1

Charm School™ Collection: Because Confidence is Always in Style

Above all, 302® Fine Jewelry values women celebrating confidence, choice, and self-love. From concept to creation, each piece is made for women who want to share their story with the world. These award-winning styles provide a lasting expression of moments that define life’s chapters. We are very excited to launch a major new addition that helps bring your customers’ stories to life: the Charm School™ Collection.

Class is in Session

The Charm School Collection is an assortment of on-trend, modern-day charms that celebrate personalization and uniqueness. With so many options available, these charms provide infinite possibilities for customers to create a look unique to them.

“This collection really puts the wearer in the driver’s seat,” says Emily Graffagnino, Stuller’s senior director of fine jewelry. “Being able to curate their own look, their own story, and wear it for all the world to see.”

Getting your customer started is simple… and FUN! Start with one of the chains offered in the Utility Collection, either for a bracelet or necklace. Then mix and match with pieces in the Charm School Collection to have them look top of the class.

Designed With Your Customer in Mind

When we designed the Charm School Collection, our priorities were comfort and personalization. The bail used on all our charms are D-shaped with a flat back so that the charm is stable when it is worn and doesn’t roll around. All Charm School pieces easily mix, match, and layer with each other on a variety of bracelets and necklaces.

“We want your customers to feel comfortable and confident so that they wear these pieces every day,” says Emily Bute, Stuller’s executive director of product design and development.

A+ Styles

From birthstone and symbolic to initial and engravable, let’s take a closer look at these chic and trending pieces.

Birthstone Charms

We offer three different birthstone charm options that are incredibly versatile and pair well with any charm combination. There are multiple price point options as well with the inclusion of natural and lab-grown gemstones.

“Whether you buy it for yourself or gift it to someone else, you can really cherish these pieces and pass them on for generations to come,” says Taylor Beadle, fine jewelry product manager.

88002 87769 87768

Religious and Symbolic Charms

We offer multiple charms that help commemorate the spirituality and religious convictions of women. These ideals serve as the foundation of what matters most to the wearer. These pieces provide an opportunity to display these values in unique and beautiful ways.

“This expression and celebration of bigger ideas and values really unites us all as women on a deeper level, no matter our race, age, or status,” says Alisse Gregson, fine jewelry senior product manager.

88009 2002021 2000998

Personalized and Engravable Charms

One of the best features of the Charm School Collection is the level of personalization you can incorporate into a piece. Initial charms and letter slides allow you to put words, names, and initials on any chain bracelet or necklace. Engrave initials onto a dog tag or heart charm as a reminder to keep someone close. Word charms, such as our “happy” and “mama” charms, also hold special meaning.

“Having a hand in what you wear and what your jewelry says allows women to feel empowered and more personal with what they wear,” says Kristen Ber with the 302 Fine Jewelry team.

688823 88006 87758

Partner With Us

Not a 302 Fine Jewelry retail partner? Not a problem. Partner with us today by making a one-time buy in of $2,500 in 302 Fine Jewelry pieces. In return, you receive styles your customers want, high-quality marketing support, and lightning-fast delivery. Learn more about the benefits of being a retail partner at Stuller.com/302FineJewelry.




Finding Inspiration: Custom Jewelry Made With Trims

Sparks of creativity can result in beautiful pieces of jewelry that customers will enjoy for years to come. But customized pieces do not have to be extravagant or sizable. Sometimes the most unique pieces are simply the tiniest displays of personalization. Have you thought of creating your own line of personalized jewelry made using trims? Let’s explore this concept in this month’s edition of Finding Inspiration.

Finding Inspiration is a campaign to inspire the inner designer in every jeweler and provide a spark of creativity in artisans throughout the jewelry industry. We are always amazed at the phenomenal work that Stuller customers do with our findings and want to share that creativity with our community. Let’s dive into the world of trims and how they can be used to craft a line of jewelry.

Trims: Variety Provides Options

These versatile findings provide many options when considering developing a line of jewelry. They can be soldered to various other findings — such as shanks, jump rings, bails, and posts — to create rings, pendants, earrings, bracelets, and more! Stuller offers a wide variety of trims to give you options. Browse hundreds of our trims on Stuller.com and start creating today!

2001120 2002007 2001174

From Trims to Fine Jewelry

Members of our fine jewelry and findings teams often collaborate to develop new pieces to offer our customers.

