Tag Results: ftb

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Utilize Scheduling to Amp Up Your Social Media Strategy

Work smarter, not harder by scheduling out your social media posts in advance

It’s a given that managing your business’s social media platform is hard, especially when you have more important things to do (like run a business). But did you know that in 2019, at least 90% of U.S. businesses used social media for marketing purposes? That’s why it’s important to stay read more…

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Heidi Lowe’s Unexpected Good Fortune

Focusing on business and education during COVID-19

We feature Heidi Lowe in the new ftb on education, which is out now. During her 30 years as a jeweler in Rehoboth, Delaware, she has divided her time among custom jewelry for her clients, creating her own designs, and teaching jewelry classes both at her studio and universities. With read more…

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Doug Meadows Goes the Distance

The Atlanta store owner shares his story of training jewelers in Zambia

In late February 2019, Doug Meadows left the comfort of his Atlanta store far behind and traveled to Lusaka, Zambia. He’s there to teach a class of eager pupils, a group of young women ranging in age from 18 to 30. This was no ordinary class and not just because read more…

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Dianna Rae’s Creative Haven

Using educational experiences to build meaningful customer relationships

In 2014, Dianna Rae opened Dianna Rae Jewelry in Lafayette, Louisiana, and it soon became the city’s custom design mecca. Its custom made interior is an airy, light-filled space that exudes her welcoming presence. And the cases feature stunning custom designs by Dianna and the store’s other two designers. Custom Creation  read more…

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Tumbling Media for Jewelry: Finding the Right One

You’ve heard of tumbling media for finishing jewelry; you’ve probably even used it. But there are many kinds, and each one has characteristics that make it better suited for one type of project, finish, or tumbler. This handy guide, featured in From the Bench’s Repair Issue, will help you make read more…

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Wow Your Customers With These Watch Polishing Tips

Take extra time that your competitors don’t to make those watches pop

“Wow! My watch looks great!”   Don’t you just love to hear those words from your customer after you deliver their watch repair? A customer’s first impression of the services you’ve rendered often sets the tone for the rest of the season. A great looking polished and refined case and read more…

Johana Ingram Harold Studio Stuller Blog FTB

Visions of Johanna Ingram: Jeweler and Teacher

Read how one young jeweler sets herself apart from the competition

These days, one hears much about the rise of the gig economy. One day you may jump into an Uber and discover the driver is your old schoolteacher out hustling a few bucks. But for jewelers, the side hustle is nothing new. Jewelers have always been multi-faceted, changing their offerings read more…