Sell With a Story: Earth to Market™ Gemstones

What Are Earth to Market Gems? 

Stuller’s Earth to Market gemstones are gemstones of known origin, a significant initiative for us. We have undertaken it because it’s good for you, our customers, good for your customers who will increasingly want this information, and good for the industry. 

Benefits of Earth to Market Gems 

  • Help tell the story of that individual gemstone from its earthly origin to the wearer’s jewelry. 
  • Share the compelling story of small gemstone mines that leave a minimal environmental footprint. 
  • Support small-scale mining and jobs for individuals, families, and communities with no other means of livelihood. 
  • Available in Stuller Notable Gems™ selection and calibrated stones. 

So Many Hands 

For thousands of years, most gemstones reached major markets after passing through innumerable hands. This made it near impossible to know the original source of a stone. To demonstrate what we mean, let’s think back to the famed Silk Road, an ancient series of trade routes linking China’s extraordinary wealth of goods to Middle Eastern and European markets.  

Risk Takers 

Traders and merchants took significant risks while crossing Asia’s vast, remote regions. They contended with attacks, disease, and even death. Today we might call them thrill-seekers or adventurers — but not entirely. They traveled in large groups and relied on their knowledge and the local contacts they had made on previous trips. And few traveled the whole distance — quite literally, many thousands of miles.  

Moving Forward 

Caravans would go only so far, then trade and sell their wares to other traders to acquire goods they could sell on their way back home. The new caravan would move west with their caravans of donkeys, horses, camels, and yaks burdened with China’s finest silks, jade sculptures, porcelain, paper (invented by the Chinese), gemstones from Asia’s rivers and mountains, and much more. 

En route, the merchants would buy or trade for more prized treasures. In the region we now call Afghanistan, they sought highly desirable lapis lazuli, aquamarine, and more. They looked for exquisite Persian turquoise, Egyptian emeralds, topaz, and peridots in Middle Eastern markets. They were anticipating their arrival in Venice, the most powerful Western trading market in the Middle Ages. Who knows how many hands the gemstones passed through to reach this destination and the people who purchased the gems. It’s impossible to count.  

Even today, gemstones from all over Asia mingle in Bangkok and and other gemstone hubs, making it hard to say anything more than “origin assumed.” Many of these gems are cut and polished in Bangkok then move on to other places around the globe and large wholesalers. Fortunately, we have our own office in Bangkok, and our on-site buyers and graders keep a close eye on what they purchase and its origin story.  

Our gemstone buyers and product directors travel more than 250,000 miles per year sourcing stones and visiting stone sources and operations, ensuring they follow our strict ethical standards

Rewards 

By offering your customers our Earth to Market gemstones, you have the opportunity to share an ethically and environmentally friendly story and make them a vital part of it. You can be sure they’ll share the story with friends, and you’ll get more business as a result. 

Learn more at Stuller.com/EarthToMarket.


See more features from the world of gemstones by viewing our recent Sell With a Story blog posts!

Ultimate Gray + Illuminating: Colors of the Year

Color Pairings That Pop

All Things Green

Moissanite




Sell With a Story: Moissanite

From the Stars: The History of Moissanite

In 1893, French chemist Henri Moissan was examining rock samples in Canyon Diablo, Arizona. Peering inside a meteor crater, he came across a bevy of sparkling stones and mistakenly identified them as diamonds.

They weren’t.

These crystals were silicon carbide — aka, Moissanite. And Moissan actually wasn’t the first person to encounter Moissanite.

Enter: Edward Acheson

American chemist Edward G. Acheson successfully created silicon carbide in a lab in 1891. He pioneered the Acheson process, a process used to create silicon carbide. Similarly to Henri Moissan, Acheson also had a slight blunder: he was attempting to synthesize diamonds but instead created blue crystals of silicon carbide.

It wouldn’t be until 1904 that Acheson and Moissan would realize they were looking at the same mineral.

And although Acheson was first to the silicon carbide punch, Moissanite was named in honor of Henri Moissan.

Moissanite Fine Jewelry Trends Rose Cut Gemstones

Why Choose Lab-Created Moissanite?

In its natural form, Moissanite remains exceptionally rare, coming only from meteorites that strike Earth’s upper mantle. In fact, after Moissan’s discovery, no natural Moissanite was found until 1958 — this time in Wyoming. It’s because of this rarity in nature that humans decided to grow them in a lab, making Moissanite available for everyone — for both industrial uses and for jewelry purposes.

When used in jewelry, lab-created Moissanite has unmatched brilliance that sparkles from across the room. Its attractive price point adds to its dazzling impact, making any jewelry dream a reality.

Here are a few reasons to choose lab-created Moissanite for your engagement ring, body jewelry, or fine fashion jewelry:

  • Lab-created Moissanite is affordable
    • Because scientists have perfected the growing process, lab-created Moissanite is incredibly affordable. Carat for carat, your customers can get a larger Moissanite at a significantly lower price than a diamond of the same size. For couples with a limited budget, this lets them get the center stone they want with no sacrifice on size, clarity, cut, or color.

  • Lab-created Moissanite lasts a lifetime
    • It’s a 9.25 on the Mohs Scale, which means Moissanite has a high tolerance to being scratched. It’s harder than even sapphire and ruby, which rank at 9. Moissanite is also exceptionally durable — or, in geological terminology, tough. This refers to the fact Moissanite doesn’t chip, break, or fracture easily.

  • Lab-created Moissanite has some serious sparkle — more than even diamonds!
    • With its double refraction and radiant rainbow fire, this lively, durable gem offers each customer the exciting opportunity to wear sparks of rainbow fire in earrings, rings, body chains, anklets, and more.

  • Nothing gets wasted in the growing process
    • Non-gem-quality Moissanite is used in computer chips and motherboards.

Why Choose Stuller for Lab-Created Moissanite?