“Findings is a never-ending puzzle,” says Emily Hargroder, Findings Product Manager. “It’s all about having the perfect connecting pieces to fill the gaps. Our team is always talking to customers and studying finished jewelry pieces to discover what findings are missing in our line. Our job is to create components that make designing as easy as possible for our jewelers.”

See how our teams came together to combine trims with other findings to create popular pieces of fine jewelry.

Custom Laser Cut Designs Program

Can’t find the trim you’re looking for in our product line? Create your own laser cut trims using our Custom Laser Cut Designs Program! This is a quick, consistent service that provides you with the perfect way to explore your creativity, create a line of jewelry unique to your store, or offer personalization. Get started designing today by emailing CustomLaserDesigns@Stuller.com or call 800-877-7777, ext. 3631.

Share Your Inspiration

Have you thought of a line of earrings, bracelets, necklaces, or rings you want to develop? Share it with us on social media! We are always looking to see great pieces of creativity made using our findings. If you want a chance to be featured in an upcoming edition of Finding Inspiration, post your piece(s) online using the hashtag #stullerfindings and tagging us @stullerinc.


Check out our recent Finding Inspiration blog posts for more design pieces with Stuller findings.

A Custom Designed Mother’s Pendant

Modified Shanks and Settings

Personalization With Petite Pavé




Galentine’s Day: Celebrating Female Friendships

We are just days away from the ultimate day of romance and love. But before we get there, make time to recognize a very special day made for a different kind of love: Galentine’s Day. Celebrated on February 13th and very much in line with the season of love, Galentine’s Day stands as a testament to the female friendships women all over the world rely on and cherish.

Whether someone celebrates the traditional day of love or not, Galentine’s Day is a great way to celebrate your best girlfriend. But if there is one thing that we’ve learned from this holiday, it’s that you don’t need just a day to celebrate the power of female friendship. Take a look at these perfect gift solutions to help show love to a gal pal.

Personalized Jewelry

Everyone feels warm and fuzzy when there is a special and personal touch behind a gift. Whether it’s a necklace with the date two friends met or a ring with the

recipient’s birthstone, a gift with a story behind it will show true love between the best of friends. Check out our top picks for personalized jewelry gifts.

Shop these styles at Stuller.com

653725 | BRC782 | 87512 | 87582 | 653715

BFF Jewelry

Sometimes the perfect pairing is between two best friends. A way to celebrate that friendship is matching jewelry. From identical necklaces to keep that special someone close to sharing one half of a pair of earrings, keeping your best friend close is the perfect way to celebrate Galentine’s Day. Here are a few suggestions on BFF jewelry.

Shop these styles at Stuller.com

653727 | BRC815 | 52374 | 2000417 | 87594

302® Fine Jewelry and Modern Brilliance® Solutions

One of the best gifts to give to a gal pal is something to help her feel confident and express her style. Stuller offers two solutions for on-trend fine jewelry and lab-grown diamond jewelry that is sure to make anyone feel their best. New products are always being developed and added to each collection to make sure best friends always have styles that are stunning and unique. See a few products we’ve hand-picked that any girl would be thrilled to have.

Shop these styles at Stuller.com

87184 | 653726 | 123286 | 87366

Ring Stacks

All jewelry tells a story and a fun, on-trend way for friends to tell theirs is through ring stacks. Simple pinky rings or bold choices complete with diamonds or gemstones make for the perfect additions to anyone’s ring stack assortment. Check out a recent blog post where our team provided style suggestions for ring stacks based on personality and taste.

Origins of Galentine’s Day

If you have never seen the popular television show Parks and Recreation, you are seriously missing out. Other than being a memorable show about friendship in a small town’s city government and being gut-wrenchingly hysterical, Parks and Recreation has left a lasting impression on popular culture even years after the airing of its final episode – including the creation of an entire holiday. Thus, the inaugural celebration of Galentine’s Day was born.

In episode 16 of season 2 of Parks and Recreation (aired February 2010), lead character Leslie Knope introduces Galentine’s Day as a day to show your love to the girls that make up your support system. Honestly, Leslie explains it best: “Every February 13, my lady friends and I leave our husbands and our boyfriends at home, and we just come and kick it, breakfast-style. Ladies celebrating ladies. It’s like Lilith Fair, minus the angst. Plus frittatas.”




