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Designs and Trends Featured in 302® Fine Jewelry

When trying to appeal to a large audience of customers, you need to provide an assortment that features variety. 302 Fine Jewelry is designed for every woman. Regardless of style preference, background, and age, we strive to create jewelry that helps women feel fashionable no matter where she’s going, what story she’s telling, and what activity she’s doing.

Inspired Designs

The 302 Fine Jewelry team is made up of women representing a variety of backgrounds within the Stuller building. We craft and believe in a vision for this series of collections that celebrates the uniqueness and confidence within all women.

Keeping these values in mind, we approach the designs of every piece from the perspective of the women that wear them. The women that wear 302 Fine Jewelry are moms, professionals, athletes, and so much more. They deserve jewelry that fits their lifestyle.

When thinking of the function within the designs, it’s these various lifestyles that guide us. For example, when we introduced the Charm School™ Collection, we discussed how we approached designing the bail. The bail is in the shape of a “D” so that when the charm rests against the skin, it doesn’t roll around. This bail also makes the charm compatible with chains of assorted sizes and can work on necklaces and bracelets. The goal was to give the piece as much versatility as possible while also solving a potential issue for the woman on the move.

In-Demand Trends

Not only are we thinking about the designs of individual pieces, but we are always on top of the trends that your customers are wanting. We curate these collections with pieces that will have them coming back for more. Here are some of our favorite trends that we have been following and have made sure are well-represented within the collections of 302 Fine Jewelry.

Ear Party

Layering and stacking is absolutely in style, which is why we offer such a wide selection of earrings for women to create their own ear party! Curate your own selection of studs, huggies, and hoops today.

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Chain

Chain has had a huge presence on the runway over the last few years and is not just for the neck anymore! From cast chain rings and draping bead chain earrings to fashion-forward chain necklaces, make sure you hop on this utility and industrial-inspired trend.

123098 52376 CH1099

Celestial

Many women are drawn to their place in the universe and love to display these larger ideals in their own fashion statements. Zodiac pieces, constellation styles, and wonderous stone choices really appeal to the modern woman.

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Personalization and Charms

Charms are breaking through in all market levels. Think of them as a way of creating a personal biography out of jewelry. Featuring initials, birthstones, and various symbols, they provide the flexibility to mix and match personalized looks that really speak to today’s consumer.

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Lab-Grown Diamonds

Women are wanting pieces with a higher total carat weight while still reaching affordable price points. Styles featuring lab-grown diamonds are providing that opportunity for attainable luxury.

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Essentials

Simple silhouettes and everyday basics are always in style. From stackable dome rings to necklaces they never remove; these pieces are the foundation to any woman’s fine jewelry collection.

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Pearls

A beloved classic, pearl is thriving in modern-day fine jewelry. Pearl-accented jewelry goes with every style and can be seen everywhere. We are bringing pearls back into everyday wear.

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Become a Retail Partner

Accessing these fantastic pieces and connecting them to your customers is easy. With a one-time $2,500 investment in 302 Fine Jewelry products, you receive all the benefits of being a retail partner. To learn more and get started, visit Stuller.com/302FineJewelry.

Save the Date

Make sure to join us for next week’s edition in our 302 Fine Jewelry webinar series for your chance to win a $2,500 Stuller account credit. We will be talking all about the extensive marketing support you receive as a 302 Fine Jewelry retail partner. We will see you on Tuesday, August 10 at 1:00pm Central. Register at Stuller.com/302sdays.

Don’t forget to follow us on Instagram and Facebook for closeup views of products and selling tips we will be sharing next Wednesday and a recap on our blog next Thursday.




Something New, Something Blue: Wedding Day Jewelry

When a couple comes to you for their wedding rings, they receive the most important piece of jewelry they will wear on their wedding day and the rest of their lives together. But are the wedding rings the only pieces of jewelry they will wear on their special day? Once you’ve taken care of the rings, spark additional conversations with the couple about wedding day jewelry. 

