drill for oil and gas, but how easy it was to drill for water. We would hit water on the first day of drilling then go another few weeks until we struck oil. I recognized how easy it was to reach water and felt motivated to do something about it. I decided to sell a product that had high volume and high profit margins so that each time it sold, I could use the margin to make a difference without charging consumers any extra. Engagement and wedding rings are the perfect product. Additionally, I was looking for an engagement ring at the time, and it concerned me how products that symbolized love and commitment were shrouded with questionable ethics. With this vision, I aspired to impart the idea of starting married life not only with love but also with giving.
Do Amore is committed to a high standard of ethics, so I am very conscious about the origins of our raw materials. All of our rings are made in the U.S.A. from recycled precious metals, and our diamonds and gemstones are conflict-free and ethically sourced. I began doing business with Stuller when I realized their precious metal sourcing and refining matched our needs. Stuller’s ongoing environmental consciousness has led to a strong partnership with our company.
I challenge all who read to “Do Amore,” to give with love, to join the movement and be an advocate for positive change in the world.
Wow! It’s been a long week, and we are back at Stuller headquarters in Lafayette, LA (still trying to recover from our Vegas time zone hangover). We’ve made it through JCK yet another year, and we had a blast meeting all of you JCK goers. This year was different for us, since we were all under one, enormous 2,800 square foot booth. Believe it or not, many customers don’t realize all that Stuller has to offer. Having everyone in the same space meant our customers could see and learn about any opportunities they might be missing.
The gates opened on Friday, June 3rd and eager customers flooded the aisles browsing the latest trends and equipment. That afternoon, Matt Stuller welcomed all friends to the new, ONE Stuller booth with a short thank you and a sweet glass of champagne.
In our bridal section, we had tons of new and exciting solutions. From our Ever&Ever™ expansions, to east-to-west engagement rings, to stackable bands, to our latest wedding band kit, we brought something for everyone.
In the diamonds and gemstones area, lab-grown diamonds were one of the highlights. These are considered real diamonds, not simulants. They are optically, visually, and chemically identical to natural diamonds.
We also featured a new addition to our Black Box Gemstones® program – rubellite tourmaline. The ruby red colored stone comes in several different large sizes and has excellent quality and clarity.
When it comes to findings, the hot topic was front/back earring components. With these earrings, jewelers can use a standard ball back that fits onto an earring, or use an over-under back, where the earring will fit through the back with an element that comes around under to sit under the ear.
In our tools section, we featured a Swiss Jewelers Bench that is completely customizable. Jewelers can choose their top, bottom, drawers, and even dust collection units.
The RinGenie™ vices have a flat, low profile with various different turntables. Everything in this new line is interchangeable, making the possibilities limitless in what you can do with this tool.
We also presented a brand new line of Beco watch tools, which featured toggle and winding presses, watch case openers, class and link removal tools, and much more.
In our packaging & display area, we relaunched Case by Case, a customizable display program. Customers pick the type of fabric and color that they’d like and custom displays arrive six weeks later.
We hope to see you again next year. You guys make JCK Las Vegas a great show for us. Thanks to all who took the time to stop by our booth.
Did you attend JCK? What was your favorite product? Tell us in the comments section below.
Father’s Day Gift Guide
Time is sure flying this year! Can you believe that half of the year is already gone? Father’s Day is right around the corner (Sunday, June 19)! Be ready for this holiday by having the right product in your store. Customized jewelry is always a big hit from cuff links, to signet rings to money clips. Not looking to personalize? Simple tie tacks, key rings, and watches are great options as well.
Below are some great Father’s Day gift ideas. For more, visit here.
What types of Father’s Day jewelry do you sell most during this time? What’s the most popular gift item? jewelry item? Tell us in the comments section below.