What’s New in Bridal?

I think most of us began 2020 thinking it would follow the general pattern of prior years. We had no idea that we would face a year of major and unexpected changes, which have brought all of us a sense of instability. What better time to remember our relationships and commitments that grow stronger — through all the challenges we face.

To inspire this positivity, we want to share some of those sparkling moments that stay true no matter the changes. Take a look at some of our latest designs for 2020 — a stunning preview of our new October Bridal and Bands brochure with a complete selection of our new styles. This post features new engagement rings, eternity and anniversary bands, enhancers, and wedding bands. Be sure to scroll all the way through to see our most exciting addition of all!

Engage with Elegance: New Designs

Intricate details and modern classics: this incredible assortment of engagement rings features some of our newest Designer Bridal pieces. This collection has it all, from fancy halos and scattered accents to asymmetry and nostalgia styling.

Browse our new engagement ring designs.

Create Brilliantly: New Stackables

This is the year for stackables, and you have limitless options. Our new anniversary and eternity band designs offer customers an extravagance of intricate details, sculptured elegance, modern flair, and updated classics. These outstanding styles — with more to come in the October Bridal brochure — capture the enduring happiness they celebrate. Choose them as perfect gifts for an anniversary, a birthday, a new baby, or just a Wednesday.

Browse our new stackable bands.

Re-envision Your Look: New Enhancers

Does your customer want to add some bling to their engagement ring? These stunning new enhancers offer all the brilliance and detail she could ask for. Better yet, you’ll find an enhancer that’s perfect for any engagement ring design. Brighten up any bridal look.

Browse our ring enhancer designs.

Style Statements: New Wedding Bands

Contemporary Metal Wedding Bands are having a breakout year, and we offer a wide array. Our choices include Tungsten, Titanium, and now Tantalum, a rare, premium contemporary metal with a weight similar to precious metals. We love Tantalum because, unlike other contemporary metals, you can customize your it with a special finish and engraving for a more personal touch. Perhaps most astonishingly, Tantalum is shatterproof, and you can size this alluring greyish blue metal!

Browse our new wedding band styles.


What comes through in all these designs? Whatever challenges we face, our hearts and spirits seek joy and beauty — reflections of optimism and hope. Our in-house designers have created exquisite expressions of these deeply felt emotions. So, as customers look for their bridal rings, you can offer them a stunning range of elegant, distinctive looks to help them find their perfect choice.




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A Look at the the Top Movie Love Story Moments

What is it that is so intriguing and appealing about escaping into the world of a movie, especially those old-time proposal scenes from our favorite romantic comedies? Are these ideas something we hope for one day, imagining the love of your life professing their love for you like in a pivotal movie scene? There is something about it that just takes our breath away.

Let’s walk through cinematic history to see some of these romantic confessions that we come back to over and over again.

Andrew and Margaret, The Proposal

After working together for years, faking a marriage to avoid deportation, then hilariously falling in love for real in the process, one can’t help but cheer when Andrew asks his boss Margaret to marry him—so that he can date her while living in the same country, naturally.  We imagine Margaret would want a ring that makes a statement, and these rings surely fit that profile!

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Harry and Sally, When Harry Met Sally

“When you realize you want to spend the rest of your life with somebody, you want the rest of your life to start as soon as possible.” Harry nailed that delivery.

Sally may be indecisive with some things, but Harry knows his best friend in and out.  We picture he chose a 3 stone ring for Sally, knowing she is into classic style.

 
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Melanie and Andrew, Sweet Home Alabama

Melanie left her small hometown in Alabama to make it big in New York City.  There, she met Andrew who was perfect for her…or so we thought. Andrew took Melanie to Tiffany & Co. so she could pick any ring she wanted.  After choosing a gorgeous solitaire, she ultimately left him at the altar for her first, true love.

   
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Noah and Allie, The Notebook

Allie the heiress should be with Army veteran Lon, according to her family and her southern upbringing.  But her heart lies with Noah, an unrefined country boy. Not ready to lose her, Noah tells Allie exactly what he wants: “I want you. I want all of you, forever. You and me, every day.”  This is definitely a moment we can learn a thing or two from!

These emerald 3 stone rings would fit right into Allie’s classic style, with a little Southern charm mixed in.

 
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Which movie love story is your favorite? Let us know in the comments below!




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5 Stylish 2019 Jewelry Trends to Ignite Your Sales and Selection

We’re always on the hunt for the next big thing. That’s why Stuller’s style experts spend the entire year scouting what’s around the bend in the world of jewelry. Then, as soon as we uncover the latest jewelry trends, we pass them right on to you. The styles shown below will nearly sell themselves. In fact, your only trouble will be keeping them in stock.

 

Here are five stylish 2019 jewelry trends to ignite your sales and selection during the springtime selling season.

Rainbow Jewelry

BTG 2019 Jewelry Trends Rainbow Trendlines

Why settle on one color when you can have them all? Rainbow trends are on the rise and we’re quite thrilled about it. From bright eternity bands to colorful statement necklaces, rainbow gemstones will light up any setting. Stock a spectrum of colors to showcase one of the frontrunning 2019 jewelry trends.

Art Deco-Inspired Jewelry

BTG 2019 Jewelry Trends Art Deco Inspired Trendlines

The Roaring Twenties gave rise to the glamorous and striking art deco style we’ve come to adore over the last few decades. Millennials especially love this style because it makes a bold statement that incorporates both past and present trends. Read more about why millennials are obsessed with vintage-inspired jewelry here.

Updated Halo-Style Jewelry

BTG 2019 Jewelry Trends Updated Halo Trendlines

Halo-style jewelry isn’t exactly the latest trend. Yet, we keep noticing new ways to exemplify this age-old design. For example, adding halos around gemstones or unique shapes like oval or marquise seems to appeal to today’s customers. In some cases, we’ve even seen colored stones, lab-grown diamonds, and moissanite melee thrown into these new halo styles.

Baguette Pendants & Bands

BTG 2019 Jewelry Trends Baguette Bands Trendlines

Do you think baguettes are old school? Think again. This year, these elongated beauties have come into their own by making fun and fashionable statements. Their versatile shapes can turn a delicate gold band into a treasured family heirloom or create vibrant starbursts around center stones for a captivating conversation starter.

Modern Pearl Jewelry

BTG 2019 Jewelry Trends Modern Pearl Trendlines

Pearls lend understated elegance to any wardrobe, but the latest 2019 jewelry trends suggest greater daring. Experiment with clustering pearls together for an eye-catching update on the classic strand. Or, choose a large pearl center stone for customers who seek luxury and elegance.


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