Never underestimate the power of the add-on sale. The process of working with a jeweler while picking out wedding rings fosters a relationship of trust between jeweler and customer. Leveraging this relationship can lead to additional sales and repeat customers. For a bride, you can provide a matching set of earrings, necklace, and bracelet that perfectly complement her ring. For a groom, help him stand out with personalized and engraved cuff links, signet rings, and tie bar. 

In celebration of Stuller’s Year of the Wedding™, we have pulled pieces that make for the perfect wedding day jewelry selection. Shop today at Stuller.com!

For the Bride 

A bride’s accessories are like the cherry on top. Ranging from simple to flashy, these are pieces she wears to feel confident. Learn her style preferences, understand her needs, and suggest pieces that she simply must have. And don’t forget to add something blue!

Rings

688757 72309 123093

Necklaces

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Earrings

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For the Groom 

The groom will likely not be looking for wedding day jewelry in the same way as the bride. In fact, any additional pieces he wears on the wedding day will probably be gifted to him. Regardless, be sure to have a selection of pieces that appeal to the groom and promote the idea of personalization to make his special day one to remember.

Chains

CH493 CH26 CH955

Engravable Items

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Cuff Links and Tie Bars

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Your Wedding Partner 

You can shop even more options for day of wedding jewelry at Stuller.com/YearOfTheWedding

Don’t forget that we also have an assortment of images and videos ready for you to use in your social media marketing. Log in to the marketing asset library and show off beautiful pieces today! 

Product assortment provided by Pamala Flugence, Stuller Fine Jewelry Project Planner.




Jewelry for Active Women: From Sensible Studs to Silicone Bands

I can still remember the moment I realized I couldn’t wear dangly earrings as I always had. I was lucky I’d gotten away with it as long as I did. My three-month-old daughter reached up and grabbed the bottom bead on one of my favorite pairs. As she started to pull it, I realized my dire circumstances and grabbed onto her hand to hold it in place. As luck would have it, she hadn’t done much damage. I quickly removed them and reserved my dangling earrings for my evenings out.

That’s how I learned that lifestyle matters when you choose jewelry. Active women need to stay focused. So whether you have young children, spend a lot of time in the great outdoors, play sports, garden extensively, or travel the world, you don’t want your jewelry to catch on something (or get grabbed!) and interfere with your activity.

Some active women reduce the risks by not wearing jewelry except possibly their bridal set or wedding band. But I love a challenge as much as I love jewelry, and I made it my mission to find fuss-free styles I could wear all the time.

Stud Earrings

After my experience, this was a no-brainer. Of course, there’s still a chance a baby may grab at one, but I had no problems wearing studs. Small diamond or gemstone studs work well. Here are some 14K gold suggestions.

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Bracelets and Rings

As long as a bracelet fits close to the wrist, you can wear it. I put away my oversized bangles and chain bracelets because they caught toys or, worse yet, my daughter’s hair. Then, on a trip to Mexico City, I had the good fortune to find two bracelets — a cuff and hinged bracelet — that fit my wrist and stayed put.

This was a game-changer. These bracelets went on and off easily without catching on anything. Since I’m somewhat obsessive, I looked for coordinating right-hand rings — but without diamonds, unless they had a low profile bezel or were gypsy set. And with stackables so popular, you can create an easy-to-wear personalized look. Here are some inspirations — some trending, some timeless.

BRC7 BRC760
50016 51695

If you want to add a touch of bling, choose a lower bezel or gypsy set. You can also find numerous bezel-set stackable rings that work too.

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If you’re headed off to the beach, here are two colorful and very affordable silicone stacks that can make building a sandcastle and anything else that comes their way.

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Necklaces

Save your long strands for the evening or office, and I avoided pendants unless they were petite. Instead, when around young children, playing a sport, or hiking, choose necklaces and chains that fit close to the neck. All of these would work well as layering pieces for the office.

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Bottom Line — or Neckline

I love jewelry, and I’m always wearing some style. Sure, I keep my dressy styles for those occasions, but whatever you’re doing, we offer trending and classic jewelry that will work for you. Where there’s a will, there’s a way!




