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Drive Springtime Sales with 3 Big Social Media Trends

Ahh… social media. The all-encompassing digital channel, intended to connect with others and share content. Really, though, it has become way more than just that. For a lot of businesses of any scale, social media has become a selling tool, a newsletter, an information hub, a means of marketing — all in one. In 2021, if your business does not have an active social presence, you are automatically deemed “fake” or “untrustworthy”. My point is: It’s important to be on social media and have a good knowledge of the ever-changing landscape.

That being said, trends come and go. Stay in the know by educating yourself on what works and what doesn’t on social media. Luckily, your favorite Gen Zer and resident social media savant has done the research for you. All you have to do is apply the information to your daily social media routine. So, let’s get into it!

Here are some 2021 social media trends you should be incorporating into your social strategy!

Social Commerce

So, this is a biggie, especially for you, the modern jeweler. Social commerce is basically just the ability for consumers to shop directly from the platform. Facebook and Instagram are spearheading this trend, in efforts to enhance social media user experience. Since Stuller does not sell direct to public, Stuller doesn’t participate in this trend, but it does make the shopping experience for a Facebook or Instagram users more effortless, which can directly increase your profits. Consumers are more likely to make purchases if they don’t have to jump through hoops to do so, which makes social media commerce a commodity you need to be implementing for your business in 2021.

Live Videos

Live videos have been popular for quite some time now, and they aren’t going anywhere. In fact, I’ve heard a lot of success stories from jewelers when discussing live content. Things like giveaways, product demos, and the like have performed well in their favor. Here at Stuller, we give a lot of informational live videos on Facebook, packed with merchandising, jewelry repair, and even social media tips! You can check our latest live series out here. (Bonus: you’ll get to watch a video of yours truly and my sweet friend and coworker LeeAnn talk about social media photography!)

Utilize live videos on your social platforms and encourage your audience to engage with them. This is a low-to-no cost way of getting up close and personal with your product and staff. These perform especially well when you’ve got someone charismatic in front of the camera!

Stories

Similarly to live videos, stories are here to stay. Speaking from experience here at Stuller, you guys love when we share behind-the-scenes or uncut looks at what happens here in the building. Another thing you all really enjoy is when we take a more organic approach to highlighting our products – stripped down iPhone shots of things like necklaces or diamonds. (Check our Instagram story highlights if you’re interested in seeing how Stuller does stories.)

Stories are a great channel to showcase things you don’t want living on your feed. Promote things like jewelry sales, new inventory sneak peaks, customer testimonials, etc. The options are endless!


In closing, it’s so important to be up-to-date on social trends, because these are the things that will help you grow your following, and ultimately your customer base! As always, reach out to me if you have any questions/comments/concerns about social media, and get to posting trending content today!




Cool Tricks & Tools for Social Media Jewelry Photography

Social Media Jewelry Photography Blog Header

Raise your hand if you’re trying to succeed in the social space with nothing but a smartphone. 🙋‍♀️ If your hand went up, this blog post is for you! Welcome to Social Media Jewelry Photography— a quick guide to using your smartphone (and a few cool tools) to capture stunning images of your jewelry to post on social media.

First Thing’s First:

The device matters! If you’re relying on a smartphone for your social media jewelry photography, you need the latest and greatest out there. Currently, that’s the iPhone XR and the Google Pixel 3, but you can get away with one version prior.

Now that we have a high-quality mobile device to capture our images, here are a few tips and tricks to get your photos ready for social media. We’ll start with the lowest investment required, then work our way up.

Let’s start with my favorite level of investment— FREE! Here are four must-have apps that I use to edit social media jewelry photography every single day.

First Up: Instagram

How many of you use Instagram to edit your smartphone photos? YOU SHOULD. The editing capabilities of Instagram are literally like having Adobe LightRoom in your pocket. It’s so much more than just filters. I encourage you to dig around in the editing options and get a feel for it in your spare time!

 

Social Media Jewelry Photography Boomerang AppBoomerang From Instagram

In the latest State of the Industry Social Media Report, marketers reported that video content received 50% MORE engagement than other content types, on average. Who wants 50% more engagement but feels like they don’t have time to produce full-on videos? Yeah, I totally feel that way sometimes. Boomerang allows you to create simple video content on the go!

 

Social Media Jewelry Photography Layout From InstagramLayout From Instagram: Collage App

Layout is an Instagram-owned collage maker. I’ve included it here because everyone needs a good collage maker from time to time and this one is my absolute favorite.

 

Social Media Jewelry Photography PicsArt Photo StudioPicsArt Photo Editor + Collage

PicsArt gives you extra editing capabilities that were once only available in Photoshop. Text overlay, smoothing, and spot healing are just SOME of the noteworthy features!

 


And Now, it’s Tools Time

In addition to your smartphone and social media apps, there are several social media jewelry photography tools that can be used to capture professional-quality images. Here are a few our favorites, starting with the basic and inexpensive and moving toward the more sophisticated.

Give Me the Loupe!

Oh yes, the old reliable loupe! I’m sure every one of you has a few of these lying around, right?! This is one of our new arrivals — the Hexagon Triplet 10X LoupeWe’re going to use this loupe for The Selfie-Loupe Technique. All you need is your phone, a diamond loupe, and tweezers.

Here is a step-by-step guide to the Selfie-Loupe Technique

Clean the phone camera lens.
Place the phone on a table with the screen facing up.
Activate the selfie camera.
4
Place the diamond loupe on top of the phone lens (making sure the loupe lens is also clean).
Hold the diamond with the tweezers above the loupe.
6
Make sure the lighting fixture on the ceiling is not visible in the frame. If unavoidable, ask someone to hold up a white background 40 centimeters above the diamond.
7
Fix the on-screen exposure to reach optimal look, as needed.
8
Select video mode, preferably, although still images will result in an authentic image as well (the tweezers will look distorted due to the diamond loupe effect).

Also, watch this quick video for a refresher on how to use our new hexagon triplet loupe.

Here’s an Example

DiaScope Clip on Mobile Lens

All you have to do here is simply attach the device onto your phone, turn on your camera, and start shooting. You can adjust your lighting as needed.

GemCam™ Imaging System

This device is perfect for those who buy and sell diamonds and gemstones. In addition, many customers keep the device on their showcases to help customers better visualize the stone.

Instead of eyeing a stone on the customer’s finger, or asking them to use a loupe, they can simply view the stone on a microscopic level using the GemCam™. Here is a complete guide to operating your new GemCam™ Imaging System.

 

Dino-Lite Digital Microscope & Photo Box

This next one is for those of you who do repair work! We highly recommend using the Dino-Lite Digital Microscope & Photo Box (29-1532 & 29-1502) to document repair take ins and the finished repair work that follows. This will ensure your work is validated and give you something to brag about online. In fact, we’ve seen countless jewelers garner additional repair work by simply taking before and after photos of their work like the ones below.

Before

Social Media Jewelry Photography Repair Work Before

 

After

Social Media Jewelry Photography Repair Work After


And that’s where we end today. There are SO many cool tools and little tricks out there to help you succeed in the social space. I hope that hearing a few of my favorites today will inspire you to improve your social media jewelry photography this year!