When you buy lab-created Moissanite from Stuller, you get a variety of benefits. Here are five reasons why Stuller is your go-to supplier for any Moissanite need:

NEW: 5 fancy color options

In Stuller Lab-Created Moissanite™, you have five affordable, vibrant color options:

  • Fancy green
  • Fancy blue
  • Fancy yellow
  • Fancy brown
  • Black

Our colored lab-created Moissanite is never coated. The color you see is the color they were grown to be.

In-stock and ready to ship

With our inventory of over one million gemstones held on-site and ready to ship, you can choose a stone on our site today and have it in your hand tomorrow.

Sizes range from 1mm to 12.5mm

If you need a larger size, special cut, or anything else, our Special Order Services team is always ready to find it for you. With more than 10,000 gemstones procured each year, they know what it takes, where to go, and who to call to find exactly what you need.

Two luxurious brands

We offer two brands, both of which are eye clean, loupe clean, and affordable: Stuller Lab-Created Moissanite and Charles & Colvard.

  1. Stuller Lab-Created Moissanite™

  • Available in two color grades: DEF colorless and GH near-colorless
  • Best for customers who want to get maximum sparkle for their budget
  • Has a variety of fancy-colored options: blue, green, brown, yellow, and black

  1. Charles & Colvard Forever One® Moissanite

  • Available in two color grades: DEF colorless and GHI near-colorless
  • Best for customers who want the traditional name in lab-created Moissanite
  • Comes with a limited lifetime warranty
  • Available in Old European cuts

An abundance of shapes and cuts

Our selection has 14 shapes and even more cuts, including on-trend and classic options, such as rose-cut stones.

moissanite shapes


Ready to discover all lab-created Moissanite has to offer? Head over to our website today to get started!


Fascinated by all things gemstones? Check out our recent Sell With a Story blog posts!

All Things Green

Color Pairings That Pop

Aquamarine




Finding Inspiration: A Custom Designed Mother’s Pendant

As jewelers, we have the opportunity to provide our customers with something completely unique and meaningful – something they will enjoy and cherish for a lifetime. Being with customers for great milestones and commemorative occasions is truly something special. Elizabeth Parker with Curt Parker Jewelers recently had the opportunity to share her experience of crafting a one-of-a-kind piece for a customer that takes those special moments and allows them to be with the customer forever.

Finding Inspiration is a campaign to inspire the inner designer within every jeweler and provide a spark of creativity for artisans throughout the jewelry industry. We are always in awe of what our customers are doing with Stuller findings and how they make unique pieces of jewelry. In this installation of Finding Inspiration, we take a look at the piece made by Curt Parker Jewelers and the story behind such a beautiful piece of art.

Curt Parker Jewelers: The Beginning

curt parker jewelers

Elizabeth Parker and her husband Curt have been in the jewelry business together since 1976; however, this was not always their profession. When they got married, Curt was a design engineer and Elizabeth was a college professor. Shortly after their wedding, Curt decided he wanted to switch careers and become a trade jeweler. Elizabeth supported this decision, and it didn’t take long for her to join him in this new endeavor.

Although a teacher by trade at the time, Elizabeth was no stranger to jewelry design.

“I had started designing jewelry when I was 10 years old. I would make pieces and go door to door in my neighborhood selling them,” Elizabeth said.

Throughout her schooling, she had intentions to pursue an art degree when the time came to go to college. However, fear of not being able to support herself on a career in art pushed her to choose teaching. But as you can see, Elizabeth is an example of how our dreams sometimes have a way of coming back to us unexpectedly.

In the beginning, Curt and Elizabeth operated their jewelry business out of the basement of their home for 8 years before establishing their first brick and mortar location. After 20 years they moved into a larger free-standing location in St. Louis, Missouri, where they remain today.

“We have been doing almost all of our finding work with Stuller since our beginning,” Elizabeth added. “We do a lot of work with findings where we will take the basic pieces, like a basket setting, and create an unusual or different top that is unique to us.”

They have been Stuller customers for more than 35 years and are recipients of 13 national and international awards for jewelry design.

Close to a Mother’s Heart

curt parker jewelers

For the specific piece we are highlighting, it all began with a custom request from a loving mother. In January of this year, a customer met with Elizabeth for her assistance in making a mother’s piece to commemorate the love she has for her family. She wanted the piece to include the birthstones of her husband, herself, her son, her daughter, and her daughter-in-law. Other than that detail, she left a large part of the design work up to Elizabeth.

From there, Elizabeth got to work. Because the customer is a gardener, she used a flower as inspiration for this piece. The final piece resembles a top-down view of a blooming flower in a pot where the stones are the petals.

curt parker jewelers

The stones include 9x6mm oval-cut Aquamarine, Peridot, Amethyst, Rhodalite Garnet, and a 7mm Japanese Akoya Pearl. The stones are set on a 14K white gold pear-shaped setting with a scroll design (1904). The piece also included four setting strips (1061) set with 1.5 carats of diamonds. The bail (184) was added to connect the pendant to a chain. All metal was finished in rhodium plating solution (45-4142) to reduce tarnishing.

The findings used in this piece perfectly complemented the stones and design. For example, if you look closely at the settings used to hold the stone (1904), the scroll design resembles a flower. Even the tiniest details in the findings used in a piece can bring the whole piece together.

1904 1061 184

“We have developed our findings assortment over the years to include a wide variety of offerings so that jewelers and designers like Elizabeth are able to provide their customers with the piece of their dreams,” says Molly Kowalski, Stuller findings product manager. “In a custom piece, everything should feel cohesive in the design. The findings used set the foundation so make sure you have exactly what you need. Don’t forget that our team is here to help!”

Elizabeth’s Helping Hand

Elizabeth worked diligently to provide her customer with a piece to keep her family close to her heart. Along the way, Stuller was with her to help with any obstacles that came up.

“The biggest challenge was finding stones that fit a color palette,” she said.

Coordinating five gemstones of differing colors can be quite the challenge. However, Stuller’s Special Order Services worked with Elizabeth to hand-select stones in hues that complemented each other.