Threadless Body Jewelry 101: Press Fit Posts Explained

The jewelry industry and the body piercing industry have much more in common than some may realize. While high-quality, hypoallergenic metals such as implant-grade titanium and surgical steel (and, unfortunately, low-quality nickel-based alloys) have dominated the industry, fine gold body jewelry has been on a sharp rise in recent years. If you thought all body jewelry was created equally, think again.

Just as all rings aren’t created equally, neither is body jewelry. As education grows awareness, so too does this golden opportunity. Precious metals command a far higher price point than both titanium and steel, which is great news for both retail jewelers AND body piercers.

Stuller is proud to expand our offerings in this area, starting with our new threadless Press Fit posts and backs made from 14-karat gold.

But to get this deep dive started, we need to start with some basic terminology and explain why threadless body jewelry is so great to begin with.

Stick around to the end for a free downloadable ear piercing chart you can print for your store, for personal reference, or for customers to take home.

Externally Threaded vs. Internally Threaded Jewelry

To help you understand Stuller’s new Press Fit body jewelry, it helps to know about the two other types of body jewelry: externally threaded and internally threaded.

View the chart below to see the difference in their construction:

Stuller

Many piercers consider externally threaded body jewelry unacceptable. They are often made from nickel-heavy “mystery metal” that can cause skin reactions — even in people who don’t typically react to nickel.

Externally threaded jewelry doesn’t smoothly pass through the piercing. When the jewelry is removed, the threads can cause trauma to the skin and let bacteria grow in the micro tears.

Internally threaded body jewelry, by contrast, is safe for all piercings. Since the threads are inside the post/barbell, the jewelry can harmlessly pass through the piercing. Stuller carries a modest assortment of internally threaded styles.

But there’s an equally safe alternative to internally threaded jewelry — one with some key advantages over internal threading — and Stuller is proud to add this type to our ever-growing assortment of findings. Enter Press Fit, Stuller’s new threadless body jewelry system.

“You just went over internally and externally threaded. Now you’re talking about threadLESS? What’s that?” you may ask. And I’m glad you did.

What is Threadless Body Jewelry?

Unlike externally and internally threaded styles, threadless body jewelry is exactly as the name implies: it has no threads at all.

These pieces are held together via tension created when the pin (sometimes called the post) is slightly bent and fully pressed into the tube back (in the body piercing industry, this part is typically called the post). Read on for an infographic that demonstrates how this works.

This unique construction offers an array of benefits for body piercings.

Why Choose Threadless Body Jewelry?

Threadless body jewelry’s key benefits are safety, security, comfort, and ease of changing up one’s look. Here’s are five reasons why you should choose this style:

  1. Threadless jewelry is safe for piercings. The post’s smooth, threadless construction provides a clean, harmless pass through any piercing.
  2. It keeps your jewelry secure and in place. Held by tension, threadless jewelry can’t accidentally fall out. It requires a bit of effort to remove, actually!
  3. Threadless jewelry is comfortable. No more is poking an issue. Because threadless styles have a disc back, the stud rests comfortably and flatly against the skin. In select piercings, such as the tragus, this means the wearer can keep using earphones.
  4. You can mix and match to explore your personal style. You have endless ways to mix and match a variety of decorative tops: ball ends, trims, diamonds, gemstones, and even dangles.
  5. Wearers need only one back for one piercing yet can have a variety of decorative ends. This lets them create a versatile, ready-to-wear collection.

How Does Threadless Body Jewelry Work?

While Press Fit posts and backs may seem complicated, they’re actually quite simple once you understand the fit. Using tension created when the two components are pressed together, threadless jewelry secures into place.

Unlike traditional friction-back studs — which you insert from the front of the piercing, starting with the earring’s post — threadless jewelry works in reverse. That is, you insert the Press Fit back from behind first, and then you insert the pin from the front.

