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Diamonds & Gemstones
Olivia Billet

Sell With a Story: April Birthstone Guide

Diamonds have captivated humanity for centuries with their unparalleled beauty and timeless elegance. As the birthstone for April, these brilliant gemstones hold a special significance for those born in this month and beyond. In this comprehensive guide, we’ll delve into the rich history, care tips, and diverse options available in the world of diamonds, empowering jewelers to engage customers with knowledge and confidence.

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Diamonds & Gemstones
Amberly Champagne

Diamonds and Gemstones With Known Origin: What Is Provenance?

Today’s consumer landscape is growing increasingly focused on transparency, ethical consciousness, and authenticity. It drives their trust. For us as jewelers, that means we have a responsibility to educate ourselves on the importance of provenance when it comes to diamonds and gemstones. But what does this mean? Let’s dive into the significance of a stone’s origin, how it impacts both the industry and the consumer, and how you can leverage this knowledge for future sales.

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