(M)engagement Rings: New Trend for Engaged Men

In the United States, tradition has been that the man provides his fiancé with an engagement ring to symbolize their intent to be married to society. However, times change, and younger generations find new ways to evolve the wedding industry in exciting ways. The latest trend that is beginning to reach America from Europe is an engagement ring meant for men. Enter the “mengagement ring.”

Let’s dive into this trend and see how it has developed. Then, as your trusted jewelry resource, we will provide some insight so you can answer questions your customers have regarding picking out their own men’s engagement ring.

Mengagement Ring: New Trend or Newly Successful?

Believe it or not, the concept of men wearing engagement rings is not that new. Cultures around the world have integrated the men’s engagement ring over the ages into their own wedding traditions. For example, in Chile, both men and women wear engagement rings; however, they wear them on their right hand and move them to their left on their wedding day. In Argentina, couples exchange their rings at the engagement, not the wedding. In Sweden and other Nordic countries, both men and women exchange a simple gold or silver band at their engagement.

Fun Fact: Even in America, jewelers attempted to market engagement rings to men in the 1920s. While that sales strategy proved to be unsuccessful at that time, men eventually did adopt the wedding band a few decades later.

The trend of western civilization adopting an engagement ring for men was first seen in 2009 in the United Kingdom. A jeweler named H. Samuel introduced the “Tioro” – a wide band with a single small diamond meant specifically as an engagement ring for men. While this ring has been primarily used as a wedding ring, the trend has started to take hold over the last decade.

Fun Fact: According to Ritani in 2020, 1 in 20 women propose to their fiancés.

With the rise of many couples being more concerned with equality and men in America being more comfortable with wearing jewelry, both men and women have taken to wearing engagement rings to show their matching love and commitment. Prominent examples of men donning an engagement ring include Johnny Depp, David Otunga, Ed Sheeran, and Michael Buble.

Regardless of the reasons or motivations, that fact is that more men or their partners will be looking into engagement rings in the coming years. When the time comes, be prepared by knowing what questions to ask so you can be your customers’ guide at the start of their marriage journey.

The Initial Conversation

Because there is no set tradition for this trend, you may have the future groom discussing a ring he envisions for himself or you may have his future fiancé looking to surprise him. Either way, get to know his tastes and jewelry habits at the start so you know which styles to suggest.

Style

The groom-to-be may want to stack an engagement ring and wedding band on one finger, they may wear the engagement ring on one finger and the wedding band on another, they may only choose to wear the one ring, etc. Knowing how he might plan on wearing his engagement ring will help make the following decisions.

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Width and Size

Men’s bands tend to have a greater width. However, if they intend on having an engagement band and a wedding band on the same finger, it would be better to suggest a thinner ring. Wider bands are more typical for men, but it depends on what is most comfortable for him. Compare other rings he may wear to get an idea of what width he prefers.

Metal Choice

While style preference is a major factor in choosing metal, also have a conversation on how physically active he is. Gold is a classic metal choice with many design options available; however, a man that needs a more durable ring for work and vigorous activity should look at platinum or a strong contemporary metal, such as cobalt or tantalum.

Design Preferences

Just like women’s engagement rings, the style and design possibilities are endless. Men with simple or traditional tastes might prefer a classic gold band. Customize with a personalized engraving and make it the perfect ring to symbolize his love and commitment. Men looking for sleek and modern pieces have several options in terms of design, including artistic finishes, inlays, two-toned metals, and stones. Getting to know fashion preferences and activity levels will help you guide your customer to the right ring.

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Custom Solutions Make for Memorable Experiences

While there are countless men’s wedding band designs out there that work perfectly for a man’s engagement ring, this new jewelry trend might deserve a more tailored approach. Consider working with your customer on creating an engagement ring that is 100% unique to him. Design it yourself using our jewelry design software, MatrixGold® or CounterSketch®, then submit your design to our CAD/CAM Services team to make their dream a reality. We even create wax models so you can show your customer exactly what they are getting. This is a special moment in their life and you can make it a memorable one.

Are You Sold on Men’s Engagement Rings?