In the end, Elizabeth created a beautiful pendant her customer was thrilled with and is sure to wear with pride. Elizabeth was also careful to design the pendant with space to include future expansions to the family. Her customer’s family story is not yet complete, and Elizabeth will be there to assist her in telling that future tale.

Work Inspired

Stories like Elizabeth’s is a large part of why Stuller continues our work today. A jeweler can provide a customer with something that truly touches the heart, and we want to be there every step of the way. From unique pieces to finished solutions, Stuller stands ready to assist jewelers at a moment’s notice however you may need us. Get started learning about the products and services we offer by visiting Stuller.com.

Share Your Inspiration

Did this month’s feature of Curt Parker Jewelers inspire you? Do you have a similar story you’d like to share with us? Join our community of artisans and jewelers using Stuller findings to craft unique pieces for their customers by posting pictures of your jewelry on social media using #stullerfindings and tagging us @stullerinc. Inspire others and share your creativity. Join us again next month for another installment of Finding Inspiration.


Check out more posts from our Finding Inspiration campaign.

Modified Shanks and Settings

Personalization With Petite Pavé

Redesign and Repair

Micro Bezels Make for a Subtle Statement




Sell With a Story: All Things Green

Is it really March already? The calendar says so, and that can only mean we Northern Hemisphere dwellers will soon be welcoming in spring and packing up our winter wardrobes. But March means more than just spring — it also means St. Patrick’s Day is on the way!

Wednesday, March 17, marks this year’s celebration, and we’ve got just what you need to invite good fortune AND to wear something green to protect yourself from being unwittingly pinched.

The Luck of the Irish

To kick off your social-distanced St. Patrick’s Day celebrations, we’re highlighting five gemstones that will have you and your customers green with envy. We suggest getting your hands on these gems as soon as possible so that you can enjoy the luck of the Irish all March long.

1. Fancy Green Moissanite

Just in time for St. Patrick’s Day, our gemstone team is THRILLED to introduce a most fitting gem: fancy green Stuller Lab-Created Moissanite™ (in addition to four other new fancy colors).

Offering both a lush green hue with the intense sparkle that is Moissanite’s claim to fame, our green Lab-Created Moissanite is perfect for any green aficionado. Share these cool facts about Moissanite to let them know you’re their gemstone expert for any need:

  • This stone was discovered in an Arizona meteorite crater, but all Moissanite used in jewelry today is created in a lab
  • Ranking at 9.25 on the Mohs Scale, Moissanite is harder than ruby and sapphire — and strong enough for daily wear in engagement rings, fashion styles, and body jewelry alike
  • Moissanite has more than twice as much sparkle as diamonds due to its unique refractive properties
  • Scientifically known as silicon carbide, Moissanite is used in computer motherboards

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Stay tuned for next month’s Sell With a Story, where we’ll do a deep dive into everything about Lab-Created Moissanite: its history, our two brands, Stuller’s five fancy colors, and even a new video showcasing why Moissanite is so marvelous.

In the meantime, you can shop our colored Lab-Created Moissanite here or learn more about the benefits of this wonderful gem.

2. Emerald

Ranging in hue from a warm yellow-green to a cool blue-green, it’s no surprise we embrace emerald for those born in May, the height of spring. As one of the Big Three gemstones, emerald has endured in popularity for centuries, being THE go-to gemstone for all things green.

Of course, there’s a variety of green gems available today, but for customers who want the traditional green gem, emerald is the only choice. Just be sure to treat it with care since these gems can be finicky and fragile to work with.

  • The name emerald finds its root in the Sanskrit word marakata, meaning the green of growing things
  • Due to its lush, rolling countryside, Ireland is famously known as the Emerald Isle
  • Emeralds and emerald jewelry are the gifts for the 35th wedding anniversary
  • The world’s largest emerald is a privately owned 7,052-carat uncut crystal from Colombia

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Take a deep dive into the verdant beauty and history of emerald at Sell With a Story: Emerald Gemstones, or find your perfect stone in our calibrated assortment or Notable Gems®.

3. Demantoid Garnet

Garnet comes in a wide range of richly hued shades that are both reasonably priced and readily available. But as with all stones, there are select types that are superstars. In garnet, that standout superstar stone is the Demantoid variety.

Getting its eye-popping color from trace amounts of chromium and ferric iron, this lime-green gem has one thing that makes it outshine the rest of the garnet family: Demantoid garnet has incredible fire dispersion — more so than diamonds!

  • Demantoid, meaning diamond-like, comes from the old German word demant
  • The highest quality gems come from Russia’s Ural Mountains, where it was discovered in 1853
  • Faceted stones above two carats are rare, and most are under one carat
  • Some have beautiful, unique golden horsetail inclusions — which make them even more valuable

204466

You can find Demantoid garnet in Stuller Notable Gems®.

4. Tsavorite Garnet

Meet the other green giant of the garnet family: Tsavorite. This vivid grass-green gemstone gets its color from the element vanadium, although some Tsavorite garnets contain other elements that give their exceptional color a whisper of blue.

Tsavorite has a long, rich history that starts with its 1961 discovery — which you can read all about in our in-depth analysis at Sell With a Story: Tsavorite Garnet.

  • Tsavorite is an excellent, more durable birthstone option for May babies who shy away from their traditional emerald
  • Tsavorite’s name comes from Kenya’s Tsavo National Park
  • The finest quality Tsavorite hails from a deposit in Kenya’s Kuranze region
  • Most Tsavorite is natural and untreated, so the stone you receive looks exactly how it came out of the ground, offering the raw beauty of Mother Nature to customers

92459 92345 92600

We offer calibrated Tsavorite garnet in a variety of shapes, sizes, and vibrant color qualities as well as in our Notable Gems® collection.

