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Sell Confidently with Selling Systems and Solutions

Taking the time to fill your cases and select inventory to have on display can be time-consuming and costly. That’s why Stuller offers a range of selling systems and solutions to help you focus on what matters most — your customers. We offer pre-merchandised systems that contain prototype and live product that make it easy for you to display pieces your customers are looking for. With many of these styles in-stock, you can receive your order with next-day delivery. 

Explore our new and best-selling selling systems and solutions below and head to Stuller.com/Selling-Solutions to get started! 

Findings and Components Selling Systems 

One of our most popular selling systems to date is the Piece by Piece™ Interactive Settings & Shanks Ring Builder (2000400). This merchandisable findings and components system gives your customers the opportunity to mix and match different prototype settings and shanks to create their perfect ring. With 36 magnetic peg heads and 24 compatible shanks, there are over 800 combinations that can be created with various designs, stone sizes, stone shapes, center stone orientations, and metal qualities. 

Bridal Selling Systems 

Engagement Rings 

Stuller provides numerous solutions to help support your bridal business. The most comprehensive of these solutions is our ever&ever® Bridal Program (651854)ever&ever® is Stuller’s comprehensive prototype bridal selling solution, which provides you with the most on-trend bridal styles as well as extensive marketing support. You have multiple purchasing options as well as a private label option, so you can be sure to have a bridal selection that works for your business. With two product enhancements a year, your assortment will always be fresh and in-style. 

Learn more about the ever&ever® Bridal Program at Stuller.com/EverandEver

We are also very excited to launch a new way to interact with and sell our Designer Bridal Collection — introducing the Designer Bridal Selling Systems (688860). Featuring the most in-demand and on-trend engagement rings of the year, the new Designer Bridal Selling Systems include four pre-merchandised assortments according to style: Modern, Art Deco, Vintage-Inspired, and Whimsical. Each assortment includes eight prototype engagement rings made of superior quality metal alloy. The assortments can be purchased together in a comprehensive collection or separately.

Piece by Piece Interactive Settings & Shanks Ring Builder ever&ever® Bridal Program Designer Bridal Selling Systems

Wedding Bands 

Along with our solutions for engagement rings, we also have options to support bands. For wedding bands, offer a variety of styles with our classic and contemporary metal wedding band selling systems. The Classic Wedding Band Selling System (653689includes 42 prototype bands, featuring 18 classic profiles, 10 special finishes, and 2 engraving options. This selling system also works seamlessly with our online Band Builder for a complete buying experience with your customer. 

We also provide four NEW selling systems to help you sell contemporary metal bands according to color pairings — the Rose/Black (653655:106:P)Black/Yellow (653655:108:P)Blue/Gray/Black (653655:109:P), and Rose/Gray (653655:107:P)

Classic Wedding Band Selling System Blue/Gray/Black Contemporary Metal Wedding Band Selling System
Black/Yellow Contemporary Metal Wedding Band Selling System Rose/Black Contemporary Metal Wedding Band Selling System Rose/Gray Contemporary Metal Wedding Band Selling System

Eternity and Anniversary Bands 

When it comes to anniversary and eternity bands as well as enhancers, we also have several options to fit your needs. Our Anniversary Band Selling System (653692) features popular French set, prong set, and channel set prototype styles in four different stone size options. Our Eternity Band Selling System (653693) showcases prototypes of our best-selling eternity band style (122107) in four finger sizes with three stone size variations. 

Anniversary Band Selling System Eternity Band Selling System

For customers that enjoy crafting their own bridal stack, we provide a Stackable Anniversary Band Selling System (653122) that features 32 prototype rings in various metal colors. The display perfect shows how different ring styles and colors look stacked with each other and is great for customer interaction. 

Contour Bands and Ring Guards 

Finally, our Bridal Enhancer Selling System (688825) showcases 16 total prototype enhancers — 12 contour bands and 4 ring guards. With this pre-merchandised assortment, you can attract your customers with a variety of classic and trending styles.

Stackable Anniversary Band Selling System Bridal Enhancer Selling System

Fine Jewelry Selling Systems 

Diamond Jewelry 

Whether natural or lab-grown, classic and trending diamond jewelry is as popular as ever. We have selling systems to help you provide these popular everyday essentials. 