For many jewelers, this trend is definitely outside of the ordinary. However, it is important to stay on top of the industry’s trends so you can best serve your customers. Men will continue to be more comfortable going outside the box and wearing the jewelry they like. We know you will continue to provide the best service to your customers, and Stuller will continue to be your partner in business for all your jewelry needs.


For more resources on men’s jewelry fashion, check out these blog posts!

Gemstones for All: Five Gemstones for Men and Women

Contemporary Metal Bands: Trending and Here to Stay

Wedding Bands: Don’t Forget the Guys




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Sell With a Story: Beyond the Yellow Brick Road

As a child watching The Wizard of Oz in years, I was too mesmerized by the wonder of Dorothy finding herself in a magical new world to take in all the details. Emerald City? That I understood. Ditto for her Ruby Slippers. But yellow bricks? Only years later, watching the movie for the who-knows-how-many-times, did I realize that the bricks were gold. Ah, looking back, it’s clear the yellow brick road didn’t just lead to the Emerald City. It was priceless in its own right — the ultimate symbol of luxury, the substance of dreams.

Cal Brockman Goldmark Jewelers Portland Oregon Benchwork

Goldrush

Dorothy was far from the only person to follow a golden road. Throughout history, gold discoveries have launched rushes across continents, up towering mountains, or distant streams and rivers. When we look at Renaissance portraits of current fashion magazines, we see gold everywhere — particularly yellow. Most people can tell you they love gold — whether yellow, white, or rose — and why, but few know much about its long, illustrious history.

Walk Back Along the Yellow Brick Road 

We all know the vital role gold plays in the jewelry industry, but did you know our hominid ancestors — perhaps Neanderthals — discovered gold 40,000 years ago? This came to light when anthropologists and archaeologists studied ancient artifacts and paintings in Spanish caves, dating these treasures back 40 millennia. Among them, they discovered small gold nuggets. This rich yellow metal no doubt mesmerized those who first laid eyes on it as it has ever since.

In Days Long Past

In 5000 BCE, the Egyptians used electrum, a naturally occurring alloy of gold and silver ore, to make jewelry for both men and women. By 3000 BCE, gold jewelry appeared among the ancient Sumerians in Mesopotamia. In 2600 BCE, this same region produced the earliest example of lost wax casting, a funerary decoration for a long-ago queen. By 2500 BCE, gold chains emerged in the Sumerian city of Ur. And at this same time, the Egyptians discovered a wealth of techniques: filigree, granulation embossing, chasing, inlaying, molding, and engraving. South America’s Chavin culture used these techniques by 1200 BCE.

A Death Mask

Gold “death masks” originated in Ancient Egypt, where they believed the mask would help the deceased find their body in the afterlife. The most famous of these is King Tutankhamun. In the 18th century, a gold death mask was discovered in a mining shaft in southwestern Greece, known as Mycenae. Even though the mask pre-dated the Trojan War by 400 years, it was named the Mask of Agamemnon.

Did He Exist?

Agamemnon, the King of Ancient Mycenae, may or may not have lived outside Greek mythology, tragedies, and Homer’s Illiad. In mythology, he led the Greek army to the Trojan Wars, accompanying his brother Menelaus, Helen of Troy’s husband. But we have yet to make a specific match to a historical figure. The lesson learned? Mycenae was believed to be rich in gold. The mask and numerous decorative gold items discovered there indicate this was true.

Castaway

The Nazca civilization near the Peruvian coast perfected lost-wax casting around 500 BCE. This should come as no surprise because South America was rich in gold and silver, and a number of its ancient societies were highly sophisticated. 

Does the Sun Cry?

South America’s great Inca civilization believed it did. They considered gold as the “tears of the sun.” Can you imagine a more beautiful description? If so, please share it below. For me, this gorgeous image does justice to the precious metals, almost unearthly beauty.

Dorothy Got It Right

Between the Emerald City and the Ruby slippers, Dorothy knew how to pick the perfect gems to pair with gold. Centuries ago, when miners in Burma’s Mogok Valley discovered Pigeon Blood Ruby, the king had it set in 24K gold starting a tradition. Pigeon Blood — the finest shade of Ruby — has blue/purple undertones and the brilliant yellow of 24K cancels them out. This creates a peerless, vivid red, one of the most challenging shades to achieve.

