1

Sell Confidently with Selling Systems and Solutions

Taking the time to fill your cases and select inventory to have on display can be time-consuming and costly. That’s why Stuller offers a range of selling systems and solutions to help you focus on what matters most — your customers. We offer pre-merchandised systems that contain prototype and live product that make it easy for you to display pieces your customers are looking for. With many of these styles in-stock, you can receive your order with next-day delivery. 

Explore our new and best-selling selling systems and solutions below and head to Stuller.com/Selling-Solutions to get started! 

Findings and Components Selling Systems 

One of our most popular selling systems to date is the Piece by Piece™ Interactive Settings & Shanks Ring Builder (2000400). This merchandisable findings and components system gives your customers the opportunity to mix and match different prototype settings and shanks to create their perfect ring. With 36 magnetic peg heads and 24 compatible shanks, there are over 800 combinations that can be created with various designs, stone sizes, stone shapes, center stone orientations, and metal qualities. 

Bridal Selling Systems 

Engagement Rings 

Stuller provides numerous solutions to help support your bridal business. The most comprehensive of these solutions is our ever&ever® Bridal Program (651854)ever&ever® is Stuller’s comprehensive prototype bridal selling solution, which provides you with the most on-trend bridal styles as well as extensive marketing support. You have multiple purchasing options as well as a private label option, so you can be sure to have a bridal selection that works for your business. With two product enhancements a year, your assortment will always be fresh and in-style. 

Learn more about the ever&ever® Bridal Program at Stuller.com/EverandEver

We are also very excited to launch a new way to interact with and sell our Designer Bridal Collection — introducing the Designer Bridal Selling Systems (688860). Featuring the most in-demand and on-trend engagement rings of the year, the new Designer Bridal Selling Systems include four pre-merchandised assortments according to style: Modern, Art Deco, Vintage-Inspired, and Whimsical. Each assortment includes eight prototype engagement rings made of superior quality metal alloy. The assortments can be purchased together in a comprehensive collection or separately.

Piece by Piece Interactive Settings & Shanks Ring Builder ever&ever® Bridal Program Designer Bridal Selling Systems

Wedding Bands 

Along with our solutions for engagement rings, we also have options to support bands. For wedding bands, offer a variety of styles with our classic and contemporary metal wedding band selling systems. The Classic Wedding Band Selling System (653689includes 42 prototype bands, featuring 18 classic profiles, 10 special finishes, and 2 engraving options. This selling system also works seamlessly with our online Band Builder for a complete buying experience with your customer. 

We also provide four NEW selling systems to help you sell contemporary metal bands according to color pairings — the Rose/Black (653655:106:P)Black/Yellow (653655:108:P)Blue/Gray/Black (653655:109:P), and Rose/Gray (653655:107:P)

Classic Wedding Band Selling System Blue/Gray/Black Contemporary Metal Wedding Band Selling System
Black/Yellow Contemporary Metal Wedding Band Selling System Rose/Black Contemporary Metal Wedding Band Selling System Rose/Gray Contemporary Metal Wedding Band Selling System

Eternity and Anniversary Bands 

When it comes to anniversary and eternity bands as well as enhancers, we also have several options to fit your needs. Our Anniversary Band Selling System (653692) features popular French set, prong set, and channel set prototype styles in four different stone size options. Our Eternity Band Selling System (653693) showcases prototypes of our best-selling eternity band style (122107) in four finger sizes with three stone size variations. 

Anniversary Band Selling System Eternity Band Selling System

For customers that enjoy crafting their own bridal stack, we provide a Stackable Anniversary Band Selling System (653122) that features 32 prototype rings in various metal colors. The display perfect shows how different ring styles and colors look stacked with each other and is great for customer interaction. 

Contour Bands and Ring Guards 

Finally, our Bridal Enhancer Selling System (688825) showcases 16 total prototype enhancers — 12 contour bands and 4 ring guards. With this pre-merchandised assortment, you can attract your customers with a variety of classic and trending styles.

Stackable Anniversary Band Selling System Bridal Enhancer Selling System

Fine Jewelry Selling Systems 

Diamond Jewelry 

Whether natural or lab-grown, classic and trending diamond jewelry is as popular as ever. We have selling systems to help you provide these popular everyday essentials. 

The diamond stud earring is one of the most quintessential pieces of anyone’s fine jewelry collection. Lab-grown diamonds are giving consumers the opportunity to obtain these desired styles at a lower price point. We offer two options when it comes to effectively selling these lab-grown diamond styles — our 3-prong or 4-prong Lab-Grown Diamond Stud Selling Systems (653691). Both systems feature either 3-prong cocktail styles or 4-prong basket styles in carat weight ranges from 1/3 to 2 carat total weight. The lab-grown diamonds are available in SI1-SI2 diamond clarity and G-H color. These live styles come in a compact modular display for easy setup and small in-case footprint and are fastened with friction backs. 

Another diamond essential is the line bracelet. We offer a Line Bracelet Selling System (653700), which features our best-selling style ranging from 1 to 5 carat total weight. While the system itself includes high-quality prototypes set with CZs, our live products are available in natural diamond I1 clarity and G-H color or in lab-grown diamond SI1-SI2 clarity and G-H color. 

Lab-Grown Diamond Stud Selling System Line Bracelet Selling System

Family Jewelry 

Family jewelry that celebrates loved ones with beautiful colored gemstones are staples in any retail store. We help you showcase a variety of options with two family jewelry selling systems. 