How to Take Off Threadless Jewelry

Hold both ends of the jewelry, and pull them in opposite directions. You may need to add a slight twisting motion. And don’t do it over your bathroom sink without a plug — these pieces are tee-tiny, and you don’t want to lose your precious jewelry down the drain.

Press Fit Posts and Backs

The newest addition to our immense findings selection is this Press Fit system. You can buy just the back, just the post, or both*. Solder a tiny trim or stone setting onto the post for a look your customers can quickly mix and match.

press fit posts and backs

At the current time, we sell the posts and decorative ends separately.

Joining them together requires a smidge of soldering. These are not currently able to be ordered as a ready-to-wear style — but keep an eye on our site, as exciting things are coming for Press Fit!

Specs

  • Made in-house from SCS-certified 100% recycled metal
  • Back assembly is a 2.5mm struck disc with 18-gauge tubing
  • Available in 14-karat white, yellow, and rose gold
  • Two post lengths and four back lengths:
    • 4mm post fits the 5mm and 6mm back
    • 6mm post fits the 7mm and 8mm back

* Please note that at Stuller, we refer to the pin as the post, and the back is the tube + disc end component.

A Few Notes

First, know that Press Fit posts and backs are compatible only with each other. You cannot take a regular earring stud’s post and fit it inside a Press Fit tube. They will neither fit nor bend, unlike the Press Fit pin (post), which is ultra thin and moderately flexible.

Second, Press Fit posts and backs can be worn only in piercings that use straight jewelry. We recommend wearing these in select piercings:

  • Ear lobes
  • Ear cartilage piercings (helix, forward helix, flat, tragus, anti-tragus, conch)
  • Nostrils
  • Lips

Consult with a professional piercer to learn about which gauge thicknesses and size posts are best for which piercings. Piercings are not one-size-fits-all since all bodies are different.

Can I Use Press Fit With Other Piercings?

Body piercings that use curved or circular jewelry — such as navels, daiths*, snugs, rooks, eyebrows, and such — are not suitable for Press Fit posts and backs.

Why? A straight bar used in a curved body piercing puts pressure on the piercing, and the piercing may heal improperly — or worse, the wearer’s body may slowly reject the piece. This can leave them with a nasty scar and potentially affect whether they can have that specific location repierced.

* Despite its spelling, daith is actually pronounced doth. It rhymes with cloth, trough, and cough!

Download This Free Ear Piercing Chart

Share the knowledge! With this chart, you can inspire customers to get their next piercing, or maybe even open them up to one they didn’t know was possible.

ear piercing types

Hand it out to customers when they buy a Press Fit post and back from you, or keep it near your Press Fit jewelry to show customers some options.

Note: If customers ask you where they should go to get a piercing, I recommend sending them to the Association of Professional Piercers (APP). This will help them locate a professional piercer who has passed the APP’s strict guidelines for membership.

My Experience

Personally, I’m a fan of the triple-forward helix and the double tragus, both of which I had at age 19. However, my craziest piercings were the three-stone vertical industrials I had in each ear. I was a body modification aficionado back in college and still retain a lot of fondness for piercings.

A huge part of the appeal for me was that piercings allowed me to explore my creativity and change up any look within seconds. At my piercing peak, I had 22 and was just getting into 14-karat gold for them.

Who knew I’d end up at Stuller someday and discover we’re the supplier to many of the fine body jewelry creators I adored back then?

Oh, and yes — I used threadless jewelry in most of my cartilage piercings back then. I can attest to how secure, safe, and comfortable these styles are. In fact, the first time I tried taking one out my tragus, I thought the pin was stuck in the post for good!

Ready to get some threadless jewelry of your own?

Shop Press Fit on Stuller.com today!




5 Looks to Love From the 2020 CMA Awards

Last night’s Country Music Association Awards was truly one for the books and proved to be a star-studded close of the 2020 award season. Held in Nashville’s Music City Center, this year’s CMA’s stood out against other award shows this year because it is the only award show to be held mostly in person. Although with a substantially reduced and intimate audience, the show gave a feeling of almost normality with show-stopping performances, live applause, and stunning looks.

