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The Right Assortment for Holiday 2021

holiday fine jewelry

Whether a husband buying for his wife, a young professional shopping for her best friend, or a mom finding the perfect gift for her daughter, you can bet one thing is at the top of their list: Fine Jewelry. As trends have evolved throughout the years, Fine Jewelry has become much more commonly worn, and the dainty silhouettes allow for a much more accessible price point. As the holiday season quickly approaches, look no further for our top items that are sure to help you hit the mark on what your customers need. 

The Girlfriend Gift

Ten years ago, you may not see the average twenty-something year old woman in a jewelry store shopping for her best friend or sister-in-law. Today, however, these baguette micro-bezel diamond studs (2000410:1049:P) are both trend-forward and budget-friendly. She may also decide to go for matching mirror link chain bracelets (CH1106:100:P) and a fun charm or two. (Check our 302® Fine Jewelry Charm School™ Collection for our favorite, best-selling charms!)

2000410 CH1106

The Daughter Gift

Nothing lights up a little girl’s face like her first velvet box on Christmas morning. Our halo-birthstone necklaces (653714:111:P) are perfect for a daughter’s first piece of fine jewelry. To ensure you have everything your customer might want this holiday season, check out our live Halo-Birthstone Selling System (653711:100:P) complete with the matching ring and earrings for every month. For a fun mommy and me gift, our Natural Diamond and Natural Onyx Negative Space Ring (688826:603:P) is the perfect token to remember that special mother-daughter bond.

653714 653711 688826

The Matriarch Gift

Our favorite gifts are of course reserved for the Matriarch of the household. What says, “We love and appreciate you” more than our showstopping Natural Diamond Curb Bracelet (BRC822:600:P) or a gorgeous Natural Diamond bar necklace (87383:150:P) For the mom that simply has everything, opt for a fun and trendy stackable chain ring (52078:101:P) that says, “You are the link that holds us all together.”

BRC822 87383 52078

The “Me” Gift

Who doesn’t love to treat themselves while checking gifts off their list? For the self-purchaser (my personal favorite), we recommend our best-selling Lab-grown Diamond Huggies (653726:LG604:P). These wardrobe staples can be worn everywhere from work to dinner to the grocery store, and no one’s jewelry box is complete without a pair. For someone looking for a trendier piece for their ear stack, you can’t go wrong with our Freshwater Cultured Pearl Huggies (688758:103:P). Bringing a modern spin on the world’s oldest gemstone, these are not your grandmother’s pearl earrings. Lastly, for the shopper looking for a small splurge on themselves this season (hello Christmas Bonus!), they’re sure to love our Dome Statement Ring (5206:6408:P). Bold yet comfortable to wear, this truly “from the vault” Stuller original is as timeless and chic as they get. 

653726 688758 5206

To view all these suggestions in one place, download our 2021 Holiday Hot Lists! 

For the most on-trend styles to stock your case with this Holiday Season, check out our Holiday Sneak Peek Brochure. We wish you the Happiest of Holidays, and Happy Selling!




Building a Lasting Impression with 302® Fine Jewelry

How many times have you frequented a business simply because you enjoyed the experience? A consumer’s buying habits with a brand are directly tied to how that brand makes them feel. By providing your customers a positive overall shopping experience, you are investing in future sales. 

When it comes to 302 Fine Jewelry, we have spoken at length about the quality of the product and the marketing support we provide our retail partners. There’s one last piece of the puzzle to making great sales: connecting to the customer experience. Let’s dive into how we help here too! 

Shop the pieces in this video now on Stuller.com

Welcome to Our Partnership 

Upon becoming a retail partner, you will receive a welcome box from our team. Inside you will find various resources you can use to build lasting relationships between your customers, 302 Fine Jewelry, and your business. 

Branded Post Cards 

Adding an individualized touch to your sales technique can pay off in dividends. One of the best ways to do that is sending a handwritten note thanking your customer for their patronage. By using branded the post cards we provide, you instill a positive connection between the customer and the brand. They’ll be eager to return! 

Jewelry Cleaning Pins 

Nothing makes you feel like a valued customer like a gift to reward your loyalty. We provide branded cleaning pins in your welcome box for you to give to your most loyal customers. Not only do they get a great feeling of being valued, but they also have something at home that reminds them of you and 302 Fine Jewelry. 

