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Finding Your Holiday Inspiration

As November begins, the pressure of the holidays is becoming more apparent every day. However, Stuller stands with its jewelers and provides you with everything you need to have a successful holiday season. In this week’s installment of our Holiday Learning Series, Stuller Director of Findings Alissa Talbot shares exciting new additions to our findings inventory as well as customizable items that are perfect for the holidays.

Find your inspiration this holiday season with Stuller findings and enjoy week three of our Holiday Learning Series!



Top 3 Findings Added to Our Collection

You asked and we listened. Stuller is happy to welcome the following products to our findings selections this holiday season that you have been waiting for. Have these products in hand when you need them with our next day shipping when you order in-stock items.

Oval Die Struck Settings (2000082, 2000083)

With oval-shaped stones becoming a rising trend, we wanted to cater to your needs and provide options for your products. We’ve recently added oval die struck settings in both peg and non-peg options that accommodate stones up to 12 x 10 mm. Even though they are die struck, these settings are available in all 14k metal qualities.

Oval Jump Rings (JR4020, JRS4020)

Our newly manufactured in-house oval jump rings are available in both round and square profiles. With a 4 x 2 mm inner dimension, these new jump rings easily slide over a chain. Choose an oval jump ring that works best for you in any of our 14k metal qualities.

Large Earring Backs (2000484, 2000339, 2000319)

To accommodate for a greater assortment, we now offer large earring backs in multiple new styles, such as threaded, a stabilizer back, and a regular friction back.

Last Minute Shopper Solutions

One of the best things to have in your inventory is something for the last-minute shopper. Our Petite Pave Dangle Collection is the perfect solution! We have worked hard to develop and add findings to the line that are on trend, price-point friendly, and can be used to build something that feels custom and personal for the consumer.

Keep your own assortment of these beautiful dangles on hand with our magnetic components display. Merchandising these products could not be simpler.

  • Choose your base (available in moon glow or black)
  • Select the number of hooks you want for your individual displays (three, four, or five)
  • Hand select your dangles to curate an assortment that is all your own

Watch this video to see how easy it is to merchandise dangles on the magnetic display.

Shop our Petite Pave Dangle Collection on our website today!

Finding Inspiration Campaign

Over the years, we have seen more of our customers use our findings to build product unique to their personal brand. As a result, over the last year, we have built more product that speaks to current trends. We are inspired by your vision and want to share that inspiration.

The Finding Inspiration Campaign seeks to inspire the inner designer in every jeweler. Every month for the next year, we plan on sharing behind the scenes looks at the product we develop and highlight practical applications for using Stuller’s findings to build your brand of finished jewelry.

For Your Inspiration

We are kicking off our inaugural Finding Inspiration feature with a stunning ring made with a pear-shaped, solid base setting (2000625) combined with an asymmetrical shank (SH835, SH831, SH841).

The setting is the first fancy shape solid base setting introduced to our findings line. It was developed to address the increased popularity of Stuller’s round-shape solid base setting assortment. We have also noticed our customers love our v-end settings, so we made sure to incorporate that element into the end prong. Solid base settings are a great go-to finding as they are easy to assemble to other various components. This item has been made available in seven different sizes ranging from 3x2mm to 9x6mm.

The shank is a part of our asymmetrical shank collection that facilitate the easy assembly of trend-worthy looks. It gives the jeweler the ability to utilize Stuller’s findings settings and shanks assortment to design anything from a modern engagement ring to an updated bypass look.

Share Your Inspiration

This campaign is about you and sharing inspiration with our community of phenomenal craftsmen, designers, bench jewelers, and artisans. We want to see what inspiration you have to share. On social media, show what unique pieces you have created using Stuller findings. Be sure to tag us @stullerinc and use the hashtag #stullerfindings for your chance to be featured in an upcoming installment of Finding Inspiration.

Bonus Holiday Findings Feature: Magnetic Ring Builder

Mix and match prototype settings and shanks on the fly with your customer with the Magnetic Ring Builder. Let your customers’ creativity soar with this selling system that gives the power to the consumer and makes you the hero. Learn more about the Magnetic Ring Builder on our website and get yours today.