This year’s attendees definitely dressed up for the occasion and inspired us with how they chose to accessorize. Let’s take a look at our top 5 favorite pieces from this year’s CMA’s and find Stuller products that can help recreate these fashion statements.

Reba McEntire’s Hoop Earrings

Reba McEntire CMA Awards 2020
Photo by ABC | US Magazine

A seasoned CMA awards host and a legendary performer, Reba naturally knows how to capture attention when she enters the room. From her tribute performance with co-host Darius Rucker to her multiple fashion ensembles, Reba certainly left her mark on us. One of her prominent accessories we loved was her golden hoops she paired with her unique and stunning beaded black collared dress. Just like Reba, they are classy, yet stated.

Grab attention like Reba with a pair of inside-outside hinged hoop earrings (61378).

Maren Morris’s Ring Stack

Maren Morris CMA Awards 2020
Photo by Terry Wyatt with Getty Images | Billboard.com

Maren Morris was the big winner at last night’s CMA awards taking home Single of the Year, Song of the Year, and Female Vocalist of the Year. As a new mom, she was certainly eager to finally be out of the house and dressed to impress – and we loved it! What caught our attention was her glittering dress she wore while performing her award-winning song “The Bones.” Complementing the dress was an excellent selection of stackable rings.

Be bold like Maren and add to your stackable collection. Make a statement with an accented stackable ring (124453) or choose a more subtle diamond stackable ring (653716).

Justin Bieber’s Gold Watch Band

Justin Bieber CMA Awards 2020
Photo by Dustin Downing/Country Music Association Inc./Shutterstock | People Magazine

Country music is not the first genre of choice when you think of Justin Bieber. Nevertheless, he was nominated for three CMA awards for his collaboration with artists Dan + Shay on their hit song “10,000 Hours.” While not in attendance for the in-person award show, the trio performed from the Hollywood Bowl to no audience. The performance was phenomenal, and we are glad they could make it. Bieber dressed up his normal casual urban streetwear with high waisted dress pants and a gold watch. We loved this look because it is a perfect example of trending fashion among the younger generation.

Accessorize like Justin Bieber with an extremely cost-effective spring-end adjustable link watch band (59-0103).

Carly Pearce’s Emerald Drop Earrings

Carly Pearce CMA Awards 2020
Photo by Jamie Schramm/Country Music Association Inc./Shutterstock | US Magazine

Recipient of Music Event of the Year for her song “I Hope You’re Happy Now,” Carly Pearce showed up ready to make an impression. In a floor-length green dress with a slit up to the thigh, she accessorized with a matching pair of emerald drop earrings. She said she styled that look with her mom, which definitely warmed our hearts.

Experience blissful happiness like Carly Pearce with a round bar earring mounting (22137) set with emeralds or your gemstone of choice.

Ingrid Andress’ Matching Necklace and Bracelet

Ingrid Andress CMA Awards 2020
Photo by ABC | US Magazine

CMA performer Ingrid Andress brought us and herself to tears performing her song “More Hearts Than Mine.” But it was actually her red-carpet look that caught our attention first. Sporting a deconstructed Tom Ford suit, she paired it with matching diamond necklace and bracelet. These pieces truly pulled her outfit together.

Add a piece that could bring someone to tears like Ingrid Andress with a diamond necklace (68226) and matching diamond line bracelet (BRC445).


Get inspired by more award-worthy fashion statements in our previous award show coverage.

Our Top 5 Looks From the Emmys

2020 GRAMMY Awards Roundup: Jewelry Trends

Shining Stars: Oscars 2020 Jewelry Trends




302 Design Spotlight: Mobile Earrings

Have you peeked inside this month’s Elle, Marie Claire, or Harper’s Bazaar magazines? You may have seen one of our fave looks from the Utility Collection, these fun and flexible mobile earrings.

Modern Movement

From brunch with the girls to a night out on the town, a cocktail dinner, or a weekend spent at home, the mobile earrings are versatile enough to be worn anywhere and for anything.