Brochures 

Finally, another take-away item you can give to your customers is a brochure that features all the collections within 302 Fine Jewelry and our most popular pieces. Use this brochure as a sales tool and way to create a wish list of all the items they want in their own fine jewelry collection. 

Holiday Success 

Product, marketing, customer experience… check! As a retail partner, you are now set up with everything you need to have a successful holiday season this year. With this busy time swiftly approaching, we wanted to touch on how you can use everything you’ve learned about 302 Fine Jewelry to add to your customers’ shopping experience during the holidays. 

Whether shopping for themselves or for the perfect gift, 302 Fine Jewelry can easily be positioned for any woman. Attractive price points and on-trend product are easy concepts to sell. Now, let’s make sure customers are connected to the product that is right for them. 

During the holidays, consider merchandising and organizing your store by price point so that customers confidently approach product they are looking for. 302 Fine Jewelry is a great way to diversify and expand the price point offerings within your assortment. 

Are You Ready? 

We’ve spent the last few weeks spreading the word on all the exciting benefits of being a 302 Fine Jewelry retail partner. With everything said and done, we have one final question. Are you ready to take your business to the next level? 302 Fine Jewelry is the gateway to reaching a market of women self-purchasers ready to show off their confidence and wear their stories. Be the reason they have an extra skip in their step and offer the latest in trending fine jewelry styles. 

Becoming a partner is simple. Make an investment in $2,500 of 302 Fine Jewelry products and you receive all the benefits of being a retail partner. We are here to make the decision easy. Schedule a Stuller Connect™ virtual consultation and we will help you select the perfect product for your business. We are ready to welcome you to the 302 Fine Jewelry family and look forward to your partnership. 

Get started at Stuller.com/302FineJewelry today! 


Learn more about this on-trend fine jewelry line with our recent blog posts.

What is 302 Fine Jewelry?

Designs and Trends Featured in 302 Fine Jewelry

The Tools to Social Success With 302 Fine Jewelry




Prepare Now for New Year’s Eve Engagements

Unique Engagement Ring Trends Blog Header

Is there anyone who isn’t filled with child-like wonder by fireworks — those soaring evanescent sparkles? They splash gloriously across the night sky in a fading frenzy to dazzle and delight us, leaving us to wish we could somehow hold onto them. No worries. 

There’s another kind of fireworks — one that keeps its sparkle for a lifetime and far beyond. And this display starts when men come looking for that last-minute engagement ring for a New Year’s Eve proposal. As luck would have it, this is the perfect way to start 2021 — Stuller’s Year of the Wedding.

At the stroke of midnight, he wants to present her with a fiery engagement ring, and he’s not sure where to start. Fortunately, you have ever&ever®, and you’ve thought ahead and have half a dozen unset or semi-set designs in your case. Look through the ever&ever®collection on Stuller.com and order in-stock styles that would meet various tastes. 

We recommend you order today because these designs are selling fast.

And we have a dazzling array of diamonds in our vaults, which can be at your business tomorrow. You and your customer discuss his fiancée-to-be, seeking a better understanding of looks she will love. Has she mentioned any designs she likes? Is she classic, sophisticated, or on-trend? What color jewelry does she wear? Then you get to work looking at designs he’ll want to consider.

Take Her Breath Away

He’ll take her breath away with either of these spectacular styles: the on-trend 8 x 6 mm oval halo-style design (124470) and this vintage-inspired scattered halo-style (124282) with beaded scalloped details.

She’s Got the Look

Does she prefer a sleek, sophisticated look? Dazzle her with this pear diamond design (123823) in 14K rose. If her style is bold, this dramatic princess style (123962) with a baguette halowill bring tears to her eyes.

Shimmering Romance

Is she romantic? He can sweep her off her feet with this stunning emerald design accented with beading, diamonds, and sculptural elements (123240). Or choose the timeless three-stone design with scroll details (124157).


Content by Alex Stuller

Words by Elizabeth Raffel




Social Media and Photography Tips for the Holidays

One of the best tools for the budget-conscious jeweler is social media. With very little investment, social platforms are commonly the best way to reach your customer right in the palm of their hand. Eye-catching imagery and content is at the heart of being successful on social.

There is still time to up your social game for the holidays! Here to help you out are Stuller’s social media specialist Hannah Blaine and a Stuller photographer LeeAnn Stephan with social media and photography tips for the holidays.



