6 Symbols for Wedding Day Luck

Emotion plays a major role in buying jewelry. We see the beauty. We want it. Yet sometimes we need an extra impetus to buy — and often, that extra impetus means a story. For example, a customer may LIKE that hamsa pendant in your case, but they’ll LOVE it when you explain how the hamsa offers protection from the evil eye. And for customers getting married, warding off the evil eye and inviting good luck is sure to be top of mind.

Just in time for St. Patrick’s Day, we implore you to skip the rainbow and go for the gold with six sanguine symbols that’ll help fill each couple’s big day with fun and fortune.

1. Horseshoe Styles

Perhaps second only to four-leaf clovers, nothing goes hand-in-hand with St. Patrick’s Day quite like horseshoes. These good-luck charms even have significance to weddings. As one story goes, a ribbon-decorated horseshoe at a wedding will collect all of the day’s good luck. Talk about bringing new meaning to good vibes only.

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Show customers these horseshoe jewelry styles so they can invite their own good luck and happiness.

2. Lucky Ladybug Looks

Next time you look down and see a ladybug on your hand, don’t swat it away! Ladybugs are a sign of good luck. One legend even says that if a ladybug lands on you, the number of spots on it indicates how many years of good luck you’ll enjoy. Another tale says that the redder the bug, the better. Note: this does not apply to ladybug infestations. One or two bugs will suffice for good luck.

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As for jewelry? The more, the merrier! We offer petite ladybug trims and earrings at lovely price points.

3. Aquamarine Gemstones

Believed to represent marital harmony and ensure a long, happy marriage, aquamarine jewelry gives brides that “something blue” they may be searching for.

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Stuller offers loose aquamarine gemstones as well as jewelry set with aquamarine.

4. Wishbone Symbols

As the tradition goes, two people pull on each side of the wishbone. Whoever gets the longer piece is the lucky one. Wishbones represent both love and luck, making wishbone styles perfect for inviting good fortune on any couple’s big day.

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But please tell your customers not to break apart their jewelry. Our manufacturing experts infuse them with luck in our casting process, so they’re perfect and wear-ready from day one.

5. Evil Eye Jewelry

The evil eye is a ghoulish glare of a curse that is widely believed to cause misfortune, and it is typically cast upon someone when they’re unaware. Not what anyone wants on their wedding day! Fortunately for us all, warding off this curse is simple: wear evil eye jewelry so that the curse gets turned back at the caster.

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Stuller offers on-trend evil eye symbols as well as classic options, such as the Middle Eastern hamsa hand.

6. Fortunate Family Heirlooms

Family heirlooms hold a magic of their own — and incomparable sentimental value. “Something old” for the bride, anyone? If they are not into any traditional symbols of luck, let them know that a favored family heirloom will do more than get the job done. It also becomes part of their wedding story.

While your customers may be all set on this front, Stuller can help you with any special requests regarding heirlooms. Whether they want to set an heirloom stone in a new, completely custom design or they want to procure a special stone for grandma’s special setting, we can help.

If none of these symbols will do the trick for them, ask your customer instead what has brought them good fortune in the past. Maybe you’ll get to draw inspiration from their story and customize something unique and meaningful for their big day.

Learn the history of and why we celebrate St. Patrick’s Day in Saint Patrick and the Luck O’ the Irish.

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Celebrate St. Patrick’s Day with Good Luck Jewelry

We all know emotion plays a major role in buying jewelry. We see the beauty and we want it. Yet sometimes we need an extra impetus to buy. For instance, simply hearing about a gem’s power can tip the scales to make the purchase. Sometimes good luck is the charm that makes a sale. From lucky wishbones to evil eye jewelry and celestial symbols, good luck jewelry isn’t hard to find. When we wear these symbolic tokens, we channel the good fortune long associated with them, and in turn, we feel better about ourselves.

So maybe good luck jewelry does have special powers. Or perhaps, the good luck was there all along. Perhaps jewelry just brings out the best in its wearer!


Suggest these options for those seeking good luck jewelry–

Estate Jewelry

We reached out to the Jewelers Helping Jewelers community and heard from Megan Sherrer Neel from Lou’s Jewelry who kindly shared her story of good fortune:

“I know it’s not a traditional good luck charm, but I saved an old (really beat up) hand-engraved wedding band from going to the melter MANY years ago. It was an older lady’s and her son was selling most of her jewelry for scrap to pay her estate bills. He told the story of how she wore it for 60 years of marriage. I had it cleaned up and started wearing it stacked with my wedding set. Over the years, it’s been my little good luck charm for big sales, like closing on several 2-3 carat diamonds, untreated sapphires, and lots of colorful pieces. It’s not the traditional good luck jewelry charm, but it sure helps me out!”

Good Luck Jewelry Megan Sherrer Neel

As you can see, the band is worn and has been loved so much — that’s what I call wear!

Keep Bad Spirits Away

Evil eye jewelry is worn to ward off the malicious evil eyes of onlookers who cast their ill intentions. The eye offers protection and good luck, too. Turquoise supposedly protects against the evil eye as well. Even the hamsa hand symbolizes protection and enlightenment, helping to center perspective and calm the spirit. Invite positive vibes with this trendy good luck jewelry.

Lucky Jewelry Charms

Good Luck Gemstones

Good Luck Jewelry EmeraldsEmerald

The Irish have always had a special relationship to emerald. After all, Ireland is called the “Emerald Isle.” They believed emerald bestowed good luck and perhaps a pot of gold at the end of the rainbow. Choose this stone to make the most incredible good luck jewelry statement.

Good Luck Jewelry tigereyeTigereye

Tigereye’s golden warmth and rich luster are prized by those who seek the mysterious and unusual in their jewelry. Worn by both men and women, many believe this gem can protect its owner from harm and bolster clearer thinking.

Good Luck Jewelry CitrineCitrine

Also dubbed the “merchant stone,” we attribute many gifts to citrine. Some claim it protects against a variety of evils — from snake venom to wicked thoughts. Others say citrine promotes creativity and enhances personal clarity. Sounds like an ideal choice for good luck jewelry to me!


How are you celebrating St. Patrick’s day this year? Let us know in the comments down below! Ever wondered why we celebrate St. Patrick’s Day? Learn here!

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