Your customers can wear this playful and luxurious style as a solitary statement piece or wear it paired with a complementary #NeckMess. With a single whip of their head, they’ll steal a second glance from everyone around.

302 Fine Jewelry Mobile Earrings

Behind the Design

Collaboration is at the heart of 302 Fine Jewelry. Our in-house fashion experts and design team frequently meet up to discuss new and existing designs, and this is how the mobile earrings were brought to life.

Our jewelry team identified a need within the Utility Collection for a head-turning, movable style. After weeks of browsing, picking, and crafting a prototype from Stuller’s wide assortment of jewelry findings, the 302 design team got to work creating the fully functional earrings.

302 Fine Jewelry Mobile Earrings

Now this design has proven itself a standout style both inside and outside of Stuller. Grab your pair today in one of five metal qualities (silver, platinum, and 14-karat white, rose, and yellow gold) to have them ready for your fashion-savvy customers.


Want to know more about 302 Fine Jewelry?

Read our previous entry to discover three reasons to become a 302 partner, or start shopping the collections on our website.




Buzzing Over Jewelry for World Bee Day 2020

World-Bee-Day-2020-Jewelry

Fewer things are as vital to our everyday life than the bee. You may not think much about these fuzzy insects, but bees (and other pollinators, such as bats, butterflies, and hummingbirds) are the key to biodiversity and the vast majority of global food production. Without pollinators, the quality and the quantity of our food would go down.

That’s why, on May 20 of every year, we celebrate World Bee Day!

World-Bee-Day-2020-Bees-Damien-Tupinier

What is World Bee Day?

Since its establishment in 2014, World Bee Day focuses on the importance of pollinators, particularly the noble honey bee, and why we should protect and preserve them. For instance, did you know that

  • …nearly 90% of the world’s wild flowers depend, whether entirely or partly, on pollinators?
  • …more than 75% of the world’s food crop and 35% of agricultural land depend on pollinators?
  • …pollinators contribute to agricultural biodiversity, which increases the quality and diversity of our food?

Source: World Bee Day, United Nations

Below, we’ve highlighted some of our favorite bee-inspired jewelry as well as where you can go to learn more about World Bee Day.

Generate Buzz With Bee Jewelry

Just as the bee buzzes from flower to flower, the jewelry space is abuzz with bee baubles.

These pieces are perfect for sparking conversation about pollinators and why we should #SaveTheBees. Featuring bee-themed jewelry on your social media is an easy way to generate buzz about your store and World Bee Day. 

From custom metal stampings to fine jewelry, Stuller has a variety of best-selling, bee-inspired jewelry for you to offer customers:

World-Bee-Day-2020-Yellow-Bee-Earrings World-Bee-Day-2020-Yellow-Medallion-Dangle World-Bee-Day-2020-Honeycomb-Stackable-Ring
Tiny Bee Dangle 2000939 Bee Earrings 87319 Medallion Dangle 2000360 Honeycomb Ring 124608

 

World-Bee-Day-2020-White-Bee-Stackable-Ring World-Bee-Day-2020-Yellow-Stamping World-Bee-Day-2020-Sterling-Bee-Charm  
Stackable Ring 52027 Stamping 2000835 Charm 86402  

Shop our full assortment of bee-inspired jewelry.


Bee Engaged With World Bee Day

Want to do your part to help pollinators survive and do what they do best? Here are some ideas:

World-Bee-Day-2020-Honeycomb-Jez-Timms

  • Donate to charities and research groups dedicated to the preservation of bees.
  • Visit your local beekeepers to learn more about their work — and buy raw honey. It tastes great and contains all the nutrients that pasteurized store-bought honey lacks.
  • Set up a pollinator-friendly habitat in your yard, garden, or other outdoor area. A good place to start is with nectar-bearing flowers and shrubs. An even easier thing you can do is make a bee water fountain.
  • Use pesticides (if you must) that do not harm pollinators. Spray them when there’s no wind, and do so when bees are inactive: during the early morning or late night.
  • Spread awareness on social media with the hashtag #WorldBeeDay.