Stuller’s Stellar Social

Like many of you, we take the holidays very seriously and try to get ahead on our planning and promotions for the holiday season. You can find holiday promotions on our social media accounts as early as October. We rely heavily on the content we create to engage you, our customers, and that can only happen with attention-grabbing photography.

Stuller has a talented team of photographers dedicated to taking photos of jewelry, gemstones, diamonds, and more of our products. They work year-round to make sure our visual content is up-to-date, trendy, and appealing. But these images are not just for us. We encourage you to use them for your own marketing purposes as well!

Interested in taking your own photos of your products? Check out our Stuller Connect live stream from this summer with photographer Daniel Maldonado on the Basics of Photography.

Whether you use our pictures or create your own, we are going to help you break down some social trends and demonstrate how to best use these images to be more profitable for your business.

A Look at Stuller Photography

As we have mentioned, our photography department ever stops working on the next big thing. From catalogs and brochures to web shots and social campaign images, our team is constantly working to stay ahead of the curve. In our studio, we have collected props, papers, and other items of various colors and textures to enhance the products we shoot.

Collecting items like these and using simple lighting setups can really take your product photography to the next level. Our GemLightBox is the perfect investment for taking well-lit, professional photos of your products even with your phone.

But how do we know what images to shoot? We plan our campaigns months in advance, but all you need is a strategy for the upcoming months to know what you need to have prepared. Let’s dive into what you need to be thinking about when creating this strategy.

Creating a Social Strategy for Holiday Success

If you have watched our previous livestream on social media tips, you’ll know that the first thing we recommend to anyone putting together a comprehensive social strategy is to look at your insights. Understanding what posts your audience engages in and when they are online is the foundation to knowing where to start with your plan.

Once you know a little about your customer and how they interact online, plan what you need to promote and when. For example, it would be better for you to specifically push custom jewelry right now while there is still time before the holidays and wait until a few days before Christmas to push the last-minute items you already have in stock. Make sure you have appropriate images to go with your captions that look appealing and make someone want to see more.

Finally, you put that plan into action by scheduling your content ahead of time so that you have less to stress about during the intense selling season. Using free scheduling tools, such as Facebook Creator Studio and Later, will save you a lot of time during a period when time is of the essence.

Giving Attention to Your Visual Brand

Have you given much thought to the visual consistency of the images you are posting? What does your Instagram grid look like? Is there a cohesiveness to your grid that draws people to your brand?

These are questions you should be asking yourself when putting together the images you want to use in your social strategy. A cohesive grid will not only give your customers a feel for your brand, but it will draw in newcomers as new followers and potential new customers. Your grid tells your brand’s story. Customers are drawn to a well-planned and well-executed visual aesthetic.

On Stuller’s Instagram, you will notice a consistent visual look on our grid that follows the stories we push as the seasons and holidays change. But even as small visual nuances in the photos change to fit the season, there is an overall connectivity to our pictures that identify the imagery as Stuller’s brand.

Putting together a consistent and comprehensive social media strategy can be daunting and we are always here to be a resource for you. If you have any questions about social media and photography tips, contact our social media team at Hannah_Blaine@stuller.com.

Join us next week for the final installment of our Holiday Live Learning Series as we talk about gifting diamonds and gemstones.


For more social media and photography tips, check out these related blog posts by our social media team!

Social Media Strategy: Holiday #JollyJewelryDays Posts

Social Media Strategy Overhaul Before the Holidays

How to Use Hashtags on Social Media to Market Your Product

Utilize Scheduling to Amp Up Your Social Media Strategy




Social Media Strategy: Holiday #JollyJewelryDays Posts

Hello November and hello holidays! Jewelers, we know just as well as you that the holidays are your busiest selling season, and for a good reason — people use jewelry to tell a story. Nothing beats receiving a gift that means something to someone, like an engagement ring, a push present, or so much more.

Your business’s social media should tell a story of your store. Especially when making those final holiday sales pushes, your Instagram needs to reflect you, your brand, and your product offering. Though, I know it’s easy for social media to exist in the back of your mind during your busiest times.  

That’s why I want to help you with a little gift: a week’s worth of social media posts, ready-to-use, just for you. Leverage these posts during some of the final days of the holiday selling season! All you need to do is click and drag the photos to your desktop, then copy and paste the caption.