#302onYou: Jewelry Gifts for the Holidays

As you gear up for the demands of the holidays, Stuller is here for you. With our in-stock product assortment, next-day delivery, services, and resources, we’re doing all we can to keep this selling season merry and bright for you.

One of those resources is this week’s installment of our Holiday Learning Series. Let’s dive into week two!



#302onYou: Gifts for the Holidays

Holiday shopping may look a little different this year, but there’s at least one thing that remains true: people ARE buying jewelry — for themselves, for their family, and for their friends. In a year like this, success has a new level of importance.

And, we have just what you need to achieve that success.

fine jewelry

Meet 302® Fine Jewelry

This consumer-facing line of fine jewelry contains the fashion styles your customers want. With an average wholesale price of $250 and collections that hit on major industry trends, these pieces are holiday movers that will put you and your customers in the holiday spirit.

302 Fine Jewelry

Shine in Style

In times of uncertainty, we look to things that bring us comfort and a sense of security. For jewelry, that means easy, everyday styles they can wear for years to come. The Essentials Collection contains some of these classic looks.

yellow gold stackable ring

Within this collection, we’re seeing some styles moving particularly quickly:

  • Gold hoops are a staple style that make for an easy add-on sale. Since the current trend is to wear multiples for an #EarParty, we offer hoops up to 30 millimeters.
  • Stackable rings are still ALL the rage — especially dainty, minimalist rings. And one thing is extra certain: customers want a lot of them. The more, the merrier!
  • Gemstones are hotter than ever. Micro-bezel studs are popular for stacking up the ear, and dome rings are great when worn alone or as the focal point of a stack.

Another collection that makes for fantastic holiday gifts is Modern Brilliance®. Customers still want diamonds, and with Modern Brilliance, they can get on-trend and classic designs set exclusively with lab-grown diamonds.

302 Fine Jewelry - Modern Brilliance
lab-grown diamonds

Discover all the collections of 302 Fine Jewelry on Stuller.com

Partner With 302

We do all we can to drive consumers to our brand partners and create opportunities for them to sell.

  • In September, 302 Fine Jewelry made its fashion debut in three major fashion magazines: Harper’s Bazaar, Elle, and Marie Claire.
  • At 302FineJewelry.com, customers can browse the collections, discover their next favorite look, and then find a 302 retailer to purchase those styles from.
  • Partners have exclusive access to marketing materials that make selling a breeze: inspirational photography and videos, a calendar with ready-to-go social media posts, and more.
  • With the branded hashtag #302onYou, customers can find you on social media.

Extended Holiday Hours

The holidays can bring a lot of stress, so we’re here to take some of that stress away. When you’re in a holiday quandary, we’re here to help.

Our customer experience team is currently available from 8:00 a.m. to 7:00 p.m. Central. On the Saturdays leading up to Christmas Eve, we’ll be here for you from 10:00 a.m. to 4:00 p.m. Central.


For a more in-depth look at 302 Fine Jewelry, watch Senior Director of Fine Jewelry Emily Graffagnino’s presentation during our Facebook Live Holiday Learning Series — and join us next week to find holiday inspiration with Findings Director Alissa Talbot!

Additional Reading

Designing Your Holiday Experience

3 Reasons to Partner With 302 Fine Jewelry




Designing Your Holiday Experience

Welcome to the first post in our weekly Holiday Learning Series! For the next several weeks leading into to the critical holiday shopping season, our experts at Stuller are bringing resources, tips, new products, and more to you via a livestream webinar on our Facebook page. Along with each livestream will be a blog post where we dive into the concepts discussed and provide helpful links talked about online.

We hope you’ll join us over the next few weeks and remember that Stuller is here for you as a resource during this joyful, but busy season. Feel free to ask questions during the livestreams or contact our customer care team.

Without further ado, let’s dive into our first Holiday Learning Series topic — Designing Your Holiday Experience!



What’s at stake?