Similarly with Emerald, high karat yellow gold enlivens Emerald’s brilliant green displaying it in its full glory. 

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Yellow gold also works magically with Alexandrite, Garnet, Pearl, Amethyst, and Sapphire.

2019 Bridal Engagement Ring Trends Yellow Gold Cushion Garnet Accented Ring
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Forever and Ever

I’m skipping over a long period from the Middle Ages through to the present. I’ll have to write another blog focusing on those lustrous years. Today we use gold for everyday jewelry, custom designs, sophisticated showstoppers, cocktail rings, and so much more. 

Perhaps the biggest gold category is bridal — engagements, anniversary and eternity bands, and wedding bands. It makes perfect sense. Because gold doesn’t corrode, ancient cultures considered it “immortal” — like the love a couple vows to live. We say, “till death do us part,” but love lives on in the hearts of all those whose lives the couple touches — forever and ever.


To learn more about Stuller’s precious metal offerings, visit our website!

If you enjoyed this historical look at gold, view some more of our Sell With A Story blog posts.

Sell With A Story: Aquamarine

Sell With A Story: Diamond History

Sell With A Story: How Are Pearls Formed?




Kicking Off the Holiday Bridal Season

Ready or not, the holidays are here. Christmas is just 44 days away and we are ready to ship you everything you need to deliver on every customer’s biggest wish. And with holiday romance in the air, what could be more on target than holiday engagements?

This is the fourth episode in our Holiday Learning Series, and this week, Senior Director of Bridal Alex Stuller delves into what is hot and happening in bridal fashions. CLICK HERE to enjoy her presentation on the most exciting new and popular trends.



New & Popular Engagement Styles

Yellow or white gold: what are brides choosing? Yellow has come back strong in both bridal jewelry and jewelry overall. It is also Alex’s favorite, so she is showing several styles in this rich shade. Alex also mentions customers’ trend towards larger center stones and CTW — wonderful for them and you! Here are the dominant trends. It is also worth saying that fancy diamonds are very much in fashion. Watch for triangle, marquise, pear shaped diamonds, and more.

Art Deco

Art Deco has been emerging as a trend over the past few seasons. Now it has come into its own, and our designers have met the challenge. We love the fact that these designs communicate extravagance and restraint. You will discover the halo-style below on page eight of our October Bridal and Bands brochure.

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Updated Classics

Timeless looks never go out of style, yet each generation adds its own special touches. Look for hidden gallery details such as elegantly understated hidden cross solitaire. From the top, it looks like a classic, and from the sides, it takes on a deeper meaning. The split-shank solitaire shown has been updated with sculptural detailing on the shank and gallery — luxurious touches that win hearts.

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Favorites from 2020

We have watched these styles fly out the door, and because many are flexible 3C designs, customers have a world of options. They can change the stone shape and size and choose from at least 13 metal qualities. You will see this stunning double infinity style on page 40 of our holiday brochure — an outstanding engagement choice. And you will notice that the accented style below features rose-cut diamonds, beading, and claw prongs — all important trends.

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Showstoppers

These designs will stand out and start conversations with everyone your customer knows. Yes, she’s definitely engaged. There is no denying that. And what could be more appropriate to a wintry proposal that this fabulous snowflake design? Its gorgeous dimensions sparkle with round and marquise accents that delight the eye from every angle. Does she prefer something dazzling and edgy? The asymmetric beauty will steal her heart away with its emerald cut center (or oval) and its bouquet of marquise and round accents.

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Stackable Anniversary Selling System and A&E Selling Systems

Irresistible stackables continue to take center stage, allowing each bride to build her unique look. And the best part? The more bands, the merrier. She can add to her stack for her anniversary, birthday, Mother’s Day, the holidays, or just because she feels like it. Our prototype Stackable Anniversary Band Selling System and our new Anniversary Band ($499) and Eternity Band ($399) Selling Systems let her try on many designs to find the one she loves — and give her ideas for future purchases.

And because these selling systems feature prototypes, you can offer her all these choices without investing valuable inventory dollars.

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Trends in Men’s Wedding Bands

Gone are the days when men’s wedding bands were predictably plain. Today men have many more choices, and they love it. Sometimes it takes him longer to choose his style than it takes for her to choose her engagement.