Learn all there is to know, such as events, news, and what you can do to help at the official World Bee Day 2020 site




Introducing the 2020-2021 Stuller Findings and Metals Catalog

2020-2021 Stuller Findings and Metals Catalog Blog Header

Findings are essential to your business. And they’re important to Stuller, too. In fact, our business began with findings nearly 50 years ago.

2020-2021 Stuller Findings and Metals Catalog

Here at Stuller, we carry one of the most extensive selections of die-struck and machine cut findings in the marketplace. Plus, the majority of that product is manufactured right here in Lafayette, Louisiana. There’s no place better to browse the breadth of our findings assortment than our NEW 2020-2021 Stuller Findings and Metals Catalog.

Not only does this catalog feature our best-selling classics, but we’ve also incorporated more 14k rose gold options, semi-set product, and fashion-forward components. It’s now easier than ever to find exactly what you need! We’ve included over 700 new styles within this new catalog. This means it consists of 20% new items! So crack it open. We think you’ll be delighted by what you find.

How often does Stuller send a findings catalog?

The last findings catalog went out in July of 2017. Working closely with our product development and design teams, we’ve found a two-year catalog cycle works best. After all, we’re always striving to serve new product to our customers. Plus, we’re constantly looking for ways to improve as we make it easier to find exactly what you’re looking for.

How long did it take to make the findings catalog?

It took about six to eight months to create the new findings catalog. But honestly, work begins as soon as a new catalog drops. We receive immediate feedback and work to incorporate customers’ preferences into our planning for the next edition.

 

Here are 5 New Updates to the Stuller Findings and Metals Catalog:

1. Updated Imagery

Following the last catalog, we received lots of customer feedback requesting products shown to scale. So naturally, we wanted to incorporate that feedback in this catalog. At the same time, we recognized the importance of sharing a view that showcases the tiny details and design elements of findings, too. So, to accommodate both needs, you’ll find magnified imagery along with items shown to scale to help you make the most informed buying decision.

2020-2021 Stuller Findings and Metals Catalog Earrings Settings Sketches Earrings

2. Improved Navigation

This catalog also features additional tabs allowing us to highlight more product categories than ever before. You’ll now find individual sections for chain, trims, pendant components, and earring components. In previous editions, we had quite a bit of variation in the product shown in each section. For example, if you were turning to the earring section looking for an earring post and back, you had to navigate through all the earring mountings before finding what you needed.

In this edition, we separated product categories for easier navigability. Now, whether you’re looking for an earring back, a bail, chain by the inch, or whatever you need, you can simply turn straight to that section.

2020-2021 Stuller Findings and Metals Catalog Earrings Settings Gemstones

3. Stuller.com Integration

From one catalog to the next, we’re seeing more and more customers browsing items on Stuller.com. Of course, everyone has their own preference. Some may want to call in their orders referencing the catalog, while others may prefer to shop and price orders online.

With this in mind, we really wanted to create a seamless shopping experience between all the ways our customers shop. We achieved this by adding additional links to stuller.com, listing related products in the catalog and on the web, and adding easier ways to identify product functionality.

2020-2021 Stuller Findings and Metals Catalog Earrings Settings Sketch Earrings

4. Expanded Section Introductions

As you’re probably aware, industry jargon can often be subjective. While one person calls a setting a head, others may call it a crown. So, we aimed to remove some ambiguity by expanding the introductions of each section. We added more visuals and information to describe what’s included in each section.

We also felt this would help your customers or sales associates new to the jewelry industry. Imagine a new sales associate who turns to the Trim section and wonders, “Hmm, what’s a trim?” The new shopping guides in each section contain explanations and visual examples of what’s showcased.

2020-2021 Stuller Findings and Metals Catalog Trim Sheet Wire

5. Semi-Set Pricing

Last, but not least, we’ve incorporated semi-set pricing throughout the catalog. We began this work in our last catalog which contained a unique section dedicated to showcasing our semi-set findings offering. However, since we’ve seen a greater trend towards semi-set product each year, we incorporated semi-set pricing throughout our latest 2020-2021 Stuller Findings and Metals catalog wherever it applied.