The holiday shopping season is here, and you’ll want to do everything you can to be prepared. While there is so much for you to plan, such as inventory, sales strategies, and shipping, one of the first things you need to consider is your customer’s experience.

The stakes are pretty high. During the months of November and December, total sales in the U.S. jewelry industry equal up to approximately $22 billion or 19% of the year’s sales. Additionally, about 16% of engagements occur in the month of December. With these months being so crucial to annual revenue, you must keep your customer’s experience top of mind.

in store customer experience

What is an experience?

According to Ben Gerarve, Stuller’s director of customer experience, “A customer experience is the impression your customers have of your brand throughout all aspects of the buyer’s journey. It results in their view of your brand and impacts factors related to your bottom-line including revenue.”

By focusing your marketing efforts on creating experiences, you’re creating a story around your brand that your customers can share. Word of mouth is a powerful tool. Give them something to talk about.

How do I build an experience?

In order to build a unique and personal experience for your shoppers, you should understand the 3 stages of holiday selling.

  • Stage 1 (November 22 – December 5): The self-purchaser is taking advantage of new deals to get the perfect item for themselves at a price they aren’t normally able to find.
  • Stage 2 (December 6 – December 14): The consumer is likely shopping for gifts for family and friends.
  • Stage 3 (December 14 – December 24): The impulse buyer is looking for last minute gifts and just wants to make sure they have something to give to those they love.

Next, you need to know the best method to service your guest. It is crucial to stay up to date on current technology to make sure you’re able to provide your customers what they need, at the time they need. These methods can include email, phone, store visits, virtual visits, social media, and more.

Finally, it is imperative that you take the approach of “Each Guest, Every Time.” Treat every day like opening day and communicate to your guests with the same care and attention you would give to someone on the first day of your business.

customer experience

Prepping for the Holidays

Ask yourself questions regarding your store to understand the customer’s impression. What is the store aesthetic? How does it look? How does it feel? How does it smell? Everything in your store plays into the customer experience. The proof is in the details.

The holidays can bring a lot of stress, but we know that we do it so as to make our customers feel merry and bright. We are here to take some of that stress away. If you’d like to talk to a member of our customer experience team, call us from 8:00am – 7:00pm Central Time or on Saturdays leading up to Christmas Eve from 10:00am – 4:00pm Central Time at 1-800-877-7777.


You can view Stuller Director of Customer Experience Ben Gerarve’s presentation during our Facebook Live Holiday Learning Series. You can find his presentation on our Facebook page here.


View other Stuller blog posts you might find helpful in prepping to elevate your customers’ holiday shopping experience.

Experiential Retail: Tips to Making a Memorable Sale

3 Fundamentals for Small Business Saturday Success




3 Fundamentals for Small Business Saturday Success

The holidays are fast approaching, and customers are looking for the perfect gifts for those special people in their lives. This also marks some of the most highly anticipated shopping events inching closer. While Black Friday may be most talked about, the following day can bring even more shopping excitement and meaning.

Ten years ago, Small Business Saturday was created by American Express to support small businesses in communities across the U.S.  This year, it falls on November 30, and it’s a huge opportunity to promote your brand and build your business while encouraging your community to shop locally. 

So, how can you get in on the excitement? Here are three focus areas to help you achieve Small Business Saturday success!

1. Get the word out with FREE Marketing Tools 

Use Stuller First® to your advantage

If you’re a Stuller First® member, you have exclusive access to our Marketing Image Portal, a large bank of professional photos and videos. Use these images in your promotions for the big day.

Need help accessing the portal?  Click below:

Keep an eye on Stuller’s Facebook page

Liked a photo or video on our Facebook page? It’s yours! Our social media is YOUR social media. We’re always posting new products and valuable content to share. Tease your customers with the latest trends they can find at your store to leave them wanting more.

Coordinate community efforts

Offer to share promotional posts for your fellow local businesses and request they do the same for you. When you band together and support each other, your reach expands exponentially. Also, the support doesn’t have to be for one day only. Make it a year-round effort for an added community bonus!

Use free marketing tools from American Express

These additional assets will boost your print and digital marketing efforts. The best part— they’re easily personalizable for your business! Sign up ASAP and start promoting your store’s event to jumpstart your Small Business Saturday success.

