A great way to keep your customers engaged long after they’ve left the sales floor is through your packaging. Make sure your packaging is a reflection of your brand and your store’s personality and has your name on it. Luckily, Packaging and Displays 2020–2021 has you covered! With new styles in read more…
The quintessential Valentine’s Day gifts include chocolate, wine, flowers, and jewelry. And while some of these gifts can be picked up on the way home from work on February 14th (not recommended), jewelry purchases require a little more preparedness. But alas, there are always those last-minute stragglers. Luckily, you’ve prepared for read more…
Perhaps you’ve had your jewelry store for years now. You’ve established yourself within the community after servicing multiple generations. Your store has excelled as a reliable force for customers in the area. Word of mouth recommendation for your business is strong. But is there more you can do to establish a cohesive brand? Start by read more…
Jewelry making has always been tightly linked with the seasons. Just as jewelers today work around a calendar studded by trade shows, holidays, and other annual moments, jewelers of the past had to deal with sometimes dizzying expectations based on the time of year. In some cases, those expectations still read more…