Classic bands

Classic hand styles still hold sway over a significant percentage of the band market, but today you are just as likely to see them with special finishes, laser patterns, or both. And do not forget engraving. If you have not tried our Classic Band Builder experience, now is the time to try it. Customers can watch as you make each change and try as many options as they please until they arrive at the one they want.

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3C Diamond Bands

Diamond bands have returned in a big way, and our 3C designs let men choose the stone shapes and sizes and the metal quality to achieve the right look. We offer a wide range of choices so they will be sure to find the one they want.

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Contemporary Metals

This contemporary metals trend continues strong as grooms look to them for personal statements and durability. Is he a rock climber? These are the bands to show him. They can choose from tungsten, titanium, cobalt, stainless steel, and our two new additions: tantalum and silicone. We are extremely excited to offer tantalum, a rare metal that can be both engraved and sized — highly unusual for contemporary metals. Silicone bands have a price that cannot be beaten and offer customers the unusual choice of 10 colors: black, gray, maroon, green, navy, royal, yellow, and various stripe combinations. Yes, they do come in women’s sizes.

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ever&ever® Bridal Program

No discussion of Stuller bridal would be complete without mentioning our extraordinarily successful ever&ever® bridal program featuring our flexible 3C designs so couples can customize to their hearts’ content. Alex closes her presentation by previewing ever&ever’s®enchanting new holiday video, which is part of its exclusive marketing assets.

If you are interested in this program, contact a bridal program specialist at 800-877-7777, ext. 2528 or visit Stuller.com/everandever.


Extended Holiday Hours

The holidays can bring a lot of stress, so we’re here to take some of that stress away. When you’re in a holiday quandary, we’re here to help.

Our customer experience team is currently available from 8:00 a.m. to 7:00 p.m. Central. On the Saturdays between Thanksgiving and Christmas Eve, we’ll be here for you from 10:00 a.m. to 4:00 p.m. Central.




What’s New in Bridal?

I think most of us began 2020 thinking it would follow the general pattern of prior years. We had no idea that we would face a year of major and unexpected changes, which have brought all of us a sense of instability. What better time to remember our relationships and commitments that grow stronger — through all the challenges we face.

To inspire this positivity, we want to share some of those sparkling moments that stay true no matter the changes. Take a look at some of our latest designs for 2020 — a stunning preview of our new October Bridal and Bands brochure with a complete selection of our new styles. This post features new engagement rings, eternity and anniversary bands, enhancers, and wedding bands. Be sure to scroll all the way through to see our most exciting addition of all!

Engage with Elegance: New Designs

Intricate details and modern classics: this incredible assortment of engagement rings features some of our newest Designer Bridal pieces. This collection has it all, from fancy halos and scattered accents to asymmetry and nostalgia styling.

Browse our new engagement ring designs.

Create Brilliantly: New Stackables

This is the year for stackables, and you have limitless options. Our new anniversary and eternity band designs offer customers an extravagance of intricate details, sculptured elegance, modern flair, and updated classics. These outstanding styles — with more to come in the October Bridal brochure — capture the enduring happiness they celebrate. Choose them as perfect gifts for an anniversary, a birthday, a new baby, or just a Wednesday.

Browse our new stackable bands.

Re-envision Your Look: New Enhancers

Does your customer want to add some bling to their engagement ring? These stunning new enhancers offer all the brilliance and detail she could ask for. Better yet, you’ll find an enhancer that’s perfect for any engagement ring design. Brighten up any bridal look.

Browse our ring enhancer designs.

Style Statements: New Wedding Bands

Contemporary Metal Wedding Bands are having a breakout year, and we offer a wide array. Our choices include Tungsten, Titanium, and now Tantalum, a rare, premium contemporary metal with a weight similar to precious metals. We love Tantalum because, unlike other contemporary metals, you can customize your it with a special finish and engraving for a more personal touch. Perhaps most astonishingly, Tantalum is shatterproof, and you can size this alluring greyish blue metal!

Browse our new wedding band styles.


What comes through in all these designs? Whatever challenges we face, our hearts and spirits seek joy and beauty — reflections of optimism and hope. Our in-house designers have created exquisite expressions of these deeply felt emotions. So, as customers look for their bridal rings, you can offer them a stunning range of elegant, distinctive looks to help them find their perfect choice.




