New Styles Added to Modern Brilliance® Collection
First released last fall, Modern Brilliance® is a curated collection set exclusively with lab-grown diamonds. The pieces include earrings, necklaces, rings, and bracelets and are available in 14K white, yellow, and rose gold. This summer, we are excited to include new additions to the collections.
We spoke with Product Manager Alisse Gregson about the collection as a whole as well as some new pieces recently added to the offering.
Alisse, tell us a little about Modern Brilliance®.
Modern Brilliance is a curated collection of both essential and on-trend fine jewelry and bridal jewelry set with lab-grown diamonds. This collection goes beyond traditional jewelry options to offer brilliant looks at an affordable price.
What about our collection makes it better than other lab-grown diamond collections?
The Modern Brilliance Collection sets itself apart from other competitors by offering a more expansive assortment of lab-grown diamond jewelry. It is a curated collection that offers a range of finished fine jewelry, including earrings, necklaces, rings, and bracelets, as well as bridal styles, including semi-set engagement rings, and fully set eternity and anniversary bands, and ring enhancers. All of which are available in 14K white, yellow and rose gold.
Are there any price benefits for shopping the collection?
This varies, but lab-grown diamonds cost less than natural diamonds. Depending on size and quality, the styles within this collection can range between 30-40% less than a comparable item set with a mined diamond.
Why a lab-grown collection?
With the ever-growing popularity of lab-grown jewelry in the industry, coupled alongside the current economic climate, consumers will not be rushing back to purchase expensive jewelry right away. Therefore, the need for affordably priced diamond jewelry is more relevant than ever. Our mission is to simply offer essential, in-demand lab-grown diamond jewelry at accessible price points.
How does it work? Is there a buy-in?
There is no buy-in or minimum required to purchase this collection. It is simply to offer in-demand lab-grown jewelry at accessible price points for customers who are looking to save money and explore all options.
So what’s new with the collection this summer, Alisse?
As we mentioned earlier, the collection now includes a bridal assortment, and we are excited to add these new pieces! Modern Brilliance’s Bridal collection includes semi-set engagement rings along with fully set eternity and anniversary bands, and ring enhancers. You can check out the bridal assortment of the collection here.
Take a look at a few of the stacking options you’ll find in the collection.
Click here for a look at our blog post introducing the collection.
What are you favorite new pieces from Modern Brilliance? Let us know in the comments below!