Over the past few months, I’ve written about different tips, tricks, and strategies for social media marketing on Facebook and Instagram. However, one of the larger social platforms doesn’t get much love when there’s talk of social media marketing, and I’m here to change that! Pinterest is a “visual discovery read more…
Pictures paint a thousand words. So, it’s no surprise that our customers scour Pinterest, lifestyle blogs, websites, Instagram, and more in search of their picture-perfect inspiration. This practice has become an integral part of their buying processes, especially when considering large purchases. All this research may bring customers to your store with their minds read more…
We know, we know– this is your busiest time of year. You don’t even have time for a full eight hours of sleep, much less the opportunity to read a blog post about improving your social media strategy in the new year . . . PRO TIP: Bookmark this post read more…
Shoppable functionality has been dominating the social space. We all know it. But those highly-coveted product tags can be, well, difficult to obtain. . . Until now! In my first piece about shoppable posts, I wrote a step-by-step guide on creating shoppable content on Facebook and Instagram— two of the top three read more…
You know, we spend a whole lot of time talking about millennials. We’re constantly pondering questions like: How do we reach them? What messages do we use to target millennials? How in the world do we get them to buy more diamonds? By now, you’ve heard over and over that social media read more…
I know what you’re thinking. With a headline about how to get love on social media, you’re probably thinking to yourself, “Wait, is Stuller about to give us dating tips?” Well, technically we could. We do often boast about our matchmaking skills, as a number of Stuller employees have met read more…
The social media game is FAST. Updates roll out inconspicuously and all of a sudden what worked last week doesn’t anymore. So in order to keep up, businesses have to modify strategy at the drop of a hat. Well, except me. As jewelers, you guys wear many hats. On any read more…
According to Pinterest, there are 10 billion recommendations served every day. 10 billion. That’s overwhelming. As members of the jewelry world, we know we have to maintain an active Pinterest presence to keep up. The platform lends itself well (arguably better than the rest) to our industry’s visual elements. But read more…
Tailor Your Social Media Social media looks a lot different today than it did when Facebook hit the scene in 2004. Today there are over a dozen social media outlets to choose from, and if you’re like some, you’re only now realizing the full selling potential of each platform. Now read more…