Finding Inspiration: Personalization With Petite Pavé

At Stuller, we are looking forward to spending this month celebrating love with our customers. Another busy holiday for jewelers, Valentine’s Day provides excellent opportunities for you to help your customers find unique pieces that help them express themselves or create a meaningful gift for someone special. The best pieces are those that are one-of-a-kind, but the process to make unique pieces does not have to be time consuming or complex.

Finding Inspiration is a campaign to inspire the designer in every jeweler. Using findings that you see every day, you can create the most beautiful pieces that are personalized for your customer. Have you heard of our petite pavé dangle collection? This assortment of dangles showcases personalization with letters and numbers, family and friendship with birthstones, and individuality with a variety of symbols. Combine these components with earring backs, hoops, wires, chains, and other findings to create a piece they’ll never forget.

Need help finding your own inspiration? We have you covered with four different ways to use petite pave dangles to create unique pieces of personalized jewelry.

Upgrade a Simple Hoop

A simple endless hoop (625) is a beautiful statement by itself but take it a step further by adding a personal flare. Easily slip on a dangle, such as an adorable bee dangle (2000939), and you have a new statement that tells a story. Be sure to show your customers how effortless it is to slide on new dangles to change up the look.

Create a Unique Drop Earring

As seen in our Valentine’s Day Gift Guide, you can add any petite pave dangle – such as a simple heart dangle (2000942) – to an ear wire (2000701) and suddenly you have a distinct new drop earring customized just for your customer.

Tell a Story With a Personalized Necklace

Using a split ring (OV2), switch out letter dangles (2000931) with ease on our new threader chain (CH1104) to make the perfect customized necklace. With a set of dangles, customers can tell a new story every day by exchanging the dangle on the chain.

Think Outside the Box With Stopper Beads

Another way to easily add dangles to a chain is by getting creative and using our new stopper beads as a bail (2001147). They keep things fresh and make individual necklace. For example, combine a birthstone dangle (2000898), a letter dangle (2000931), and a lotus flower dangle (2001057) to create an intriguing and personal story with meaning for your customer.

Save the Day With Petite Pavé

As you can see, there are endless options when creating simple, yet meaningful pieces with the petite pave dangle collection. Leveraging this collection is a great way to get repeat customers that are looking to expand their own assortment as well as helps you build a relationship with your customer. Make sure to show your customer just how easy it is to create multiple looks with just a few components and impress them with your sense of style.

Share Your Inspiration

Our community of craftsmen, designers, bench jewelers, and artisans is what Finding Inspiration is all about! You inspire us every day and we want to tell others about your creativity. Be sure to share on social media how you have used Stuller findings to craft unique solutions and one-of-a-kind pieces for your customers. Be sure to tag us on Instagram @stullerinc and use the hashtag #stullerfindings. You could be our feature in the next installation of Finding Inspiration.


Get inspired by our other recent posts in our Finding Inspiration series!

Finding Inspiration: Redesign and Repair

Finding Inspiration: Micro Bezels Make for a Subtle Statement

Finding Your Holiday Inspiration


Content by Alissa Talbot

Words by Taylor Dizor




Our Top 5 Looks from the 2020 Emmys

In the pandemic-ridden world we live in, there are numerous facets of life that have had to make adjustments and televised award shows are no exception. The 2020 Emmys took place on September 20th, but viewers noticed some changes to the normal extravagant affair. Rather than gather all nominees and guests in a single location, the award show brought the experience into the nominees’ homes where a camera linked them to the show.

Hosted by Jimmy Kimmel and featuring stars from a variety of television’s best, we were able to enjoy celebrating the on-screen talent many of us have been binge-watching this year. While this year’s Emmys did not include a red carpet event, a selection of stars truly shined in the fashion department. In no particular order, here are some of our favorite looks from the night.

Zendaya

https://www.instagram.com/p/CFXyVryjsUS/

The Euphoria actress experienced a wonderful evening at the Emmys coming in as the youngest actress ever to win Lead Actress in a Drama Series. Not only did she gain some well-deserved recognition from the Television Academy, she also dazzled the audience with both of her stunning looks.

In her first standout look of the evening, she donned a purple Christopher John Rogers with a matching necklace that was absolutely gorgeous. Her second award-winning ensemble featured a polka-dot and crystal embellished custom Armani Privé gown with subtly matching jewelry.