December 14

Personalized pieces make for the best presents for your loved ones. Gift those close to your heart with jewelry that is exclusive to them! #JollyJewelryDays

December 15

Whether you’re looking for an engagement ring for that special someone, or just wanting to get them some jewelry to add to their existing #RingStack, we’ve got all the customizable bridal goodies — just in time for Christmas. #JollyJewelryDays 

December 16

The prettiest gifts come in the prettiest packages! We have tons of different styles of packaging to effortlessly hold your precious presents. #JollyJewelryDays

December 17

Looking to make the jump with the one you love the most? Look no further. We’ve got the engagement rings that are sure to make your partner fall in love all over again. #JollyJewelryDays

December 18

We’ve got a great stocking stuffer for you — stackable earrings! Stop in to pick up some last-minute stackable gifts that are sure to incite joy! #JollyJewelryDays

December 19

If you’re a fan of the stackable trend, don’t miss out on these dainty rings set with lab-grown diamonds! They make for a perfect, quick gift for others (or yourself!). #JollyJewelryDays

December 20

Christmas is Thursday! Are you prepared?  

If not, no worries. We’ve got some jewelry essentials in-stock and ready to go. #JollyJewelryDays


As a bonus, here’s a good group of hashtags you can use to promote your holiday photos! 

#finejewelry #jewelrygram #instajewelry #jewelrydesign #jewelryaddict #sparkle #modernjewelry #jewelrylovers #fashion #jewelrytrends #jewelrylove #jewelryofinstagram #diamonds #diamondlife #thatsdarling #fashionjewelry #womensfashion #personalizedjewelry #giftsforher #accessories #spirituality #mindfulness #inspiration #consciousness #holiday #holiday2020 #christmas 

We’ll call this campaign #JollyJewelryDays, in celebration of the countdown to Christmas! I wish all of you a joyful (and lucrative) holiday season. As always, feel free to reach out to me about any social media questions here: hannah_blaine@stuller.com. I’m always available to help you!

…and make sure to follow Stuller for year-round inspiration on Facebook and Instagram!




Kicking Off the Holiday Bridal Season

Ready or not, the holidays are here. Christmas is just 44 days away and we are ready to ship you everything you need to deliver on every customer’s biggest wish. And with holiday romance in the air, what could be more on target than holiday engagements?

This is the fourth episode in our Holiday Learning Series, and this week, Senior Director of Bridal Alex Stuller delves into what is hot and happening in bridal fashions. CLICK HERE to enjoy her presentation on the most exciting new and popular trends.



New & Popular Engagement Styles

Yellow or white gold: what are brides choosing? Yellow has come back strong in both bridal jewelry and jewelry overall. It is also Alex’s favorite, so she is showing several styles in this rich shade. Alex also mentions customers’ trend towards larger center stones and CTW — wonderful for them and you! Here are the dominant trends. It is also worth saying that fancy diamonds are very much in fashion. Watch for triangle, marquise, pear shaped diamonds, and more.

Art Deco

Art Deco has been emerging as a trend over the past few seasons. Now it has come into its own, and our designers have met the challenge. We love the fact that these designs communicate extravagance and restraint. You will discover the halo-style below on page eight of our October Bridal and Bands brochure.

Shop at Stuller.com | Item 124542:211:P
Shop at Stuller.com | Item 124373:112:P

Updated Classics

Timeless looks never go out of style, yet each generation adds its own special touches. Look for hidden gallery details such as elegantly understated hidden cross solitaire. From the top, it looks like a classic, and from the sides, it takes on a deeper meaning. The split-shank solitaire shown has been updated with sculptural detailing on the shank and gallery — luxurious touches that win hearts.

Shop at Stuller.com | Item 124620:108:P

Favorites from 2020

We have watched these styles fly out the door, and because many are flexible 3C designs, customers have a world of options. They can change the stone shape and size and choose from at least 13 metal qualities. You will see this stunning double infinity style on page 40 of our holiday brochure — an outstanding engagement choice. And you will notice that the accented style below features rose-cut diamonds, beading, and claw prongs — all important trends.

Shop at Stuller.com | Item 124507:211:P

Showstoppers

These designs will stand out and start conversations with everyone your customer knows. Yes, she’s definitely engaged. There is no denying that. And what could be more appropriate to a wintry proposal that this fabulous snowflake design? Its gorgeous dimensions sparkle with round and marquise accents that delight the eye from every angle. Does she prefer something dazzling and edgy? The asymmetric beauty will steal her heart away with its emerald cut center (or oval) and its bouquet of marquise and round accents.