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4 Stackable Ring Trends for Any Customer

For creativity and individuality, stacking allows the bride to pair a classic engagement ring with additional pieces that may be less traditional. There really are no limits when it comes to adding to your stack. Whether the intent is to accentuate boldly or add a twist to your current bridal set, stacking gives you those options and many more.

Here are a few stacking options that follow the latest industry trends.

Geometric Shapes

We’ve seen the geometric trend all over social media in the last year! Heavy geometric forms can be combined with more delicate parts to form a really unique, powerful statement piece for your customer.

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Asymmetry and Curves/Angles

Some may feel a little off balance by the asymmetry trend — pun not intended! But we have seen this trend evolve and take over. People are drawn to this unique look because it helps each person showcase their individuality with unexpected designs. Offer curved/angled styles to let your customers add a touch of edge.

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Mix it Up

Stackable ring looks have been on trend for a while, and they show no sign of going away. Offer eternity and anniversary bands to create a unique stack for any customer, brides included. Help them layer their look and create a perfect stack by using a mix of metal colors, stone sizes, and shapes.

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Self-Purchaser Stacks

Let your customers know that enhancing their engagement ring does not have to be done on the day of their wedding.

These rings are perfect for any gift-giving or congratulatory self-purchasing moments that are cause for celebration. Adding a new ring to a stack for an anniversary, a birthday, or the birth of a child also allows the flexibility to add color or depth to a current bridal stack.

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For a look at more trends in the industry today, check out our March 2020 Bridal and Bands Brochure.


Which stackable trend is being asked about most often in your store? Let us know in the comments below!




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On-Trend Bridal Pieces for Spring 2020

Engagement season is upon us, and with that comes couples looking to find their dream rings.  Our bridal team has researched to determine the trends we believe will be the most inspirational and impactful this year.  Browse the intriguing designs below to guide your customers through this exciting time, and create your best Bridal season yet.

Here are five of our top 2020 bridal engagement ring trends.

Simplicity

 

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Timeless never goes out of fashion.  For this trend, the center stone is the star, but for an added twist, offer accent stones, milgrain edges, and other details to enhance the piece.  Plus, with such a simple yet unique ring, pairing a simple band will only add to the overall look.

 March Bridal 2020 Trends Yellow Halo Engagement  March Bridal 2020 Trends Milgrain Comfort Fit Half Round Band  March Bridal 2020 Trends Solitaire Claw Prong Engagement
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Vivid Color

 

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Gemstones in bridal have been around for a while now, and show no signs of stopping.  From vibrant to subtle, adding color allows customers to have a ring that is unique through every detail.  Offer gemstones and colored diamonds in a variety of metal colors for a one-of-a-kind piece your customers will love.

 March Bridal 2020 Trends Emerald Engagement Ring  March Bridal 2020 Emerald Diamond Contour Band  March Bridal 2020 Trends Satin Finish Band
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Nostalgic Allure

 

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Vintage jewelry definitely has its place in our more modern world.  The jewelry world has drawn inspiration from Art Deco and Victorian looks to create modern styles from the trends of the past.  Offer sculptural galleries and accent stones to elevate the look.  For an added touch, offer rose-cut center stones to make an even more alluring piece for your customer’s big day.

 March Bridal 2020 Trends Rose Emerald Engagement Ring March Bridal 2020 Trends Rose Cut Engagement and Band  March Bridal 2020 Trends White Diamond Baguette Eternity Band
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The Art of Detail

 

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Customers want a style that’s uniquely theirs.  Whether through the engagement ring or wedding band, unique details and designs are exactly what they’re looking for.  Offer asymmetrical styles, and specially finished bands to uniquely reflect the wearer.

March Bridal 2020 Trends Pear Rose Diamond Semi-Set Engagement Ring  March Bridal 2020 Trends Yellow Emerald Engagement Ring March Bridal 2020 Trends Mens Celtic Inspired Wedding Band
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Lab-Grown Diamonds and Modern Brilliance™

 

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Interest in lab-grown diamonds is growing with each bridal season.  To meet the demand, Stuller’s lab-grown jewelry selection has expanded through Modern Brilliance.  The pieces in the line are semi-set exclusively with lab-grown diamonds.  This offers an ideal option for customers wanting lab-grown diamonds but wants to select their center stone.