5. Peridot

Also called the Evening Emerald, peridot is a radiant green with a hint of gold. This lush hue embodies true splendor and growth. While best known as the birthstone for August babies, anyone can enjoy peridot’s unique shade — and indeed, people are enjoying it, as peridot has been trending in a huge way recently.

If you have a customer who loves peridot for what it is, let them know that birthstones aren’t limited only to those born in a specific month. Anyone can enjoy this lovely bright green, perfect for both a spring celebration of St. Patrick’s Day and for sweltering summer days spent poolside.

  • Peridot is the gift for the 16th wedding anniversary
  • Why pear-a-doe and not pear-a-dot? Peridot was first mined in the town of Peridot, Arizona
  • Peridot is one of few gemstones that appears in exactly one color: a perfect pistachio panache
  • The oldest peridot gemstones came to Earth in a meteorite, and they’re 4.5 billion years old — a far cry from the meager millions of years of Earth-forged Peridot

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Check out Sell With a Story: Peridot Gemstones to learn more, or stock up in our calibrated collection.

More Things Green

Are you feeling the luck of the Irish (or perhaps even envy) yet? If not, check out these previous Sell With a Story blogs about some lesser-known green gemstones:


Many Needs, One Source: Stuller Gemstones™

Whether you need to shop gemstones by color, find a perfect match, or have a team of gemstone experts embark on a worldwide treasure hunt to find a very specific gemstone, Stuller has you covered.

With more than one million gemstones in our inventory and our next-day delivery on all in-stock products, we can get you what you need, when you need it — with the spectacular customer service for which we’re known.

Not sure where to get started?

Check out Stuller Gemstones™ today!




Sell With a Story: Color Pairings That Pop

Think back to the stones that have dominated jewelry center pieces for years past. If you’re like many, you probably immediately thought of the big four stones: diamonds, sapphires, emeralds, and rubies. No one can deny their beauty, but as customers’ tastes evolved, beauty alone isn’t enough.

They want something else. Something with a story. Something no one else has.

One way in which we’ve seen customers exploring this desire for uniqueness is with gemstone combinations that range from bold jewel tones that give the wearer confidence to sunny color unions that invite happiness.

Take it Back to the 1920s

Back in the 1920s, Cartier unveiled a bracelet that utilized an unusual color combination: green, red, blue, and white. Of course, those four colors came from the big four stones themselves — emeralds, rubies, sapphires, and a dash of diamonds — and thus a luxurious line of jewelry was born. Later on, these designs came to be known as Tutti Frutti.

While these shades seem to conflict with one another, Pierre Cartier was clearly onto something: the popularity of this combination has endured in the approximate 100 years that have passed since Tutti Frutti’s introduction. And with the record-breaking $1,300,000 sale of one of these bracelets at Sotheby’s last year, gem-intensive styles have enjoyed a renewed cultural relevance and fanbase.

The 2020 return of Tutti Frutti has opened the door for unique color pairings — and the more they pop, the better.

Blue and Orange

Bright, ornamental designs are trending in a huge way, especially when they combine a matte, opaque stone sitting in contrast beside a translucent faceted gem. Lapis lazuli, malachite, onyx, coral, and turquoise are but a few of the gems that are up for the task.

One of my favorite pairings is in the above image, where the complementary combination of blue and orange lends itself to a striking story of fire and ice.

While you can use a deep blue sapphire for this combination, how about swapping that deep blue gem for the soft blue of turquoise? Mixing textures is a visually interesting way to kick up the fun of any design.

For example, let a faceted orange stone (I suggest the ever-beautiful spessartite garnet) take center stage, and have a halo of turquoise frame it. Accent these designs with a sprinkle of white diamonds, and the result will be a seriously eye-catching design. The contrasting texture of opaque against faceted is one we absolutely adore — and your customers will too!

Pink, Green, and Teal

For younger customers who want to break away from the rubies, emeralds, and sapphires that their grandparents wore, a combination of pink spinel, teal tourmaline, and mint green garnet may strike their fancy.

This tropical combination is a contemporary take on classic red/green/blue designs yet still offers customers an effortless piece they can wear with any outfit. Try experimenting with the balance of colors to see what you like best. The size of the stones, the shapes you use, the metal quality, and so much more give you endless ways to play with this combination.

Of course, you can always try swapping out one of these gemstone colors for another of the same hue or vibrance. For example, what if the pink spinel not working for you? Maybe a yellow sapphire will do the trick.

Explore the Rainbow: Shop Gemstones by Color

This trend toward bright colors is sure to continue and will become the foundation of many custom masterpieces to come. To help you play a part in these future masterpieces, Stuller is here for you.

With more than 105 gemstone types, you’re sure to find what you need — especially because we’ve made it so easy with one key feature on our website. When you need some color inspiration, the Shop by Color feature on Stuller’s website can help you find the perfect shade.

How it works is quick and easy:

  1. Choose calibrated faceted, calibrated cabochon, or Notable Gems®.
  2. Pick your desired color or color range — select one or many!
  3. Browse available shapes and sizes for your selection(s).
  4. Toggle any additional specifics: origin, color quality, unique features, and more.

Stuller is Your Gemstone Source

Presenting your customers with relevant color choices positions you as the trend expert. And with Stuller in your back pocket, you can quickly and easily get everything you need to cement their trust in you.

  • We keep an on-site, in-stock inventory of more than one million gemstones that are ready for next-day delivery.
  • To remain close to operations and stay current with industry trends, we maintain a facility in Bangkok, Thailand.
  • Our buyers travel more than 250,000 each year to procure the stones in our vaults and to visit suppliers, cutters, and miners.
  • We have trained gemological experts on standby when you would like firsthand information about a specific gemstone in our inventory.

From the calibrated gems you rely upon to completely unique individual stones, we can support you and your customers in finding the perfect center piece or suite of stones for any special project.


Read more articles about Stuller’s gemstone offering and find exactly what’s right for you.

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ULTIMATE GRAY + ILLUMINATING: PANTONE 2021 COLOR OF THE YEAR




Ultimate Gray + Illuminating: Colors of the Year

“A marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting.”