Shop at Stuller.com | Item 124357:132:P

Stackable Anniversary Selling System and A&E Selling Systems

Irresistible stackables continue to take center stage, allowing each bride to build her unique look. And the best part? The more bands, the merrier. She can add to her stack for her anniversary, birthday, Mother’s Day, the holidays, or just because she feels like it. Our prototype Stackable Anniversary Band Selling System and our new Anniversary Band ($499) and Eternity Band ($399) Selling Systems let her try on many designs to find the one she loves — and give her ideas for future purchases.

And because these selling systems feature prototypes, you can offer her all these choices without investing valuable inventory dollars.

Shop at Stuller.com | Item 653122:6000:P
Shop at Stuller.com | Item 653692:100:P
Shop at Stuller.com | Item 653693:100:P

Trends in Men’s Wedding Bands

Gone are the days when men’s wedding bands were predictably plain. Today men have many more choices, and they love it. Sometimes it takes him longer to choose his style than it takes for her to choose her engagement.

Classic bands

Classic hand styles still hold sway over a significant percentage of the band market, but today you are just as likely to see them with special finishes, laser patterns, or both. And do not forget engraving. If you have not tried our Classic Band Builder experience, now is the time to try it. Customers can watch as you make each change and try as many options as they please until they arrive at the one they want.

Shop at Stuller.com | Item 51529:610:P

3C Diamond Bands

Diamond bands have returned in a big way, and our 3C designs let men choose the stone shapes and sizes and the metal quality to achieve the right look. We offer a wide range of choices so they will be sure to find the one they want.

Shop at Stuller.com | Item 124497:806:P

Contemporary Metals

This contemporary metals trend continues strong as grooms look to them for personal statements and durability. Is he a rock climber? These are the bands to show him. They can choose from tungsten, titanium, cobalt, stainless steel, and our two new additions: tantalum and silicone. We are extremely excited to offer tantalum, a rare metal that can be both engraved and sized — highly unusual for contemporary metals. Silicone bands have a price that cannot be beaten and offer customers the unusual choice of 10 colors: black, gray, maroon, green, navy, royal, yellow, and various stripe combinations. Yes, they do come in women’s sizes.

Shop at Stuller.com | Item 52331:812:P

ever&ever® Bridal Program

No discussion of Stuller bridal would be complete without mentioning our extraordinarily successful ever&ever® bridal program featuring our flexible 3C designs so couples can customize to their hearts’ content. Alex closes her presentation by previewing ever&ever’s®enchanting new holiday video, which is part of its exclusive marketing assets.

If you are interested in this program, contact a bridal program specialist at 800-877-7777, ext. 2528 or visit Stuller.com/everandever.


Extended Holiday Hours

The holidays can bring a lot of stress, so we’re here to take some of that stress away. When you’re in a holiday quandary, we’re here to help.

Our customer experience team is currently available from 8:00 a.m. to 7:00 p.m. Central. On the Saturdays between Thanksgiving and Christmas Eve, we’ll be here for you from 10:00 a.m. to 4:00 p.m. Central.




Finding Your Holiday Inspiration

As November begins, the pressure of the holidays is becoming more apparent every day. However, Stuller stands with its jewelers and provides you with everything you need to have a successful holiday season. In this week’s installment of our Holiday Learning Series, Stuller Director of Findings Alissa Talbot shares exciting new additions to our findings inventory as well as customizable items that are perfect for the holidays.

Find your inspiration this holiday season with Stuller findings and enjoy week three of our Holiday Learning Series!



Top 3 Findings Added to Our Collection

You asked and we listened. Stuller is happy to welcome the following products to our findings selections this holiday season that you have been waiting for. Have these products in hand when you need them with our next day shipping when you order in-stock items.

Oval Die Struck Settings (2000082, 2000083)

With oval-shaped stones becoming a rising trend, we wanted to cater to your needs and provide options for your products. We’ve recently added oval die struck settings in both peg and non-peg options that accommodate stones up to 12 x 10 mm. Even though they are die struck, these settings are available in all 14k metal qualities.

Oval Jump Rings (JR4020, JRS4020)

Our newly manufactured in-house oval jump rings are available in both round and square profiles. With a 4 x 2 mm inner dimension, these new jump rings easily slide over a chain. Choose an oval jump ring that works best for you in any of our 14k metal qualities.

Large Earring Backs (2000484, 2000339, 2000319)

To accommodate for a greater assortment, we now offer large earring backs in multiple new styles, such as threaded, a stabilizer back, and a regular friction back.