Steal her look with an amethyst necklace that’s sure to make a statement, or the most scintillating diamond hoops.

amethyst necklace
86790
diamond hoop earrings
650183

Julia Garner

View this post on Instagram

That’s @juliagarnerofficial… 2x #Emmy award winner! 🙌 #Emmys

A post shared by Emmys / Television Academy (@televisionacad) on

Representing the show Ozark, Julia Garner absolutely dazzled us with a vintage-inspired look by Chanel complete with an ivory satin dress, layered pearls, and headband. This 1920’s flapper-reminiscent getup would fit in perfectly in The Great Gatsby and we are in love with it!

Honor Julia by adorning yourself in a pearl necklace and earrings for the ultimate vintage cool-girl moment.

pearl necklace
61203
pearl and diamond necklace
86767

Tracee Ellis Ross

https://www.instagram.com/p/CFYKVjulcyr/

The lack of a red carpet event didn’t stop the Black-ish star Tracee Ellis Ross from creating her own! And with a look as stunning as hers, why shouldn’t she? Ross was absolutely glowing in a gold Alexandre Vauthier halter gown paired with vintage jewelry.

Keep it classy and cool with some yellow gold metal fashion jewelry, perfect for the coveted #NeckMess look – an ode to Mrs. Ross herself!

gold chain necklace
CH1110
gold chain necklace
CH1095

The Cast of Schitt’s Creek

View this post on Instagram

With Catherine O’Hara, Eugene Levy, Dan Levy and Annie Murphy winning their #Emmys tonight, that means our little Canadian show is the first comedy to ~ever~ sweep all four acting categories, and that is absolutely wild 🇨🇦

A post shared by Schitt’s Creek (@schittscreek) on

The real winners of this year’s Emmys are the cast of Schitt’s Creek, who swept all seven comedy-based awards. The cast gathered together in Toronto to accept their awards. While the entire cast had eye-catching outfits for the occasion, we simply have to give a shoutout to Catherine O’Hara and Annie Murphy. O’Hara sported a sequined black Valentino dress with perfectly paired jewelry and a watch. Murphy also wore a Valentino-designed outfit, but the eye-catching part of her look was the “A” necklace that her character Alexis Rose is seen wearing during the show. Congratulations on a great night to this phenomenal cast!

It’s impossible to go wrong with personalized jewelry. Take it from Annie Murphy or her fictional counterpart, Alexis!

white gold single letter earrings
87230
rose gold single letter necklace
87091

Kerry Washington

https://www.instagram.com/p/CFYWmx8H4iJ/

View this post on Instagram

Haven’t dressed up in a while so had to make the most of it. Look ✌🏾#Emmys2020

A post shared by Kerry Washington (@kerrywashington) on

Featuring two jaw-dropping looks during the evening was the Little Fires Everywhere star, Kerry Washington. Her first look of the night was a floral Oscar de la Renta gown complete with simple, yet elegant emerald drop earrings. She followed it up with another piece by Oscar de la Renta. This time a black and gold dress to commemorate a new year celebration with her castmates.

Always a staple, pay homage to Kerry with some emerald drop earrings, perfect for any occasion!

gold diamond and emerald drop earrings
86989
white gold Chatham lab-created emerald and diamond earrings
85661

Honorable Mention: The Hazmat Tuxedo Award Presenters

https://www.instagram.com/p/CFZ6k6XAmfI/

Executive producer Guy Carrigton and costume designer Katja Cahill chose a tongue-in-cheek approach to a traditional presenter’s tuxedo fit for a pandemic. We were pleasantly shocked to see Emmy awards being distributed by presenters dressed in hazmat suits that resembled tuxedos. Who knows! This safe approach to formal evening wear could one day be the norm.

Round out your tuxedo-inspired hazmat suits with some sophisticated cufflinks.

engravable square cuff links
86112
gold onyx and diamond cuff links
86426



How to Market Family Fashion Jewelry to Female Self-Purchasers

Family Fashion Jewelry Blog Header

There’s a huge segment of customers out there who take delight in buying jewelry for themselves. These self-purchasers are usually middle-aged, established in their careers, and are likely mothers and grandmothers.

And is there anything stronger than a mother’s love? She adores her children and grandchildren, so why not offer family fashion jewelry to honor those dear to her heart? After all, self-purchasers treat themselves with personal gifts, and nothing is more personal than her beloved family.

 

Mother's Day Jewelry Personalization

From L to R: 86980653575861308709165342652002868008679712306512383451895123834652586653445653574

 

Here are a few ideas to help market family fashion jewelry to self-purchasing women.