— Pantone® Color Institute

Color of the Year 2021: Ultimate Gray + Illuminating

In December, the color aficionados at the Pantone® Color Institute announced not one — but two — picks for Color of the Year: Ultimate Gray + Illuminating.

As we emerge from a one-of-a-kind year and enter one shrouded in uncertainty, Ultimate Gray + Illuminating provides the traits we all need. The former symbolizes resilience and stability. The latter offers hopefulness and gratitude.

Practical but at the same time optimistic, the union of Ultimate Gray + Illuminating is one of strength and positivity. Such qualities will see us through these challenging times while keeping us focused on the brighter future to come.

Gemstone Inspiration

In the coming year, expect Ultimate Gray + Illuminatingto be everywhere: runway fashion, appliances, interior design, and more. You name it, they’ll be there! 

One way you can get with the trend is by designing jewelry or merchandising your cases with gemstones that represent Ultimate Gray + Illuminating. These are some of our favorites:

Yellow Sapphire

Durable, classic, stunning: three words that best sum up sapphire. We offer yellow sapphire in our calibrated collection and in Stuller Notable Gems™. With their Illuminating-yellow color, Stuller’s yellow sapphire is the sunshine we need to remain in high spirits all year.

Chatham Gemstones with Pantone Yellow Sapphire

Yellow Garnet

Although most associated with red, garnet comes in every color of the rainbow. This is great news for Pantone’s Illuminating because Stuller offers matched pairs of yellow garnet in Stuller Notable Gems. And since these luminous beauties are all untreated, their Illuminating-yellow shine is completely au naturel!

Gray Spinel

With a cool, mysterious hue, gray spinel is the Ultimate Gray gemstone we all need as a reminder to stay calm and collected during turbulent times. We offer gray spinel in our calibrated collection and in Stuller Notable Gems.

Speckled Quartz

In addition to being a great representative of Ultimate Gray, Stuller’s speckled quartz has a traceable origin, offering peace of mind to you and your customers. After being mined and cut in Idar-Oberstein, Germany, these stones arrive at our headquarters in Lafayette, Louisiana. You can find speckled quartz in our Earth to Market™ assortment.

Sell with a Story Speckled Quartz Variety

Browse our full range of Color of the Year-inspired gemstones and discover complementary gemstone combinations here.

As people look for energy, clarity, and hope, these colors capture feelings of thoughtfulness with the promise of something sunny and friendly. With jewelry and gemstones inspired by Ultimate Gray + Illuminating, your customers can take these good vibes with them wherever they go.




Bicolor and Color Change Gemstones for the Colorful Enthusiast

Gemstones are all beautiful in their own special and unique ways, but there are some that just have a way of catching the eye. Bicolor and color change gemstones are scientific marvels that intrigue you with their color diversity. Want to impress your customers with these fascinating gems? Let’s dive into these gems, how they got their color, and what kinds of stones to look for.

Bicolor Gemstones

bicolor gemstones

Bicolor gemstones exhibit two or more distinct colors. This multi-color effect is created depending on how the stone formed. As gems grow, they can be exposed to different gasses and heat levels at various times in their creation period. The chemical changes that occur cause different colors to show on different parts of the same gemstone.

Sometimes a bicolor gemstone shows two separate colors with an almost distinct line where the colors shift into one another. Such is the case with ametrine, which showcases stunning purple and yellow/orange colors characteristic of amethyst and citrine that tend to meet in a defined line. However, not all bicolor gemstones have two colors that meet in a singular line. These colorful gems can also display multiple colors that blend more gradually in an ombre effect or show up spotty throughout the stone. Imperial topaz and bicolor sapphire, such as Montana Sapphire, boast these fascinating and unique color blends.

Stuller Bicolor Gemstone Offerings

Stuller’s collection of gemstones features a selection of striking bicolor, tricolor, and particolor gemstones in both our calibrated and Notable Gems™ collections. These gems come in a variety of color combinations that are sure to provide you with a one-of-a-kind find.

Tourmaline has the most options available for bicolor. There are infinite possibilities for how they are combined into a single stone with color options in blue, teal, green, yellow, pink, orange, purple, and red with many shades of each color. Enjoy these stones featured only in our Notable Gems™ collection.

Tanzanite, derived from the mineral zoisite, comes in a variety of color combos – such as blue/green, blue/purple, blue/green/purple, and green/purple. These bicolor stones can only be found in our Notable Gems™ collection.

Ametrine, a quartz gemstone previously mentioned, comes in a purple/yellow bicolor combination and can be found in our calibrated collection.

Sapphire, a member of the corundum family, comes in almost every color imaginable with a variety of color combinations. These versatile stones can be found in both our Notable Gems™ and calibrated collections.

Imperial Topaz, also previously mentioned, exhibits the warmest yellow/orange/pink/red hues and can be found only in our Notable Gems™ collection.

Color Change Gemstones

color change gemstones

Another interesting color phenomenon in gemstones are the color change gemstones. These gemstones have a talent for appearing in different colors under different light sources. The physics behind this is fascinating. Each light source has a different wavelength and causes colors to absorb differently on the same material. Natural light sources (sunlight) will make certain gemstones appear as one color and that color will change if illuminated by artificial light sources (candle light, incandescent light, fluorescent light).

Stuller Color Change Gemstone Offerings

Alexandrite is the most iconic stone that comes to mind when you think of color change gemstones. A member of the chrysoberyl family, alexandrite changes from green/teal to red/purple when exposed to each different light source. This stone can be found in both our Notable Gems™ and calibrated collections.

Sapphire has various colors, but purple sapphire is particularly known for its color changing properties. This specific form of sapphire can change from purple to violet blue and is found in both our Notable Gems™ and calibrated collections.

Garnet, which is a form of almandine-pyrope, is able to change from purple/red to orange/brown in certain lighting. While this form of garnet is not available in our regular collections, we offer access to this gemstone through our special orders service.