Last Minute Shopper Solutions

One of the best things to have in your inventory is something for the last-minute shopper. Our Petite Pave Dangle Collection is the perfect solution! We have worked hard to develop and add findings to the line that are on trend, price-point friendly, and can be used to build something that feels custom and personal for the consumer.

Keep your own assortment of these beautiful dangles on hand with our magnetic components display. Merchandising these products could not be simpler.

  • Choose your base (available in moon glow or black)
  • Select the number of hooks you want for your individual displays (three, four, or five)
  • Hand select your dangles to curate an assortment that is all your own

Watch this video to see how easy it is to merchandise dangles on the magnetic display.

Shop our Petite Pave Dangle Collection on our website today!

Finding Inspiration Campaign

Over the years, we have seen more of our customers use our findings to build product unique to their personal brand. As a result, over the last year, we have built more product that speaks to current trends. We are inspired by your vision and want to share that inspiration.

The Finding Inspiration Campaign seeks to inspire the inner designer in every jeweler. Every month for the next year, we plan on sharing behind the scenes looks at the product we develop and highlight practical applications for using Stuller’s findings to build your brand of finished jewelry.

For Your Inspiration

We are kicking off our inaugural Finding Inspiration feature with a stunning ring made with a pear-shaped, solid base setting (2000625) combined with an asymmetrical shank (SH835, SH831, SH841).

The setting is the first fancy shape solid base setting introduced to our findings line. It was developed to address the increased popularity of Stuller’s round-shape solid base setting assortment. We have also noticed our customers love our v-end settings, so we made sure to incorporate that element into the end prong. Solid base settings are a great go-to finding as they are easy to assemble to other various components. This item has been made available in seven different sizes ranging from 3x2mm to 9x6mm.

The shank is a part of our asymmetrical shank collection that facilitate the easy assembly of trend-worthy looks. It gives the jeweler the ability to utilize Stuller’s findings settings and shanks assortment to design anything from a modern engagement ring to an updated bypass look.

Share Your Inspiration

This campaign is about you and sharing inspiration with our community of phenomenal craftsmen, designers, bench jewelers, and artisans. We want to see what inspiration you have to share. On social media, show what unique pieces you have created using Stuller findings. Be sure to tag us @stullerinc and use the hashtag #stullerfindings for your chance to be featured in an upcoming installment of Finding Inspiration.

Bonus Holiday Findings Feature: Magnetic Ring Builder

Mix and match prototype settings and shanks on the fly with your customer with the Magnetic Ring Builder. Let your customers’ creativity soar with this selling system that gives the power to the consumer and makes you the hero. Learn more about the Magnetic Ring Builder on our website and get yours today.




#302onYou: Jewelry Gifts for the Holidays

As you gear up for the demands of the holidays, Stuller is here for you. With our in-stock product assortment, next-day delivery, services, and resources, we’re doing all we can to keep this selling season merry and bright for you.

One of those resources is this week’s installment of our Holiday Learning Series. Let’s dive into week two!



#302onYou: Gifts for the Holidays

Holiday shopping may look a little different this year, but there’s at least one thing that remains true: people ARE buying jewelry — for themselves, for their family, and for their friends. In a year like this, success has a new level of importance.

And, we have just what you need to achieve that success.

fine jewelry

Meet 302® Fine Jewelry

This consumer-facing line of fine jewelry contains the fashion styles your customers want. With an average wholesale price of $250 and collections that hit on major industry trends, these pieces are holiday movers that will put you and your customers in the holiday spirit.

302 Fine Jewelry

Shine in Style

In times of uncertainty, we look to things that bring us comfort and a sense of security. For jewelry, that means easy, everyday styles they can wear for years to come. The Essentials Collection contains some of these classic looks.

yellow gold stackable ring

Within this collection, we’re seeing some styles moving particularly quickly:

  • Gold hoops are a staple style that make for an easy add-on sale. Since the current trend is to wear multiples for an #EarParty, we offer hoops up to 30 millimeters.
  • Stackable rings are still ALL the rage — especially dainty, minimalist rings. And one thing is extra certain: customers want a lot of them. The more, the merrier!
  • Gemstones are hotter than ever. Micro-bezel studs are popular for stacking up the ear, and dome rings are great when worn alone or as the focal point of a stack.

Another collection that makes for fantastic holiday gifts is Modern Brilliance®. Customers still want diamonds, and with Modern Brilliance, they can get on-trend and classic designs set exclusively with lab-grown diamonds.