2. Create an Experience

Partner with local businesses

It’s important to cross-promote your event. Need ideas? Perhaps you can join forces with a local bakery to offer a sweet treat to those who enter your store. Or, partner with a local nail salon for discounted manicures with ring purchases. Be creative! These small perks bring more customers into your store while creating a memorable gesture that goes a long way.

Beef up your visual appeal

Display promotional and new products front and center. Take liberty in creating unique displays to catch the eyes of window shoppers and draw them into your store.

Hold promotional contests and drawings

You can do this yourself, or, let this be another excellent opportunity to partner with local businesses for giveaways, etc.

 

3. Stock Up and Pare Down

Get your inventory in check

Stock up on new items for those potential new customers walking in your door. Did you wait until the last minute? No worries — we’ve got you covered. Most Stuller items are in stock and available for next-day delivery. But act fast to beat the Holiday rush!

Eliminate inventory

Those pieces collecting dust are perfect promotional items for giveaways, drawings, and contests. Or, pair them with best-sellers for a one-day-only bundle deal.

 


These tips are just a few ways to kick off your holiday season and bring Small Business Saturday success to your store. Right now, your top objective is to promote, promote, promote on social media, in print, radio, television, and on your website.

If you want your customers to show up in droves, make them aware that something special is in the works.

 

How do you plan for Small Business Saturday success? Share in the comments section below, and let’s make it Small Business Every Day!

Editor’s Note: This post was originally published on November 16, 2015 and has since been completely revamped for accuracy.




10 Jewelry-Making Tools for Efficiency In Your Workspace

10 Jewelry-Making Tools for Efficiency Blog Header

You’ve briefed yourself on your game plan, you’ve started stocking your bench, and you’re gearing up for the approaching customer tidal wave. The holiday season is on the horizon and it’s time to prepare your workspace for the slew of jewelry it’ll be seeing.

 

Here are 10 jewelry-making tools for efficiency to help you handle the demanding selling season ahead.

 

Leica® Bench Microscope • 29-4758

With its zoom and focus knobs, this easily operable microscope is perfect for detail work and can be adjusted to the user’s preferences.

Jewelry-Making Tools for Efficiency Leica Bench Microscope

GRS® Microblock XL Ball Vise • 26-4219

Made for stone setting and engraving, this vise is the perfect size between the GRS Microblock and the GRS Standard Block. Plus, it works well with GRS attachments and accessories.

Jewelry-Making Tools for Efficiency GRS Microblock XL Ball Vise

GRS® GraverSmith Pneumatic Power Tool • 26-4013

Ideal for jewelers on a budget, this versatile tool offers basic work capability for stone setting and engraving at a smaller cost than fully-featured machines — but with no sacrifice on work quality.

Jewelry-Making Tools for Efficiency GRS GraverSmith Pneumatic Power Tool

NSK Micromotor Kit • 35-1237

The NSK Micromotor offers both balance and motor power for smooth handling. The FiXpeed® system grants independent footswitch operation for the A and B motors, bringing you unprecedented versatility.

Jewelry-Making Tools for Efficiency NSK Micromotor Kit

Jeweler‘s Workbench • 13-0750

Made of sturdy composite multilayer material and featuring ten drawers for maximum storage, this workbench is a jeweler’s best friend. It will surely prepare you for the busy holiday season ahead.

Jewelry-Making Tools for Efficiency Jeweler‘s Workbench

Coherent®-Rofin Starweld Desktop Laser • 14-0135

Life is better with laser welders, and this one is perfect for small shops needing big power. You can do it all: last-minute holiday repairs, work near heat-sensitive stones, and boost your efficiency by 50%.

Jewelry-Making Tools for Efficiency Coherent-Rofin Starweld Desktop Laser

Asiga® Max™ X 3D Printer • 24-1192

Top performance, reliability, and 18 resins printed each hour — this 3D printer exceeds the needs of jewelers and casting houses. Meet your holiday demand with an Asiga®.