Stuller’s Special Order Gemstone Service

You have a vision in mind and we want to make it happen. Even if it is difficult to find the perfect gemstone you are looking for online, we are able to assist. Our Special Order Gemstone Service allows us to help you find that special gemstone, ship it to our headquarters, and give you expert information about any unique optical properties. Every year, we fill more than 10,000 requests for special order gemstones. Let our team of experts and vast network of global sources find just what you need. For more information or to make a request, visit our website at Stuller.com/SpecialOrder or call us at 800-877-7777 (choose option 6 for gemstones).


Did you love learning about bicolor and color change gemstones? Fall in love with all things gemstones by checking out some of our recent gemstone-related blogs for colorful and beautiful inspiration.

The Big 3: Emerald, Ruby, and Sapphire Reign Supreme in the World of Gemstones

Gemstones for All: Five Gemstones for Men and Women

Sell With a Story: Aquamarine


Content by Samantha Larson

Words by Taylor Dizor




The Big 3: Emerald, Ruby, and Sapphire Reign Supreme in the World of Gemstones

Year-round, Sapphires, Rubies, and Emeralds are the most sought-after gemstones. Treasured for their rich, brilliant hues, they have fascinated and bewitched all who lay eyes on them. Is it any wonder we designate them as the Big Three?

And during the holiday season, the demand for these breathtaking stones grows as we highlight in our Holiday 2020 brochure. We no longer refer to precious and semi-precious stones, yet Sapphire, Ruby, and Emerald remain precious in our hearts precisely because the finest stones are rare and costly.

I’ve often wondered if their holiday popularity is somehow related to the color of Christmas lights. But I think the opposite is true: our festive lights’ color captures the beguiling power of these jewel tones. We offer all three in Notable Gems™ and calibrated stones so you can meet all budgets. Here are some fascinating facts and tales that will nurture wonderful conversations with customers. 

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Sapphire

Ancient lore tells us that blue Sapphire brought spiritual enlightenment and inner peace. Sapphire also bestows wisdom, insight, and discernment to choose rightly when faced with obstacles and difficult situations. This jewel extended to the belief that Sapphire had the power to make peace between warring parties. Today, natural healers believe Sapphire has a positive effect on health issues, from hearing problems and inflammations to burns and cancer. It also has a calming effect, soothing a mind fighting depression and bringing joy to the wearer.

A Storied Sapphire

The Star of India — at 563,35 carats, one of the largest and certainly the most famous blue star sapphire — was discovered in Sri Lanka (formerly Ceylon) two to three centuries ago. Moorish traders purchased the rough stone, taking it to India, then under British rule. They considered Ceylon a part of the Indian colony, and by rights, the Moors should have sold the Sapphire to them. Instead, they sold it to a European dealer. Eventually, it was mistakenly named the Star of India instead of the Star of Ceylon. The stone is famous not just for its size and flawlessness but because its sharp six-rayed star appears on both sides.

The Blue Belle of Asia

In 2014, this magnificent 392.52-carat antique cushion stone set a record for the most expensive Sapphire ever sold at public auction claiming $17 million. The peerless blue beauty was originally intended as a gift to Queen Elizabeth II on her coronation. But it never made it to her jewel collection, disappearing for a good number of years. In recent years, a Saudi investor purchased it for an unknown price.

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Ruby

Who can resist ruby’s luscious red? Throughout history, ruby has embodied all of life’s intensity: power, passion, and love. Kings, princes, and the wealthy sought rubies for their exquisite beauty, rarity, and prestige. Many rubies were not set in jewelry in medieval times but admired for their intoxicating shade. 

Not Just for Women 

Ruby was considered the essence of wifely devotion: a fire burning within, enduring challenges and temptation. And ancient warriors implanted ruby beneath their skin, believing it imparted both courage and invincibility. Not a bad combination to have on the battlefield. Others thought it bestowed perfect safety, cured diseases of the blood, and denoted integrity and generosity. It also had the power to warn its owner against danger — perhaps someone was trying to steal the ruby. Wow! That was a lot of responsibility, even for the “King of Precious Gems.”

Peak Hue

The ancient Burmese people first mined Ruby about 3000 BCE in the region around Mogok. They described the finest ruby as having the color of “pigeon’s blood,” a vibrant medium red with secondary purple hues. The Burmese set ruby in pure gold with its intense yellow color. The yellow canceled out the blue in the purple undertones, producing that rarest occurrence: a visually pure red. To this day, “pigeon’s blood” remains the most valuable ruby color. So much so that a large transparent ruby commands higher prices per carat than diamonds of the same weight.

Sunrise Ruby

This remarkable untreated pigeon blood Burmese Ruby is a rare 25.596-carat gem of the finest purity taking its name from a poem by Rumi, the 13th-century Sufi poet. In May 2015, it set a remarkable record for a colored gemstone selling for $30 million to an anonymous buyer. This price was three times the previous record for a ruby. Cartier set it in a platinum ring with shield-shaped diamonds on either side — a magnificent creation.

Savvy Marketing?

Ruby and Sapphire are both corundum. Color separates them with ruby’s hue from trace elements of chromium: the more chromium, the deeper the shade. Throughout history, ruby included all shades of red from light rose — a pink — to blood red. Historically, the lighter hues were considered “female rubies” while, the darker hues were “male rubies.”

Today in Asia, these lighter “reds” are still considered rubies. In North America and Europe, we call them pink Sapphire. The change happened in the late 19th/early 20th century. Why? A vibrant, medium red ruby is the preferred and most valuable color. This made the lighter rubies less valuable. But their beauty deserves its share of value. By creating pink Sapphire, jewelers didn’t need to compare it to ruby. Pink Sapphire has a separate category and standards getting its popularity from its much-loved vivid hue. That sounds like savvy marketing to me.