The diamond stud earring is one of the most quintessential pieces of anyone’s fine jewelry collection. Lab-grown diamonds are giving consumers the opportunity to obtain these desired styles at a lower price point. We offer two options when it comes to effectively selling these lab-grown diamond styles — our 3-prong or 4-prong Lab-Grown Diamond Stud Selling Systems (653691). Both systems feature either 3-prong cocktail styles or 4-prong basket styles in carat weight ranges from 1/3 to 2 carat total weight. The lab-grown diamonds are available in SI1-SI2 diamond clarity and G-H color. These live styles come in a compact modular display for easy setup and small in-case footprint and are fastened with friction backs. 

Another diamond essential is the line bracelet. We offer a Line Bracelet Selling System (653700), which features our best-selling style ranging from 1 to 5 carat total weight. While the system itself includes high-quality prototypes set with CZs, our live products are available in natural diamond I1 clarity and G-H color or in lab-grown diamond SI1-SI2 clarity and G-H color. 

Lab-Grown Diamond Stud Selling System Line Bracelet Selling System

Family Jewelry 

Family jewelry that celebrates loved ones with beautiful colored gemstones are staples in any retail store. We help you showcase a variety of options with two family jewelry selling systems. 

The Family Jewelry Selling Systems (653688) include both a timeless classic option and an on-trend modern option. Each system includes three prototype necklaces and six prototype rings, a mix of new and best-selling styles. The live product options include a variety of metal qualities and either genuine, lab-grown, or imitation stones. 

Chain 

Chain is an extremely popular jewelry trend among men and women right now. Be prepared to offer a wide assortment of chain styles and qualities by using our 14K Chain Selling System (651632). This system comes with 28 chains featuring our four most popular styles: cable, wheat, rope, and box. Each style contains seven types of chains in various millimeter widths and in 14K white, yellow, and rose gold. It even includes space to store additional inventory, so you always have your most popular pieces in-stock. 

Birthstone Jewelry 

Nothing says personalization quite like birthstone jewelry. Whether purchased as a well-deserved self-purchase or as a loving gift, birthstone jewelry is an easy favorite among all types of customers. Our Halo-Style Birthstone Selling System (653711) takes everyday essential halo styles set with birthstones and presents them as matching earring, ring, and necklace sets. While the styles featured in the system come in sterling silver, they are also available in 14K gold metal qualities as well as with genuine or lab-grown gemstones and diamonds. 

Family Jewelry Selling Systems 14K Chain Selling System Halo-Style Birthstone Selling System

Solutions for All 

We work hard so you can focus on what matters most — making lasting connections with your customers. Sell confidently with smart investments using any of Stuller’s pre-merchandised selling systems and solutions. To view all selling systems available, visit Stuller.com/Selling-Solutions or contact us at 800-877-7777. 




Social Survey: Men’s Jewelry Trends

Mens Fashion Trends

Let’s talk about trends. In the retail space, it’s important to stay up to date on trends, as these quick-lived movements can end up making you a lot of cash. With social media hotter than ever, trends are spreading like wildfire — especially in the jewelry industry. Photos of celebrities or athletes flaunting their favorite jewels are dispersed to millions of peoples’ phone screens worldwide. So, how do you adapt to the ever-changing trend landscape? Well, you stay ahead!

One facet of the industry that is talked about less than I would like is men’s jewelry. No, not just wedding bands — I’m talking men’s fashion jewelry. What are men wearing besides bands now? With simply working in social media, I was able to identify some men’s jewelry trends that I see very often. But that had me thinking: what are men actually buying? So, with the help of some of my jeweler friends, I was able to understand how men’s jewelry trends chalk up to what they are purchasing.

Read below for a first-hand look at the jewelry men are in to!

Decked in Pearls

One of my personal favorites, pearls, have been spotted on multiple celebrities over the past few years. Guys like Harry Styles, A$AP Rocky, Billy Porter, and more have been flaunting pearl statement earrings and strands effortlessly. Sammy from Ocean Pearl and Diamond and Jane from Jewelry by Jane Basch agree that they are seeing an uptick in men wearing pearls as well.

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Brace Yourself for Bracelets

Perhaps one of the most common answers I received when asking you all about men’s trends was bracelets! I’m not a bracelet girl myself, but I do see the appeal. Staci from Kim Chau & Co, Cait from Libutti Jewelers, and Shelly from Sparks Fine Jewelry all agree that bracelets are a big hit for the guys in their area!

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A post shared by Harry Meghan Archie Lili 🖤 (@sussexonly)

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Seeing Colors

A few of you have offered up the sentiment that colored stones, both diamond and gemstones, are making waves in the men’s jewelry arena. Staci from Kim Chau & Co and Jack from JB Jewelers have admitted to making some colorful sales for men’s jewelry. Jack also mentioned that some men in his area are coming in buying enamel pieces as well.