For a complete look at our Modern Brilliance offering, click here.

 

 March Bridal 2020 Trends Semi Set 3 Stone Engagement Ring March Bridal 2020 Yellow Anniversary Band March Bridal 2020 Trends Rose Diamond Contour Band
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Shop all of the trends in Stuller’s March 2020 Bridal & Bands Lookbook

How do these Spring 2020 designs fare in your area? Let us know in the comments below.




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Top Celebrity Engagement Ring Styles

Many of us are fascinated by the lives of celebrities, but it can take another level when they get engaged to another famous person.  The diamond cut, metal color, price point, carat weight—you name it, we want to know ALL the details of this group of engagement rings. They drive our inspirations and trends. They are unique, over the top, and flat out stunning.

The Stuller bridal team takes passion in following these styles in hopes of driving the development of our new products. So let’s take a look at some of 2019’s top celebrity engagement rings, and how Stuller’s product offering stays on top of these trends.

Katy Perry and Orlando Bloom

 

 

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Valentines for life! ❣️ #KatyPerry and #OrlandoBloom are officially headed down the aisle. Congrats! : @katyperry

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Katy Perry is not only a leader in the singing/songwriting world, but she is also catching everyone’s eyes with her engagement ring from Orlando Bloom.

Set in a yellow gold base, this floral halo ring takes a different approach to highlighting a precious stone. Instead of a diamond, the ring is set with a 2 karat ruby stone and is surrounded by 2.5 carats of diamonds to take on the look of flower petals.

Whether it’s the flower motif or highlighting a ruby or other precious stone, your customers can create the ring of their dream, just like Katy’s.

                 
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Amanda Pacheco and Wilmer Valderrama

 

 

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Wilmer Valderrama is engaged! Actor proposes to model Amanda Pacheco with a HUGE diamond teardrop ring on New Year’s Day after a nine-month romance ❤️ Credit: @wilmervalderrama/Amanda Pacheco/Instagram

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This couple rang in the New Year with this gorgeous pear-shaped sparkler. Wilmer proposed with a teardrop ring, featuring an estimated 2.5 to 3-carat diamond set on a stone-studded band. Amanda Pacheco’s ring is estimated to be worth anywhere from $40 to 80,000!

No matter the price point your customer prefers, offer ring options that can still highlight a gorgeous pear shape center stone.

                    
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Jennifer Lopez and Alex Rodriguez

 

 

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#JenniferLopez and #AlexRodriguez are engaged! Swipe to see her beautiful ring—and tap our bio link for details on the pair’s romantic Bahamas getaway.| : Kevin Mazur/Getty, Jennifer Lopez/Instagram

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Jennifer Lopez and Alex Rodriguez have been in the headlines ever since they began dating in 2017.   The retired baseball star popped the question with a massive emerald-cut sparkler estimated to be between 10 and 15 carats and worth between $1 and $5 million.  Offer a sophisticated style with a solitaire piece, with designs on the shank to offer a unique twist.

                     
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Which celebrity has your favorite ring/style from the past year? Let us know in the comments below!




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Social Trends: Using Video in Your Social Media Strategy

Haven’t you heard? Social media is one of the best ways to spread the word about your business. Did you know adding video to your social media strategy is an easy and effective way to push your advertising a step further? Videos are THE social media staple right now. They can draw more traffic to your store and ultimately, more sales.

Video in Your Social Media Strategy Laptop

Here are a few stats and easy tips on how to weave top-notch video in your social media strategy.

 

Globally, YouTube is consumers’ leading source of video content at 83%, BUT Facebook is not far behind at 67% (HubSpot)

More than half of our population watches videos online every day. So, it makes sense that YouTube is the go-to for video viewing.

How to Increase Video Engagement

If you want more people to watch your videos, increasing engagement is pivotal. Likes and comments will help your videos rank higher in a YouTube search. Social media groups are a great way to get likes, comments, and shares. You’ll also receive more exposure and thus, a higher rank on a YouTube and Google search, by posting to multiple social media platforms like LinkedIn and Facebook.