302 Fine Jewelry - Modern Brilliance
lab-grown diamonds

Discover all the collections of 302 Fine Jewelry on Stuller.com

Partner With 302

We do all we can to drive consumers to our brand partners and create opportunities for them to sell.

  • In September, 302 Fine Jewelry made its fashion debut in three major fashion magazines: Harper’s Bazaar, Elle, and Marie Claire.
  • At 302FineJewelry.com, customers can browse the collections, discover their next favorite look, and then find a 302 retailer to purchase those styles from.
  • Partners have exclusive access to marketing materials that make selling a breeze: inspirational photography and videos, a calendar with ready-to-go social media posts, and more.
  • With the branded hashtag #302onYou, customers can find you on social media.

Extended Holiday Hours

The holidays can bring a lot of stress, so we’re here to take some of that stress away. When you’re in a holiday quandary, we’re here to help.

Our customer experience team is currently available from 8:00 a.m. to 7:00 p.m. Central. On the Saturdays leading up to Christmas Eve, we’ll be here for you from 10:00 a.m. to 4:00 p.m. Central.


For a more in-depth look at 302 Fine Jewelry, watch Senior Director of Fine Jewelry Emily Graffagnino’s presentation during our Facebook Live Holiday Learning Series — and join us next week to find holiday inspiration with Findings Director Alissa Talbot!

Additional Reading

Designing Your Holiday Experience

3 Reasons to Partner With 302 Fine Jewelry




Customization is the Key to Holiday Sales Success

The holiday selling season is here!

It’s likely your busiest time of year, and we want to help you create one-of-a-kind gifts for your best customers. At Gemvision, we offer two major CAD software options to design custom jewelry.

Explore Endless Options: MatrixGold®

This powerful CAD software lets you design models from scratch and explore the full depth of your creativity. If you can envision a shape, you can bring it to life. The only limit is your imagination.

MatrixGold helps you in two other big ways:

  • You get the weight, dimensions, and stone report on the final piece, which reduces haggling and helps you work within your customer’s budget.
  • You can create realistic renders and animations of the piece to WOW your customer. These renders and animations are also great for using in your social media marketing, on your website, and in your design portfolio.

Create an Experience: CounterSketch®

We know that any retailer wants to offer as many models as they can, but it’s impossible to stock all the options that customers may be looking for. With CounterSketch, you get hundreds of library designs that are ready to show to your customer and to be modified to their needs.

  • CounterSketch is perfect for inviting customers into the customization process. Whether they’re at your side or joining you remotely, they can watch you design their piece. You can make their requested changes with just a few clicks, and the design will update right before their eyes.
  • In CounterSketch, you can use and assemble freehand parts to create one-of-a-kind designs.
  • Once the design is done, you submit it to the team at Stuller. Our CAD/CAM Services handles the manufacturing and will deliver the piece to you at the manufacturing level you need: finished or unfinished, and set, semi-set, or unset.

Better Together

Do you want to create your own designs and have them ready and in stock? Bring MatrixGold and CounterSketch together for your business!

You can design in MatrixGold and then import those designs to CounterSketch. Once you have them in CounterSketch, it’s easy to show all your designs to your customers.

From there, you can show your designs from any perspective, change materials, make realistic renders, price them, and send them to Stuller for manufacturing. While we do the heavy lifting, you can keep serving your customers.

Watch one of our designers use MatrixGold and CounterSketch to create a pair of intricate earrings:


At Gemvision, we offer all the tools you need to make your customers feel like the most important person in the world. You can proudly advertise that you can make custom-designed jewelry to be delivered in time for the holiday season. Offer them nothing less than the best with CounterSketch and MatrixGold.

Happy selling!


For more information about MatrixGold, CounterSketch, and how they can benefit your business, take a look at these recent blog posts.

Details on MatrixGold’s Newest Software Updates

Take a Look Inside the July 2020 CounterSketch Update

Confidence Sells, So Know Your Software




The Poll Results Are In!

You asked for it

Our latest blog poll asked what you’d like to read about next and the results are in. Visual merchandising speaks to your customers without using words. It starts with capturing your customers’ senses from the moment they enter your store. When done right, it can be the best salesperson on your team. Below are a few suggestions to help create an ambient winter wonderland within your store for the holidays.