Jewelry-Making Tools for Efficiency Asiga Max X 3D Printer

Elmasteam Basic Steamer • 15-2050

This powerful steamer uses a combination of pressure, speed, and temperature to clean hard-to-reach crevices — on both jewelry and complicated tools like burs and drills.

Jewelry-Making Tools for Efficiency Elmasteam Basic Steamer

Arbe Variable Speed Magnetic Tumbler • 47-4153

This magnetic tumbler has a small footprint but does big things: it delivers a high-polish finish and cuts down your time on hand finishing. Your holiday work will sparkle and shine nonstop.

Jewelry-Making Tools for Efficiency Arbe Variable Speed Magnetic Tumbler

Legor Plating Unit • 45-4092

Maximize your plating productivity with the six one-liter tanks of this unit. This system supports plating from start to finish, making it a great plating time saver during the holiday crunch.

Jewelry-Making Tools for Efficiency Legor Plating Unit

Which jewelry-making tools for efficiency help enhance your workspace? Let us know in the comments below!




Your Monthly Guide to October Jewelry Store Planning

October Jewelry Store Planning Notebook Header

Luckily, we’re here to help you with your October jewelry store planning. From the large selection of products your customers want this season to our services that add a helping hand, you can turn to Stuller to help you prepare. Take the time this month to decorate your store, strengthen your brand, and stock up on essentials. Steer your October jewelry store planning toward creating a solid foundation for your busy holiday operations.

October Store Planning Autumn Holiday Prep

October Jewelry Store Planning is Crucial – Holiday Season Quickly Approaches!

Score with Store Decor

Clean your cases

As you and sales staff place and retrieve merchandise, your glass cases get smudged. Set up a routine, so your sales staff does this when they’re not working with customers. And be sure to shine the pieces that have sat in your cases all year.

Accent your showcases with colorful pillows

These are perfect for displaying chain or bracelets while adding depth and dimension. Create a focal point with bold, visual props. Alternating colors and visual elements throughout your store will create a bold effect.

Combine natural textures

Weave in textures to resemble rustic, autumn terrain. Use tree bark, fallen leaves, and evergreen foliage to give natural life to your showcases.

Round up your associates

Hold an after-hours autumntime decoration party. Carve pumpkins, fill mason jars with candy corn, and spray paint pinecones to incorporate into your store’s decor.

Set the scent

Favorite fall scents ranked from great to good are as follows: vanilla hazelnut, warm apple pie, sweet cinnamon pumpkin, fresh pine needles, hickory clove.

Pump the brakes!

It’s too early to blast Christmas music. But you’re right on queue to build out your spooky Halloween playlist for your store. Plan for contemporary jazz and upbeat coffee shop tunes throughout November. But as always, Black Friday calls for an all-out Christmas music marathon! Here’s more on how to create the perfect jewelry store music playlist.

October Store Planning Displays Showcases Holiday

Prepare with Proper Packaging

Order your custom imprinted packaging

Your custom imprinting order should be placed far in advance to avoid any hiccups. Order soon to ensure delivery for the holidays. And be sure that you order enough — no one wants to run short during the busiest season.

Branding is important

Branded packaging works 24 hours a day, seven days a week, 365 days a year. Customized totes are the easiest way to keep your store in your customers’ minds long after the sale.

Make your mark

Stuller can add your store name and logo on a wide variety of our packaging, including paper boxes, custom polishing cloths, and personalized ribbon. Now’s the time to stock up for the holidays!

Offer a tissue

Stuller also offers custom-printed tissue paper to match your customized totes and foil-printed ribbon. Available in 75 different colors to match any store’s brand and decor, tissue paper with your store’s name and logo printed on it is the perfect addition to your customized totes.

Gift your loyal customers

Offer a small token of appreciation for their patronage. Offer them a complimentary jar of customized Klean Karats® jewelry cleaner. They’ll remember the gesture when it’s time for Holiday shopping.

Stock up on gift wrap

Let each gift this season allow your store to look its best. Stock up on gift wrap to impress the recipient before she even opens the package.