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Emerald

Let’s go back to the Emerald City of Oz and forget about clicking the heels of our ruby slippers. Let’s click our emerald slippers instead and enter a realm of captivating beauty that has long exerted a powerful attraction from the rulers of ancient India to today’s A-Listers.

The Ultimate Emerald Devotee 

Cleopatra’s passion for Emeralds knew no bounds making her the gem’s most famous devotee. Her love led her far beyond jewelry. She wore emerald encrusted robes — a luxury by any standard. And she gave loose emeralds as gifts to visiting dignitaries — all of them men. Between 1000 and 3000 BCE, the earliest emerald source was discovered in Upper Egypt near the Red Sea. This later became known as “Cleopatra’s Mine.” Was this the origin of her many emeralds?

“The Green of Growing Things”

The name “emerald” comes to us from the Greek word, “smaragdos,” which may originate from either the Hebrew word “izmargad” or the Sanskrit word “marakata,” meaning “the green of growing things” — fresh, vivid, radiant. I like the Sanskrit version, which communicates the lush range of emerald hues. Think of the first leaves of spring and follow this verdant trail to the richer shades of spruce green. Along the way, you embrace a world of growth that reflects emerald’s mesmerizing power.

Catherine the Great’s Necklace

The Empress of Russia was famed for many treasured. Add this 75.61-carat Columbian emerald necklace to her riches. She received it in the18th century and ultimately it passed through many collectors’ hand to reach Pierre Cartier. In 2019, it was auctioned for $4.5 million.

Kermit Was Wrong — Way Wrong!

Kermit the Frog famously sang, “It’s not easy being green,” but when you’re admiring an emerald, you realize he got it all wrong. In addition to its famous beauty, extraordinary powers have been attributed to emerald through the ages. Read these, and you’ll realize that all of your customers need to have emerald jewelry — the more, the better.

  • In the 4th century BCE, Aristotle wrote that emerald increases its owner’s importance in presence and speech during business transactions. 
  • Throughout history, many cultures believed emerald enhanced fertility and fidelity: not a bad combination.

By the Middle Ages, emeralds had the power —  

  • To keep a woman chaste — but not a man! 
  • Reveal truth and falsehood. 
  • Provided an antidote to spells, enchantments, and demons.
  • Foretold the future if worn on the left side — but not the right.
  • To make people more intelligent and honest.
  • To change hues alerting its wearer of danger.

Whichever of these jewels your customers want, you’ll discover a stunning array in our Notable Gems and our calibrated stones, which include lab-created sapphires, rubies, and emeralds to meet all your needs.


For more interesting facts about gemstones and more information about the Big 3, check out some of our previous blog posts!

Gemstones for All: Five Gemstones for Men and Women

Cursed Diamonds and Gemstones: All That Glitters Isn’t Gold

Sell With A Story: Fancy Colored Sapphires

Sell With A Story: Blue Sapphire Gemstones

Sell With A Story: Rubies

Sell With A Story: Emerald Gemstones




Gemstones for All: Five Gemstones for Men and Women

Brooches, Chains. Pendants. Rings. Gentlemen have a number of accessory options available and adding gemstones to fashion choices only allows for additional self-expression. Conventional wisdom would lead you to believe that gemstones are only features of women’s accessories and jewelry. But, times are changing, and developing trends would suggest otherwise. Gemstones do not belong to just women – or just men for that matter. Gemstones are for everyone.

New Fashion or Timeless Trend?

If you follow celebrities, influencers, and trendsetters, you’ll begin to notice what seems like a new fashion trend: gemstones! Gemstones are starting to make more of a statement for men as well – young and old – accenting rings, earrings, bracelets, necklaces, brooches, and more. But this androgynous trend is far from new. In fact, men from all backgrounds and from all over the world have been using gemstones in fashion throughout history dating back to the discovery of the earliest pieces of jewelry.

Gemstones have a rich history in fashion, each with their own story to tell. Let’s dive into five gemstones that make for excellent, powerful additions to men’s jewelry.

Ruby: Power and Boldness

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The color red symbolizes humanity’s strongest emotions of passion and fury. It is the color of our greatest desires, the blood that gives us life, and a symbol of battle. Such emotions and ideals are reflected in the energetic ruby. Ruby has been thought to provide all manner of virtues, such as vitality and invincibility in battle.

Often a favorite among gemstones historically, ruby is just as in demand today, with its value as prominent as ever. Ruby, a power move in fashion and bold choice in life, fits in well among unforgettable gold jewels. People are drawn to its color and the feeling of success and influence it brings.

Amethyst: Every Day is Regal

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A bold and popular gemstone, amethyst has quite the history as a gemstone carrying great meaning. Due to its color, amethyst has been associated with the Greek god Dionysus (also known as Bacchus by the Romans), the god of wine. According to legend, amethyst was once connected to sobriety, sound mindedness, and protection. Because of this belief, warriors would make small cuts in their skin and place pieces of amethyst in the wound. The stones would inadvertently enter the bloodstream and as they blocked veins the warriors would seem vexed or drunk due to restricted blood flow. When the stones would dislodge, they were magically cured and attributed the “curing” to the power of the amethysts.

Throughout history, amethyst has been used to adorn royalty and religious figures. To this day you can still find amethyst as the chosen gemstone of bishops and even British royalty during the coronation. Amethyst is a noble symbol. Its color inspires power, boldness, and confidence.

Sapphire: Wear Your Style

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Although they come in many shades and colors, the classic blue found in sapphires is one of the most distinguishable among gemstones in the world. From light and serene to dark and inky, there is a shade of blue for everyone. Truth, sincerity, and allegiance inspire those that choose to don sapphire. Sapphires can be found throughout history all over the world aiding in their steadfast following.

While most think of the iconic blue sapphire, these gemstones come in many colors and the options are endless. Each kind of sapphire is unique and worthy of appreciation, as are the people who wear them. Sapphire is noble and vibrant making it an excellent choice to accent stylings for all.