 

The weather outside is frightful

Create a cozy and inviting showroom floor that welcomes your customers from the grips of the cold into the warmth of your store. Evoke their senses by adding holiday sights, sounds, and smells. Holiday scented candles and fragrances like warm sugar cookie or fresh apple cinnamon are sure to make your customers feel right at home. Soft traditional music and holiday videos create an familiar, inviting space for your customers.

Simple floral trimmings add life to a room and make for great holiday decor. Dark evergreen, deep red poinsettias, and textured ribbon add the perfect touch. Try adding woody affects like winter wreaths, pine cones, spray-painted tree branches, and rustic wood slices to give your displays a lively appeal. Then, you can easily swap out these accents after the new year for a brand new look.

 

pine-cone-ring

Reuse and repurpose

If you’re like me, I’m sure you have no shortage of Christmas decorations lying around your home. The simplest way to set the scene in your store is to repurpose those old decorations. Old, faded, or chipped adornments from years past can be repainted in silver or gold as an inexpensive alternative that looks fabulous. Ornament balls, reindeer, and holiday candles make great decor to place in your cases for a festive touch. Empty jewelry boxes can be wrapped to look just like gifts waiting to be given to that special someone.

 

The finishing touch

Make the holiday shopping experience complete by putting the finishing touches on your customers’ purchases. Wrapping up their purchases can save your customers time, which they will greatly appreciate. So be sure to take that extra step. Stuller helps to make wrapping a cinch with jeweler’s rolls of gift wrap. Don’t forget to coordinate with elastic bows.

After your customer has chosen his perfect piece, follow with add-ons to enhance your customer’s overall experience. Our Klean Karats® Care Center features everything your customers need to keep their new purchase in top shape, until they come to see you again. It is available in fine, gentle, silver, and natural. The care center comes with cleaner, cloths, and our best-selling ring remover. Read more about which jewelry cleaner is best for you here.

 

Customize your showcase

Another way to introduce pops of color and emphasis to your showroom floor is through your product displays. Choose to accent your cases with key elements such as neck forms or earring stands. Neck forms are versatile, having two angles to accommodate both neckwear and bracelets. And as always, mixing the texture of your accents allows for depth and variety in your case displays.

A few of our favorite accent colors his holiday season:

 

Aubergine – A sparkling deep berry

Moon Glow – A glowing, snowy white

Spectrum – An enchanting wintry blue

Pecan Shell – An elegantly warm gold

 

Design your cases to carry you through the holiday season and past Valentine’s day. Rather than traditional red and green, opt for silver and gold accents. Choose jewelry boxes, ribbon, and tissue that can be dynamic and will blend into the next selling season. Displays in moon glow and pecan shell are versatile and can provide that perfect wintry feel, while still showing their style well into Valentine’s Day and beyond. Allow your décor to bleed from one season to the next, saving you time and money and allowing you to focus on more important things, your customers.

 

Sign here

Make holiday shopping efficient by adding signage to your cases. This creates a distinction  by calling out product trends, such as engravables, two-stone designs, or stackables. You can also use signage to group products by price point. This will help your customers, as well as sales associates, find the perfect match, especially when looking for ideally priced gifts.

ensemble

Arrange your products in a way that is easily navigable to make shopping a breeze. Separate your products by assigning each type to its own case located in different areas of your store. Grouping by ensembles will give you the power to cross-sell to your customers. By displaying coordinated combinations like a ring, necklace, and earrings, it’s easy to visualize just how great pieces look when worn together, fueling the desire for more jewelry. Groups of three are visually pleasing and are easy on your customer’s eye. Be sure to use risers to elevate your most popular styles, enhancing their focus and drawing your customers to the featured product of your choosing.

 

Loosen up

For a unique shopping experience, display a few diamonds and gemstones in your case using gem jars or loose stone towers. This builds a visual aspect and allows the customer to see the stone in detail and pair it with a mounting of her choosing. It also gives an opportunity for upselling, where your customer may buy an aquamarine ring today with the opportunity to replace the center stone with a sapphire or diamond later down the road.

Also, create an interaction with your guests and sell your stones with a story. Presenting loose gems to your customers opens an opportunity to sell with emotion. While handling diamonds and gemstones may become very routine for you, this might be the first time your customer has seen or held such a rare and precious treasure. A skilled presentation of the gem will intensify your customer’s desire to own one and will create a memorable, one-of-a-kind experience.

 

How do you attract customers through visual merchandising in your store? Let us know in the comments below!