 

1. Allocate Proper Case Space

To appeal to self-purchasers, start by allocating proper area for personalized and family jewelry. Often, this jewelry category doesn’t receive enough space in the case. Remember, a small spread is all you need to make a big impact! She’ll stop right in her tracks when she sees on-trend personalization and family fashion jewelry in your showcases.

 

2. Hit Every Price Point

Every customer is different. Try to accommodate the style and desire of every mom out there. Be sure your selection shows a range of price points— from metal initial necklaces to Diamond-accented family rings. Stuller strives to offer an assortment of personalized and family jewelry that will fit the style (and budget!) of every self-purchasing customer.

3. Feature On-Trend Family Fashion Jewelry

It’s easy to incorporate trendy design accents into your family fashion jewelry lineup. Women have fallen in love with bar necklaces. Take this trend to the next level with family jewelry bar necklaces, as shown below. Also, interesting gemstone cuts are super hot right now. Feature exciting shapes like baguettes, marquise, trillions, and more in your latest family jewelry designs. Browse our full selection of family fashion jewelry on Stuller.com.

4. Promote Personalized Fine Jewelry

From traditional monogram necklaces to script nameplates, she’ll treasure these very personal gifts forever. Offer personalized items for first-time mothers who are looking for a way to celebrate the birth of their newborn blessing. Or, suggest moms purchase multiple pendants to layer all her children’s initials on one chain! Browse our array of personalized jewelry on Stuller.com. 


Have you figured out creative ways to market family fashion jewelry to self-purchasers in your area? Let us know your tactics in the comments below.




Here are the Hottest Valentine’s Day Jewelry Trends This Year

Valentines Day Jewelry Trends Blog Header

The quintessential Valentine’s Day gifts include chocolate, wine, flowers, and jewelry. And while some of these gifts can be picked up on the way home from work on February 14th (not recommended), jewelry purchases require a little more preparedness. But alas, there are always those last-minute stragglers.

Valentines Day Jewelry Trends Ship Today

Luckily, you’ve prepared for this. And remember, we’re here for all of your last-minute gift suggestions. As you’re scouring our stock online, make sure to filter products in the left sidebar to make sure you’ll receive your goodies the next day.

Here are the hottest Valentine’s Day jewelry trends this year

 

Symbols of Love

Valentines Day Jewelry Trends Symbols of Love
Jewelry is an expression of oneself. And symbols do the same. So it only makes sense that symbolic jewelry is an ideal way to show individuality and character. Whether by religious tokens, hearts, arrows, or animals, symbolic metal fashion pieces are some of the hottest 2019 Valentine’s Day jewelry trends.

 

Regal & Floral Designs

Valentines Day Jewelry Trends Regal Floral JewelryYour customer is a queen. She deserves the royal treatment. These regal and ornate designs will highlight her poise and style. It’s all about the tiny details in this year’s Valentine’s Day jewelry trends.

 

Personalized Jewelry

Valentines Day Jewelry Trends Personalization
No two people are alike. Every woman wants to feel one of a kind. Offer jewelry that captures her essence and individuality. And while time is running short for custom engraved or monogrammed designs, you can still suggest initial rings, necklaces, and birthstone stackables. These are making quite a splash as the next Valentine’s Day jewelry trends.

 

Classic Pearl Trends

Valentines Day Jewelry Trends Classic Pearls

You just can’t beat the classics. Pearl jewelry reappears year after year as one of the top Valentine’s Day jewelry trends. They’re modest, yet refined and tasteful. These beauties transcend the garden of time and add a tasteful touch to any look.

Don’t Forget Your Packaging

Valentines Day Jewelry Trends Packaging
For your Valentine’s Day jewelry gifts, boxes and bags are crucial. In fact, this is the WORST time to run short on ring boxes, so make sure you’re well stocked. Packaging and presentation truly seal the deal when it comes to first impressions. Make sure her eyes light up with delight by choosing vivid Valentine’s Day colors. Suggest suede, plushy textures that softly say “I love you.”

 


Here’s another tip: Tier your Valentine’s Day jewelry by price point. Encourage jewelry under $500, $250, and $100 to meet every budget. And with self-purchases on the rise, your gals might just pick up an on-budget piece (or two) for herself!


Styles featured in header (L to R): 720657204272075 • 72012720217186372013