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Diamonds are Forever

A trend that we are familiar with here at Stuller is elevated men’s wedding bands. Donna from Acredo mentions that many men are going into her store requesting diamonds in their band. You know what they say… the more diamonds, the merrier!

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A post shared by LeBron James (@kingjames)

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A post shared by Gucci Mane (@laflare1017)

Chains, Chains, Chains

Kelly from Jacobsen’s Jewelry states that Cuban link and rope chains are still highly sought-after pieces for men in the Midwest. I, for one, don’t see that trend going out of style anytime soon!

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Pretty in Pink

Since we’re talking about men’s trends, I don’t think it would be fair to leave out the most iconic jewelry moment of 2021 — Lil Uzi Vert’s pink diamond forehead moment. It was short-lived, but enigmatic nonetheless. Thanks, Joseph, for reminding us of this rather daring moment in men’s jewelry history.

 
 
 
 
 
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A post shared by Lil Uzi Vert Fan Page (@liluzivurt)

And that’s a wrap! Thank you, all, for your wonderful participation. Looking forward to see what the second half of 2021 has in store for men!

How do you feel about the trends mentioned above? Are men in your area buying other types of jewelry? Let me know below!




Star-studded Fashion at the 2021 OSCARS

2019 Oscar Award Jewelry Trends Blog Banner

As the crown jewel of this year’s adjusted award season, last night’s Academy Awards held up to the pandemic-era standard. Although the red carpet and attendee list was reduced for this year’s event, those who were in attendance made their presence count. If you’re looking to know exactly what the latest and greatest in fashion is, just look at this year’s star-studded celebrities attending the Oscars.

This year, Shelby and Taylor from Stuller’s fine jewelry team are giving their expert opinions on what styles topped of their lists. Follow along for all the fashion inspo you’ve been waiting for.

Shelby’s Take: Diamonds Shined Bright

Even though expectations might have been lowered for another socially distanced award show, Shelby was pleasantly surprised at the elegance that took the stage.

“Although this year’s show may have been scaled down in attendance, diamond fashion was definitely scaled all the way up,” she said. “Whether it’s Zendaya’s canary diamond suite or Isla Fisher’s stacked line necklaces, carat weight seemed to outweigh the 8.5 pound gold keepsakes across the board.”

Enjoy Shelby’s top trends from the evening.

Canary Diamonds

Spring is in the air and that means everyone is looking for the perfect splash of color. Zendaya and Andra Day were seen making their own splash on the red carpet last night sporting beautiful pieces set with sunshine-inspired stones.

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A post shared by Harper’s BAZAAR (@harpersbazaarus)

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A post shared by Harper’s BAZAAR (@harpersbazaarus)

Canary yellow diamonds (DIAMOND-GEN:298100:G) are the perfect complement to any piece, such as earrings and rings. Try setting a square engagement ring mounting (122394:1581:P) or stunning teardrop earrings (84396:116:P) with diamonds that give you a spark of colorful inspiration.

Line Necklaces

Continuing on with the love of diamonds, Shelby noticed that diamond line necklaces were the real ultimate accessory of the evening. Vanessa Kirby, Isla Fisher, and Tiara Thomas were all seen sporting eye-catching diamond line necklaces. Simple in design, but truly stunning in effect. Another great fact about this trend is that is not isolated to just women. Daniel Kaluuya from “Judas and the Black Messiah” also grabbed Shelby’s attention with his own stunning line necklace. Everyone loves a versatile piece!

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The beauty and elegance of this accessory cannot be emphasized enough. For a classic appeal, choose a white gold line necklace set with natural diamonds (68226:101:P). For a more progressive style, enjoy a stunning graduated line necklace set with lab-grown diamonds (653717:LG101:P).

Ear Climbers

Who doesn’t love a good stackable trend? Shelby certainly does and noticed that Regina King glowed with diamond ear climbers as she made her directing debut this season. Producer of the feature documentary “Collective” Bianca Oana also looked beautiful with floral-inspired ear climbers. Floral-inspired accessories in fashion are standing out and are more than just a seasonal favorite.

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A post shared by Regina King (@iamreginaking)

Finding floral-inspired climbers to add to an ear stack collection is an absolute necessity. Shelby’s top recommendations include two gorgeous earring climbers (86946:600:P and 81221:60000:P).