2020-2021 Stuller Findings and Metals Catalog Heads Shanks

Learn more about the 2020-2021 Stuller Findings and Metals Catalog here on Stuller.com.




Stock These New Winter Jewelry Trends to Warm the Wardrobe

Winter Jewelry Trends Blog Header

It’s the first day of winter! And that means today is also the shortest day of the year—so take action. With nightfall closing in faster than usual, today’s colder weather calls for layer upon layer of show-stopping style. Suggest these new winter jewelry trends to warm your customers’ wardrobes. Celebrate metal’s texture, form, and finish this wintertime by touting gold in its many shades. After all, red, gold, and silver are core colors this time of year.

 

Here are our favorite winter jewelry trends to share this year

Rosy cheeks and rose gold tones

Rose gold rings are all the rage. Gleaming with a warmly burnished sheen, this rosy-toned metal bursts with femininity. Just a glimpse of this glowing metal fashion is enough to lend warmth to winter’s bitter cold.

Gilded in gold

Gold rests comfortably at the top of the precious metal food chain. And what’s more festive for holiday season than glimmering yellow gold? The gold leaf ear climbers above remind us of wreaths, while the circular pendant with baguette accents conveniently mimics a snowflake’s delicacy.

Under the earmuffs

A mainstay on the metal fashion scene, white gold belongs in a winter wonderland. Let’s not forget about icy blue gemstones and vibrant violet shades, too. These cool hues pop when set in white gold and lead the way for this year’s winter jewelry trends.

Stacking stuffers

Stackables are still in style. Diamond and gemstones eternity bands top this year’s winter jewelry trends.

Winter Jewelry Trends Stackable Rings

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What’s hot in your store this holiday season? Share your area’s winter jewelry trends using #HowIStuller on FacebookInstagramTwitterPinterest.




Gift Your Loved Ones with Jewelry Under $500

Jewelry Under $500 Valentines Day Blog Header

Imagine this scenario: a couple enters your store days before Valentine’s Day. As she wanders about your sales floor, her “ouus” and “ahhs” make the sweetest audible expressions. “OMG look at this beautiful ring. I love how the gold glimmers and look how sparkly this stone is!” She calls him over and asks, “What do you think Honey?” Poor guy. He’d never admit it, but all the rings look the same in his eyes. Sadly, all he sees are dollar signs.

Sound familiar? Here’s a curious thought: we advertise to ladies in hopes they’ll convince their beau to surprise them with the perfect Valentine’s Day gift. But does he connect with jewelry in the same way that she does? Probably not. So speak his language. Make Valentine’s Day shopping a breeze — promote the price point. Encourage jewelry under $500 with a tiered selection to meet every budget. And with self-purchases on the rise, your gals might just pick up an on-budget piece (or two) for herself.

 

Below we’ve suggested trendy Valentine’s Day jewelry under $500, complete with retail pricing to win the sale this season

The Classics Under $100

Her heart will skip a beat with these classic yet affordable styles. Pearls are a definite go-to gift while rose gold glows with feminine sophistication. She’ll wear and cherish these must-have styles for years to come. Heck, give her both to score big with this classic jewelry under $500.

Ear Climbers Under $300

 

Ear climbers are an emerging trend that seems to be sticking around for the long haul. Those shown above play on three popular designs: nature-inspired, geometric, and freeform beaded ear climbers. She’ll absolutely have to have these irresistible styles!

Stackables Under $500

 

Mix, match, and stack these bands to create her special look — one she will love for a lifetime. A mature trend, stackables offer endless options and make wonderful jewelry under $500. Pair them with her existing anniversary band, or buy her a whole new band for a renewed look this Valentine’s Day.


There you have it — jewelry under $500 that any lady will be delighted to receive. Which options are your favorites? Share with us your best Valentine’s Day sellers using #HowIStuller on FacebookInstagramPinterestTwitter.