The Family Jewelry Selling Systems (653688) include both a timeless classic option and an on-trend modern option. Each system includes three prototype necklaces and six prototype rings, a mix of new and best-selling styles. The live product options include a variety of metal qualities and either genuine, lab-grown, or imitation stones. 

Chain 

Chain is an extremely popular jewelry trend among men and women right now. Be prepared to offer a wide assortment of chain styles and qualities by using our 14K Chain Selling System (651632). This system comes with 28 chains featuring our four most popular styles: cable, wheat, rope, and box. Each style contains seven types of chains in various millimeter widths and in 14K white, yellow, and rose gold. It even includes space to store additional inventory, so you always have your most popular pieces in-stock. 

Birthstone Jewelry 

Nothing says personalization quite like birthstone jewelry. Whether purchased as a well-deserved self-purchase or as a loving gift, birthstone jewelry is an easy favorite among all types of customers. Our Halo-Style Birthstone Selling System (653711) takes everyday essential halo styles set with birthstones and presents them as matching earring, ring, and necklace sets. While the styles featured in the system come in sterling silver, they are also available in 14K gold metal qualities as well as with genuine or lab-grown gemstones and diamonds. 

Family Jewelry Selling Systems 14K Chain Selling System Halo-Style Birthstone Selling System

Solutions for All 

We work hard so you can focus on what matters most — making lasting connections with your customers. Sell confidently with smart investments using any of Stuller’s pre-merchandised selling systems and solutions. To view all selling systems available, visit Stuller.com/Selling-Solutions or contact us at 800-877-7777. 




5 Looks to Love From the 2020 CMA Awards

Last night’s Country Music Association Awards was truly one for the books and proved to be a star-studded close of the 2020 award season. Held in Nashville’s Music City Center, this year’s CMA’s stood out against other award shows this year because it is the only award show to be held mostly in person. Although with a substantially reduced and intimate audience, the show gave a feeling of almost normality with show-stopping performances, live applause, and stunning looks.

This year’s attendees definitely dressed up for the occasion and inspired us with how they chose to accessorize. Let’s take a look at our top 5 favorite pieces from this year’s CMA’s and find Stuller products that can help recreate these fashion statements.

Reba McEntire’s Hoop Earrings

Reba McEntire CMA Awards 2020
Photo by ABC | US Magazine

A seasoned CMA awards host and a legendary performer, Reba naturally knows how to capture attention when she enters the room. From her tribute performance with co-host Darius Rucker to her multiple fashion ensembles, Reba certainly left her mark on us. One of her prominent accessories we loved was her golden hoops she paired with her unique and stunning beaded black collared dress. Just like Reba, they are classy, yet stated.

Grab attention like Reba with a pair of inside-outside hinged hoop earrings (61378).

Maren Morris’s Ring Stack

Maren Morris CMA Awards 2020
Photo by Terry Wyatt with Getty Images | Billboard.com

Maren Morris was the big winner at last night’s CMA awards taking home Single of the Year, Song of the Year, and Female Vocalist of the Year. As a new mom, she was certainly eager to finally be out of the house and dressed to impress – and we loved it! What caught our attention was her glittering dress she wore while performing her award-winning song “The Bones.” Complementing the dress was an excellent selection of stackable rings.

Be bold like Maren and add to your stackable collection. Make a statement with an accented stackable ring (124453) or choose a more subtle diamond stackable ring (653716).

Justin Bieber’s Gold Watch Band

Justin Bieber CMA Awards 2020
Photo by Dustin Downing/Country Music Association Inc./Shutterstock | People Magazine

Country music is not the first genre of choice when you think of Justin Bieber. Nevertheless, he was nominated for three CMA awards for his collaboration with artists Dan + Shay on their hit song “10,000 Hours.” While not in attendance for the in-person award show, the trio performed from the Hollywood Bowl to no audience. The performance was phenomenal, and we are glad they could make it. Bieber dressed up his normal casual urban streetwear with high waisted dress pants and a gold watch. We loved this look because it is a perfect example of trending fashion among the younger generation.

Accessorize like Justin Bieber with an extremely cost-effective spring-end adjustable link watch band (59-0103).

Carly Pearce’s Emerald Drop Earrings

Carly Pearce CMA Awards 2020
Photo by Jamie Schramm/Country Music Association Inc./Shutterstock | US Magazine

Recipient of Music Event of the Year for her song “I Hope You’re Happy Now,” Carly Pearce showed up ready to make an impression. In a floor-length green dress with a slit up to the thigh, she accessorized with a matching pair of emerald drop earrings. She said she styled that look with her mom, which definitely warmed our hearts.

Experience blissful happiness like Carly Pearce with a round bar earring mounting (22137) set with emeralds or your gemstone of choice.

Ingrid Andress’ Matching Necklace and Bracelet

Ingrid Andress CMA Awards 2020
Photo by ABC | US Magazine

CMA performer Ingrid Andress brought us and herself to tears performing her song “More Hearts Than Mine.” But it was actually her red-carpet look that caught our attention first. Sporting a deconstructed Tom Ford suit, she paired it with matching diamond necklace and bracelet. These pieces truly pulled her outfit together.

Add a piece that could bring someone to tears like Ingrid Andress with a diamond necklace (68226) and matching diamond line bracelet (BRC445).


Get inspired by more award-worthy fashion statements in our previous award show coverage.

Our Top 5 Looks From the Emmys

2020 GRAMMY Awards Roundup: Jewelry Trends

Shining Stars: Oscars 2020 Jewelry Trends