Taylor’s Take: The Award Goes to Layers

In Taylor’s opinion, the real Academy Award winner is a solid layered combination, particularly on the fingers and wrists.

“Celebrities were layering on the jewelry after their year-long break from the red carpet,” she said. “Chunky rings were having a moment on both men and women! Lots of stacks happening on the fingers and wrists. Why wear one ring when you can wear five?”

Honestly, we couldn’t agree more. Check out Taylor’s favorite looks from the evening.

Chunky Rings

Ring stacks are a prominent look among men and women with last night being no exception. Colman Domingo and Trish Summerville were perfect examples of having stunning ring stacks made with beautifully chunky rings.

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Finding ring statements for both daily wear or formal occasions are all about expressing personal style. Choose from Stuller’s selection of dome rings that truly go with anything (124572, 72173, 52257, and 5206).

Chains

Rings weren’t the only chunky accessories that saw some love last night. Taylor had a keen eye and noticed some chain pieces capturing attention. Lakeith Stanfield featured chain both on his neck and wrist. He took a bold look to another level and really made us love this modern trend even more.

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It’s no secret that we love the chain trend, so we are happy to take any opportunity to feature a favorite piece. Stanfield’s look reminded Taylor of a stunning accented curb bracelet (BRC822:601:P) in our collection that would look perfect for someone seeking to stand out.

Colored Accents

Taylor agreed with Shelby that it was clear that a splash of color was a clear favorite last night. Angela Basset joined Zendaya and Andra Day in the world of color with jaw-droppingly gorgeous earrings that went perfectly with her vibrant red ensemble.

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Colorful gemstones deserve their chance to grab attention as well! Pairing gemstones and diamonds together make a match made in heaven, as seen with these lab-grown ruby and diamond accented dangle earrings (86989:6020:P).

Award Show Beauty

Shout out to Shelby and Taylor for giving us their hot takes on this year’s fashion seen at the Oscars. As expected, the Academy Awards did not disappoint in the realm of fashion last night. Judging from Shelby and Taylor’s picks, styles that are bold and make a statement are where you should take inspiration. We can’t wait to see where these looks go throughout the year!




Quick References Provided with New Diamonds & Gemstones Catalog

Earlier this month, we launched Diamonds and Gemstones 2020-2021, a 130-page catalog featuring Stuller’s comprehensive assortment of diamonds and gemstones. Visit our previous post to catch up on all the great highlights we have included in this latest edition.

Making this one of our most unique catalogs we have produced, the removable reference pages in the back of the book are ready to be used where you need them, when you need them. Including resources like a gemstone color wheel showcasing an assortment of complementary color possibilities, a poster showing best-selling round diamond and gemstone sizes and availability, and a variety of charts, tables, and information guides, this section of Diamonds and Gemstones 2020-2021 provides you with educational and reference material you can easily display in your store for both employees and customers. Explain industry concepts, such as the four C’s of diamonds or how stones are measured, to your customers or provide guides for your employees to refer back to on a regular basis with these easy-to-understand and illustrated resources.

Each of these reference pages are perforated for quick and clean removal from the catalog. If you prefer not to remove these pages, we’re happy to provide you with PDF copies of these pages for you to print for your personal use.

Click here to download your free Diamonds and Gemstones 2020-2021 reference pages.

From presenting the new additions to our Notable Gemstones™ and Stuller Diamonds® offerings to an updated visual aesthetic, Diamonds and Gemstones 2020-2021 provides you everything you need to quickly find what you are looking for in one of the industry’s widest selections. Visit our website for more information about the Diamonds and Gemstones 2020-2021 catalog.




Award-Winning Stuller Designs and the Inspiration Behind Them: Part 2

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In Part 1, we looked at our lab-grown, personalization, and gemstone winners.  In Part 2, we’ll look at the inspiration behind our unique bridal winners.

Ballerina Bride

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This updated ballerina was designed for the romantic bride who knows that more is more- who can layer antiques with modern trend flawlessly. A traditional halo look, with the geometric north/ south baguettes that has a distinct personality.

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123996*: 2nd Place JCK Platinum Jewelry $10,000 & Under

Glamorous Designs

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This engagement was inspired by glamorous brides who are seeking a stacked look in her engagement. A design that’s markedly different from the run of the mill solitaire, we picture this for the bride who’s trendy, feminine and unique in her center shape choice.  

