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Diamonds & Gemstones
Amberly Champagne

Diamonds and Gemstones With Known Origin: What Is Provenance?

Today’s consumer landscape is growing increasingly focused on transparency, ethical consciousness, and authenticity. It drives their trust. For us as jewelers, that means we have a responsibility to educate ourselves on the importance of provenance when it comes to diamonds and gemstones. But what does this mean? Let’s dive into the significance of a stone’s origin, how it impacts both the industry and the consumer, and how you can leverage this knowledge for future sales.

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