How to Attract Viewership

To increase the number of views your videos attract, create relevant video titles with important keywords featuring trending topics.  Find more YouTube SEO tips here.

 

Speaking of Facebook, 8 billion average daily views and 100 million hours of video are watched every day on the platform (Sprout Social) 

According to Facebook, more than 3.5 billion live broadcasts have been created since their launch three years ago. That’s huge!

Go Live on Facebook

Live video has exploded on Facebook. It has proven to be effective— generating nearly six times more interactions than regular Facebook videos.

Promote Your Facebook Live Events

While live videos unfold in the moment, promoting your broadcast beforehand is a simple way to get more customers watching. Post the date, time, and what to expect during your live video many days in advance. This will help build anticipation and inform your followers when to tune in.

Plan Ahead for Facebook Live Broadcasts

What exactly should you broadcast live on Facebook?

  • Preview an in-store event to boost attendance.
  • Demonstrate bench techniques for a behind-the-scenes look at your workshop.
  • Showcase new arrivals or holiday specials ahead of a busy season.
  • Discuss jewelry trends.
  • Offer a Q&A where customers can submit jewelry related questions.

The possibilities are endless! You’ll not only offer a unique glimpse into your store, but you’re also encouraging customer engagement. Learn more about leveraging Facebook Live here.

 

Consumers are 64% more likely to make a purchase after watching branded social videos  (digitalinformationworld.com)

The key here is to reel in your viewers and keep them hooked.

How to Make Engaging Videos

Did you know 45% of people who watch the first three seconds of a video will continue for at least 30 more seconds? So, it’s extremely important to hook viewers from the start with something that piques their interest or catches them off guard.

  • Show your audience how you create a piece of jewelry.
  • Create a testimonial that encourages your customers’ purchasing decisions.
  • Ask your top customers to share their experience in your store.

All of these allow you to create engaging video in your social media strategy while keeping your audience entertained.

How to Lead Your Audience to Your Website

Hopefully, your viewer has stayed through the end of the video, where a clear Call to Action (CTA) will urge them to act. Make sure your CTA is straightforward: tell your audience what you want them to do, like “shop” or “order.” It’s also important to create a reason for the action. For example, give a motivating incentive like saving money, being on top of trends, or supporting a local business. Find more tips on creating an impactful video in your social media strategy here.

 

Instagram Advertising iPad social media

Keeping these tactics in mind, you’ll soon be the talk of the town with impactful video in your social media strategy.




Best metal for men's wedding bands Blog Header

What’s the Best Metal for Men’s Wedding Bands?

The bride-to-be in your store has probably been planning her special day for a while now — perhaps even since she was a young girl. More often than not, she has a good idea of
the type of engagement ring she’s going after. She’ll bring along clippings from a magazine or share styles she’s pinned on Pinterest; heck, maybe she even has a sketch drawn on a napkin. No matter the case, ring shopping is usually primarily focused on the lady-in-waiting.

Best metal for men's wedding bands

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What About Those Disengaged Dudes?

Yet we know that most of the time, her beau hasn’t put much thought into his wedding band. Some dudes are completely uninterested in rings, and most are just unaware of the options available. There are all kinds, from the guy who’s eager to discuss each decision along the way, to the disengaged dude sitting in the corner with folded arms, staring off into space. Good news! The latter presents an opportunity for you, the trusted jeweler, to engage the groom-to-be and involve him in his very own ring selection. Inform him of all the choices when choosing his band. After all, he’ll be sporting it for the long run. 

Engage your guy in his wedding band selection. After all, he'll be sporting it for the long run 💪 Click To Tweet

 

Get To Know The Guy

Each ring comes with its own pros and cons. Determining the best metal for men’s wedding bands starts with understanding his lifestyle. Consider what he does for a living. For example, some companies require their employees to wear tungsten bands because of the metal’s potential for fracturing under extreme pressure. Also, if working with electricity, he may want to steer clear of metals that have conductive properties, opting for a ceramic or stainless steel instead.

Also, ask him about what he does in his spare time. If he works on cars, steer him away from soft, precious metals like gold and silver and go for a stronger metal that is resistant to scratching. A swimmer may need a metal that can withstand harsh chemicals, like chlorine. Precious metals may be a strong fit for a coin collector who treasures value and rarity. An avid hunter should avoid a band with a bright polished finish which could reflect sunlight and scare away the game.