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123734*: 2nd Place JCK Best Bridal Design $2,500 & Under

Riveting Rose Cuts

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Over the past year, we have been layering rose-cut engagement rings into our assortment. Rose-cut stones date back to the sixteenth century, but have grown in popularity the last few years.  These trending stones allow us to design into bigger carat looks while keeping the total carat weight low because of the 24 facets. These have such a beautiful, low profile look on the hand and are a perfect fit for the low key, elegant bride who wants a non-traditional diamond engagement ring.

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Rose-cut and our other unique cut diamonds can be shopped here.

124130*: 3rd Place INSTORE Best Engagement/Wedding Rings Under $5,000

*dictates items available in platinum

Don’t forget to check out Part 1 of this blog series, where we look at our winning lab-grown and gemstone looks.  You can also browse all of our 2020 award-winning designs here.


Do you have a favorite award winner? Let us know in the comments below!




Award-winning Stuller designs and the inspiration behind them: Part 1

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Stuller’s in-house designers form a creative hub linking our numerous merchandisers with our manufacturing operations. Our designers work back and forth with both groups to achieve the looks desired with the imagination and flair we all seek.

As Executive Director of Product Development, I take particular pride in my team’s many accomplishments. With warmest congratulations to our department, I’d like to share a few of the recent awards from JCK and INSTORE.

Personalization: Trend   JCK JCA 2020 Winner

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We always look for ways that allow our customers and their clients to express their personalities. Letters are an evergreen trend in home, apparel, and accessories.

Layering personalization up onto the ear has been one of the newest trends, as we see women and men adding more piercings to accomplish this.

We also love coming up with new combinations from our vast component libraries, mixing and matching our dangles, bails, trims, and hoops.

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87230*: JCK Editorial Team as Best in Personalized Jewelry

 3rd Place Personalized Jewelry: All Price Points

From the Lab: Trend/Lab-Grown Diamonds Instore 2020 Award Winner

Using lab-grown diamonds, we can create higher total carat weight products at a compelling retail price. We designed these pieces, knowing they make a fashion statement, and flow effortlessly from day to night with their relaxed, organic forms.

We design many iterations and combinations using our vast findings library as well!

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653632: 2nd Place Lab-Created Diamond and Gemstone Jewelry

From the Lab: Trend/Lab-Grown Diamonds  JCK JCA 2020 Winner

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We sometimes play with many variations to get the right combination for a casual design — it seems random when it’s anything but!

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124050*: 1st Place Lab-Grown Diamond and Gemstone Jewelry

Best in Lab-Grown by Instagram Influencers and the JCK Editors

Radial Energy: Trend/Gemstones  JCK JCA 2020 Winner

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With its celestial elements, we designed this necklace to inspire positivity, calm, and clarity. Starburst- and Ray-inspired designs prevail in both antique and contemporary designs.

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87041*: 1st Place Best Price Point $501-$1,000

Instagram Influencers and the JCK Editorial Team for Best Price Point

Radial Energy: Trend/Diamonds

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These items can hold significant personal meaning in their symbolism and pair well with wondrous stones like opals and diamonds.

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87259*: 3rd Place Best Necklace Under $5,000

Organized Clusters: Trend/Gemstones   JCK JCA 2020 Winner

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This necklace was inspired by cobblestone street patterns, with beautiful color ranges in natural gemstones. The color shift gives the piece movement and interest.

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87058*: Tied for 1st Place Colored Gemstone Jewelry $2,500 and Under  

Organized Clusters: Gemstones   Instore 2020 Award Winner

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The perfectly imperfect trend inspired this necklace featuring scattered Gemstones. We used pearls to offset the diamond accents and create a casual, delicate look — an update to the multi pearl necklace center. Though it appears somewhat haphazard, the intentional placements in the design achieve the natural, organic look.

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87273*: 3rd Place Pearl Jewelry Under $5,000

Organized Clusters: Diamonds    Instore 2020 Award Winner

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We drew inspiration for this ring from the happy discovery of an old master in our vault. In recreating the piece, we brought the design up to our current setting standards, and created a CAD based on the master. In the process, we lowered the height to suit contemporary taste. We loved the original design, and this dramatic update feels as modern as the day it was made!

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124318*: 3rd Place Diamond Jewelry Under $5,000

Be on the lookout for Part 2 of this series, where we take a look at our winning bridal looks.  You can also browse all of our 2020 award-winning designs here.

*dictates items available in platinum


Do you have a favorite award winner? Let us know in the comments below!