October Store Planning Packaging

Holiday Season Stockings

Stock up!

The sooner you begin stocking product for Christmas, the better! Even if you sell these items before Christmastime, you’ll have enough time to replenish before the holidays, with more cash in hand and better inventory turnover.

Note your best sellers

Make sure to note what sells best in your store. Reorder these bestsellers quickly and have a backstock as well.

Don’t forget about metal

Products like preform and solder are two necessities for this time of the year. Between last-minute fixes and resizing after the holiday, you’ll be ready.

Cover your bases

Don’t get caught unequipped to handle custom holiday requests. Be sure you have the findings on hand to make their dreams come true. Stock up on laser wire. Keep in mind that polishing consumables will be crucial in the last few weeks.

Find the right stones

Let us do the work for you. We can match stones to your specifications, and our team of diamond and gemstone experts will ensure you receive the best for the impending holiday.

Order new tools now

Is your bench equipped for any piece a customer might throw at you? If not, order new tools now so you’ll have them. Remember, large and heavy tools take longer to arrive.

Stock last-minute gifts

Don’t forget add-ons for your countertops. Keep items like jewelry chests, cleaner, and other supplementary items near the counter for quick upsells. Gold-plated roses make great gifts, too!

October store planning stock up findings holiday prep

There you have it— your guide to October jewelry store planning. How are you preparing for the holiday season? Let us know in the comments below!




Is Your Stuller Showcase™ Ready for the Holidays?

With the holidays quickly approaching, now is a great time to tune up Stuller Showcase. If you don’t already know, Stuller Showcase is a great sales and marketing tool which allows you to transform Stuller.com into your personal digital catalog. This can really open up your opportunities to close a sale, especially when you don’t have what the customer is looking for on hand. In addition, whether you already have a website, or not, Stuller Showcase can also be accessed outside of your store using our jewelershowcase.com domain. Please read through our About Showcase and About Showcase <iframe> pages for more details.
computer-mobile-showcase

Let me point out some things you may want to take a look at. For those of you who have been using Showcase, there may have been some features that have been added since you last checked your options for Personalization and Markups Settings. Here are a few ways to take advantage of all that Stuller Showcase has to offer:

 

Personalization Settings

Add Your Logo
You may want to add your logo, or create one, branding your Showcase a little better than text.

Utilize jewelershowcase.com
Make your Showcase accessible 24/7 for your customers to view available inventory, customize jewelry, and get price quotes. They can submit products they are interested in by submitting an inquiry. Stuller Showcase alerts you by email, including the product(s), quoted price, and customer contact info. All you need to do is review their request, confirm their selection(s), and complete the sale by adding it to your Stuller order.

Markup Settings

Markup Previewer/Showcase Pricing Summary
Clicking the tag >> on the left side of the page reveals the Markup Previewer. This is a tool that displays representative items which will help you assess whether the markups you have set make sense for your pricing. You don’t want the prices in Showcase to be far off from your pricing in-case, so using the Markup Previewer allows you to get an overview of how your markups affect a variety of items. Also, when you are not in Showcase, but browsing Stuller.com, you can use the Showcase Pricing Summary on the Product Pages to look at how your markups apply to that item.

Fine-tune global markups using Custom default option
A great first step to setting your markups is using the custom option to establish a base. While the preset options of 2.5X and 3X exist, most of our customers use a markup somewhere in between (2.6 or 2.75). Once you’ve set your base markup, then you could fine tune them categorically as you see fit.

4-Tier
Most of the higher priced items that you sell have a lower markup than the lower priced items. To account for this, we offer 4-tier as a way to have different markups for the same types of products based on their costs. An example of this is melee diamonds vs two carat diamonds. Using 4-tier allows you to set your markups based on their cost, which keeps more expensive items from being priced too high.

Follow these quick and easy tips to ensure your Stuller Showcase is ready to point holiday traffic directly to your doorstep!

Don’t have Showcase? Take advantage of this free sales tool here.

How have you used Stuller Showcase? Share some of your success stories. What else are you doing to make sure your staff and store are ready for the holiday rush? Post your comments below.