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What’s His Style?

His wedding band is not only an expression of marital commitment but also an expression of himself. Urge the guy to choose a band that reflects his style. He may choose a classic band profile like half-round or comfort-fit, or he may prefer a more modern look like two-tone or hand-engraved. If he’s interested in personalizing his precious metal band, consider engraving the band for a unique touch. He may choose to add a special message or scripture verse in a brawny font or even in his own custom handwriting.

There are plenty of opportunities to engage the guy in the ring buying process. Remember, following the initial engagement ring sale, there are two more subsequent rings to be sold: the bride’s and groom’s bands. Even more important than any sale, however, is the opportunity to get to know your customer and build a lasting relationship with the happy couple. Take the time to create patrons who’ll turn to you for years to come.

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So what’s the best metal for men’s wedding bands?

Well, it depends on the guy. Does he want precious or contemporary metal? Is he more interested in rarity and value or durability? Which band profile does he want? Engraving? Finishes? Get to know your guy, then walk him through the process to create his personalized band. Use the handout below to help your groom-to-be determine the best metal for men’s wedding bands.


DOWNLOAD this guide when determining the best metal for men’s wedding bands


Distribute this handout to the dudes that come into your store. Let them know they have the power to pick the band that perfectly represents their style. And let him take the reigns in determining the best metal for men’s wedding bands.




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2018 Millennial Engagement Trends to Watch This Year

2018 millennial engagement trends tammy dominikTammy Dominik, aka The Jewel Princess, shares her projections for 2018 Millennial engagement trends. Read her take on what we’ll see this year and admire her custom designs paired with matching Stuller styles below.


 

We’ve always been told that Millennials do things differently from prior generations, and when it comes to engagement rings, this holds true as well. Many Millennials want meaningful rings, something that truly symbolizes their relationship. These rings are often more unique than traditional diamond engagements, allowing young couples to tell a story that is specific to their relationship.

Let’s look at 5 unique styles sure to become 2018 Millennial engagement trends–

Vintage Rings

Millennials like to capture and share their engagements, often via social media. So having a ring with historical context allows the couples’ story to be even more unique and special. In choosing a vintage-inspired ring, your customer will sport a ring unlike any their peers’, helping them to stand apart and take on the spotlight. These rings — having withstood the test of time — can be marketed as recycled heirlooms, a preservative theme well received by the younger generation.

 

Colored Stones

Another unique style in 2018 Millennial engagement trends will be colored center stones. Some are rejecting diamonds and opting for a more colorful sapphire, ruby or emerald instead. This departure from the traditional diamond engagement allows the young couple to tie in something specific from their relationship. The colored stone could symbolize their favorite color, or a stone sourced from a treasured vacation destination (see Meghan Markle’s stone sourced from Botswana, for example).

 

Customization

Of course, a culminating demand in the jewelry industry has been from those who want something far removed from the traditional engagement ring. Countless designers are creating more engagement rings that once would’ve been considered costume jewelry or right-hand rings. These bright beauties have playful elements, such as moons and stars, or even a more architectural design. Thanks to powerful software like CounterSketch and Matrix, jewelers have more freedom and flexibility to creating stunning work to keep up with 2018 Millennial engagement trends.

 

Bands

Today’s married couples may forego traditional engagement rings, opting instead for a simple band to symbolize their love. Stackable bands provide a similar statement and flare that an engagement ring would, but also add comfort and flexibility to meet any customer’s lifestyle.

 

Unique Diamond Rings

For those taking the diamond route, Millennials are opting for larger, more unique settings than their parents’ rings. Floral motifs or double halos adorn larger diamond center stones these days. We will see mixed metals or rose gold, departing from the common yellow gold and platinum bands. Plus, older Millennials who waited a little longer to get engaged typically have a higher budget, enabling them to spring for more opulent engagement rings.

 


Which 2018 Millennial engagement trends do you forsee in the upcoming year? No matter the style, you can count on Stuller’s new Bridal catalog to provide endless options for your customers. Get ready, the new catalog ships the first week of January 2018!