Emerald: Green with Envy

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Ambitious and lively, emerald’s notable green color is associated with opportunity and growth. Emerald is often connected to thriving landscapes, which ties in the virtues of relief and truth.

From Egypt and the Incan Empire to parts of Europe and Asia, the authority has a history of valuing the emerald. Emerald is a very calming, but powerful gemstone that makes for a great addition to anyone’s fashion statement.

Opal: Make a Statement

The magic of mystery strikes with the colors reflected in opal. Looking at opal, it is clearly not a traditional stone, but that does not detract from its intrigue. Historically, many have marveled at opal and found its colors inspiring. Others have associated it with the supernatural and the gift of prophecy.

Certainly unorthodox, opal’s rich kaleidoscope of colors is for those that wish to stand out and make an impression. Opal symbolizes hope and encouragement. Making a statement is the true magic this gemstone brings to the wearer.

Gemstones for All

Gemstones carry history and meaning. It is in this history you can see that they have a place with everyone. Man. Woman. Young. Old. Fashion and accessories are an expression of self and as time goes on jewelers will begin seeing more variety in those who are looking for ways to express those personal styles.

The gemstones mentioned only scratch the surface of stones used in modern fashion around the world. Other gemstones, such as tourmaline, garnet, and chrysoberyl, also make excellent gemstones for men and women. While Stuller may not carry every gemstone you might need, we are here to help you find exactly what you are looking for. You can special order gemstones through our network of sources.

Visit Stuller.com/specialorder to make a request.




Experiential Retail: Tips to Making a Memorable Sale

According to Salesfloor, Millennials view shopping as a social event to be seen as a fun and relaxing activity shared with family and friends. At a time in retail where e-commerce is a rising and significant force in the industry, it is crucial to identify the purchasing traits of the generation that is up-and-coming with the largest buying power of any other consumer.

For a brick and mortar store, in order to compete with online retail and to attract the attention of these millennial buyers, you must find a way to stand out. In the world of a global health pandemic when online sales are drastically rising, finding creative solutions to establishing that personal connection during the buying experience is essential. One strategy many successful jewelers are investing in is experiential retail.

What is Experiential Retail?

experiential retail
dianna rae jewelry
assisting a customer
Photo Credit: Dianna Rae Jewelry

To put it simply, experiential retail pertains to the parts of the shopping experience that lie outside of the specific good or service being purchased. The concept places the focus on the fact that a customer isn’t simply buying an item, they are buying an experience or a memory. In the jewelry industry, we understand that what we sell comes with emotion and memories. Those feelings extend to the act of buying as well.

What Does Experiential Retail Look Like?

Experiential retail is all about enhancing the shopping experience for the customer, whether that be a singular event or an ongoing facet of your sales strategy. Here are a couple examples of what our customers are doing to make their customers have a memorable time and some creative suggestions on how you might adapt keeping health concerns in mind.

Special Events

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gemstone round table
dianna rae jewelry
Photo Credit: Dianna Rae Jewelry

A great option to elevate the shopping experience is to host an interactive event where your customers have more hands-on involvement while making a purchase. In 2020, events have started to look a little different. Many of us are used to virtual interactions that allow us to enjoy an experience from the comfort of our own homes. So what can we do?

For example, in the past, Dianna Rae Jewelry in Lafayette, LA held regular round table events where customers were invited to a local restaurant to view a large selection of gemstones guided by an expert to discuss the features of specific gems. Once customers perused their options, Dianna Rae and her team created a specially designed piece using the unique gemstone the customer chose to show it off to best effect. You can read more about Dianna Rae Jewelry and their round table events in this issue of From the Bench.

experiential retail
gemstone roundtable
dianna rae jewelry
Photo Credit: Dianna Rae Jewelry

Making an event like this socially distanced is easier than you might think. Try holding a virtual happy hour guided by the gemstone expert or make the event more exclusive with a smaller guest list that allows for appropriate and safe indoor gathering.

Events like these are successful because you are educating your customer in a social and fun way that establishes an emotional connection to the item.

In-Store Enhancements

Events can be effective tools in making the buying experience special for the customer, but you can also make adjustments to the everyday shopping experience that are unique and memorable. Navigating occupancy restrictions and making the shopping experience personal while being socially distant can be tricky. However, with some creativity, we can always find a solution!

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customer assisting in the casting process
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Photo Credit: Goldmine Designs

Prior to COVID, Goldmine Designs in Seattle, WA brought the customer into the manufacturing process as they allowed customers to assist in casting their own piece of jewelry. With such a personal experience came the opportunity to share that with others. Not only could the customer help craft the piece, they were encouraged to bring family and friends to watch with complementary snacks. At this point, customers were no longer customers. They were part of the Goldmine Designs family. To learn more about the distinctive experiences Goldmine Designs have been providing their customers, view our blog post Casting in Seattle: An Experience Like None Other.

Approaching an experience like this while remaining safe and healthy is still possible today if proper precautions are taken. However, if you prefer offering a less hands-on experience, there are two other aspects of this tale you can learn from and implement in a socially distanced manner: the shared social experience and the complementary additions.

Consider adding a decorative wall and good lighting where customers can take quality pictures to share with family and friends on social media. Also, never underestimate the power of the free gift with (or even without) purchase. The priority should be to provide the customer with an emotional – and even physical – token of their visit that puts you top of mind when making their next purchase.

What Should I Do?

If you’re looking to take your sales to the next level, think of something special you can do to add to the overall customer experience that leaves them with a unique memory. Invite customers to an event, offer something exclusive and complementary in your store, etc.

In the age of a worldwide pandemic, events and other sales methods that involve close proximity may not be as possible as they once were – at least for the time being. Be extra creative to find ways to enhance the jewelry buying experience. Consumers are accustomed to virtual interactions through text, emails, and video calls, even when it comes to making purchases. So how do you plan to make this experience different?

Whatever direction you choose, remember that the goal is to make sure the customer has an experience they won’t forget.